Employment Placement and Recruitment Services in New Zealand - Industry Market Research Report

Well Placed: a Generally Low Unemployment Rate Has Supported Demand for Industry Services

The industry has faced a mixed operating environment over the past few years. The industry was performing well until the COVID-19 outbreak created uncertainty for recruitment firms in 2020-21. This uncertainty resulted in industry demand and revenue dropping for the year, before stabilising in 2021-22 with solid growth anticipated for 2022-23. A lower national unemployment rate, increases in the size of the total labour force and greater demand for recruitment services contributed to an overall gain in industry demand and revenue over recent years. Industry firms advertise employment vacancies for client organisations, and refer or place applicants for employment across a range of fields. Firms provide these services, which include creating job descriptions, screening and testing applicants, and checking references, to either employers or potential employees. Firms that provide executive search services are also included in the industry. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.