The Baby Food Sector in Indonesia, 2018
Summary
"The Baby Food Sector in Indonesia, 2018", is an analytical report which provides extensive and highly detailed current and future market trends in the Indonesian market.
Dietary habits have inhibited sales of commercially prepared baby foods in Indonesia. With the exception of Jakarta, many Indonesians have a traditional diet, based on rice, fresh fruit, and vegetables, supplemented with meat, although, 80% of the population is Muslim, and do not eat pork or non-halal meat. Babies are often fed on a mixture of brown rice and water, which is regarded as highly nutritious, while industrially prepared alternatives are usually unavailable to mothers living in rural areas, which account for 45% of Indonesia's population. In 2017, the government announced that it would require all categories of food to complete halal certification before October 2019. In late 2017 a one-stop online system was introduced to facilitate the process.
What else does this report offer?
Scope
Reasons to buy
Summary
"The Baby Food Sector in Indonesia, 2018", is an analytical report which provides extensive and highly detailed current and future market trends in the Indonesian market.
Dietary habits have inhibited sales of commercially prepared baby foods in Indonesia. With the exception of Jakarta, many Indonesians have a traditional diet, based on rice, fresh fruit, and vegetables, supplemented with meat, although, 80% of the population is Muslim, and do not eat pork or non-halal meat. Babies are often fed on a mixture of brown rice and water, which is regarded as highly nutritious, while industrially prepared alternatives are usually unavailable to mothers living in rural areas, which account for 45% of Indonesia's population. In 2017, the government announced that it would require all categories of food to complete halal certification before October 2019. In late 2017 a one-stop online system was introduced to facilitate the process.
What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.
Scope
- By 2017 growing-up milks accounted for over three-quarters of volume sales and over two-thirds of value sales.
- Baby milks are almost exclusively sold in powdered format. A number of manufacturers do, however, offer liquid milks for toddlers from two years old, generally in plain, strawberry and chocolate flavours, 70% of all powdered milks are sold in boxes and the remaining 30% in cans.
- The retail value of cereals & dry meals increased by 59% at current prices over the 2011-2017 period. In real terms, the category has shown only 17.8% growth.
- The predominant pack size for Cereals & Dry meals is 120g, followed by 100g packs.
- The category comprises wet meals in jars and pouches. Wet meals are very low sellers on the Indonesian market.
- Most wet meals are sold in 100g, 170g and 200g jars. A very limited number of pouches are also available.
Reasons to buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.
Table of Contents
IntroductionExecutive Summary
Definitions
Background
Birth
The Consumer
Socio-Demographic Trends
Working Women
Breastfeeding Trends
Regulations
Overview
Sector Overview
Manufacturers Shares
Category Analysis
Baby Milks
Baby Cereals & Dry Meals
Meals
Others
Production and trade
Production
Imports
Exports
Company profiles
PT Nestlé Indonesia
Danone
PT Kalbe Farma/PT Sanghiang Perkasa
PT Frisian Flag Indonesia
PT Indofood Sukses Makmur
Other Manufacturers
Distribution
Baby Food Retailing
Economic Background
Key Macroeconomic Forecasts
Prospects and forecasts
Birth & Population Projections
Forecast Overview
Consumer Attitude
Appendix
List of Tables
Table 1: Birth & Population Trends, 2007-2017
Table 2: Population & Fertility Rate by Region,
Table 3: Selected Socio-Economic Indicators, 2012-2017
Table 4: Major Cities and Population, 2018
Table 5: Number of Women of Childbearing Age by Age Group, 2010 & 2017
Table 6: Female Employment Trends, 2012-2017
Table 7: Women in Employment by Age Group, 2017
Table 8: Baby Food Manufacturers’ Compliance Ratings, 2016
Table 9: Breastfeeding Rates, 2007 &
Table 10: Infant Feeding Patterns, %, 2007 &
Table 11: Type of Food Eaten by Babies, 2002-
Table 12: Type of Food Eaten by Babies, by Age Group,
Table 13: Consumption of Infant Formula by Age of Baby,
Table 14: Breastfeeding Duration by Socio-Economic Status,
Table 15: Sector Size, 2017, & Growth Rates, 2011-2017
Table 16: Baby Food: Manufacturer Shares, Value %, 2010-2017
Table 17: Baby Food: Manufacturer Shares by Category, % Value, 2017
Table 18: Baby Milks: Category Size, 2017
Table 19: Baby Milks : Category Growth, % 2011-2017
Table 20: Powdered Milk Facings, by Pack Size, 2017
Table 21: Liquid Milk Facings, by Pack Size, 2017
Table 22: Baby Milks Powder: Brand Price Analysis, 2017
Table 23: Baby Milks: Brand Price Positioning Analysis, 2017/
Table 24: Baby Milks: Manufacturer Shares, 2012-2017
Table 25: First & Second Stage Baby Milks: Manufacturer Shares, 2012-2017
Table 26: Growing-Up Baby Milks: Manufacturer Shares, 2012-2017
Table 27: Baby Cereals & Dry Meals: Category Size, 2017
Table 28: Baby Cereals & Dry Meals : Category Growth, % 2011-2017
Table 29: Cereals & Dry Meal Facings, by Pack Size, 2017
Table 30: Cereals & Dry Meals, Prices, 2017
Table 31: Baby Cereals & Dry Meals: Manufacturer Shares, Value & Volume %, 2012-2017
Table 32: Baby Wet Meals: Category Size, 2017
Table 33: Baby Wet Meals : Category Growth, % 2011-2017
Table 34: Wet Meals, Prices, 2017
Table 35: Other Baby Food : Category Size, 2017
Table 36: Other Baby Food : Category Growth, % 2011-2017
Table 37: Finger Foods, Prices, 2017
Table 38: Baby Food: Sales by Outlet Type, % Volume, 2012-2017
Table 39: Economic Indicators, 2011-2018
Table 40: Key Macroeconomic Forecasts 2017-
Table 41: Birth & Population Projections, 2011-
Table 42: Baby Population, Number of Babies ’000, 2007-
Table 43: Baby Food: Market Value, Current Prices, 2011-2017
Table 44: Baby Food: Market Value, Constant Prices, 2011-2017
Table 45: Baby Food: Market Value, US$ Million, 2011-2017
Table 46: Baby Food: Market Volume, Tons, 2011-2017
Table 47: Baby Food: Per Capita Expenditure, Current Prices, 2011-2017
Table 48: Baby Food: Per Capita Expenditure, Constant Prices, 2011-2017
Table 49: Baby Food: Per Capita Expenditure, US Dollars, 2011-2017
Table 50: Baby Food: Per Capita Consumption, Grams, 2011-2017
Table 51: Baby Milks: Category Trends, 2011-2017
Table 52: Baby Milks: Category Segmentation, Value & Volume, 2011-2017
Table 53: Baby Milks - Powder: Brand Price Analysis, 2017
Table 54: Baby Milks - Liquid: Brand Price Analysis, 2017
Table 55: Baby Cereals & Dry Meals: Category Trends, 2011-2017
Table 56: Baby Meals: Category Trends, 2011-2017
Table 57: Other Baby Foods: Category Trends, 2011-2017
Table 58: Baby Milks & Cereals: Trends in Imports, 2011-2016
Table 59: Imports of Milks & Cereals by Country of Origin, Volume, 2014-2016
Table 60: Baby Milks & Cereals: Trends in Exports, 2011-2016
Table 61: Exports of Milks & Cereals by Country of Destination, 2014-2016
Table 62: Exports of Other Baby Food, 2011-2016
Table 63: Baby Food: Market Value Forecasts, Current Prices, 2017-
Table 64: Baby Food: Market Value Forecasts, Constant Prices, 2017-
Table 65: Baby Food: Market Value Forecasts, US$ Million, 2017-
Table 66: Baby Food: Market Volume Forecasts, Tons, 2017-
Table 67: Baby Food: Per Capita Expenditure, Current Prices, 2017-
Table 68: Baby Food: Per Capita Expenditure, Constant Prices, 2017-
Table 69: Baby Food: Per Capita Expenditure, US$, 2017-
Table 70: Baby Food: Per Capita Consumption, Grams, 2017-
List of Figures
Figure 1: Baby Food: Sector Size, 2011-2017
Figure 2: Baby Food: Per Capita, 2011-2017
Figure 3: Baby Food: Sector Segmentation, 2017
Figure 4: Baby Food: Manufacturer Shares, Value, 2017
Figure 5: Food: Manufacturer Shares, Volume %, 2017
Figure 6: Baby Food: Manufacturer Shares by Category, % Value, 2017
Figure 7: Baby Milks: Category Trends, 2011-2017
Figure 8: Baby Milks: Per Capita Expenditure & Consumption, 2011-2017
Figure 9: Baby Milks: Per Capita Expenditure & Consumption by Age Group, 2011-2017
Figure 10: Baby Milks: Segmentation, Value and Volume, 2011-2017
Figure 11: Baby Cereals & Dry Meals: Category Trends, 2011-2017
Figure 12: Baby Cereals & Dry Meals: Per Capita Expenditure & Consumption, 2011-2017
Figure 13: Wet Baby Meals : Category Trends, 2011-2017
Figure 14: Wet Baby Meals : Per Capita Expenditure & Consumption, 2011-2017
Figure 15: Other Baby Food: Category Trends, 2011-2017
Figure 16: Other Baby Food: Per Capita Expenditure & Consumption, 2011-2017
Figure 17: Baby Food: Sector Size, 2017-
Figure 18: Baby Food: Per Capita, 2017-
Figure 19: Baby Food: Sector Segmentation, 2023
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- PT Nestlé Indonesia
- Danone
- PT Kalbe Farma/PT Sanghiang Perkasa
- PT Frisian Flag Indonesia
- PT Indofood Sukses Makmur
- PT Abbott Indonesia
- PT Mead Johnson Indonesia
- PT Fonterra Brands Indonesia
