Agricultural Machinery Manufacturing in New Zealand - Industry Market Research Report

Field trip: Imports have harvested more industry demand while firms have milked export markets

The Agricultural Machinery Manufacturing industry has faced a challenging five years due to various negative trends. Rising imports have made competition tough for local manufacturers, who don't have the same advantages as major countries like the US, Germany, and France. The COVID-19 pandemic and adverse local weather conditions have further sapped the industry's growth potential. Industry operators primarily manufacture agricultural machinery and parts, including tractors, lawnmowers, and planting and harvesting equipment. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.