Packaging Services in New Zealand - Industry Market Research Report

Boxed up: As operations expand into emerging and niche markets, the industry will return to growth

Most of the demand for packaging services stems from manufacturers and wholesalers. Before the COVID-19 pandemic, these markets were increasingly outsourcing their packaging requirements to reduce their costs and remain price competitive, benefiting packaging services operators. To reach new markets, packaging services providers have also increasingly offered small-volume runs to reach newer markets, like internet-based retailers that sell their products through online channels. However, disruptions associated with the COVID-19 pandemic have contributed to volatile business confidence, weighing on demand conditions. Overall, industry-wide revenue has declined an annualised 0.2% over the five years through 2022-23, to $1.3 billion, including a deterioration of 2.6% in 2022-23. Industry operators package goods in bottles, cans, cartons, collapsible tubes, plastic sachets, plastic film or bags and other containers or materials on a contract or fee basis. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.