Global Mobile Payments Market Trends and Insights
Explosive UPI and PIX-style real-time rails adoption
Government-sponsored instant payment systems have re-engineered settlement economics by removing intermediary fees and providing 24/7 availability, creating material cost advantages over card networks. Brazil’s PIX processed 6 billion monthly transactions in 2025, with projections that 58% of e-commerce spend will use PIX within five years. India’s UPI demonstrates similar scale, prompting regional replication across Thailand and other ASEAN markets. These sovereign rails localize data, strengthen monetary oversight, and accelerate the mobile payments market toward account-to-account models. Traditional processors face share erosion as emerging markets bypass legacy infrastructure.Subsidized merchant MDRs boosting QR-code uptake
Zero-fee or heavily discounted merchant schemes in India and Indonesia dramatically reduce acceptance friction for small retailers, accelerating QR-code penetration. India earmarked INR 1,500 crore (USD 180 million) for UPI incentives in FY 2024-25, while Indonesia’s QRIS applies no merchant charges on micro-transactions, driving formalization of cash-heavy sectors. As subsidies taper, policy makers plan tiered MDR regimes to ensure long-term sustainability without reversing adoption gains. The initiative enlarges addressable merchant pools and cements domestic preference for mobile-native payments, further lifting the mobile payments market.Fragmented tokenization standards hindering cross-wallet acceptance
Inconsistent token formats force merchants to juggle multiple SDKs, elevating integration cost and checkout friction. Mastercard’s pledge to eliminate manual card entry by 2030 highlights industry recognition of the issue, with 30% of its traffic already tokenized. Although bodies like the NFC Forum propose multi-purpose tap specifications, adoption remains uneven. Without alignment, cross-wallet acceptance lags, tempering growth in the mobile payments market.Other drivers and restraints analyzed in the detailed report include:
- Super-app ecosystem lock-ins
- NFC-enabled transit projects
- High chargeback ratios in cross-border wallets
Segment Analysis
Remote transactions accounted for 64.32% of the mobile payments market in 2025, reflecting e-commerce momentum. Proximity flows, however, are forecast to advance at a 35.92% CAGR, supported by broad NFC rollout in retail and transit. The mobile payments market size for proximity channels is poised to close the gap as contactless norms spread in grocery and quick-service verticals. Unified wallet strategies now offer scan-to-buy, tap-to-ride, and in-app checkout under one interface, eroding channel distinctions and fostering omnichannel loyalty. Technology vendors emphasize edge security and token lifecycle management to ensure parity between remote and face-to-face use cases.Increasing transit adoption illustrates proximity scaling. California registers 69% contactless penetration for debit card rides, while Singapore’s cloud-connected carts integrate biometric payment paths. Continuous convergence positions the mobile payments market for blended customer journeys where context, not location, dictates the payment rail.
Person-to-merchant flows held 37.92% share in 2025, yet in-store POS volumes are projected to grow at 36.65% CAGR as retailers upgrade terminals, add softPOS, and lean on loyalty-linked taps. The mobile payments market size for in-store POS will expand as venues migrate from mag-stripe to NFC and QR, benefiting acquirers with omnichannel orchestration. Peer-to-peer transfers and emerging AI-agent purchases fill a complementary role by funneling balances back into commerce ecosystems, sustaining wallet stickiness.
Visa, Mastercard, and PayPal now prototype autonomous shopping journeys where biometric authentication triggers AI-negotiated pricing, compressing checkout steps. As automation blurs transaction categories, providers must harmonize dispute resolution and data privacy rules across retail and peer contexts, preserving confidence in the mobile payments market.
The Mobile Payments Market Report is Segmented by Payment Type (Proximity Payments, Remote Payments), Transaction Type (Peer-To-Peer (P2P), In-Store Point-Of-Sale (POS), and More), Application (Retail and ECommerce, Transportation and Logistics, and More), End-User (Personal, Business), and Geography. The Market Forecasts are Provided in Terms of Value (USD).
Geography Analysis
North America held 38.61% share in 2025 on the strength of established card rails, extensive smartphone ownership, and robust NFC terminal coverage. Yet incremental growth moderates as saturation nears and merchants contest swipe fees that totaled USD 187.2 billion in 2024. Regulatory scrutiny, including the Credit Card Competition Act, opens space for lower-cost mobile-native options. Apple’s curtailed in-app commission model following antitrust rulings creates additional channels for alternative wallets, nudging the mobile payments market toward more competitive economics.Asia-Pacific advances at a 34.24% CAGR, propelled by mass adoption of UPI, Pix-style systems, and super-app ecosystems. China records 82% wallet penetration in e-commerce; India surpasses 50% across online and physical stores. Mobile internet penetration reached 51% of the population by 2023, and cash usage is forecast to dip to 14% by 2027. Governments leverage digital rails to deliver subsidies, further embedding wallets in daily life. Regional interoperability frameworks, such as ASEAN QR code linkage, foster cross-border merchant acceptance, widening the mobile payments market.
Europe experiences steady progress under instant payment mandates and upcoming digital euro pilots. The European Central Bank outlines offline capability requirements and high privacy standards, ensuring that any CBDC complements existing schemes. Latin America showcases rapid scale through Brazil’s PIX, reaching 64 billion transactions in 2024 and preparing NFC extensions, while Colombia and Argentina deploy similar blueprints. Middle East and Africa display mixed trajectories: Gulf states spearhead smart-city payment layers, whereas AML/KYC bottlenecks slow Tier-2 African bank onboarding. AI-driven compliance vendors such as Flagright cut onboarding times by 80%, signalling future uplift for the mobile payments market.
List of companies covered in this report:
- Alphabet (Google Pay)
- Apple Inc.
- Samsung Electronics (Samsung Pay)
- PayPal Holdings
- Amazon Pay
- Visa, Inc.
- American Express Inc.
- Mastercard
- Stripe, inc.
- Block Inc. (Square and Cash App)
- FIS (Worldpay)
- Fiserv (Clover)
- ACI Worldwide
- Adyen Inc.
- Ant Group (Alipay)
- Tencent (WeChat Pay)
- Paytm
- GrabPay
- Kakao Pay
- Mercado Pago
- MTN MoMo
- Comviva Tech.
Additional benefits of purchasing this report:
- Access to the market estimate sheet (Excel format)
- 3 months of analyst support
Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Alphabet (Google Pay)
- Apple Inc.
- Samsung Electronics (Samsung Pay)
- PayPal Holdings
- Amazon Pay
- Visa, Inc.
- American Express Inc.
- Mastercard
- Stripe, inc.
- Block Inc. (Square and Cash App)
- FIS (Worldpay)
- Fiserv (Clover)
- ACI Worldwide
- Adyen Inc.
- Ant Group (Alipay)
- Tencent (WeChat Pay)
- Paytm
- GrabPay
- Kakao Pay
- Mercado Pago
- MTN MoMo
- Comviva Tech.

