About Marketing Services Market
Marketing services include methods used in the development of an overall marketing plan including production, pricing, promotion, and distribution. It also includes market research, which deals with gathering statistical market data to devise the organization's marketing strategy and plan. Moreover, the growing demand for integrated marketing campaigns is expected to fuel the category growth across the globe.Covered in this report
The report provides actionable insights to improve source-to-contract cycle performance in the Global Marketing Services Market. It helps sourcing professionals formulate better category strategies, enhance savings, understand supplier and market challenges, and implement sourcing best practices.
This report, Global Marketing Services Market, provides up-to-date information about market shifts and potential risks, as well as in-depth knowledge of products and services, which can help in planning and in executing category management activities. It focuses on the cost-saving aspects of procurement and on providing insights that can lead to the optimization of category spend.
Category driver
Category management strategy
Procurement best practices
Key questions answered in this report
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
Marketing services include methods used in the development of an overall marketing plan including production, pricing, promotion, and distribution. It also includes market research, which deals with gathering statistical market data to devise the organization's marketing strategy and plan. Moreover, the growing demand for integrated marketing campaigns is expected to fuel the category growth across the globe.Covered in this report
The report provides actionable insights to improve source-to-contract cycle performance in the Global Marketing Services Market. It helps sourcing professionals formulate better category strategies, enhance savings, understand supplier and market challenges, and implement sourcing best practices.
This report, Global Marketing Services Market, provides up-to-date information about market shifts and potential risks, as well as in-depth knowledge of products and services, which can help in planning and in executing category management activities. It focuses on the cost-saving aspects of procurement and on providing insights that can lead to the optimization of category spend.
Category driver
- High internet penetration and a growing number of smartphone users
- For a full, detailed list, view our report
Category management strategy
- Adhere to regulatory nuances
- For a full, detailed list, view our report
Procurement best practices
- Ensure centralization in marketing service objective
- For a full, detailed list, view our report
Key questions answered in this report
- What are the market dynamics?
- What are the key market trends?
- What are the category growth drivers?
- What are the constraints on category growth?
- Who are the suppliers in this market?
- What are the demand-supply shifts?
- What are the major category requirements?
- What are the procurement best practices in this market?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
Table of Contents
PART 01: Executive Summary
PART 02: Market Insights
PART 03: Category Pricing Insights
PART 04: Cost-Saving Opportunities
PART 05: Best Practices
PART 06: Category Ecosystem
PART 07: Category Management Strategy
PART 08: Category Management Enablers
PART 09: Suppliers Selection
PART 10: Suppliers Under Coverage
PART 11: US Market Insights
PART 12: Category Definition
PART 13: Appendix
List of Exhibits
Executive Summary
The report recognizes the following companies as the key suppliers: Harte Hanks, Merkle (Dentsu group), Epsilon (Alliance data), Acxiom, Harland Clarke, RAPP (Omnicom Group), SourceLink, HH Global, and Wunderman.Commenting on the report, a research analyst said: “One of the procurement best practices for buyers is to partner with local service providers for localization techniques.”
According to the report, one of the key growth contributors to the global marketing services market is the increase in demand for integrated marketing campaigns.
Further, the report states that one of the key category management strategies for the buyers in the global marketing services market is to engage with providers of marketing services on a yearly contract basis to ensure service delivery and assurance.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains actionable insights to improve source-to-contract cycle performance in addition to a PESTLE analysis.
Companies Mentioned
- Harte Hanks
- Merkle (Dentsu group)
- Epsilon (Alliance data)
- Acxiom
- Harland Clarke
- RAPP (Omnicom Group)
Methodology
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