Printing in New Zealand - Industry Market Research Report

The missing ink: Decline slows as online shopping escalates demand for labels and printed packaging

Operators in New Zealand's Printing industry have faced sluggish demand conditions in recent years. Surging competition from online alternatives has negatively affected the industry. Technological advancements have made printing machinery more accessible and affordable for downstream markets. That's why in-house printing has increased and demand for industry products has weakened. Meanwhile, businesses and households restricted discretionary spending during the pandemic. Demand for advertising material deteriorated, as many businesses consider these products as discretionary. Industry revenue is set to tumble at an annualised 4.8% over the five years through 2022-23, to $1.2 billion. This trend includes a drop of 3.2% in 2022-23, as downstream markets continue to shift to online platforms. Industry companies are primarily engaged in printing and reprographic services. Printing methods may include off-set lithographic, reprographic, digital, relief and screen printing. Firms may print onto a variety of materials, including paper, plastic and metal. The industry also includes companies that are mainly engaged in screen printing on wearing apparel. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.