The megabrands are the top 100 fmcg brands measured by retail sales value. While a number of the major names have maintained their rankings for some time, the balance across the list is shifting. Consumer attitudes to health, premiumisation and changes in how consumers research and shop online are having a profound impact. In addition, the importance of different regions of the world has changed for many megabrands, and many have faced the question of where best to focus resources.
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on The vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
Product coverage:
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on The vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
Product coverage:
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Identify factors driving change now and in the future
- Understand motivation
- Forward-looking outlook
- Briefings and presentation should provoke lively discussion at senior level
- Take a step back from micro trends
- Get up to date estimates and comment
Table of Contents
The Megabrands: The Top 100 fmcg Brands WorldwideIntroduction
What are the Megabrands?
The Categories That Count in The Top 100
Report Definitions
