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Soft Drinks in Georgia

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    Report

  • 64 Pages
  • December 2023
  • Region: Georgia
  • Euromonitor International
  • ID: 462009
Soft drinks is expected to register healthy volume growth in 2023, despite continuing economic uncertainty as a result of Russia’s invasion of Ukraine. Geopolitical tensions in the region has led to a significant increase in the number of immigrants from Ukraine, Russia and Belarus, and this is expected to contribute to volume growth. In particular, many of the newly-arrived Russians have quite high disposable incomes. A recovery in tourism, post pandemic, also contributes to volume growth.

The Soft Drinks in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Soft drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2023
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2023
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2023
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2023
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
  • Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
  • Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
  • Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
  • Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
  • Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
  • Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
  • Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
  • Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
  • Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
  • Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
  • Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
  • Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
  • Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
  • Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
  • Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
  • Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
  • Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
CARBONATES IN GEORGIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Healthy volume growth in 2023
  • Competitive landscape increasingly consolidated
  • Reduced sugar carbonates register higher growth
PROSPECTS AND OPPORTUNITIES
  • Carbonates to face competition from healthier options such as juice
  • Growing health consciousness characterises the forecast period
  • Continuing expansion of modern grocery retailers increases competitiveness
CATEGORY DATA
  • Table 31 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
  • Table 32 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
  • Table 33 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
  • Table 34 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
  • Table 35 Off-trade Sales of Carbonates by Category: Volume 2018-2023
  • Table 36 Off-trade Sales of Carbonates by Category: Value 2018-2023
  • Table 37 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
  • Table 38 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
  • Table 39 Sales of Carbonates by Total Fountain On-trade: Volume 2018-2023
  • Table 40 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2018-2023
  • Table 41 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
  • Table 42 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
  • Table 43 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
  • Table 44 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
  • Table 45 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
  • Table 46 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
  • Table 47 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
  • Table 48 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
  • Table 49 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2023-2028
  • Table 50 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2023-2028
JUICE IN GEORGIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Double-digit volume growth through both retail and foodservice channels
  • Local producers continue to dominate
  • Expansion of modern grocery retailers leading to increased competition
PROSPECTS AND OPPORTUNITIES
  • Healthy volume growth over forecast period
  • Focus on healthier juices
  • Local producers to capitalise on strong position
CATEGORY DATA
  • Table 51 Off-trade Sales of Juice by Category: Volume 2018-2023
  • Table 52 Off-trade Sales of Juice by Category: Value 2018-2023
  • Table 53 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
  • Table 54 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
  • Table 55 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
  • Table 56 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
  • Table 57 NBO Company Shares of Off-trade Juice: % Value 2019-2023
  • Table 58 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
  • Table 59 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
  • Table 60 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
  • Table 61 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
  • Table 62 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
BOTTLED WATER IN GEORGIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Increased on-the-go consumption
  • IDS Borjomi continues to hold on to strong lead, despite recent turmoil
  • Carbonated bottled water registers highest volume growth
PROSPECTS AND OPPORTUNITIES
  • Moderate volume growth over forecast period
  • Players look for ways to stand out
  • Growth potential for bottled water with added functionality
CATEGORY DATA
  • Table 63 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
  • Table 64 Off-trade Sales of Bottled Water by Category: Value 2018-2023
  • Table 65 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
  • Table 66 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
  • Table 67 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
  • Table 68 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
  • Table 69 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
  • Table 70 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
  • Table 71 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
  • Table 72 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
  • Table 73 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
  • Table 74 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
SPORTS DRINKS IN GEORGIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Healthy volume growth, though from low base
  • Limited players restricts growth
  • Increasingly active lifestyles drives growth
PROSPECTS AND OPPORTUNITIES
  • Healthy volume growth over forecast period
  • Sports drinks has stiff competition from other soft drinks
  • Growth through e-commerce channels
CATEGORY DATA
  • Table 75 Off-trade Sales of Sports Drinks: Volume 2018-2023
  • Table 76 Off-trade Sales of Sports Drinks: Value 2018-2023
  • Table 77 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
  • Table 78 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
  • Table 79 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
  • Table 80 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
  • Table 81 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
  • Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
  • Table 83 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
  • Table 84 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
  • Table 85 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
  • Table 86 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
ENERGY DRINKS IN GEORGIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Star performer among soft drinks in 2023
  • Affordability is key
  • Reduced sugar fastest growing segment
PROSPECTS AND OPPORTUNITIES
  • Energy drinks registers highest volume growth among soft drinks over forecast period
  • Sugar-free variants gain volume share
  • Local brands continue to gain volume share
CATEGORY DATA
  • Table 87 Off-trade Sales of Energy Drinks: Volume 2018-2023
  • Table 88 Off-trade Sales of Energy Drinks: Value 2018-2023
  • Table 89 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
  • Table 90 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
  • Table 91 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
  • Table 92 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
  • Table 93 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
  • Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
  • Table 95 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
  • Table 96 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
  • Table 97 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
  • Table 98 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
RTD TEA IN GEORGIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Healthy performance in 2023
  • Imported brands retain leadership positions
  • Competition from other soft drinks such as juice
PROSPECTS AND OPPORTUNITIES
  • Lower volume growth over forecast period
  • Continuing dynamism in RTD tea
  • Continued growth for local brand Gurieli
CATEGORY DATA
  • Table 99 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
  • Table 100 Off-trade Sales of RTD Tea by Category: Value 2018-2023
  • Table 101 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
  • Table 102 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
  • Table 103 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
  • Table 104 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
  • Table 105 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
  • Table 106 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
  • Table 107 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
  • Table 108 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
  • Table 109 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
  • Table 110 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
RTD COFFEE IN GEORGIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Limited availability hampers volume growth
  • Competitive landscape becoming more fragmented
  • RTD coffee growth driven by younger generation
PROSPECTS AND OPPORTUNITIES
  • Modest volume growth over forecast period
  • Larger range supports volume growth
  • Sustainable positioning increasingly important
CATEGORY DATA
  • Table 111 Off-trade Sales of RTD Coffee: Volume 2018-2023
  • Table 112 Off-trade Sales of RTD Coffee: Value 2018-2023
  • Table 113 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
  • Table 114 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
  • Table 115 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
  • Table 116 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
  • Table 117 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
  • Table 118 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
  • Table 119 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
  • Table 120 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
  • Table 121 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
  • Table 122 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028