Oral Care Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023-2028)

Over the next few years, the market for oral care products is expected to register a CAGR of 4.7%.

The outbreak of the pandemic impacted the oral care product market. Due to the outbreak of the COVID-19 pandemic, there has been a decrease in hospital visits associated with dental treatments. The major factors contributing to decreased dental clinic visits were the fear of getting infected with the virus, the postponement of dental surgery procedures, and the increasing rate of online consultation. This subsequently leads to decreased oral care product demand, adversely impacting the overall market. For instance, as per the data of the British Dental Association, in July 2020, out of 2,053 dentists, only 36.0% were ready to resume dental practices in the United Kingdom. However, with the ease of restrictions and upliftment of lockdowns, the market has already started to gain traction and is anticipated to continue the upward trend over the forecast period.

The rising geriatric population and burden of dental diseases, innovation in technology introducing improved product varieties, and rising oral care problems among children due to poor eating habits For instance, as per the March 2022 update by the World Health Organization (WHO), it is estimated that oral diseases affect nearly 3.5 billion people worldwide, and severe periodontal (gum) disease, which may result in tooth loss, is also common, with almost 10% of the global population affected. Due to the increased prevalence of the disease, there have been various technological innovations in the market as well.

Moreover, these market players engage in inorganic and organic strategies, including expansions, product launches, acquisitions, collaborations, mergers, and partnerships, to establish a strong presence and expand their geographical reach. For instance, in June 2022, Henry Schein, Inc. announced that it had completed the acquisition of Condor Dental Research Company SA (Condor Dental), a dental distribution company that serves dental general practitioners, specialists, and laboratories in Switzerland. Similarly, in April 2022, Neodent launched its first zirconia implant system with the virtual symposium. Thus, owing to such positive developments by the key players, the demand for oral care products is anticipated to increase, owing to which considerable market growth is anticipated over the forecast period.

In January 2021, Nobel Biocare launched the Xeal and TiUltra surfaces in the United States. These new surfaces are applied to implants and abutments, which optimize tissue integration at every level. Therefore, such positive developments are anticipated to propel the demand for oral care products, thereby surging market growth.

But a slowing economy that changes how people buy things is likely to slow market growth over the next few years.

Oral Care Products Market Trends

Titanium Implants Segment is Expected to Witness Considerable Growth Over the Forecast Period

Titanium dental implants are known to be compatible with body tissues during healing. The titanium surface of the implant fuses with the surrounding bone through the osseointegration process while healing, which can take 3 to 6 months. Titanium is the main material for the development of dental implants. However, different studies are being conducted to improve the osseointegration process. Titanium dental implants are typically used to replace damaged or missing teeth, and they tend to work best in candidates who are in overall good health.

The increasing number of product launches and efficiency of titanium are expected to drive segment growth over the forecast period. For instance, as per the NCBI research study published in May 2022, titanium is a bioinert material, causing little or no deleterious effect on the surrounding tissue, making it the preferred choice for dental implants. Furthermore, rising research studies demonstrating the efficacy of titanium-based dental implants will boost the segment.For instance, as per the October 2021 research study, the nano-coating of NanoZnO-modified titanium implants helps to reduce the adhesion of bacteria, thereby improving the efficacy of orthopedic implants.

Furthermore, increasing oral health problems across the globe are also expected to propel the demand for titanium dental implants. For instance, as per the 2022 NCBI study, oral health problems affect about 3.5 billion people globally, with an estimated 267.0 million people suffering from tooth loss, oral health problems affect about 3.5 billion people globally, with an estimated 267.0 million people suffering from tooth loss. Similarly, according to the CDC figures from 2020, nearly half (46.0%) of all adults aged 30 or older exhibited symptoms of gum disease, more than one-fourth (24.0%) of adults had untreated dental decay in the United States, and severe gum disease affected roughly 9.0% of all individuals.

Therefore, owing to the advantages of titanium implants and the increasing number of cases of oral health problems, the demand for titanium implants is anticipated to increase, so considerable segment growth is expected over the forecast period.

North America is Expected to Witness Considerable Growth Over the Forecast Period

North America is expected to dominate the overall oral care products market over the forecast period. The growth is due to factors such as the increasing prevalence of dental diseases, wide acceptance of technological advancements in dental implants, and an increasing number of dental visits, which are propelling the growth of the market. For instance, the Early Release of Selected Estimates-Based Data published in August 2021 reported that in 2021 there were more than 63.0% of adults aged 18 years or older who visited the dentist in the United States. Such a high number of dental visits may increase the demand for dental implants, so considerable market growth is expected in the North American region.

Key product launches, a high concentration of market players or manufacturers' presence, acquisitions and partnerships among major players, and increasing cases of dental diseases in the United States are some of the factors driving the growth of the dental implants market in the country. For instance, in January 2021, Zahn Dental, the U.S. dental laboratory business of Henry Schein, Inc., announced that it had entered into a distribution agreement with Terrats Medical, S.L., the Spain-based manufacturer of the DESS Dental Smart Solutions (DESS) system. Similarly, in September 2020, Ditron Dental USA, the United States affiliate of Ditron Dental, started its commercial operations for its dental implant portfolio in the country. Thus, the expansion of key market players in the country may increase their market share, which will boost market growth in the country.

Therefore, owing to the aforesaid factors, the growth of the studied market is anticipated in the North American region.

Oral Care Products Market Competitor Analysis

The oral care products market is fragmented in nature due to the presence of several companies operating globally as well as regionally. Many multinational companies are investing in technology-based R&D to innovate products that provide a complete solution to dental health issues. Gum problems and plaque build-up are the primary causes of the majority of dental-related issues, such as gum bleeding and inflammation. The competitive landscape includes an analysis of a few international as well as local companies that hold market shares and are well known, including Carestream Health, 3M, Dentsply Sirona, GlaxoSmithKline, and Colgate-Palmolive Company, among others.

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• The market estimate (ME) sheet in Excel format
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