Digital outlets have several options for reaching customers online, including apps, podcasts, newsletters, etc. Among the digital platforms, the most preferred one is the news app, which consists of around 26% of adults compared to 12% who prefer a google search. For instance, in the U.S. millennials now make up nearly a quarter of all newspaper readership.
Mobile devices like smartphones and tablets are becoming a preferred method of getting news online. This usage is anticipated to expand to around 70% of the global internet consumption. More than two-thirds of Americans get news from social media like YouTube, Twitter, and Google searches. This social media usage is not just confined to the young population but also to Americans over the age of 50.
Newspapers are experimenting with new technologies like ‘chatbots’ that can provide readers with personalized news feeds and headlines based on their searches on the internet. For instance, in the local newspapers, the news mostly comes from wire services like Associated Press (a 24-hr news agency, the largest and oldest in the U.S.), so the same stories appear in multiple outlets on and offline.
U.S. Newspapers Market Report Highlights
- Circulation newspapers accounted for a revenue share of over 55% in 2024, And advertising newspapers are projected to record a CAGR of -0.6% from 2025 to 2030
- Print newspaper sales accounted for a share of over 58% in 2024, And the demand for digital newspapers is projected to grow at a CAGR of 0.3% from 2025 to 2030
- Local/regional publications accounted for a share of over 58% in 2024, and national publications are facing an ongoing decline, projected to shrink at a CAGR of -1.9% through 2030
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- Comprehensive Market Analysis: Gain detailed insights into the global market across major regions and segments.
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This report addresses:
- Market intelligence to enable effective decision-making
- Market estimates and forecasts from 2018 to 2030
- Growth opportunities and trend analyses
- Segment and regional revenue forecasts for market assessment
- Competition strategy and market share analysis
- Product innovation listing for you to stay ahead of the curve
- COVID-19's impact and how to sustain in these fast-evolving markets
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Table of Contents
Companies Mentioned
- The Wall Street Journal
- Tribune Publishing
- Gannett Co. Inc
- MediaNews Group. Inc.
- News Corporation
- New York Times Company
- The Washington Post
- New York Post
- Los Angeles Times
- Newsday
Methodology
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