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Sunglasses in Japan

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    Report

  • 17 Pages
  • May 2024
  • Region: Japan
  • Euromonitor International
  • ID: 4612545
Sunglasses in Japan is set to see double-digit volume and current value growth in 2024. Sunglasses used to have a scary image in Japan, as they were historically commonly associated with the Japanese mafia (yakuza), or villains portrayed in films. Wearing sunglasses is also considered a way to hide facial features, provoking a negative image.

The Sunglasses in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sunglasses market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Normalisation of wearing sunglasses drives growth
  • Localisation for global brands through physical outlets and community projects
  • Golf underpins sales of sports sunglasses
PROSPECTS AND OPPORTUNITIES
  • Low possession rate of sunglasses means there is plenty of room for growth
  • Physical outlets key to growing awareness
  • Smart sunglasses for health management
CATEGORY DATA
  • Table 1 Sales of Sunglasses: Volume 2019-2024
  • Table 2 Sales of Sunglasses: Value 2019-2024
  • Table 3 Sales of Sunglasses: % Volume Growth 2019-2024
  • Table 4 Sales of Sunglasses: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Sunglasses: % Value 2019-2023
  • Table 6 LBN Brand Shares of Sunglasses: % Value 2020-2023
  • Table 7 Distribution of Sunglasses by Format: % Value 2019-2024
  • Table 8 Forecast Sales of Sunglasses: Volume 2024-2029
  • Table 9 Forecast Sales of Sunglasses: Value 2024-2029
  • Table 10 Forecast Sales of Sunglasses: % Volume Growth 2024-2029
  • Table 11 Forecast Sales of Sunglasses: % Value Growth 2024-2029
EYEWEAR IN JAPAN
EXECUTIVE SUMMARY
  • Eyewear in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for eyewear?
MARKET DATA
  • Table 12 Sales of Eyewear by Category: Volume 2019-2024
  • Table 13 Sales of Eyewear by Category: Value 2019-2024
  • Table 14 Sales of Eyewear by Category: % Volume Growth 2019-2024
  • Table 15 Sales of Eyewear by Category: % Value Growth 2019-2024
  • Table 16 NBO Company Shares of Eyewear: % Value 2019-2023
  • Table 17 LBN Brand Shares of Eyewear: % Value 2020-2023
  • Table 18 Distribution of Eyewear by Format: % Value 2019-2024
  • Table 19 Forecast Sales of Eyewear by Category: Volume 2024-2029
  • Table 20 Forecast Sales of Eyewear by Category: Value 2024-2029
  • Table 21 Forecast Sales of Eyewear by Category: % Volume Growth 2024-2029
  • Table 22 Forecast Sales of Eyewear by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources