Bakery Product Manufacturing in New Zealand - Industry Market Research Report

Left no crumbs: Higher incomes and health concerns have whipped up demand for local premium goods

The Bakery Product Manufacturing industry has faced varied trading conditions over the past five years. Growth in real household disposable income and rising health consciousness have supported demand for industry products. Customers have had higher income available to purchase high value-added items with perceived health benefits. Growing preferences for high quality ingredients and to support local businesses have also enriched the industry. Competition from factory-based baked goods manufacturers has pushed competition higher. Overall, industry revenue is expected to increase at an annualised 1.8% over the five years through 2022-23, to $749.8 million. Industry manufacturers primarily bake and sell bread and other bakery products, such as cakes and pastries, on the same premises. Most industry manufacturers are small-scale operators, like family-run bakeries and local hot-bread shops in small towns. The industry does not include bread and other baked products made in factories. The industry also excludes cafe-style operations where food is served for on-premises consumption. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.