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Low HP Tractor Market in India - Industry Outlook and Forecast 2019-2024

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    Report

  • 162 Pages
  • November 2018
  • Region: India
  • Arizton
  • ID: 4700428
1h Free Analyst Time
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The India low HP tractor market is estimated to produce volumes of over 1019 thousand units by 2024, growing at a CAGR of more than 6% during 2018-2024.

Key manufacturers are providing machines on rent to small farmers who cannot afford expensive tractors. For instance, Mahindra has launched a tractor rental services application, Trringo in the Indian market. The increasing adoption of farm mechanization practices that help to improve the crop production will drive transformation in the market over the next few years.

The India low HP tractor market is driven by the growing demand for agriculture equipment from the central and eastern parts of the country. The implementation of subsidies on fertilizers, electricity, and fuel and the government implementing schemes such as Rashtriya Krishi Vikas Yojna and KCC will propel the growth of the Indian market. The market research report provides in-depth market analysis and segmental analysis of the India low HP tractor market by HP, wheel drive, and zones.

The report considers the present scenario of the India low HP tractor market and its market dynamics for the period 2018-2024. It considers all sub-segments of horsepower including 0-20 hp, 20-30 hp, 30-40 ho, 40-50 hp, 50-60 hp, and 60+ hp. It covers a detailed overview of various market growth enablers, restraints, and trends. It also profiles and analyzes leading companies and several other prominent companies operating in the market.

Low HP Tractor Market in India - Dynamics
The rising number of public and private sector companies investing in the agricultural industry is propelling the growth of the low HP tractor market in India. The increasing income levels of population in developing states, inequitable population growth, and an agricultural output coupled with climatic changes affecting the agricultural output are some of the primary factors attributing to the demand for food in the Indian market. Such high demand is encouraging farmers to adopt smart tech solutions in the market. Two of the highest selling brands in the Indian market are Mahindra and Sonalika.

The integration of technologies such as data analytics, telematics, remote sensing, GPS, and mobile technology will make farming more precise and sophisticated in the market. These innovative machines will result in movement with precision to minimize fuel, fertilizers, and seed wastage and contribute to the sales in the low HP tractor market in India.

The growing concerns over environmental pollution are fueling the demand for biodiesel tractors in the low HP tractor market in India. The low operating costs and low maintenance of biodiesel machines will boost the sale of these products in the Indian market. Leading manufacturers are researching and developing alternative fuels such as bio-diesel and electrical or battery-operated machines to gain a larger consumer group in the low HP tractor market in India.

Low HP Tractor Market in India - Segmentation
This market research report includes a detailed segmentation of the market by horsepower (HP), wheel drive, and zones.The HP segment in the Indian low HP tractor marketis classified into 0-20, 20-30, 30-40, 40-50, 50-60, and 60+. The 60+ HP segment occupied less than 1/3rd of the total market share, growing at a CAGR of approximately 7% during the forecast period.

The 60+ HP machines find applications in large farms with extensive farming activities and in non-farming avenues such as construction and earth moving activities in the market. Many farmers are ramping their small engine powers by adjusting the fuel pump according to their requirements to get maximum output.

The Indian low HP tractor market by wheel drive is segmented into 2 WD,and 4 WD. 2 WD segment dominated the largest market share in 2017, growing at a CAGR of more than 6% during the forecast period. The ease of driving and maneuverability during light loads and plain fields of 2 WD tractors is propelling the growth of this segment in the Indian market.

The new design machines offer more comfort than the traditional systems that are available in the market. Sonalika, Massey Ferguson, John Deere, Mahindra, and TAFE are the leading manufacturers of 2 WD machines in the Indian low HP tractor market.

Market Segmentation by HP


  • 0-20 HP
  • 20-30 HP
  • 30-40 HP
  • 40-50 HP
  • 50-60 HP
  • 60+ HP

Market Segmentation by Wheel Drive


  • 2 WD
  • 4 WD

Low HP Tractor Market in India - Geography
The Indian low HP tractor market by zones is segmented into East, North, South, and West. The East zone is slowly gaining market share, growing at a CAGR of more than 7% during the forecast period. The increasing the dependency on alternate irrigation systems is one of the primary factors contributing to the growth of the East zone in the Indian market. Top states such as Bihar, West Bengal, and Odisha are the largest revenue contributors in the market, with Jharkhand showing very high potential of growth in the country.

Rice makes up around 68% of the total agricultural production in the region, which in turn will contribute to the growth of the Indian low HP tractor market over the next few years. The extreme climatic diversities that vary between hot summers, nominal monsoon, and harsh winters will fuel the need for innovative products in the Northern zone in the market. The state of Punjab has the highest penetration and adoption of modern agriculture implements across the nation.

Market Segmentation by Zones


  • East
  • North
  • South
  • West

Key Vendor Analysis
The India low HP tractor market is led by two major players that contribute to the competition in the country. The leading vendors are thriving on innovation in the Indian market. The manufacturers are increasingly investing in developing advanced agriculture technology for precision farming and machine automation in the market. The increase in technological innovations, product or service extensions, and M&A will drive the level of competition in the Indian market.

The development of innovative products will help the vendors gain a larger India low HP tractor market share during the forecast period.

The major vendors in the India low HP tractor market are:


  • Mahindra and Mahindra
  • TAFE
  • International Tractors Limited
  • The Escorts Group
  • Deere and Company
  • CNH Industrial

The other prominent players in the India low HP tractor market SDF, Zetor, Kubota, ACE Tractors, Indo Farm, Captain Tractors, Force Motors, VST Tillers Tractors, Standard Corp, and Preet Group.

Key market insights include
1. The analysis of the India low HP tractor market provides market size and growth rate for the forecast period 2018-2024.
2. It offers comprehensive insights into current industry trends, trend forecast, and growth drivers about the India low HP tractor market.
3. The report provides the latest analysis of market share, growth drivers, challenges, and investment opportunities.
4. It offers a complete overview of market segments and the regional outlook of the India low HP tractor market.
5. The report offers a detailed overview of the vendor landscape, competitive analysis, and key market strategies to gain competitive advantage.

Table of Contents

1 Research Methodology2 Research Objectives3 Research Process
4 Report Coverage
4.1 Market Definition
4.2 Base Year
4.3 Scope of Study
4.3.1 Market Segmentation by HP
4.3.2 Market Segmentation by Wheel Drive (WD)
4.3.3 Market Segmentation by Zones
5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Inclusions
5.3 Exclusions
5.4 Currency Conversion
5.5 Market Derivation
6 Market at a Glance
7 Introduction
7.1 Overview
7.1.1 Agriculture Scenario of India
7.1.2 Land Holding Structures and Cropping Intensity: How Farmers Cultivate Crops
7.1.3 Agricultural Exports
7.1.4 Role of Tractors in Indian Agriculture
8 Market Dynamics
8.1 Market Growth Enablers
8.1.1 Increased Financial Support from the Indian Government
8.1.2 Growth in Agricultural Productivity and Exports
8.1.3 Increased Adoption of Farm Mechanization
8.1.4 Migration to Cities Leading to Labor Shortage
8.1.5 YOY Impact of Market Growth Enablers
8.1.6 YOY Impact of Market Growth Enablers on Regions
8.2 Market Growth Restraints
8.2.1 Rise in Tractor Rental Programs
8.2.2 Lack of Awareness about Agriculture Technology
8.2.3 Marginal and Fragmented Farmlands
8.2.4 Diverse Soil Conditions and Low Access to Credit in Rural Areas
8.2.5 YOY Impact of Market Growth Restraints
8.2.6 YOY Impact of Market Growth Restraints on Regions
8.3 Market Opportunities & Trends
8.3.1 Emergence of Precision Farming Practices
8.3.2 Usage of Alternate and Non-conventional Fuel in Tractors
8.3.3 YOY Impact of Market Opportunities & Trends
8.3.4 YOY Impact of Market Opportunities & Trends on Regions
9 Global Low HP Tractor Market
9.1 Market Overview
9.2 Market Size and Forecast
10 Low HP Tractor Market In India
10.1 Market Overview
10.2 Market Size and Forecast
10.3 Porter’s Five Forces Analysis
10.3.1 Threat of New Entrants
10.3.2 Bargaining Power of Suppliers
10.3.3 Bargaining Power of Buyers
10.3.4 Threat of Substitutes
10.3.5 Competitive Rivalry
11 By Wheel Drive
11.1 Market Overview
11.1.1 Market by Wheel Drive
11.2 2WD Tractor Market
11.2.1 Market Size & Forecast
11.2.2 2WD Tractor Market by Zones
11.3 4WD Tractor Market
11.3.1 Market Size & Forecast
11.3.2 4WD Tractor Market by Zones
12 Market by HP
12.1 Market Overview
12.2 0–20 HP
12.2.1 Market Size & Forecast
12.2.2 0–20 HP Tractor Market in India by Zones
12.3 20–30 HP
12.3.1 Market Size & Forecast
12.3.2 20–30 HP Tractor Market in India by Zones
12.4 30–40 HP
12.4.1 Market Size & Forecast
12.4.2 30–40 HP Tractor Market in India by Zones
12.5 40–50 HP
12.5.1 Market Size & Forecast
12.5.2 40–50 HP Tractor Market in India by Zone
12.6 50–60 HP
12.6.1 Market Size & Forecast
12.6.2 50–60 HP Tractor Market in India by Zone
12.7 60+ HP
12.7.1 Market Size & Forecast
12.7.2 60+ HP Tractor Market in India by Zone
13 Market by Zone
13.1 Market Overview
13.2 North Zone
13.2.1 Market Size & Forecast
13.2.2 Tractor Market by HP
13.2.3 Tractor Market by WD
13.3 South Zone
13.3.1 Market Size & Forecast
13.3.2 Tractor Market by HP
13.3.3 Tractor Market by WD
13.4 West Zone
13.4.1 Market Size & Forecast
13.4.2 Tractor Market by HP
13.4.3 Tractor Market by WD
13.5 East Zone
13.5.1 Market Size & Forecast
13.5.2 Tractor Market by HP
13.5.3 Tractor Market by WD
14 Competitive Landscape
14.1 Market Share Analysis
14.2 Brand Loyalty
14.3 Sales and Exports
15 Key Company Profiles
15.1 Mahindra
15.1.1 Business Overview
15.1.2 Mahindra in Low HP Tractor Market
15.1.3 Major Product Offerings
15.1.4 Key Strategies
15.1.5 Key Strengths
15.1.6 Key Opportunities
15.2 TAFE
15.2.1 Business Overview
15.2.2 TAFE in Low HP Tractor Market
15.2.3 Major Product Offerings
15.2.4 Key Strategies
15.2.5 Key Strengths
15.2.6 Key Opportunities
15.3 International Tractors Ltd
15.3.1 Business Overview
15.3.2 International Tractors Ltd. in Low HP Tractor Market
15.3.3 Major Product Offerings
15.3.4 Key Strategies
15.3.5 Key Strengths
15.3.6 Key Opportunities
15.4 Escorts
15.4.1 Business Overview
15.4.2 Escorts in Low HP Tractor Market
15.4.3 Major Product Offerings
15.4.4 Key Strategies
15.4.5 Key Strengths
15.4.6 Key Opportunities
15.5 Deere and Company
15.5.1 Business Overview
15.5.2 John Deere in Low HP Tractor Market
15.5.3 Major Product Offerings
15.5.4 Key Strategies
15.5.5 Key Strengths
15.5.6 Key Opportunities
15.6 CNH Industrial
15.6.1 Business Overview
15.6.2 CNH in Low HP Tractor Market
15.6.3 Major Product Offerings
15.6.4 Key Strategies
15.6.5 Key Strengths
15.6.6 Key Opportunities
16 Other Prominent Vendors
16.1 SDF
16.1.1 Business Overview
16.2 Zetor
16.2.1 Business Overview
16.3 Kubota
16.3.1 Business Overview
16.4 ACE Tractors
16.4.1 Business Overview
16.5 Indo Farm
16.5.1 Business Overview
16.6 Captain Tractors
16.6.1 Business Overview
16.7 Force Motors
16.7.1 Business Overview
16.8 VST Tillers Tractors
16.8.1 Business Overview
16.9 Standard Corp.
16.9.1 Business Overview
16.1 Preet Group
16.10.1 Business Overview
17 Report Summary
17.1 Key Takeaways
17.2 Qualitative Summary
17.3 Quantitative Summary
17.3.1 Market by Zones
17.3.2 Market by HP
17.3.3 Market by Wheel Drive
18 Appendix
18.1 Abbreviations
List of Exhibits
Exhibit 1 Segmentation of Tractor Market in India
Exhibit 2 Market Size Calculation Approach 2018
Exhibit 3 Low HP Tractor Market in India
Exhibit 4 India: Farming Activities with Extensive Use of Tractor
Exhibit 5 India: Crop Production as Ratio to World Production 2018
Exhibit 6 Indian Tractor Market Snapshot
Exhibit 7 India: Share of Men and Women in Agriculture Workforce by Select States 2018 (%)
Exhibit 8 India: Agriculture Exports 2018
Exhibit 9 Farm Mechanization Rates 2018
Exhibit 10 India: Total Workforce and Percentage of Total Workforce in Agriculture
Exhibit 11 India: Increase in Wages of Male and Female Laborers 2000-2018 (%)
Exhibit 12 Global Low HP Tractor Market 2018-2024 (thousand units)
Exhibit 13 Global Low HP Tractor Market by Geography 2018 (%)
Exhibit 14 India: Production of Major Crops
Exhibit 15 India: Low HP Tractor Market 201o-2017 (thousand units)
Exhibit 16 India: Low HP Tractor Market 2018-2024 (thousand units)
Exhibit 17 Five Forces Analysis 2018
Exhibit 18 Tractor Market in India by WD 2018 & 2024 (thousand units)
Exhibit 19 India: Tractor Market by WD 2018–2024
Exhibit 20 2WD Tractor Market 2018–2024 (thousand units)
Exhibit 21 4WD Tractor Market in India 2018–2024 (thousand units)
Exhibit 22 India: Tractor Market by HP 2018 & 2024 (thousand units)
Exhibit 23 India Tractor Market by HP
Exhibit 24 Tractor Market in India by HP 2018–2023 (% share)
Exhibit 25 India: Contribution of HP Segments to Market Growth by 2024 (thousand units)
Exhibit 26 India: Tractor Market by HP 2018 and 2024 (% market share)
Exhibit 27 0–20 HP Tractor Market in India 2018–2024 (thousand units)
Exhibit 28 Zone- wise Contribution of 0–20 HP Tractors toward Market Growth by 2024 (thousand units)
Exhibit 29 0–20 HP Market in India by Zone 2018–2024 (% share)
Exhibit 30 20–30 HP Tractor Market in India 2018–2024 (thousand units)
Exhibit 31 Zone-wise Contribution of 20–30 HP Tractors toward Market Growth by 2024 (thousand units)
Exhibit 32 20–30 HP Market in India by Zones 2018–2024 (% share)
Exhibit 33 30–40 HP Tractor Market in India 2018–2024 (thousand units)
Exhibit 34 Zone-wise Contribution of 30–40 HP Tractors toward Market Growth by 2024 (thousand units)
Exhibit 35 30–40 HP Market in India by Zones 2018–2024 (% share)
Exhibit 36 40–50 HP Tractor Market in India 2018–2024 (thousand units)
Exhibit 37 Zone-wise Contribution of 40–50 HP Tractors toward Market Growth by 2024 (thousand units)
Exhibit 38 40–50 HP Tractor Market in India by Zone 2018–2024 (% share)
Exhibit 39 50–60 HP Tractor Market in India 2018–2024 (thousand units)
Exhibit 40 Zone-wise Contribution of 50-60 HP Tractors toward Market Growth by 2024 (thousand units)
Exhibit 41 50–60 HP Market in India by Zone 2018–2024 (% share)
Exhibit 42 60+ HP Tractor Market in India 2018–2024 (thousand units)
Exhibit 43 Zone-wise Contribution of 60+ HP Tractors toward Market Growth by 2024 (thousand units)
Exhibit 44 60+ HP Market in India by Zones 2018–2024 (% share)
Exhibit 45 India Tractor Market by Zone 2018 & 2024 (thousand units)
Exhibit 46 India: Zones and the Corresponding Major States
Exhibit 47 India: Tractor Market by Zones 2018–2023 (thousand units)
Exhibit 48 India: Tractor Market by Zones 2018 & 2024 (% share)
Exhibit 49 North Zone Tractor Market 2018–2024 (thousand units)
Exhibit 50 Contribution of HP Segments in Market Growth by 2024 (thousand units)
Exhibit 51 Tractor Market Share by HP 2018 & 2024 (%)
Exhibit 52 South Zone Tractor Market 2018–2024 (thousand units)
Exhibit 53 Contribution of HP Segment in Market Growth by 2024 (thousand units)
Exhibit 54 Tractor Market Share by HP 2018 & 2024 (%)
Exhibit 55 West Zone Tractor Market 2018–2024 (thousand units)
Exhibit 56 Contribution of HP Segments in Market Growth by 2024 (thousand units)
Exhibit 57 Tractor Market Share by HP 2018 & 2024 (%)
Exhibit 58 East Zone Tractor Market 2018–2024 (thousand units)
Exhibit 59 Contribution of HP Segments in Market Growth by 2024 (thousand units)
Exhibit 60 Tractor Market Share by HP 2018 & 2024 (%)
Exhibit 61 India: Tractor Market by OEMS (units sold %) 2017
Exhibit 62 India: Tractor Market by OEMS (units sold) 2017
Exhibit 63 India: Leading Brands in Terms of Loyalty and Recommendation 2018
Exhibit 64 India: Historical Tractor Exports Data 2004-2017 (units)
Exhibit 65 India: Major Tractor Export Destinations 2017 (% share)
List of Tables
Table 1 Key Caveats
Table 2 Currency Conversion 2013-2018
Table 3 India: Land Holding Structure 2018
Table 4 India: Agriculture Exports as Ratio to Total Exports 2010–2017
Table 5 Funds Allocated by Government for Farm Mechanization 2015 & 2018
Table 6 Major Crops: Area, Production, and Yield 2014-2017
Table 7 India: Decline in Workforce Engaged in Agriculture by Select States (%)
Table 8 YOY Impact of Market Growth Enablers 2018-2024
Table 9 YOY Impact of Market Growth Enablers on Regions 2018
Table 10 YOY Impact of Market Growth Restraints 2018-2024
Table 11 YOY Impact of Market Growth Restraints on Regions 2018
Table 12 YOY Impact of Market Opportunities & Trends 2018-2024
Table 13 YOY Impact of Market Opportunities & Trends on Regions 2018
Table 14 India: Tractor Market by WD (thousand units)
Table 15 India: 2WD Tractor Market by Zones 2018–2024 (thousand units)
Table 16 India: 4WD Tractor Market by Zones 2018–2024 (thousand units)
Table 17 0–20 HP Market in India by Zones 2018–2024 (thousand units)
Table 18 20–30 HP Market in India by Zones 2018–2024 (thousand units)
Table 19 30–40 HP Market in India by Zones 2018–2024 (thousand units)
Table 20 40–50 HP Market in India by Zone 2018–2024 (thousand units)
Table 21 50–60 HP Market in India by Zone 2018–2024 (thousand units)
Table 22 60+ HP Market in India by Zone 2018–2024 (thousand units)
Table 23 India: Rainfall in Select States During Monsoon Seasons (2013–2018) (millimeter)
Table 24 Tractor Market by HP 2018–2024 (thousand units)
Table 25 Tractor Market by WD 2018–2024 (thousand units)
Table 26 Tractor Market by HP 2018–2024 (thousand units)
Table 27 Tractor Market by WD 2018–2024 (thousand units)
Table 28 Tractor Market by HP 2018–2024 (thousand units)
Table 29 Tractor Market by WD 2018–2024 (thousand units)
Table 30 Tractor Market by HP 2018–2024 (thousand units)
Table 31 Tractor Market by WD 2018–2024 (thousand units)
Table 32 India: Tractor Domestic Sales and Exports of Leading Vendors (thousand units)
Table 33 India: Number of Tractor Models Offered by Mahindra and Sonalika 2018
Table 34 Mahindra: Product Offerings
Table 35 TAFE: Product Offerings
Table 36 International Tractors Ltd.: Product Offerings
Table 37 Escorts: Product Offerings
Table 38 Company: Product Offerings
Table 39 CNH: Product Offerings
Table 40 Qualitative Summary of India Tractor Market
Table 41 Low HP Tractor Market in India by Zones (thousand units)
Table 42 Tractor Market in North Zone by HP (thousand units)
Table 43 Tractor Market in North Zone by WD (thousand units)
Table 44 Tractor Market in West Zone by HP (thousand units)
Table 45 Tractor Market in West Zone by WD (thousand units)
Table 46 Tractor Market in South Zone by HP (thousand units)
Table 47 Tractor Market in South Zone by WD (thousand units)
Table 48 Tractor Market in East Zone by HP (thousand units)
Table 49 Tractor Market in East Zone by WD (thousand units)
Table 50 Tractor Market in India by HP (thousand units)
Table 51 0-20 HP Tractor Market by Zone (thousand units)
Table 52 20-30 HP Tractor Market by Zone (thousand units)
Table 53 30-40 HP Tractor Market by Zone (thousand units)
Table 54 40-50 HP Tractor Market by Zone (thousand units)
Table 55 50-60 HP Tractor Market by Zone (thousand units)
Table 56 60+ HP Tractor Market by Zone (thousand units)
Table 57 India Tractor Market by WD (thousand units)
Table 58 2WD Tractor Market by Zones (thousand units)
Table 59 4WD Tractor Market by Zones (thousand units)

Companies Mentioned

  • ACE Tractors

  • Captain Tractors

  • CNH Industrial

  • Deere and Company

  • Force Motors

  • International Tractors Limited

  • Kubota

  • Mahindra & Mahindra

  • Preet Group

  • SDF

  • Standard Corp

  • TAFE

  • The Escorts Group

  • VST Tillers

  • Zetor

Methodology


Our research comprises a mix of primary and secondary research. The secondary research sources that are typically referred to include, but are not limited to, company websites, annual reports, financial reports, company pipeline charts, broker reports, investor presentations and SEC filings, journals and conferences, internal proprietary databases, news articles, press releases, and webcasts specific to the companies operating in any given market.

Primary research involves email interactions with the industry participants across major geographies. The participants who typically take part in such a process include, but are not limited to, CEOs, VPs, business development managers, market intelligence managers, and national sales managers. We primarily rely on internal research work and internal databases that we have populated over the years. We cross-verify our secondary research findings with the primary respondents participating in the study.



 

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