Country Profile: Haircare in the Netherlands
Summary
The Netherlands haircare sector is led by shampoo category in both value and volume terms in 2017. The conditioner category is expected to register the fastest growth in both value and volume terms during 2017-2022. Hypermarkets & supermarkets accounted for the leading share in the distribution of haircare in the country. Rigid plastics is the most commonly used pack material, followed by flexible packaging. ‘Andrelon’, ‘Garnier - Fructis’ and ‘L`Oréal’ are the leading brands in the dutch haircare sector.
This Country Profile report on the Haircare sector in the Netherlands provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.
What else is contained?
Scope
Reasons to buy
Summary
The Netherlands haircare sector is led by shampoo category in both value and volume terms in 2017. The conditioner category is expected to register the fastest growth in both value and volume terms during 2017-2022. Hypermarkets & supermarkets accounted for the leading share in the distribution of haircare in the country. Rigid plastics is the most commonly used pack material, followed by flexible packaging. ‘Andrelon’, ‘Garnier - Fructis’ and ‘L`Oréal’ are the leading brands in the dutch haircare sector.
This Country Profile report on the Haircare sector in the Netherlands provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.
What else is contained?
- Sector data: Overall sector value and volume data with growth analysis for 2012-2022
- Category coverage: Value and growth analysis for conditioner, hair colorants, hair loss treatments, perms & relaxers, salon hair care, shampoo, and styling agents with inputs on individual segment share within each category and the change in their market share forecast for 2017-2022
- Leading players: Market share of brands and private labels in value terms in 2017
- Distribution data: Percentage of sales within each category through distribution channels such as hypermarkets & supermarkets, department stores, convenience stores, drug stores & pharmacies, health & beauty stores, cash & carries and warehouse clubs, ‘dollar stores’, variety store & general merchandise retailers, vending machines, parapharmacies/drugstores , e-retailers, chemists/pharmacies, and other general retailers
- Packaging data: consumption breakdown for pack materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for flexible packaging, rigid plastics, rigid metal, glass and others; pack type data for: Bottle, tube, aerosol, tub, bag/sachet, and jar.
Scope
- The per capita consumption of haircare was higher in the Netherlands compared to the global level in 2017
- The conditioner category is expected to gain share, in value terms, during 2017-2022
- Hypermarkets & supermarkets is the leading distribution channel in the Dutch haircare sector
- ‘Andrelon’ is the leading brand in the Dutch haircare sector with a value share of 10.8% in 2017
- Rigid plastics is the most commonly used pack material in the Dutch haircare sector
- Consumption of haircare products is higher among women compared to men in the Netherlands.
Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.
Table of Contents
Report scopeExecutive summary
The Netherlands in the global and regional context
The Netherlands in the global and Western European haircare sector
The Netherlands compared to other leading countries in Western Europe
Per capita consumption and expenditure - the Netherlands compared to Western Europe and global level
Sector analysis - Haircare
Country snapshot - haircare sector in the Netherlands
Value and volume analysis - haircare sector in the Netherlands
Cross category comparison - value and growth rate
Contribution to change by value
Cross category comparison - volume and growth rate
Contribution to change by volume
Per capita consumption analysis by category
Category analysis: conditioner
Segment analysis (in value terms): conditioner
Segment analysis (in volume terms): conditioner
Category analysis: hair colorants
Segment analysis (in value terms): hair colorants
Segment analysis (in volume terms): hair colorants
Category analysis: hair loss treatments
Category analysis: perms & relaxers
Segment analysis (in value terms): perms & relaxers
Segment analysis (in volume terms): perms & relaxers
Category analysis: salon hair care
Category analysis: shampoo
Segment analysis (in value terms): shampoo
Segment analysis (in volume terms): shampoo
Category analysis: styling agents
Segment analysis (in value terms): styling agents
Segment analysis (in volume terms): styling agents
Distribution analysis
Distribution channel share analysis: haircare
Distribution channel share analysis by category
Competitive landscape
Brand share analysis by sector
Brand share analysis by category
Private label share analysis by category
Growth of private label compared to branded products
Degree of consolidation/fragmentation by category
Packaging analysis
Pack material
Pack type
Closure type
Primary outer type
Consumergraphics
Demographic analysis
Macroeconomic analysis
Economic summary, labor market trends, and demographic trends
Country risk index (GCRI)
Methodology
Definitions
Appendix
List of Tables
Country snapshot - leading value categories and fastest-growing segments
Cross category comparison - by value (2012-2022)
Cross category comparison - by volume (2012-2022)
Per capita consumption (by category), the Netherlands compared to Western Europe and global levels (in units), 2017
Conditioner- value analysis by segment, 2012-2022
Conditioner - volume analysis by segment, 2012-2022
Hair colorants - value analysis by segment, 2012-2022
Hair colorants - volume analysis by segment, 2012-2022
Perms & relaxers - value analysis by segment, 2012-2022
Perms & relaxers - volume analysis by segment, 2012-2022
Shampoo - value analysis by segment, 2012-2022
Shampoo - volume analysis by segment, 2012-2022
Styling agents - value analysis by segment, 2012-2022
Styling agents - volume analysis by segment, 2012-2022
Change in distribution share, 2012-2017
Performance overview (score: 1-100)
Category data, by segment
Per capita consumption (in units), 2012-2022
Per capita expenditure, 2012-2022
Haircare sales distribution in the Netherlands - by category, 2017
Brand share (in value terms) in the haircare sector, 2017*
Brand share (in value terms) in the haircare sector by category, 2017
Pack material (in million pack units), 2012-2022
Pack materials by category (in million pack units), 2017
Pack type (in million pack units), 2012-2022
Pack types by category (in million pack units), 2017
Closure type (in million pack units), 2012-2022
Closure types by category (in million pack units), 2017
Primary outer type (in million pack units), 2012-2022
Primary outer types by category (in million pack units), 2017
Real GDP and annual growth (%), 2014-2022
Nominal GDP and annual growth (%), 2014-2022
Consumer price inflation (%), 2014-2022
Employed people and unemployment rate (%), 2014-2022
Nominal household final consumption expenditure and annual growth (%), 2014-2022
Population and annual growth (%), 2014-2022
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Exchange rates, 2012-2022
Value/volume change at segment level
List of Figures
Value and volume share of the Netherlands in the global and Western Europe haircare sector, 2017-2022
The Netherlands compared to other top countries in terms of market share, growth, and competitive landscape
PCC comparison - the Netherlands, Western Europe, and global, 2012-2022
PCE comparison - the Netherlands, Western Europe, and global, 2012-2022
Market size and growth analysis by value and volume, haircare sector, 2012-2022
Cross category comparison - value and growth rate (2012-2022)
Change in category share (in value terms), 2017-2022
Cross category comparison - volume and growth rate (2012-2022)
Change in category share (in volume terms), 2017-2022
Market size and growth analysis by value and volume, conditioner, 2012-2022
Market size and growth analysis by value and volume, hair colorants, 2012-2022
Market size and growth analysis by value and volume, hair loss treatments, 2012-2022
Market size and growth analysis by value and volume, perms & relaxers, 2012-2022
Market size and growth analysis by value, salon hair care, 2012-2022
Market size and growth analysis by value and volume, shampoo, 2012-2022
Market size and growth analysis by value and volume, styling agents, 2012-2022
Share of key distribution channels (in value terms) - haircare, 2017*
Key distribution channel share by category (in value terms), 2017
Leading brands (in value terms) in the haircare sector, 2017*
Leading brands (in value terms) by category in the haircare sector, 2017
Private label penetration by category (in value terms), 2017
Growth analysis, private label and brands, 2012-2017
Category-wise consolidation/fragmentation (in value terms) - haircare, 2017
Key pack materials in the Dutch haircare sector, percentage share of pack units, 2017
Annual growth rate by key pack material, 2012-2022
Use of pack material by category (in pack units), 2017
Key pack types in the Dutch haircare sector, percentage share of pack units, 2017
Annual growth rate by key pack type, 2012-2022
Use of pack type by category (in pack units), 2017
Key closure types in the Dutch haircare sector, percentage share of pack units, 2017
Annual growth rate by key closure type, 2012-2022
Use of closure type by category (in pack units), 2017
Key primary outer types in the Dutch haircare sector, percentage share of pack units, 2017
Annual growth rate by key primary outer type, 2012-2022
Use of primary outer type by category (in pack units), 2017
Demographic analysis
Real GDP value and annual growth (%)
Nominal GDP value and annual growth (%)
Consumer price inflation (%)
Nominal household final consumption expenditure growth (%)
Population (millions) and annual growth (%)
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Employed people (millions) and unemployment rate (%)
Five lowest risk nations in GCRI Q3 2017
Five highest risk nations in GCRI Q3 2017
Country risk analysis - the Netherlands compared to Western European and the world
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- L`Oreal S.A.
- Henkel AG & Co. KGaA
- Procter & Gamble
- Beiersdorf Ag
- Unilever
- Coty Inc
