Fleet Management in the Americas

Top-30 FM providers in the Americas together have around 15 million active units

Fleet management (FM) is an ambiguous term used in reference to a wide range of solutions for different vehicle related applications. The definition of a fleet management solution is a vehicle-based system that incorporates data logging, satellite positioning and data communications to a back office application. The history of fleet management solutions goes back several decades. Onboard vehicle computers first emerged in the 1980s and were soon connected to various satellite and terrestrial wireless networks.

Today, mobile networks can provide ubiquitous online connectivity in many regions at a reasonable cost and mobile computing technology delivers very high performance, as well as excellent usability. All of these components combined enable the delivery of vehicle management, transport management, driver management and mobile workforce management applications linking vehicles and enterprise IT systems. The same technology platform can furthermore also be used for regulatory compliance and reporting.

The top-10 FM providers in the Americas together account for 50 percent of the market

Commercial vehicle fleets play an essential role for the economy in both North and Latin America. In North America, there are approximately 30 million vehicles in commercial use. The number of commercial vehicles in operation in Latin America is estimated to 41 million. The fleet management solution market in the Americas has been in a growth period for many years. The global recession associated with the COVID-19 pandemic slowed down activities in 2020-2021 and the economic climate has been challenging in recent years but the current outlook is positive for the fleet management sector.

The advanced North American market has among other things been driven by regulatory developments such as the ELD mandate in the US and more recently also in Canada. The Latin American market has often required an educational process to extend the perception of fleet telematics beyond security-related aspects. Latin American fleets have however also started to embrace optimisation functionality to an increasing extent. The analyzer expects the fleet management market to show healthy growth in 2025-2028. In North America, the number of systems in active use is forecasted to grow at a compound annual growth rate (CAGR) of 11.9 percent from 17.4 million units in 2023 to 30.5 million units by 2028.

The penetration rate in the total population of non-privately owned vehicles in commercial use is estimated to increase from 53.3 percent in 2023 to 80.6 percent in 2028. In Latin America, the number of systems in use is projected to increase from 6.5 million units in 2023, growing at a CAGR of 14.9 percent to reach 13.0 million units in 2028. The penetration rate in the region is estimated to increase from 19.1 percent in 2023 to 36.7 percent in 2028. A handful of solution providers have emerged as frontrunners on the fleet management market in the Americas and the top-5 players are now all estimated to have reached the million mark in terms of installed base. Geotab, Verizon Connect and Samsara are the leading fleet telematics providers in the region.

Canada-based Geotab is clearly in the lead, having more than 3 million active fleet management subscribers in North America alone as well as hundreds of thousands of units in Latin America. US-based Verizon Connect and the relative newcomer Samsara are the runner ups in the Americas, followed by CalAmp and Solera Fleet Solutions. Additional solution providers with installed bases of more than half a million units in the Americas include Lytx, Motive, Trimble and Gurtam. Trimble Transportation has similarly to Solera Fleet Solutions been active in the industry for decades.

Trimble’s global transportation telematics business units are now notably acquired by Platform Science in a transaction expected to close in the first half of 2025. The remaining top-15 players include Bridgestone Mobility Solutions, MICHELIN Connected Fleet, Fleet Complete (Powerfleet), Zonar Systems (Continental), GPS Insight and Powerfleet. Bridgestone, Michelin and Continental are examples of major tire manufacturers that have established strong positions in the fleet management space through acquisitions. Powerfleet has further expanded its presence considerably in the last year through the acquisitions of both MiX Telematics - now MiX by Powerfleet - and most recently Fleet Complete. All of the top-30 players have estimated installed bases of well over 100,000 active units in the Americas.

The list also includes WideTech, Navixy (SquareGPS), Encontrack, Ituran, Teletrac Navman, Pósitron (Stoneridge), Linxup, GPS Trackit, RedGPS, Autotrac, 3Dtracking, Omnilink, Digital Communications Technologies (DCT), OnixSat and Scania. Solution vendors with installed bases just outside of the top list moreover include Rastrac, KORE Position Logic, IntelliShift, J. J. Keller, Sitrack, Satrack, MiX by Powerfleet, Positioning Universal, Cobli, Location World, Forward Thinking Systems and Platform Science. Most vehicle manufacturers now offer factory-installed fleet telematics solutions either independently or through partnerships. Examples of OEMs which have introduced systems in the Americas include Volvo Group, PACCAR, Daimler Truck, International, Scania, Volkswagen, Iveco, Hino, Ford, GM, Mercedes-Benz Vans and Stellantis.

The OEM telematics initiatives in the region have intensified over the years especially in North America, but the activities are also increasing in Latin America. In the last few years, several of the commercial vehicle OEMs have extended their partnership strategies and started working with additional aftermarket telematics partners, enabling fleet customers to choose the systems which best match their specific needs. Some OEMs such as Ford and GM have also in recent years introduced new proprietary fleet telematics solutions offered as an alternative alongside a growing selection of partner-powered offerings. Notable fleet telematics providers active in the OEM space in various ways include Platform Science, Geotab, Verizon Connect, Samsara, Trimble, Zonar Systems, Fleet Complete, MICHELIN Connected Fleet (Sascar) and Omnilink. The OEM channel is anticipated to increase in importance in both North America and Latin America in the coming years.

Highlights from the report

Insights from 30 new executive interviews with market-leading companies.
New data on vehicle populations and commercial fleets in the Americas.
Comprehensive overview of the fleet management value chain and key applications.
In-depth analysis of market trends and key developments.
Updated profiles of 90 aftermarket fleet management solution providers.
Summary of OEM propositions from commercial vehicle brands.
Revised market forecasts lasting until 2028

This report answers the following questions:

What is the geographical structure of commercial vehicle fleets in the Americas?
Which are the leading providers of aftermarket fleet management solutions in the Americas?
What offerings are available from commercial vehicle OEMs?
How is the shift towards standard hardware influencing the FM market in the Americas?
What differences are there between the North and Latin American markets?
How are the regulatory developments in the Americas affecting the FM industry?
Will the FM industry consolidate further in 2025 and beyond?
How will the commercial vehicle telematics industry evolve in the future?

Who should read this report?

Fleet Management in the Americas is the foremost source of information about the commercial vehicle telematics and fleet management market. Whether you are a telematics hardware vendor, fleet management solution vendor, vehicle manufacturer, telecom operator, investor, consultant, or government agency, you will gain valuable insights from our in-depth research.

Executive Summary

1 Commercial Vehicle Fleets in the Americas

1.1 The North American commercial vehicle market
1.1.1 Vehicles in operation
1.1.2 New registrations and manufacturer market shares
1.1.3 Ownership structure and major fleets
1.1.4 Trailers
1.2 The Latin American commercial vehicle market
1.2.1 Vehicles in operation
1.2.2 Manufacturer market shares

2 Fleet Management Solutions

2.1 Fleet management infrastructure
2.1.1 Vehicle segment
2.1.2 GNSS segment
2.1.3 Network segment
2.1.4 Backoffice segment
2.2 Vehicle management
2.2.1 Vehicle diagnostics and maintenance planning
2.2.2 Security tracking
2.2.3 Tire pressure monitoring systems
2.2.4 Fuel card integration and reporting
2.3 Driver management
2.3.1 Driving data registration and analysis
2.3.2 Video-based driver monitoring
2.3.3 Eco-driving schemes
2.3.4 Insurance risk management
2.4 Operations management
2.4.1 Routing and navigation
2.4.2 Transport management
2.4.3 Mobile workforce management
2.5 Regulatory compliance and reporting
2.5.1 CSA - Compliance, Safety, Accountability
2.5.2 Hours-of-Service and electronic logging devices
2.5.3 Fuel tax reporting
2.5.4 Distracted driving
2.5.5 Proposed anti-theft systems in Brazil
2.5.6 Other applications
2.6 Business models

3 Market Forecasts and Trends

3.1 Market analysis
3.1.1 Fleet management market forecast - North America and Latin America
3.1.2 Regional markets
3.1.3 Fleet management vendor market shares
3.1.4 Trailer telematics
3.1.5 Construction equipment telematics
3.2 Market drivers and barriers
3.2.1 Macroeconomic environment
3.2.2 Regulatory environment
3.2.3 Competitive environment
3.2.4 Technology environment
3.3 Value chain analysis
3.3.1 Telematics industry players
3.3.2 Automotive industry players
3.3.3 Telecom industry players
3.3.4 IT industry players
3.4 Future industry trends
3.4.1 Fleet telematics remains a high-pace IoT market favoured by multiple trends .
3.4.2 Vehicle OEMs and aftermarket providers partner for factory-installed telematics 76
3.4.3 Increasing openness in the fleet telematics space favours joint solutions
3.4.4 Industry consolidation fosters emergence of leading global telematics giants.
3.4.5 Specialised providers may thrive as applications are unbundled
3.4.6 Integrated weigh station bypass services save time and fuel
3.4.7 Fuel card integration extends the capabilities of fleet telematics
3.4.8 Leading tire manufacturers heavily involved in the fleet telematics space
3.4.9 Hardwired, mobile and hybrid telematics systems to co-exist
3.4.10 The US and Canada have surpassed 1,000 and 100 certified ELDs respectively 85
3.4.11 Upselling of value-added services to drive uptake beyond the ELD basics
3.4.12 Video solutions continue to permeate the fleet market
3.4.13 Fleet insurance telematics is an opportunity to reduce fleet risks and costs
3.4.14 FM providers support management of EVs and fleet electrification processes
3.4.15 The Internet of Transportation Things expands the addressable market

4 OEM Products and Strategies

4.1 Daimler Truck Group
4.2 Ford
4.3 General Motors
4.4 Hino Trucks
4.5 International
4.6 Iveco
4.7 Mercedes-Benz Group
4.8 PACCAR
4.9 Scania
4.10 Volkswagen Truck & Bus
4.11 Volvo Group

5 International Aftermarket Solution Providers

5.1 Fleet Complete (Powerfleet)
5.2 Geotab
5.3 Gurtam
5.4 KORE Position Logic
5.5 MICHELIN Connected Fleet
5.6 MiX by Powerfleet
5.7 Powerfleet
5.8 Solera Fleet Solutions
5.9 Teletrac Navman
5.10 Trimble
5.11 Verizon Connect
5.12 Webfleet (Bridgestone)

6 Regional Aftermarket Solution Providers

6.1 North America
6.1.1 Azuga (Bridgestone)
6.1.2 CalAmp
6.1.3 Canadian Tracking Solutions
6.1.4 Certified Tracking Solutions (GPS Insight)
6.1.5 Clarience Technologies
6.1.6 Digital Communications Technologies
6.1.7 EROAD
6.1.8 FieldLogix
6.1.9 Fleet Freedom
6.1.10 Fleeteye
6.1.11 FleetHunt
6.1.12 Forward Thinking Systems
6.1.13 GPS Insight
6.1.14 GPS Trackit
6.1.15 GreenRoad
6.1.16 IntelliShift
6.1.17 ISAAC Instruments
6.1.18 J. J. Keller
6.1.19 Linxup
6.1.20 Lytx
6.1.21 Mojio
6.1.22 Motive
6.1.23 ORBCOMM
6.1.24 Pedigree Technologies
6.1.25 Platform Science
6.1.26 Positioning Universal
6.1.27 PosiTrace
6.1.28 Quartix
6.1.29 Questar Auto
6.1.30 Radius
6.1.31 RAM Tracking
6.1.32 Rand McNally
6.1.33 Rastrac
6.1.34 Samsara
6.1.35 SkyBitz (AMETEK)
6.1.36 Vecima Networks
6.1.37 Zonar Systems (Continental)
6.2 Latin America
6.2.1 3Dtracking
6.2.2 Autotrac
6.2.3 CarrierWeb
6.2.4 Cobli
6.2.5 Encontrack
6.2.6 FleTrack
6.2.7 Ful-Mar
6.2.8 Global Track
6.2.9 Golfleet
6.2.10 GPS Chile
6.2.11 GPS7000
6.2.12 Grupo UDA
6.2.13 Grupo Ultra
6.2.14 Hawk GPS
6.2.15 Ituran
6.2.16 Linqo
6.2.17 Locatelia
6.2.18 Location World
6.2.19 Mapon
6.2.20 Maxtrack
6.2.21 Navixy (SquareGPS)
6.2.22 Numaris
6.2.23 Omnilink (Show Tecnologia)
6.2.24 OnixSat
6.2.25 Optimus Fleet
6.2.26 Pósitron (Stoneridge)
6.2.27 Rastreo Satelital
6.2.28 Ravex
6.2.29 Redd
6.2.30 RedGPS
6.2.31 Satrack
6.2.32 SHERLOG
6.2.33 SIGhRA
6.2.34 Sitrack
6.2.35 Soltrack
6.2.36 Strix
6.2.37 Tracklog
6.2.38 Ubicamóvil
6.2.39 Webmaps
6.2.40 WideTech
6.2.41 Wisetrack

List of Acronyms and Abbreviations

List of Figures

Figure 1.1: Truck classes and examples of vehicles
Figure 1.2: Vehicles in operation and in fleet use by GVW (US 2020)
Figure 1.3: Vehicles in operation and in fleet use by GVW (Canada 2020)
Figure 1.4: New registrations by GVW and country (North America 2020)
Figure 1.5: Manufacturer market shares GVW 3-8 (North America 2020)
Figure 1.6: Examples of business uses of vehicles by GVW
Figure 1.7: Examples of ownership entities by fleet size
Figure 1.8: Ten largest commercial fleets operated by US companies (2024)
Figure 1.9: Examples of trailer form factors
Figure 1.10: Trailers in use (North America 2023)
Figure 1.11: Top trailer manufacturers (North America 2023)
Figure 1.12: Commercial vehicles in operation (Latin America 2019)
Figure 1.13: Light commercial vehicle manufacturer statistics (Brazil 2023)
Figure 1.14: Truck manufacturer statistics (Brazil 2023)
Figure 2.1: Fleet management infrastructure overview
Figure 2.2: Examples of FM device form factors
Figure 2.3: Data interfaces used by FM devices
Figure 2.4: Examples of peripherals connected to FM devices
Figure 2.5: Mobile network operators in the Americas (2024)
Figure 2.6: Top-10 cellular IoT connectivity providers in the Americas (Q4-2023)
Figure 2.7: Example of FM backoffice segment
Figure 2.8: Eurowatch/Globalwatch coverage map
Figure 2.9: Components of a tire pressure monitoring system
Figure 2.10: Examples of fuel cards
Figure 2.11: Example of fuel dashboard
Figure 2.12: The Safety Management Cycle (SMC)
Figure 2.13: Overview of the FMCSA’s ELD mandate timeline
Figure 2.14: Canadian ELD mandate timeline
Figure 3.1: Installed base of fleet management systems (Americas 2023-2028)
Figure 3.2: Fleet management solution market forecast (North America 2023-2028)
Figure 3.3: Fleet management solution market forecast (Latin America 2023-2028)
Figure 3.4: Top-30 fleet management providers, by installed base (Americas Q4-2023)
Figure 3.5: Trailer telematics market forecast (Americas 2023-2028)
Figure 3.6: Top-5 trailer telematics providers, by installed base (Americas Q4-2023)
Figure 3.7: VMT timeline of research, pilots and programs by state (US 2023)
Figure 3.8: Financial data for telematics industry players (2023)
Figure 3.9: Mergers and acquisitions in the fleet telematics sector (2021-2024)
Figure 3.10: Examples of fleet management offerings by mobile operators (2024)
Figure 3.11: Drivewyze weigh station bypass feature on various in-cab devices
Figure 3.12: Rastrac fuel card and platform
Figure 3.13: ELDs from Blue Ink Technology, Stoneridge and Motive
Figure 3.14: Samsara’s dual-facing AI dash cam
Figure 4.1: The new Multimedia Cockpit
Figure 4.2: Ford Pro Data Services
Figure 4.3: Ford Pro Telematics versions and associated features
Figure 4.4: GM Envolve solutions overview
Figure 4.5: OnStar plans and bundle offerings
Figure 4.6: NEXPRO Connect packages
Figure 4.7: Vans Connect powered by Sascar
Figure 4.8: Scania Fleet and Scania Driver app interfaces
Figure 4.9: Volvo Connect
Figure 4.10: Volvo Connect Trucks app for iOS
Figure 5.1: Fleet Complete’s FT1 device
Figure 5.2: Fleet Complete’s BigRoad app
Figure 5.3: Fleet Complete Vision integrated with fleet tracking
Figure 5.4: The Geotab GO9+ tracking device
Figure 5.5: Geotab’s flexible connectivity options
Figure 5.6: Geotab GO Anywhere asset trackers on MyGeotab
Figure 5.7: MyGeotab fleet and asset management platform
Figure 5.8: Geotab’s Electric Vehicle Suitability Assessment (EVSA)
Figure 5.9: Geotab Safety Center
Figure 5.10: Geotab Ace
Figure 5.11: Schematic overview of the Geotab OEM Data Platform
Figure 5.12: The Wialon Hosting user interface
Figure 5.13: KORE Position Logic’s backoffice interface
Figure 5.14: MICHELIN Connected Fleet geographic presence
Figure 5.15: MiX Vision AI, MiX Rovi IV and MyMiX Tracking
Figure 5.16: Powerfleet Unity
Figure 5.17: Overview of Solera fleet platform
Figure 5.18: Market segments by solution set
Figure 5.19: Solera Fleet Solutions’ Mobile Hours of Service Application
Figure 5.20: Omnitracs’ Route Planning and Execution Software
Figure 5.21: Solera Fleet Solutions’ Unified Portal
Figure 5.22: Solera Fleet Solutions’ telematics and ELD hardware
Figure 5.23: Solera Fleet Solutions’ trailer and cargo container tracking hardware
Figure 5.24: Teletrac Navman’s TN360
Figure 5.25: Trimble Fleet Manager
Figure 5.26: Trimble Gateway and Samsung Tab A with Trimble Driver
Figure 5.27: Trimble’s Video Intelligence portal
Figure 5.28: Verizon Connect software platform interfaces
Figure 5.29: Webfleet, LINK 740 and PRO 8475
Figure 6.1: Azuga’s offering including SafetyCam AI
Figure 6.2: Azuga equipment tracking hardware ecosystem
Figure 6.3: CalAmp software dashboard
Figure 6.4: CalAmp tiered services and support
Figure 6.5: Syrus 4G IoT telematics gateway
Figure 6.6: Pegasus IoT Cloud software interface
Figure 6.7: Overview of Pegasus IoT Cloud telematics & IoT development platform
Figure 6.8: EROAD’s Drive and CoreHub
Figure 6.9: EROAD Clarity Edge AI camera
Figure 6.10: FieldLogix mobile DVIR app
Figure 6.11: FleetHunt’s ELD
Figure 6.12: Forward Thinking Systems’ FleetCam vehicle camera system
Figure 6.13: GreenRoad hardware and software fleet safety solutions
Figure 6.14: Schematic overview of IntelliShift platform offerings
Figure 6.15: ISAAC InMetrics gateway, InControl tablet and InView camera hardware
Figure 6.16: J. J. Keller’s Encompass Fleet Management System
Figure 6.17: Linxup desktop interface and mobile app with notifications
Figure 6.18: Linxup’s tracking and video telematics solutions offering
Figure 6.19: Linxup’s AI-enabled cloud-connected dash cam
Figure 6.20: Lytx DriveCam Event Recorder
Figure 6.21: Lytx user interface for fleet management services
Figure 6.22: Lytx Driver App with ELD functionality
Figure 6.23: Lytx Surfsight AI-12 dual-facing camera
Figure 6.24: Lytx Surfsight recording timeline reusable UI component
Figure 6.25: Overview of the Motive Integrated Operations Platform
Figure 6.26: Motive IoT hardware range
Figure 6.27: Motive’s user interface
Figure 6.28: Overview of Virtual Vehicle
Figure 6.29: Positioning Universal’s FT7500 LTE CAT-4 gateway device
Figure 6.30: Positioning Universal’s 2nd generation AI-powered telematics video camera .
Figure 6.31: Vehicle Gateway, TND Tablet 85 & Vehicle Gateway attached, Rand Tablet 8”
Figure 6.32: Rastrac software interface
Figure 6.33: Samsara’s VG55 vehicle gateway
Figure 6.34: Samsara dashboard with video functionality
Figure 6.35: SkyBitz SmartTrailer solution
Figure 6.36: Illustration of the Zonar product portfolio
Figure 6.37: 3Dtracking platform
Figure 6.38: Autotrac’s Supervisor web portal
Figure 6.39: Dragon-Way by Ful-Mar
Figure 6.40: GPS Chile’s solution ecosystem
Figure 6.41: YPF Ruta web and mobile applications powered by Location World/Misuriam
Figure 6.42: Entel’s Onway web application powered by Location World/Misuriam
Figure 6.43: Mapon Pro GPS tracking platform
Figure 6.44: Numaris software interface
Figure 6.45: Gestor Omnilink platform
Figure 6.46: OnixSat’s flagship product OnixSmart 2
Figure 6.47: Optimus Fleet platform
Figure 6.48: RedGPS’ OnTracking white-label tracking platform
Figure 6.49: Strix Flotas mobile app interface

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

Daimler Truck Group
Ford
General Motors
Hino Trucks
Iveco
Mercedes-Benz Group
PACCAR
Scania
0 Volkswagen Truck & Bus
1 Volvo Group
Fleet Complete (Powerfleet)
Geotab
Gurtam
KORE Position Logic
MICHELIN Connected Fleet
MiX by Powerfleet
Powerfleet
Solera Fleet Solutions
Teletrac Navman
0 Trimble
1 Verizon Connect
2 Webfleet (Bridgestone)
Azuga (Bridgestone)
CalAmp
Canadian Tracking Solutions
Certified Tracking Solutions (GPS Insight)
Clarience Technologies
Digital Communications Technologies
EROAD
FieldLogix
Fleet Freedom
Fleeteye
FleetHunt
Forward Thinking Systems
GPS Insight
GPS Trackit
GreenRoad
IntelliShift
ISAAC Instruments
J. J. Keller
Linxup
Lytx
Mojio
Motive
ORBCOMM
Pedigree Technologies
Platform Science
Positioning Universal
PosiTrace
Quartix
Questar Auto
Radius
RAM Tracking
Rand McNally
Rastrac
Samsara
SkyBitz (AMETEK)
Vecima Networks
Zonar Systems (Continental)
3Dtracking
Autotrac
CarrierWeb
Cobli
Encontrack
FleTrack
Ful-Mar
Global Track
Golfleet
GPS Chile
GPS7000
Grupo UDA
Grupo Ultra
Hawk GPS
Ituran
Linqo
Locatelia
Location World
Mapon
Maxtrack
Navixy (SquareGPS)
Numaris
Omnilink (Show Tecnologia)
OnixSat
Optimus Fleet
Pósitron (Stoneridge)
Rastreo Satelital
Ravex
Redd
RedGPS
Satrack
SHERLOG
SIGhRA
Sitrack
Soltrack
Strix
Tracklog
Ubicamóvil
Webmaps
WideTech
Wisetrack

Methodology

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Fleet Management in the Americas - 14th Edition

The top-10 FM providers in the Americas together account for 50 percent of the market

Highlights from the report

This report answers the following questions:

Who should read this report?

Table of Contents

Companies Mentioned (Partial List)

Methodology

The top-10 FM providers in the Americas together account for 50 percent of the market

Highlights from the report

This report answers the following questions:

Who should read this report?

Table of Contents

Companies Mentioned (Partial List)

Methodology

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