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Hot Drinks in Kazakhstan

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    Report

  • 33 Pages
  • January 2024
  • Region: Kazakhstan
  • Euromonitor International
  • ID: 461956
The performance of hot drinks in Kazakhstan continues to be determined by the most popular hot drink, tea. Loose black tea, which holds the largest market share in both volume and value terms, continued to see stable volume sales in 2023; however, the category is very mature as the tea culture is highly developed.

The Hot Drinks in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HOT DRINKS IN KAZAKHSTAN
EXECUTIVE SUMMARY
  • Hot drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for hot drinks?
MARKET DATA
  • Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
  • Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
  • Table 3 Retail Sales of Hot Drinks by Category: Volume 2018-2023
  • Table 4 Retail Sales of Hot Drinks by Category: Value 2018-2023
  • Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
  • Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
  • Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
  • Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
  • Table 9 Total Sales of Hot Drinks by Category: Total Volume 2018-2023
  • Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023
  • Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2019-2023
  • Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2020-2023
  • Table 13 Retail Distribution of Hot Drinks by Format: % Volume 2018-2023
  • Table 14 Retail Distribution of Hot Drinks by Format and Category: % Volume 2023
  • Table 15 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2023-2028
  • Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2023-2028
  • Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2023-2028
  • Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2023-2028
  • Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2023-2028
  • Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2023-2028
  • Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2023-2028
  • Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2023-2028
  • Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2023-2028
  • Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
COFFEE IN KAZAKHSTANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Coffee benefits from lower price growth and growing coffee culture in the country
  • Increasing availability and sales of coffee machines boosts at-home fresh coffee consumption
  • Multinational players continue to dominate in 2023
PROSPECTS AND OPPORTUNITIES
  • Further moderate growth and dominance of instant coffee
  • Ongoing expansion of fresh coffee
  • No significant changes in the competitive landscape
CATEGORY DATA
  • Table 25 Retail Sales of Coffee by Category: Volume 2018-2023
  • Table 26 Retail Sales of Coffee by Category: Value 2018-2023
  • Table 27 Retail Sales of Coffee by Category: % Volume Growth 2018-2023
  • Table 28 Retail Sales of Coffee by Category: % Value Growth 2018-2023
  • Table 29 NBO Company Shares of Coffee: % Retail Value 2019-2023
  • Table 30 LBN Brand Shares of Coffee: % Retail Value 2020-2023
  • Table 31 Forecast Retail Sales of Coffee by Category: Volume 2023-2028
  • Table 32 Forecast Retail Sales of Coffee by Category: Value 2023-2028
  • Table 33 Forecast Retail Sales of Coffee by Category: % Volume Growth 2023-2028
  • Table 34 Forecast Retail Sales of Coffee by Category: % Value Growth 2023-2028
TEA IN KAZAKHSTANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Tea culture supports further growth
  • New flavours maintain consumer interest
  • Four large players dominate sales
PROSPECTS AND OPPORTUNITIES
  • Slow volume growth of a mature market
  • Potential of functional teas and private label
  • Development of niche product areas
CATEGORY DATA
  • Table 35 Retail Sales of Tea by Category: Volume 2018-2023
  • Table 36 Retail Sales of Tea by Category: Value 2018-2023
  • Table 37 Retail Sales of Tea by Category: % Volume Growth 2018-2023
  • Table 38 Retail Sales of Tea by Category: % Value Growth 2018-2023
  • Table 39 NBO Company Shares of Tea: % Retail Value 2019-2023
  • Table 40 LBN Brand Shares of Tea: % Retail Value 2020-2023
  • Table 41 Forecast Retail Sales of Tea by Category: Volume 2023-2028
  • Table 42 Forecast Retail Sales of Tea by Category: Value 2023-2028
  • Table 43 Forecast Retail Sales of Tea by Category: % Volume Growth 2023-2028
  • Table 44 Forecast Retail Sales of Tea by Category: % Value Growth 2023-2028
OTHER HOT DRINKS IN KAZAKHSTANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Chocolate-based drinks dominate
  • Growth hampered by strong tea culture and rising popularity of coffee
  • Nestlé maintains its clear lead in 2023
PROSPECTS AND OPPORTUNITIES
  • High birth rate and population growth supports future growth
  • Nesquik set to maintain its lead
  • Other plant-based drinks will remain niche and fragmented
CATEGORY DATA
  • Table 45 Retail Sales of Other Hot Drinks by Category: Volume 2018-2023
  • Table 46 Retail Sales of Other Hot Drinks by Category: Value 2018-2023
  • Table 47 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2018-2023
  • Table 48 Retail Sales of Other Hot Drinks by Category: % Value Growth 2018-2023
  • Table 49 NBO Company Shares of Other Hot Drinks: % Retail Value 2019-2023
  • Table 50 LBN Brand Shares of Other Hot Drinks: % Retail Value 2020-2023
  • Table 51 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2023-2028
  • Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Value 2023-2028
  • Table 53 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2023-2028
  • Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2023-2028