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Soft Drinks in North Macedonia

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    Report

  • 75 Pages
  • January 2025
  • Region: North Macedonia
  • Euromonitor International
  • ID: 462012
Soft drinks in North Macedonia experienced moderate off-trade retail volume growth alongside strong off-trade retail value growth in 2024. This occurred amidst stable consumer demand and a gradual moderation of price increases following the high inflation of previous years. Bottled water, the most robust category within soft drinks, and juice, the third largest, significantly contributed to this volume growth.

The Soft Drinks in North Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Soft drinks in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
  • Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
  • Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
  • Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
  • Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
  • Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
  • Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
  • Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
  • Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
  • Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
  • Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
  • Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
  • Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
  • Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
  • Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
  • Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
  • Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
  • Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
  • Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
  • Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
CARBONATES IN NORTH MACEDONIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Declining demand for regular cola carbonates amidst health-conscious trends
  • Surging popularity of tonic water and emerging non-cola carbonates
  • The rise of reduced sugar carbonates and shifts in consumer preferences
PROSPECTS AND OPPORTUNITIES
  • Minimal growth amidst maturity and demographic challenges
  • The expansion of tonic water and mixers as key growth drivers
  • Ongoing decline of regular cola carbonates and a shift towards healthier alternatives
CATEGORY DATA
  • Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024
  • Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024
  • Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024
  • Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024
  • Table 37 Off-trade Sales of Carbonates by Category: Volume 2019-2024
  • Table 38 Off-trade Sales of Carbonates by Category: Value 2019-2024
  • Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
  • Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
  • Table 41 Sales of Carbonates by Total Fountain On-trade: Volume 2019-2024
  • Table 42 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2019-2024
  • Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024
  • Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2021-2024
  • Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2020-2024
  • Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2021-2024
  • Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2024-2029
  • Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2024-2029
  • Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2024-2029
  • Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2024-2029
  • Table 51 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2024-2029
  • Table 52 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2024-2029
JUICE IN NORTH MACEDONIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Stable growth and inflation-driven value gains
  • Health-conscious trends driving premiumisation and budget trade-downs
  • Innovation intersecting with health and wellness trends
PROSPECTS AND OPPORTUNITIES
  • Steady consumer demand with a gradual market evolution
  • Strengthening demand for healthier juice options
  • Diverging consumer groups shape market dynamics
CATEGORY DATA
  • Table 53 Off-trade Sales of Juice by Category: Volume 2019-2024
  • Table 54 Off-trade Sales of Juice by Category: Value 2019-2024
  • Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
  • Table 56 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
  • Table 57 NBO Company Shares of Off-trade Juice: % Volume 2020-2024
  • Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2021-2024
  • Table 59 NBO Company Shares of Off-trade Juice: % Value 2020-2024
  • Table 60 LBN Brand Shares of Off-trade Juice: % Value 2021-2024
  • Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2024-2029
  • Table 62 Forecast Off-trade Sales of Juice by Category: Value 2024-2029
  • Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2024-2029
  • Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2024-2029
BOTTLED WATER IN NORTH MACEDONIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Persistent concerns about tap water drive bottled water growth
  • Flavoured bottled water gains momentum
  • Functional bottled water anchored by innovation
PROSPECTS AND OPPORTUNITIES
  • Sustained demand driven by premiumisation and health trends
  • Expanding opportunities in flavoured bottled water
  • Focus on sustainability to drive innovation
CATEGORY DATA
  • Table 65 Off-trade Sales of Bottled Water by Category: Volume 2019-2024
  • Table 66 Off-trade Sales of Bottled Water by Category: Value 2019-2024
  • Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
  • Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
  • Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2020-2024
  • Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2021-2024
  • Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2020-2024
  • Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2021-2024
  • Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2024-2029
  • Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2024-2029
  • Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2024-2029
  • Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2024-2029
SPORTS DRINKS IN NORTH MACEDONIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Rising interest in sports and fitness drive demand
  • Vindija dd retains leadership amidst rising competition
  • Innovation and new entrants stimulate market dynamics
PROSPECTS AND OPPORTUNITIES
  • Sustained influence of health and wellness trends
  • Vindija dd’s position amid evolving market dynamics
  • Expanding consumption beyond athletes
CATEGORY DATA
  • Table 77 Off-trade Sales of Sports Drinks: Volume 2019-2024
  • Table 78 Off-trade Sales of Sports Drinks: Value 2019-2024
  • Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
  • Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2019-2024
  • Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2020-2024
  • Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2021-2024
  • Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2020-2024
  • Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2021-2024
  • Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2024-2029
  • Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2024-2029
  • Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2024-2029
  • Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2024-2029
ENERGY DRINKS IN NORTH MACEDONIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Rising popularity among younger consumers and party culture
  • Red Bull’s continued dominance through premium branding
  • Emerging competition and innovations bolster market dynamics
PROSPECTS AND OPPORTUNITIES
  • Sustained growth driven by dynamic lifestyles
  • Red Bull’s reinforcement of market leadership
  • E-commerce and new entrants drive market diversification
CATEGORY DATA
  • Table 89 Off-trade Sales of Energy Drinks: Volume 2019-2024
  • Table 90 Off-trade Sales of Energy Drinks: Value 2019-2024
  • Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
  • Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
  • Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2020-2024
  • Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2021-2024
  • Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2020-2024
  • Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2021-2024
  • Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2024-2029
  • Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2024-2029
  • Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2024-2029
  • Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2024-2029
CONCENTRATES IN NORTH MACEDONIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Declining off-trade volume amid stagnant innovation
  • Health and wellness trends pressure liquid concentrates
  • Powder concentrates sustain growth with brand loyalty
PROSPECTS AND OPPORTUNITIES
  • Continued decline of liquid concentrates
  • Powder concentrates maintain growth under pressure
  • Flavour innovation and e-commerce expansion as growth drivers
CATEGORY DATA
  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
  • Table 102 Off-trade Sales of Concentrates by Category: Value 2019-2024
  • Table 103 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
  • Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
  • Table 105 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2020-2024
  • Table 106 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2021-2024
  • Table 107 NBO Company Shares of Off-trade Concentrates: % Value 2020-2024
  • Table 108 LBN Brand Shares of Off-trade Concentrates: % Value 2021-2024
  • Table 109 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2024
  • Table 110 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2024
  • Table 111 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2024
  • Table 112 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2024
  • Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2024-2029
  • Table 114 Forecast Off-trade Sales of Concentrates by Category: Value 2024-2029
  • Table 115 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2024-2029
  • Table 116 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2024-2029
RTD TEA IN NORTH MACEDONIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Shift to healthier alternatives boosts RTD tea
  • Reduced sugar variants lead growth
  • Focus on flavour innovation and packaging
PROSPECTS AND OPPORTUNITIES
  • Stable growth supported by health and convenience trends
  • Reduced sugar RTD tea to dominate
  • E-commerce and smaller pack sizes drive consumption
CATEGORY DATA
  • Table 117 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
  • Table 118 Off-trade Sales of RTD Tea by Category: Value 2019-2024
  • Table 119 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
  • Table 120 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
  • Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024
  • Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2021-2024
  • Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2020-2024
  • Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2021-2024
  • Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2024-2029
  • Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2024-2029
  • Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2024-2029
  • Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2024-2029
RTD COFFEE IN NORTH MACEDONIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Premiumisation drives growth
  • Limited competition restricts growth
  • Expanding distribution channels enhance visibility
PROSPECTS AND OPPORTUNITIES
  • Moderate growth expected with moderating price increases
  • On-the-go consumption fuels brand expansion
  • E-commerce growth to drive online sales
CATEGORY DATA
  • Table 129 Off-trade Sales of RTD Coffee: Volume 2019-2024
  • Table 130 Off-trade Sales of RTD Coffee: Value 2019-2024
  • Table 131 Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
  • Table 132 Off-trade Sales of RTD Coffee: % Value Growth 2019-2024
  • Table 133 NBO Company Shares of Off-trade RTD Coffee: % Volume 2020-2024
  • Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2021-2024
  • Table 135 NBO Company Shares of Off-trade RTD Coffee: % Value 2020-2024
  • Table 136 LBN Brand Shares of Off-trade RTD Coffee: % Value 2021-2024
  • Table 137 Forecast Off-trade Sales of RTD Coffee: Volume 2024-2029
  • Table 138 Forecast Off-trade Sales of RTD Coffee: Value 2024-2029
  • Table 139 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2024-2029
  • Table 140 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2024-2029