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Sunglasses in the US

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    Report

  • 18 Pages
  • May 2024
  • Region: United States
  • Euromonitor International
  • ID: 4604472
Following the relaxation of pandemic-related restrictions, sunglasses in the US showed signs of recovery in 2021, and surpassed the pre-pandemic (2019) level of current value sales in 2022. This resurgence was fuelled by a return to outdoor activities and a return to normal mobility amongst consumers, particularly during summer holidays. However, 2023 saw a reversal of this trend, with both current value and volume sales of sunglasses declining in the US market.

The Sunglasses in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sunglasses market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Sunglasses experiences a downturn amidst economic uncertainty
  • Shift in the competitive landscape: Decline for luxury brands, value brands on the rise
  • E-commerce shift: Affordable online purchases and cautious in-store shopping
PROSPECTS AND OPPORTUNITIES
  • Anticipated moderate volume decline in demand for sunglasses over the forecast period
  • Retailers’ embrace of evolving omnichannel strategies
  • Seizing opportunities with tech-infused sunglasses to capture consumers’ interest
CATEGORY DATA
  • Table 1 Sales of Sunglasses: Volume 2019-2024
  • Table 2 Sales of Sunglasses: Value 2019-2024
  • Table 3 Sales of Sunglasses: % Volume Growth 2019-2024
  • Table 4 Sales of Sunglasses: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Sunglasses: % Value 2019-2023
  • Table 6 LBN Brand Shares of Sunglasses: % Value 2020-2023
  • Table 7 Distribution of Sunglasses by Format: % Value 2019-2024
  • Table 8 Forecast Sales of Sunglasses: Volume 2024-2029
  • Table 9 Forecast Sales of Sunglasses: Value 2024-2029
  • Table 10 Forecast Sales of Sunglasses: % Volume Growth 2024-2029
  • Table 11 Forecast Sales of Sunglasses: % Value Growth 2024-2029
EYEWEAR IN THE US
EXECUTIVE SUMMARY
  • Eyewear in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for eyewear?
MARKET DATA
  • Table 12 Sales of Eyewear by Category: Volume 2019-2024
  • Table 13 Sales of Eyewear by Category: Value 2019-2024
  • Table 14 Sales of Eyewear by Category: % Volume Growth 2019-2024
  • Table 15 Sales of Eyewear by Category: % Value Growth 2019-2024
  • Table 16 NBO Company Shares of Eyewear: % Value 2019-2023
  • Table 17 LBN Brand Shares of Eyewear: % Value 2020-2023
  • Table 18 Distribution of Eyewear by Format: % Value 2019-2024
  • Table 19 Forecast Sales of Eyewear by Category: Volume 2024-2029
  • Table 20 Forecast Sales of Eyewear by Category: Value 2024-2029
  • Table 21 Forecast Sales of Eyewear by Category: % Volume Growth 2024-2029
  • Table 22 Forecast Sales of Eyewear by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources