Country Profile: Ice cream in Romania
Summary
The Romanian ice cream sector is led by the ‘impulse ice cream - single serve’ category in both value and volume terms. Take-home and bulk ice cream category is also expected to register the fastest value and volume growth during 2017-2022. Convenience stores is the leading channel for distribution of ice cream in the country. Flexible packaging is the most commonly used pack material in the sector, followed by rigid plastics. Betty Ice, Top Gel and Amicii are the leading brands in the Romanian ice cream sector.
The author’s Country Profile report on the Ice cream sector in Romanian provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.
What else is contained?
Scope
Reasons to buy
Summary
The Romanian ice cream sector is led by the ‘impulse ice cream - single serve’ category in both value and volume terms. Take-home and bulk ice cream category is also expected to register the fastest value and volume growth during 2017-2022. Convenience stores is the leading channel for distribution of ice cream in the country. Flexible packaging is the most commonly used pack material in the sector, followed by rigid plastics. Betty Ice, Top Gel and Amicii are the leading brands in the Romanian ice cream sector.
The author’s Country Profile report on the Ice cream sector in Romanian provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.
What else is contained?
- Sector data: Overall sector value and volume data with growth analysis for 2012-2022
- Category coverage: Value and growth analysis for artisanal ice cream, impulse ice cream - single serve, and take-home and bulk ice cream with inputs on individual segment share within each category and the change in their market share forecast for 2017-2022
- Leading players: Market share of brands and private labels in value terms in 2017
- Distribution data: Percentage of sales within each category through distribution channels such as hypermarkets & supermarkets, food & drinks specialists, convenience stores, "dollar stores", variety stores & general merchandise retailers, and others
- Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for flexible packaging, paper & board, rigid metal and others; pack type data for: box, film, tub, wrapper and bag/sachet.
Scope
- The ‘impulse ice cream - single serve’ category is expected to gain value share during 2017-2022
- Per capita consumption of ‘impulse ice cream - single serve’ is higher when compared to other ice cream products in Romania
- Betty Ice and Nirvana are the leading brands in the ‘take-home and bulk ice cream‘ category
- The top three brands in the ‘take-home and bulk ice cream’ category accounted for 51.2% value share in 2017
- Bag/sachet the most commonly used pack type in the Romanian ice cream sector.
Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.
Table of Contents
- Report scope
- Executive summary
- Romania in the global and regional context
- Romania in the global and Eastern Europe ice cream sector
- Romania compared to other leading countries in Eastern Europe
- Per capita consumption and expenditure - Romania compared to Eastern Europe and global levels
- Sector analysis - ice cream
- Country snapshot - ice cream sector in Romania
- Value and volume analysis - ice cream sector in Romania
- Cross category comparison - value and growth rate
- Change in category share by value
- Cross category comparison - volume and growth rate
- Change in category share by volume
- Per capita consumption analysis by category
- Category analysis: artisanal ice cream
- Category analysis: impulse ice cream - single serve
- Segment analysis (in value terms): impulse ice cream - single serve
- Segment analysis (in volume terms): impulse ice cream - single serve
- Category analysis: take-home and bulk ice cream
- Segment analysis (in value terms): take-home and bulk ice cream
- Segment analysis (in volume terms): take-home and bulk ice cream
- Distribution analysis
- Distribution channel share analysis: ice cream
- Distribution channel share analysis by category
- Competitive landscape
- Brand share analysis by sector
- Brand share analysis by category
- Degree of consolidation/fragmentation by category
- Packaging analysis
- Pack material
- Pack type
- Closure type
- Primary outer type
- Consumergraphics
- Demographic analysis
- Macroeconomic analysis
- Economic summary, labor market trends, and demographic trends
- Country risk index (GCRI)
- Methodology
- Definitions
- Appendix
List of Tables
- Country snapshot - leading value and volume categories
- Cross category comparison - by value (2012-2022)
- Cross category comparison - by volume (2012-2022)
- Per capita consumption (by category), Romania compared to Eastern Europe and global levels (in kg), 2017
- Impulse ice cream - single serve - value analysis by segment, 2012-2022
- Impulse ice cream - single serve - volume analysis by segment, 2012-2022
- Take-home and bulk ice cream - value analysis by segment, 2012-2022
- Take-home and bulk ice cream - volume analysis by segment, 2012-2022
- Change in distribution share, 2012-2017
- Performance overview (score: 1-100)
- Category value and volume data, by segment
- Per capita consumption (in kg), 2012-2022
- Per capita expenditure, 2012-2022
- Ice cream sales distribution in Romania - by category, 2017
- Brand share (in value and volume terms) in the ice cream sector, 2017
- Brand share (in value and volume terms) in the ice cream sector by category, 2017
- Pack material (in million pack units), 2012-2022
- Pack materials by category (in million pack units), 2017
- Pack type (in million pack units), 2012-2022
- Pack types by category (in million pack units), 2017
- Closure type (in million pack units), 2012-2022
- Closure types by category (in million pack units), 2017
- Primary outer type (in million pack units), 2012-2022
- Primary outer types by category (in million pack units), 2017
- Real GDP and annual growth (%), 2014-2022
- Nominal GDP and annual growth (%), 2014-2022
- Consumer price inflation (%), 2014-2022
- Employed people and unemployment rate (%), 2014-2022
- Household consumption expenditure and annual growth (%), 2014-2022
- Population and annual growth (%), 2014-2022
- Population by age group (%)
- Population by gender (%)
- Population by rural-urban split (%)
- Exchange rates, 2012-2022
List of Figures
- Value and volume share of Romania in the global and Eastern Europe ice cream sector, 2017-2022
- Romania compared to other top countries in terms of market share, growth, and competitive landscape
- PCC comparison - Romania, Eastern Europe, and global, 2012-2022
- PCE comparison - Romania, Eastern Europe, and global, 2012-2022
- Market size and growth analysis by value and volume, ice cream sector, 2012-2022
- Cross category comparison - by value growth rate (2012-2022)
- Change in category share (in value terms), 2017-2022
- Cross category comparison - by volume growth rate (2012-2022)
- Change in category share (in volume terms), 2017-2022
- Market size and growth analysis by value and volume, ‘artisanal ice cream’ category, 2012-2022
- Market size and growth analysis by value and volume, ‘impulse ice cream - single serve’ category, 2012-2022
- Market size and growth analysis by value and volume, ‘take-home and bulk ice cream’ category, 2012-2022
- Share of key distribution channels, 2017 - ice cream
- Key distribution channel share by category, 2017
- Leading brands (in value and volume terms) in the ice cream sector, 2017
- Leading brands (in value and volume terms) by category in the ice cream sector, 2017
- Category-wise consolidation/fragmentation (in value terms) - ice cream, 2017
- Key pack materials in the Romanian ice cream sector, percentage share of pack units, 2017
- Annual growth rate by key pack material, 2012-2022
- Use of pack material by category (in pack units), 2017
- Key pack types in the Romanian ice cream sector, percentage share of pack units, 2017
- Annual growth rate by key pack type, 2012-2022
- Use of pack type by category (in pack units), 2017
- Key closure types in the Romanian ice cream sector, percentage share of pack units, 2017
- Annual growth rate by key closure type, 2012-2022
- Use of closure type by category (in pack units), 2017
- Key primary outer typed in the Romanian ice cream sector, percentage share of pack units, 2017
- Annual growth rate by key primary outer type, 2012-2022
- Use of primary outer type by category (in pack units), 2017
- Demographic analysis
- Real GDP value and annual growth (%)
- Nominal GDP value and annual growth (%)
- Consumer price inflation (%)
- Household consumption expenditure growth (%)
- Population (millions) and annual growth (%)
- Population by age group (%)
- Population by gender (%)
- Population by rural-urban split (%)
- Employed people (millions) and unemployment rate (%)
- Five lowest risk nations in GCRI Q3 2017
- Five highest risk nations in GCRI Q3 2017
- Country risk analysis - Romania compared to Eastern Europe and the world
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- SC BETTY ICE SRL
- TOP GEL PROD SRL
- KUBO ICE CREAM COMPANY SRL
- Unilever
- Artisanal Producers
- Nestle SA
- Mars Incorporated
- S.C. ATI- CREAM S.A
- Elion ice cream
