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Retail in Italy

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    Report

  • 124 Pages
  • March 2024
  • Region: Italy
  • Euromonitor International
  • ID: 4716162
High inflation rates continued to negatively affect producers, distributors, and most importantly consumers in 2023, despite inflation being slightly more stable than in the previous year. Indeed, as issues in the supply chain, logistical space, and labour market eased inflationary pressure in Italy also reduced. The Italian government looked at mitigating price increases through an initiative named Trimestre Anti Inflazione (Anti-Inflation Quarter).

The Retail in Italy report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Retail market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

RETAIL IN ITALY
EXECUTIVE SUMMARY
  • Retail in 2023: The big picture
  • Convenience remains a key focus of consumers and retailers as Italians lead increasingly busy lives
  • Sustainability in 2023 and onwards,
  • What next for retail?
OPERATING ENVIRONMENT
  • Informal retail
  • Opening hours for physical retail
  • Summary 1 Standard Opening Hours by Channel Type 2023
  • Seasonality
  • Christmas Holidays
  • Easter
  • Valentine’s Day/Father’s Day/Mother’s Day
  • Summer Holidays/Back to School
MARKET DATA
  • Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2018-2023
  • Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2018-2023
  • Table 3 Sales in Retail Offline by Channel: Value 2018-2023
  • Table 4 Sales in Retail Offline by Channel: % Value Growth 2018-2023
  • Table 5 Retail Offline Outlets by Channel: Units 2018-2023
  • Table 6 Retail Offline Outlets by Channel: % Unit Growth 2018-2023
  • Table 7 Sales in Retail E-Commerce by Product: Value 2018-2023
  • Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2018-2023
  • Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
  • Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 11 Sales in Grocery Retailers by Channel: Value 2018-2023
  • Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
  • Table 13 Grocery Retailers Outlets by Channel: Units 2018-2023
  • Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
  • Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
  • Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 17 Sales in Non-Grocery Retailers by Channel: Value 2018-2023
  • Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2018-2023
  • Table 19 Non-Grocery Retailers Outlets by Channel: Units 2018-2023
  • Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
  • Table 21 Retail GBO Company Shares: % Value 2019-2023
  • Table 22 Retail GBN Brand Shares: % Value 2020-2023
  • Table 23 Retail Offline GBO Company Shares: % Value 2019-2023
  • Table 24 Retail Offline GBN Brand Shares: % Value 2020-2023
  • Table 25 Retail Offline LBN Brand Shares: Outlets 2020-2023
  • Table 26 Retail E-Commerce GBO Company Shares: % Value 2019-2023
  • Table 27 Retail E-Commerce GBN Brand Shares: % Value 2020-2023
  • Table 28 Grocery Retailers GBO Company Shares: % Value 2019-2023
  • Table 29 Grocery Retailers GBN Brand Shares: % Value 2020-2023
  • Table 30 Grocery Retailers LBN Brand Shares: Outlets 2020-2023
  • Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2019-2023
  • Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2020-2023
  • Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2020-2023
  • Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2023-2028
  • Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2023-2028
  • Table 36 Forecast Sales in Retail Offline by Channel: Value 2023-2028
  • Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2023-2028
  • Table 38 Forecast Retail Offline Outlets by Channel: Units 2023-2028
  • Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2023-2028
  • Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2023-2028
  • Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2023-2028
  • Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
  • Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2023-2028
  • Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2023-2028
  • Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2023-2028
  • Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028
  • Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
  • Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2023-2028
  • Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2023-2028
  • Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2023-2028
  • Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 2 Research Sources
CONVENIENCE RETAILERS IN ITALYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Convenience retailers come under pressure due to challenges both inside and outside the country
  • Convenience retailers invest in providing maximum convenience to differentiate from the competition
  • Sustainability a growing influence on the strategies of convenience retailers
PROSPECTS AND OPPORTUNITIES
  • Proximity, convenience and affordability set to be key influences on the category’s growth prospects
  • Digitalisation to lead innovation in convenience retailers
  • Updating and modernising set to take precedence over new outlets
CHANNEL DATA
  • Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2018-2023
  • Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 56 Sales in Convenience Retailers by Channel: Value 2018-2023
  • Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2018-2023
  • Table 58 Convenience Retailers GBO Company Shares: % Value 2019-2023
  • Table 59 Convenience Retailers GBN Brand Shares: % Value 2020-2023
  • Table 60 Convenience Retailers LBN Brand Shares: Outlets 2020-2023
  • Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
  • Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2023-2028
  • Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2023-2028
DISCOUNTERS IN ITALYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Price sensitivity encourages more consumers to shop at discounters despite easing inflationary pressures
  • Lidl claims the top spot as Eurospin faces increasing competition
  • Growing territorial presence to welcome additional footfall
PROSPECTS AND OPPORTUNITIES
  • Discounters set to remain the most dynamic category with private label seen as a key competitive advantage
  • ESG initiatives seen as important in retaining customer loyalty
  • Digitalisation and e-commerce set to play a more prominent role in the future of discounters
CHANNEL DATA
  • Table 65 Discounters: Value Sales, Outlets and Selling Space 2018-2023
  • Table 66 Discounters: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 67 Discounters GBO Company Shares: % Value 2019-2023
  • Table 68 Discounters GBN Brand Shares: % Value 2020-2023
  • Table 69 Discounters LBN Brand Shares: Outlets 2020-2023
  • Table 70 Discounters Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 71 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
HYPERMARKETS IN ITALYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Elevated inflation continues to have a negative impact on hypermarkets despite government initiatives
  • Hypermarkets facing strong competition from specialists and other grocery channels
  • Hypermarkets working to retain the loyalty of customers
PROSPECTS AND OPPORTUNITIES
  • Private label likely to play a key role in the growth of hypermarkets
  • Formats innovate as hypermarkets look to implement one stop shop strategy
  • Hypermarkets set to invest in an omnichannel strategy to sustain sales while sustainability will come to the fore
CHANNEL DATA
  • Table 72 Hypermarkets: Value Sales, Outlets and Selling Space 2018-2023
  • Table 73 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 74 Hypermarkets GBO Company Shares: % Value 2019-2023
  • Table 75 Hypermarkets GBN Brand Shares: % Value 2020-2023
  • Table 76 Hypermarkets LBN Brand Shares: Outlets 2020-2023
  • Table 77 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 78 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
SUPERMARKETS IN ITALYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Demand for convenience fosters growth in smaller format supermarkets
  • Supermarkets target shopping experience to boost growth
  • Competition heats up among grocer retailers with price and proximity key battlegrounds
PROSPECTS AND OPPORTUNITIES
  • Carrefour Contact could shake up the competitive landscape as players focus on offering better value and more convenience
  • Proximity shops benefit from an ageing demographic
  • Supermarkets could struggle for significant gains with discounters set to take further share
CHANNEL DATA
  • Table 79 Supermarkets: Value Sales, Outlets and Selling Space 2018-2023
  • Table 80 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 81 Supermarkets GBO Company Shares: % Value 2019-2023
  • Table 82 Supermarkets GBN Brand Shares: % Value 2020-2023
  • Table 83 Supermarkets LBN Brand Shares: Outlets 2020-2023
  • Table 84 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 85 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
SMALL LOCAL GROCERS IN ITALYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Shopping experience advantages small local grocers
  • Tradition and modernity meet to satisfy consumer demand in Italy
  • Shrinking margins making it hard for small local grocers to survive
PROSPECTS AND OPPORTUNITIES
  • Sustainability set to become a key focus of competition between retailers
  • Small local grocers likely to struggle to compete in an increasingly digital world
  • Tradition and customer loyalty will remain paramount to the future success of small local grocers
CHANNEL DATA
  • Table 86 Small Local Grocers: Value Sales, Outlets and Selling Space 2018-2023
  • Table 87 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 88 Small Local Grocers GBO Company Shares: % Value 2019-2023
  • Table 89 Small Local Grocers GBN Brand Shares: % Value 2020-2023
  • Table 90 Small Local Grocers LBN Brand Shares: Outlets 2020-2023
  • Table 91 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 92 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
APPAREL AND FOOTWEAR SPECIALISTS IN ITALYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Menswear the top performer as apparel and footwear specialists continue on the slow path to recovery
  • Primark benefits from focus on affordability while Yves Saint Laurent benefits from new stores and renewed demand for luxury goods
  • Pop-up and temporary stores help build interest and excitement
PROSPECTS AND OPPORTUNITIES
  • OVS and other leading players expected to play a key role in the ongoing recovery of apparel and footwear specialists
  • Apparel and footwear specialists commit to making fast fashion more sustainable
  • Digitalisation will be key to the future success of apparel and footwear specialists
CHANNEL DATA
  • Table 93 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2018-2023
  • Table 94 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 95 Apparel and Footwear Specialists GBO Company Shares: % Value 2019-2023
  • Table 96 Apparel and Footwear Specialists GBN Brand Shares: % Value 2020-2023
  • Table 97 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2020-2023
  • Table 98 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 99 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
APPLIANCES AND ELECTRONICS SPECIALISTS IN ITALYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Inflation trumps growth, as non-essential purchases decline
  • Media World maintains a thin lead in a challenging market
  • Competition intensifies and innovation targets convenience
PROSPECTS AND OPPORTUNITIES
  • Sustainability set to play a key role in company strategies
  • Inflation and price sensitivity to continue affecting growth
  • Home working and the housing market set to influence demand
CHANNEL DATA
  • Table 100 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2018-2023
  • Table 101 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 102 Appliances and Electronics Specialists GBO Company Shares: % Value 2019-2023
  • Table 103 Appliances and Electronics Specialists GBN Brand Shares: % Value 2020-2023
  • Table 104 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2020-2023
  • Table 105 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 106 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
HEALTH AND BEAUTY SPECIALISTS IN ITALYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Market leaders drive growth in a fragmented market
  • Optical goods stores the most dynamic category with sales boosted by demand for spectacles and contact lenses
  • Chained pharmacies in a better position to ride the challenges seen in 2023
PROSPECTS AND OPPORTUNITIES
  • Convenience and digitalisation likely to feature prominently in retailer strategies
  • Optical goods stores set to place more value on sustainability
  • Premiumisation and added value services likely to be employed by beauty specialists to gain a competitive advantage
CHANNEL DATA
  • Table 107 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2018-2023
  • Table 108 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 109 Sales in Health and Beauty Specialists by Channel: Value 2018-2023
  • Table 110 Sales in Health and Beauty Specialists by Channel: % Value Growth 2018-2023
  • Table 111 Health and Beauty Specialists GBO Company Shares: % Value 2019-2023
  • Table 112 Health and Beauty Specialists GBN Brand Shares: % Value 2020-2023
  • Table 113 Health and Beauty Specialists LBN Brand Shares: Outlets 2020-2023
  • Table 114 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 115 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
  • Table 116 Forecast Sales in Health and Beauty Specialists by Channel: Value 2023-2028
  • Table 117 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2023-2028
HOME PRODUCTS SPECIALISTS IN ITALYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Home products specialists benefit from superbonus government initiative
  • Pet shops and superstores record healthy growth despite pet adoptions slowing down
  • IKEA introduces new click and collect service
PROSPECTS AND OPPORTUNITIES
  • Kasanova to drive growth through partnerships, acquisitions and investments in new outlets
  • Homewares and home furnishing expand presence in retailers
  • Pet shops and superstores set to benefit from the integration of added value services
CHANNEL DATA
  • Table 118 Home Products Specialists: Value Sales, Outlets and Selling Space 2018-2023
  • Table 119 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 120 Sales in Home Products Specialists by Channel: Value 2018-2023
  • Table 121 Sales in Home Products Specialists by Channel: % Value Growth 2018-2023
  • Table 122 Home Products Specialists GBO Company Shares: % Value 2019-2023
  • Table 123 Home Products Specialists GBN Brand Shares: % Value 2020-2023
  • Table 124 Home Products Specialists LBN Brand Shares: Outlets 2020-2023
  • Table 125 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 126 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
  • Table 127 Forecast Sales in Home Products Specialists by Channel: Value 2023-2028
  • Table 128 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2023-2028
GENERAL MERCHANDISE STORES IN ITALYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Non-essential products sales drop to damage variety stores growth
  • La Rinascente extends its lead in department stores through a focus on luxury, local brands, and an enticing in-store experience
  • Mixed performances seen within variety stores as players forced to adjust to the challenging market conditions
PROSPECTS AND OPPORTUNITIES
  • E-commerce expected to provide stiff competition for general merchandise stores
  • La Rinascente investing in an omnichannel strategy as it looks to adapt to the changing market conditions
  • Polarisation boosts growth of premium department stores sales
CHANNEL DATA
  • Table 129 General Merchandise Stores: Value Sales, Outlets and Selling Space 2018-2023
  • Table 130 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 131 Sales in General Merchandise Stores by Channel: Value 2018-2023
  • Table 132 Sales in General Merchandise Stores by Channel: % Value Growth 2018-2023
  • Table 133 General Merchandise Stores GBO Company Shares: % Value 2019-2023
  • Table 134 General Merchandise Stores GBN Brand Shares: % Value 2020-2023
  • Table 135 General Merchandise Stores LBN Brand Shares: Outlets 2020-2023
  • Table 136 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 137 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
  • Table 138 Forecast Sales in General Merchandise Stores by Channel: Value 2023-2028
  • Table 139 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2023-2028
DIRECT SELLING IN ITALYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Foods direct selling benefits from demand for convenience but consumer health products see dwindling demand as the pandemic comes to an end
  • High inflation impacts direct selling but Avon sees improved fortunes thanks to investment in digital tools
  • Informal direct sellers present growing competition but Vorwerk retains the lead
PROSPECTS AND OPPORTUNITIES
  • Social media could provide a boost to direct selling
  • Consumer loyalty could be key to growth in beauty and personal care
  • Sustainability likely to excerpt a growing influence on direct selling over the forecast period
CHANNEL DATA
  • Table 140 Direct Selling by Product: Value 2018-2023
  • Table 141 Direct Selling by Product: % Value Growth 2018-2023
  • Table 142 Direct Selling GBO Company Shares: % Value 2019-2023
  • Table 143 Direct Selling GBN Brand Shares: % Value 2020-2023
  • Table 144 Direct Selling Forecasts by Product: Value 2023-2028
  • Table 145 Direct Selling Forecasts by Product: % Value Growth 2023-2028
VENDING IN ITALYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Vending on the rise as players invest in a more modern offering and foot traffic increases
  • Coffee vending a key sales driver as players invest in innovation
  • IVS extends its lead as it benefits from its acquisition activity
PROSPECTS AND OPPORTUNITIES
  • Vending players likely to focus on sustainability to improve consumer perceptions
  • Vending will need to continue innovating as it faces competition from quick commerce
  • Vending could see a wider offering over the forecast period
CHANNEL DATA
  • Table 156 Vending by Product: Value 2018-2023
  • Table 157 Vending by Product: % Value Growth 2018-2023
  • Table 158 Vending GBO Company Shares: % Value 2019-2023
  • Table 159 Vending GBN Brand Shares: % Value 2020-2023
  • Table 160 Vending Forecasts by Product: Value 2023-2028
  • Table 161 Vending Forecasts by Product: % Value Growth 2023-2028
RETAIL E-COMMERCE IN ITALYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • E-commerce sees slower growth as economic pressures take their toll
  • Omnichannel strategy boosts e-commerce sales
  • Quick commerce and sustainability a growing focus of online businesses
PROSPECTS AND OPPORTUNITIES
  • Retail e-commerce set for stronger growth but challenges remain
  • Social commerce and immersive commerce are trends to look out for
  • Sustainability likely to remain a pressing concern
CHANNEL DATA
  • Table 146 Retail E-Commerce by Channel: Value 2017-2022
  • Table 147 Retail E-Commerce by Channel: % Value Growth 2017-2022
  • Table 148 Retail E-Commerce by Product: Value 2017-2022
  • Table 149 Retail E-Commerce by Product: % Value Growth 2017-2022
  • Table 150 Retail E-Commerce GBO Company Shares: % Value 2018-2022
  • Table 151 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
  • Table 152 Forecast Retail E-Commerce by Channel: Value 2022-2027
  • Table 153 Forecast Retail E-Commerce by Channel: % Value Growth 2022-2027
  • Table 154 Forecast Retail E-Commerce by Product: Value 2022-2027
  • Table 155 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027