+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)
New

Soft Drinks in Georgia

  • PDF Icon

    Report

  • 64 Pages
  • January 2025
  • Region: Georgia
  • Euromonitor International
  • ID: 462009
The wave of immigration to Georgia in 2022, which had initially spurred economic and market growth, began to reverse towards the end of 2023, with many immigrants leaving the country. This trend has continued into 2024, contributing to a slowdown in the volume growth of soft drink sales. Despite Georgia’s stable economic performance and the maintenance of a steady exchange rate, the rising cost of raw materials has exerted upward pressure on production expenses.

The Soft Drinks in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Soft drinks in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
  • Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
  • Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
  • Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
  • Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
  • Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
  • Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
  • Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
  • Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
  • Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
  • Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
  • Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
  • Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
  • Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
  • Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
  • Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
  • Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
  • Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
  • Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
  • Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
CARBONATES IN GEORGIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Evolving consumer dynamics and the impact of tourism
  • Borjomi's health-oriented innovation in non-cola carbonates
  • Growing health awareness drives low-sugar preferences
PROSPECTS AND OPPORTUNITIES
  • Stable volume sales and tourism-led growth
  • Emerging demand for healthier carbonate alternatives
  • Strengthened positions of leading players and local authenticity
CATEGORY DATA
  • Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024
  • Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024
  • Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024
  • Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024
  • Table 37 Off-trade Sales of Carbonates by Category: Volume 2019-2024
  • Table 38 Off-trade Sales of Carbonates by Category: Value 2019-2024
  • Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
  • Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
  • Table 41 Sales of Carbonates by Total Fountain On-trade: Volume 2019-2024
  • Table 42 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2019-2024
  • Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024
  • Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2021-2024
  • Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2020-2024
  • Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2021-2024
  • Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2024-2029
  • Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2024-2029
  • Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2024-2029
  • Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2024-2029
  • Table 51 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2024-2029
  • Table 52 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2024-2029
JUICE IN GEORGIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Stable growth supported by broad availability and foodservice recovery
  • Export diversification and intensified competition
  • Impact of freshly squeezed juice and price competition
PROSPECTS AND OPPORTUNITIES
  • Consistent growth across retail and on-trade channels
  • Sustained competition between local and foreign brands
  • Health awareness to drive demand for reduced sugar options
CATEGORY DATA
  • Table 53 Off-trade Sales of Juice by Category: Volume 2019-2024
  • Table 54 Off-trade Sales of Juice by Category: Value 2019-2024
  • Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
  • Table 56 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
  • Table 57 NBO Company Shares of Off-trade Juice: % Volume 2020-2024
  • Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2021-2024
  • Table 59 NBO Company Shares of Off-trade Juice: % Value 2020-2024
  • Table 60 LBN Brand Shares of Off-trade Juice: % Value 2021-2024
  • Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2024-2029
  • Table 62 Forecast Off-trade Sales of Juice by Category: Value 2024-2029
  • Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2024-2029
  • Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2024-2029
BOTTLED WATER IN GEORGIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Mid-single-digit growth in bottled water and export expansion
  • Strength of leading players amid price sensitivity
  • Expanding assortment of flavoured bottled water
PROSPECTS AND OPPORTUNITIES
  • Steady growth with value gains driven by tourism and pricing trends
  • Flavoured bottled water poised for rapid expansion
  • Innovation and price competition shaping market dynamics
CATEGORY DATA
  • Table 65 Off-trade Sales of Bottled Water by Category: Volume 2019-2024
  • Table 66 Off-trade Sales of Bottled Water by Category: Value 2019-2024
  • Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
  • Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
  • Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2020-2024
  • Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2021-2024
  • Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2020-2024
  • Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2021-2024
  • Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2024-2029
  • Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2024-2029
  • Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2024-2029
  • Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2024-2029
SPORTS DRINKS IN GEORGIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Sports drinks as a niche category with limited availability
  • Growing health awareness and its impact on demand
  • Intense competition from widely available soft drinks
PROSPECTS AND OPPORTUNITIES
  • Growth potential through market development
  • Challenges in retail distribution and accessibility
  • Health trends to drive demand amid price sensitivity
CATEGORY DATA
  • Table 77 Off-trade Sales of Sports Drinks: Volume 2019-2024
  • Table 78 Off-trade Sales of Sports Drinks: Value 2019-2024
  • Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
  • Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2019-2024
  • Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2020-2024
  • Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2021-2024
  • Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2020-2024
  • Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2021-2024
  • Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2024-2029
  • Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2024-2029
  • Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2024-2029
  • Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2024-2029
ENERGY DRINKS IN GEORGIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Functional appeal and busy lifestyles drive consumption
  • Expanding assortment and rising premium energy drinks
  • Rapid growth of sugar-free options
PROSPECTS AND OPPORTUNITIES
  • Growth potential amid low saturation
  • Increasing brand presence and competitive pricing strategies
  • Rising demand for healthier and enhanced alternatives
CATEGORY DATA
  • Table 89 Off-trade Sales of Energy Drinks: Volume 2019-2024
  • Table 90 Off-trade Sales of Energy Drinks: Value 2019-2024
  • Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
  • Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
  • Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2020-2024
  • Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2021-2024
  • Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2020-2024
  • Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2021-2024
  • Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2024-2029
  • Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2024-2029
  • Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2024-2029
  • Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2024-2029
RTD TEA IN GEORGIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Growth in reduced-sugar RTD tea
  • Dominance of key players in a concentrated area
  • Challenges for local producers in scaling RTD tea production
PROSPECTS AND OPPORTUNITIES
  • Recovery of tourism to drive on-trade growth
  • Sustained dominance of leading players
  • Market expansion and modern trade development
CATEGORY DATA
  • Table 101 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
  • Table 102 Off-trade Sales of RTD Tea by Category: Value 2019-2024
  • Table 103 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
  • Table 104 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
  • Table 105 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024
  • Table 106 LBN Brand Shares of Off-trade RTD Tea: % Volume 2021-2024
  • Table 107 NBO Company Shares of Off-trade RTD Tea: % Value 2020-2024
  • Table 108 LBN Brand Shares of Off-trade RTD Tea: % Value 2021-2024
  • Table 109 Forecast Off-trade Sales of RTD Tea by Category: Volume 2024-2029
  • Table 110 Forecast Off-trade Sales of RTD Tea by Category: Value 2024-2029
  • Table 111 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2024-2029
  • Table 112 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2024-2029
RTD COFFEE IN GEORGIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Stable growth amid limited assortment and retail availability
  • Introduction of premium RTD coffee brands
  • On-trade competition hampers retail growth
PROSPECTS AND OPPORTUNITIES
  • Rising consumer awareness and tourism boost
  • Expansion in assortment and price competition
  • Persistent competition from on-trade channels
CATEGORY DATA
  • Table 113 Off-trade Sales of RTD Coffee: Volume 2019-2024
  • Table 114 Off-trade Sales of RTD Coffee: Value 2019-2024
  • Table 115 Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
  • Table 116 Off-trade Sales of RTD Coffee: % Value Growth 2019-2024
  • Table 117 NBO Company Shares of Off-trade RTD Coffee: % Volume 2020-2024
  • Table 118 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2021-2024
  • Table 119 NBO Company Shares of Off-trade RTD Coffee: % Value 2020-2024
  • Table 120 LBN Brand Shares of Off-trade RTD Coffee: % Value 2021-2024
  • Table 121 Forecast Off-trade Sales of RTD Coffee: Volume 2024-2029
  • Table 122 Forecast Off-trade Sales of RTD Coffee: Value 2024-2029
  • Table 123 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2024-2029
  • Table 124 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2024-2029