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Retail in Japan

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    Report

  • 119 Pages
  • March 2025
  • Region: Japan
  • Euromonitor International
  • ID: 4700746
Retail in Japan maintained slow and stable current value growth in 2024, with increases in both online and offline sales. Nevertheless, this is not to say the industry was without its challenges. For the past three decades before the war in Ukraine, Japan largely experienced calm annual inflation rates, with only three instances from 1992 to 2021 when inflation exceeded 1% or fell below 1%.

The Retail in Japan report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Retail market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Retail in 2024: The big picture
  • Changes in the competitive environment in retail
  • Japan’s retail industry embraces digital solutions to combat labour shortages
  • What next for retail?
OPERATING ENVIRONMENT
  • Informal retail
  • Opening hours for physical retail
  • Summary 1 Standard Opening Hours by Channel Type 2024
  • Seasonality
  • Hatsu Uri (“First Sales”) at New Year
  • Valentine’s Day
  • White Day
  • Mother’s Day
  • Father’s Day
  • Summer Bargains
  • Halloween
  • Black Friday and Cyber Monday
  • Christmas and Year-end Bargains
MARKET DATA
  • Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2019-2024
  • Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2019-2024
  • Table 3 Sales in Retail Offline by Channel: Value 2019-2024
  • Table 4 Sales in Retail Offline by Channel: % Value Growth 2019-2024
  • Table 5 Retail Offline Outlets by Channel: Units 2019-2024
  • Table 6 Retail Offline Outlets by Channel: % Unit Growth 2019-2024
  • Table 7 Sales in Retail E-Commerce by Product: Value 2019-2024
  • Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2019-2024
  • Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
  • Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 11 Sales in Grocery Retailers by Channel: Value 2019-2024
  • Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
  • Table 13 Grocery Retailers Outlets by Channel: Units 2019-2024
  • Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
  • Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
  • Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 17 Sales in Non-Grocery Retailers by Channel: Value 2019-2024
  • Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2019-2024
  • Table 19 Non-Grocery Retailers Outlets by Channel: Units 2019-2024
  • Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
  • Table 21 Retail GBO Company Shares: % Value 2020-2024
  • Table 22 Retail GBN Brand Shares: % Value 2021-2024
  • Table 23 Retail Offline GBO Company Shares: % Value 2020-2024
  • Table 24 Retail Offline GBN Brand Shares: % Value 2021-2024
  • Table 25 Retail Offline LBN Brand Shares: Outlets 2021-2024
  • Table 26 Retail E-Commerce GBO Company Shares: % Value 2020-2024
  • Table 27 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
  • Table 28 Grocery Retailers GBO Company Shares: % Value 2020-2024
  • Table 29 Grocery Retailers GBN Brand Shares: % Value 2021-2024
  • Table 30 Grocery Retailers LBN Brand Shares: Outlets 2021-2024
  • Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2020-2024
  • Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2021-2024
  • Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2021-2024
  • Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2024-2029
  • Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2024-2029
  • Table 36 Forecast Sales in Retail Offline by Channel: Value 2024-2029
  • Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2024-2029
  • Table 38 Forecast Retail Offline Outlets by Channel: Units 2024-2029
  • Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2024-2029
  • Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2024-2029
  • Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2024-2029
  • Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
  • Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2024-2029
  • Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2024-2029
  • Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2024-2029
  • Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
  • Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
  • Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2024-2029
  • Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2024-2029
  • Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2024-2029
  • Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 2 Research Sources
CONVENIENCE RETAILERS IN JAPANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Growing demand for convenience as people return to work
  • Top three players in convenience stores each show a different strategy
  • Price-sensitive consumers seek value for money, and will not accept simplification or shrinkflation
PROSPECTS AND OPPORTUNITIES
  • Convenience stores as essential social infrastructure
  • Diversifying revenue streams important to increase profitability
  • Adapting to growing inbound demand
CHANNEL DATA
  • Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2019-2024
  • Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 56 Sales in Convenience Retailers by Channel: Value 2019-2024
  • Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2019-2024
  • Table 58 Convenience Retailers GBO Company Shares: % Value 2020-2024
  • Table 59 Convenience Retailers GBN Brand Shares: % Value 2021-2024
  • Table 60 Convenience Retailers LBN Brand Shares: Outlets 2021-2024
  • Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
  • Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2024-2029
  • Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2024-2029
HYPERMARKETS IN JAPANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Shift to speciality stores leads to downward value trend for hypermarkets
  • AEON Group continues to lead hypermarkets
  • Restructuring for improved management efficiency
PROSPECTS AND OPPORTUNITIES
  • Improving apparel profits is key to future growth
  • Hypermarkets accelerate digital strategies
  • Accelerating efforts towards sustainability
CHANNEL DATA
  • Table 65 Hypermarkets: Value Sales, Outlets and Selling Space 2019-2024
  • Table 66 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 67 Hypermarkets GBO Company Shares: % Value 2020-2024
  • Table 68 Hypermarkets GBN Brand Shares: % Value 2021-2024
  • Table 69 Hypermarkets LBN Brand Shares: Outlets 2021-2024
  • Table 70 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 71 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
SUPERMARKETS IN JAPANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • The number of stores and retail sales show growth in supermarkets in 2024
  • Ongoing competition for customers with drugstores
  • Expansion of online and delivery services proves effective
PROSPECTS AND OPPORTUNITIES
  • Opportunities in urban areas for large-scale supermarkets
  • Cost increases due to labour hour restrictions in the logistics industry
  • Self-checkout and cashless options to address labour shortages
CHANNEL DATA
  • Table 72 Supermarkets: Value Sales, Outlets and Selling Space 2019-2024
  • Table 73 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 74 Supermarkets GBO Company Shares: % Value 2020-2024
  • Table 75 Supermarkets GBN Brand Shares: % Value 2021-2024
  • Table 76 Supermarkets LBN Brand Shares: Outlets 2021-2024
  • Table 77 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 78 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
SMALL LOCAL GROCERS IN JAPANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Decline in store numbers and value sales continues
  • Revitalising and rebuilding shotengai (local shopping streets) is crucial
  • Demand for products from specialists helps limit decline
PROSPECTS AND OPPORTUNITIES
  • Urban and rural areas will remain unequal in shopping access
  • Enhancing appeal to inbound tourists to drive sales
  • New concepts and niches anticipated in small local grocers
CHANNEL DATA
  • Table 79 Small Local Grocers: Value Sales, Outlets and Selling Space 2019-2024
  • Table 80 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 81 Small Local Grocers GBO Company Shares: % Value 2020-2024
  • Table 82 Small Local Grocers GBN Brand Shares: % Value 2021-2024
  • Table 83 Small Local Grocers LBN Brand Shares: Outlets 2021-2024
  • Table 84 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 85 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
GENERAL MERCHANDISE STORES IN JAPANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Department stores thrives amidst yen depreciation and rising inbound demand
  • Trend-driven beauty strategy beyond price constraints
  • Variety stores differentiate through strengthened private label lines
PROSPECTS AND OPPORTUNITIES
  • Department stores to seize opportunities from growing inbound demand with emphasis on omnichannel strategy
  • Store-centric variety stores rely on consumer interaction for a competitive edge
  • @cosme’s unique strategy in beauty retail
CHANNEL DATA
  • Table 86 General Merchandise Stores: Value Sales, Outlets and Selling Space 2019-2024
  • Table 87 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 88 Sales in General Merchandise Stores by Channel: Value 2019-2024
  • Table 89 Sales in General Merchandise Stores by Channel: % Value Growth 2019-2024
  • Table 90 General Merchandise Stores GBO Company Shares: % Value 2020-2024
  • Table 91 General Merchandise Stores GBN Brand Shares: % Value 2021-2024
  • Table 92 General Merchandise Stores LBN Brand Shares: Outlets 2021-2024
  • Table 93 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 94 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
  • Table 95 Forecast Sales in General Merchandise Stores by Channel: Value 2024-2029
  • Table 96 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2024-2029
APPAREL AND FOOTWEAR SPECIALISTS IN JAPANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Store growth stalls as shift to online accelerates
  • Fast Retailing continues to grow, with a wide store presence
  • Competitive landscape intensifies within a fragmented channel; success in urban areas key to further growth
PROSPECTS AND OPPORTUNITIES
  • Demand from inbound tourists remains crucial for the future
  • Online shopping becomes more convenient, highlighting the need to consider offline value
  • Loyalty strategy key for cross-channel users, who shop both offline and online
CHANNEL DATA
  • Table 97 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2019-2024
  • Table 98 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 99 Apparel and Footwear Specialists GBO Company Shares: % Value 2020-2024
  • Table 100 Apparel and Footwear Specialists GBN Brand Shares: % Value 2021-2024
  • Table 101 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2021-2024
  • Table 102 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 103 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
APPLIANCES AND ELECTRONICS SPECIALISTS IN JAPANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • The wide presence of appliances and electronics specialists
  • Two types of appliances and electronics specialists in Japan
  • Competition in Ikebukuro
PROSPECTS AND OPPORTUNITIES
  • Shift to retail e-commerce likely to continue
  • The importance of offline retail set to endure
  • Strategic moves by Yamada Holdings
CHANNEL DATA
  • Table 104 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2019-2024
  • Table 105 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 106 Appliances and Electronics Specialists GBO Company Shares: % Value 2020-2024
  • Table 107 Appliances and Electronics Specialists GBN Brand Shares: % Value 2021-2024
  • Table 108 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2021-2024
  • Table 109 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 110 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
HEALTH AND BEAUTY SPECIALISTS IN JAPANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Strong sales growth driven by store reopening as retail channels blur
  • Private label lines from health and beauty specialists embrace high added value
  • MatsukiyoCocokara & Co thrives thanks to recovery of inbound travel
PROSPECTS AND OPPORTUNITIES
  • Intensifying competition in the consolidating health and beauty specialists landscape
  • Evolving digital services in pharmacy dispensing
  • Femtech and femcare likely to be trends seen in health and beauty specialists
CHANNEL DATA
  • Table 111 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2019-2024
  • Table 112 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 113 Sales in Health and Beauty Specialists by Channel: Value 2019-2024
  • Table 114 Sales in Health and Beauty Specialists by Channel: % Value Growth 2019-2024
  • Table 115 Health and Beauty Specialists GBO Company Shares: % Value 2020-2024
  • Table 116 Health and Beauty Specialists GBN Brand Shares: % Value 2021-2024
  • Table 117 Health and Beauty Specialists LBN Brand Shares: Outlets 2021-2024
  • Table 118 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 119 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
  • Table 120 Forecast Sales in Health and Beauty Specialists by Channel: Value 2024-2029
  • Table 121 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2024-2029
HOME PRODUCTS SPECIALISTS IN JAPANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Growth driven by increased awareness of need for disaster preparedness
  • Nitori drives product range expansion with availability of appliances
  • Focusing on private label is essential for differentiation
PROSPECTS AND OPPORTUNITIES
  • Home product specialists transform into gathering spaces through events and experiences
  • Retail e-commerce and other channels pose a threat to home products specialists for sales of pet products
  • Addressing consumers concentrated in urban areas
CHANNEL DATA
  • Table 122 Home Products Specialists: Value Sales, Outlets and Selling Space 2019-2024
  • Table 123 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 124 Sales in Home Products Specialists by Channel: Value 2019-2024
  • Table 125 Sales in Home Products Specialists by Channel: % Value Growth 2019-2024
  • Table 126 Home Products Specialists GBO Company Shares: % Value 2020-2024
  • Table 127 Home Products Specialists GBN Brand Shares: % Value 2021-2024
  • Table 128 Home Products Specialists LBN Brand Shares: Outlets 2021-2024
  • Table 129 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 130 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
  • Table 131 Forecast Sales in Home Products Specialists by Channel: Value 2024-2029
  • Table 132 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2024-2029
DIRECT SELLING IN JAPANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Headwinds in direct selling and their impact on sales of supplements
  • Regulatory guidance to Amway, and efforts to enhance transparency
  • Yakult’s initiatives to strengthen community welfare programmes
PROSPECTS AND OPPORTUNITIES
  • Small players expected to be eliminated in direct selling
  • Addressing challenges of strengthened government regulations
  • Differentiation strategies through payment services and membership benefits
CHANNEL DATA
  • Table 133 Direct Selling by Product: Value 2019-2024
  • Table 134 Direct Selling by Product: % Value Growth 2019-2024
  • Table 135 Direct Selling GBO Company Shares: % Value 2020-2024
  • Table 136 Direct Selling GBN Brand Shares: % Value 2021-2024
  • Table 137 Direct Selling Forecasts by Product: Value 2024-2029
  • Table 138 Direct Selling Forecasts by Product: % Value Growth 2024-2029
VENDING IN JAPANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Positive performance despite price increases
  • Coca-Cola leads with a strong loyalty programme and sustainable actions
  • Demand for vending rises to prevent heatstroke amidst extreme temperatures
PROSPECTS AND OPPORTUNITIES
  • Creating new value through experience offerings
  • The role of vending machines as social infrastructure
  • Partnerships formed to address labour shortages and leverage AI solutions
CHANNEL DATA
  • Table 139 Vending by Product: Value 2019-2024
  • Table 140 Vending by Product: % Value Growth 2019-2024
  • Table 141 Vending GBO Company Shares: % Value 2020-2024
  • Table 142 Vending GBN Brand Shares: % Value 2021-2024
  • Table 143 Vending Forecasts by Product: Value 2024-2029
  • Table 144 Vending Forecasts by Product: % Value Growth 2024-2029
RETAIL E-COMMERCE IN JAPANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Growth slows with return to physical stores, yet shopping events drive sales
  • Amazon Japan leads retail e-commerce
  • TAO launches as Temu and other budget e-commerce platforms thrive
PROSPECTS AND OPPORTUNITIES
  • Diverse payment methods create seamless transactions
  • Logistics challenges persist - companies are taking action
  • Amazon and Docomo partnership intensifies ecosystem competition
CHANNEL DATA
  • Table 145 Retail E-Commerce by Channel: Value 2019-2024
  • Table 146 Retail E-Commerce by Channel: % Value Growth 2019-2024
  • Table 147 Retail E-Commerce by Product: Value 2019-2024
  • Table 148 Retail E-Commerce by Product: % Value Growth 2019-2024
  • Table 149 Retail E-Commerce GBO Company Shares: % Value 2020-2024
  • Table 150 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
  • Table 151 Forecast Retail E-Commerce by Channel: Value 2024-2029
  • Table 152 Forecast Retail E-Commerce by Channel: % Value Growth 2024-2029
  • Table 153 Forecast Retail E-Commerce by Product: Value 2024-2029
  • Table 154 Forecast Retail E-Commerce by Product: % Value Growth 2024-2029