Optometry and Optical Dispensing in New Zealand - Industry Market Research Report

Looking up: An ageing population will increase demand for the industry's services

Rising competition has strongly influenced the Optometry and Optical Dispensing industry's performance over the past five years. In particular, increasing online competition and new international players entering the industry have changed the industry's operating conditions. Several industry operators have adopted new business models in response to these escalating competitive forces. Some operators have increasingly focused on luxury boutique-style practices with an emphasis on shopfronts, lighting and displays, which are designed to attract customers instore with exclusive designer and bespoke eyewear. Other operators have focused on clinical services in an attempt to differentiate themselves from the growing number of online and offline optometry chains that compete based on price.

The industry includes registered optometrists, optical dispensers and orthoptists. Optometrists test eyesight, diagnose sight defects, and prescribe or dispense spectacles and contact lenses. Optical dispensers dispense spectacles or contact lenses. Orthoptists diagnose and treat ocular muscle disorders. Online-only retailers are not included in the industry.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.