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India Mayonnaise and Salad Dressing Market Overview, 2022-28
Owing to benefits such as easy availability of sauces, increased demand due to travelling abroad, increased consumption in social gatherings, market for mayonnaise and salad dressing is growing gradually. The market is anticipated to grow with more than 14% CGAR during the forecast period. Mayonnaise has dominance over salad dressing due its popularity in various dishes and it will continue to have dominance in future also. Besides Trends like increasing number of variants is also one of the reasons of increase in the mayonnaise and salad dressing market of the country. The market is also facing challenges like short shelf life of these sauces, lack of awareness about varieties of these sauces and restrictions in the form of government regulations, etc. are pulling back the market of these sauces in the country.Mayonnaise is divided in four major types i.e. Classic or Plain mayonnaise, Garlic mayonnaise, Light or Diet mayonnaise, Mint mayonnaise and Other which includes Olive Oil mayonnaise, Tikka mayonnaise, Tandoori mayonnaise etc. Salad dressing is a sauce which is used to flavour or season a salad. This market is dominated by institutional sale, and most of the institutional buyers buy only branded salad dressing. So, the share of organised sale has been high, and is expected to dominate the market in future too.
Covid-19 Impacts:
In 2021 consumers spent more time at home due to COVID-19 restrictions, the shift to remote working and distance learning, and the closure of consumer foodservice outlets, which resulted in an increase in home cooking. Furthermore, with many people continuing to work from home, convenience remained a key factor in consumers’ purchasing decisions, benefiting many packaged sauces, dressings and condiments.Covered in the Report:
- India table Sauce
- India Mayonnaise and Salad Dressing
- India Mayonnaise
- India Salad Dressing
India Mayonnaise and Salad Dressing Market Outlook, 2027-28 discusses the following aspects of
Mayonnaise and Salad Dressing in India:
- India Table Sauces Market Size by Value & Forecast
- India Organized & Unorganised Table Sauces Market Size by Value & Forecast
- India Table Sauces Market Segmental Analysis: By Company and By Category
- India Mayonnaise and Salad Dressing Market Size By Value & Forecast
- India Mayonnaise and Salad Dressing Market Segmental Analysis: By Company, By Product Type, By Retail vs. Institutional, By Organized vs. Unorganized
- India Mayonnaise Market
- India Mayonnaise Market Segmental Analysis: By Company, By Product Type, By Retail vs. Institutional, By Organized vs. Unorganized, By Eggless Vs. with Egg
- India Salad Dressing Market
- India Salad Dressing Market Segmental Analysis: By Company, By Product Type, By Retail vs. Institutional, By Organized vs. Unorganized
Report Methodology
The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of table sauce products in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.Table of Contents
Executive Summary
Mayochup: A real new sauce or just modified version of fry sauce by Heinz?
Mayochup, as the Heinz calls it, a hybrid of mayonnaise and tomato ketchup is expected to be launched by this year end, in order to compete for dominance amid consumers’ changing taste buds for table sauces.
Heinz, the popular ketchup brand, turned to Twitter in April with a poll about a potential product launch, a concept they quoted as novel to American consumers: a pre-made combination of mayonnaise and ketchup. They called it “mayochup”. The company has strategically used social media to create a buzz among the people about the product that hasn’t been launched yet. The company tweeted: Want #mayochup in stores? 500,000 votes for “yes” and we’ll release it to you saucy Americans.
According to the report "India Mayonnaise and Salad Dressing Market Overview, 2018- 2023", the India overall market for mayonnaise and salad dressing is anticipated to reach more than INR 750 crores in the year 2022-23. Due to growing trend for international food, availability of large number of variants, rising demand for convenient food and many such factors, the market has grown with a CAGR of more than 20% during review period starting from 2011-12 to 2016-17. There are various types of mayonnaise like classic or plain mayonnaise, garlic mayonnaise, light or diet mayonnaise, mint mayonnaise and other types of mayonnaise like olive oil mayonnaise, tikka mayonnaise, tandoori mayonnaise and Aachari mayonnaise. Moreover, the market is also divided as eggless mayonnaise and mayonnaise with egg.
The company has asked in its second tweet to name the new sauce. This campaign was designed to encourage user involvement from the beginning. The company started with a simple poll on Twitter, asking whether U.S. consumers were interested in a ketchup-mayonnaise blend. If 500,000 people voted yes, Heinz vowed to make it happen. After the widely polarized response, Heinz tweeted again, challenging fans to develop a name better than “Mayochup.”These tweets didn’t simply catch users’ eyes—they made consumers feel like key decision makers in the rollout of the product.There is nothing people love more than feeling like they can affect the outcome of something they are watching in real time.From the visuals to the hashtag, this campaign was easy to understand, remember and share. #Mayochup probably doesn’t even need the “mayonnaise + ketchup” explanation for most people. The main image of an equation in which a mayonnaise jar plus a ketchup bottle equals #Mayochup visually reinforces this easy explanation.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Dr. Oetker India Pvt Ltd
- Cremica Food Industries Limited
- Fieldfresh Foods Pvt Ltd
- Veeba Food Services Private Limited
- Bajoria Foods Pvt. Ltd
- Heinz India Private Limited
- Scandic Food India Private Limited (Sil)
