The Baby Food Sector in Singapore, 2018
Summary
"The Baby Food Sector in Singapore, 2018", is an analytical report which provides extensive and highly detailed current and future market trends in the Singapore market.
The development of the baby food sector in Singapore goes beyond the realms of disposable income and is more often dependent on attitudes to industrially prepared foods in general, the desire for convenient alternatives, and the employment status of women. Baby food manufacturers have come to benefit, particularly in the meals category as despite a preference by mothers to feed home-cooked meals to their babies, they increasingly find little time to prepare them. However, demand for sweet meals has been held back as many mothers prefer to mash fresh fruit instead, as a healthier option. Another factor that has affected the consumption of baby foods is the significant number of expatriates in Singapore, who demand more sophisticated or 'western' products for their babies.
Also Offered
Scope
Reasons to Buy
Summary
"The Baby Food Sector in Singapore, 2018", is an analytical report which provides extensive and highly detailed current and future market trends in the Singapore market.
The development of the baby food sector in Singapore goes beyond the realms of disposable income and is more often dependent on attitudes to industrially prepared foods in general, the desire for convenient alternatives, and the employment status of women. Baby food manufacturers have come to benefit, particularly in the meals category as despite a preference by mothers to feed home-cooked meals to their babies, they increasingly find little time to prepare them. However, demand for sweet meals has been held back as many mothers prefer to mash fresh fruit instead, as a healthier option. Another factor that has affected the consumption of baby foods is the significant number of expatriates in Singapore, who demand more sophisticated or 'western' products for their babies.
Also Offered
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.
Scope
- The general trend of baby milk had been away from infant formulae and follow-on milks and towards growing-up milks and specialist milks. The packaging of baby milk can be found in can, boxes and plastic bottles.
- All cereals marketed are dry products requiring reconstitution with either milk or water. The most popular base for cereals tends to be rice, although wheat and oatmeal are also available. Organic products are now beginning to make their mark in the cereals sector
- The finger foods sector comprises an increasingly broad range of products. Traditional teething rusks are losing ground, as a greater variety of more modern snacks aimed at toddlers become available.
- Supermarkets and hypermarkets are the most important distribution outlets for baby food products, in line with their increasing influence in food retailing in general.
Reasons to Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.
Table of Contents
IntroductionExecutive Summary
Definitions
Background
Birth
The Consumer
Working Women
Breastfeeding Trends
Overview
Overview
Manufacturers Shares
Category Analysis
Baby Milks
Baby Cereals
Meals & Drinks
Finger Foods
Production and trade
Production
Imports
Exports
Company profiles
Abbott Laboratories Singapore Pte Ltd
Nestlé Singapore (Pte) Ltd
Mead Johnson Nutrition (Singapore) Pte Ltd
Danone Dumex Early Life Nutrition Singapore Pte Ltd
FrieslandCampina (Singapore) Pte Ltd
Heinz Singapore Pte Ltd
Other Manufacturers
Distribution
Baby Food Retailing
Economic Background
Key Macroeconomic Forecasts
Prospects and forecasts
Birth & Population Projections
Forecast Overview
Consumer Attitude
Appendix
Additional Data Tables
Summary Methodology
About
List of Tables
Table 1: Birth & Population Trends, Total Population, 2007-2017
Table 2: Birth & Population Trends, Resident Population, 2007-2017
Table 3: Singapore: Ethnic Composition, 2011-2017
Table 4: Singapore: Births by Ethnic Composition, 2011-2017
Table 5: Fertility Rates by Ethnic Origin, 2000-2016
Table 6: Births by Age of Mother, 2014 & 2016
Table 7: Number of Women of Childbearing Age by Age Group, 2010 & 2016
Table 8: Average Monthly Household Income from Work, 2010-2016
Table 9: Women in the Labor Force, 2010-2016
Table 10: Working Women by Age Group, 2010-2016
Table 11: Breastfeeding Incidence, 2001 & 2011
Table 12: Breastfeeding Incidence by Type of Breastfeeding, 2004-2005
Table 13: Average Breastfeeding Duration by Socio-Demographic Group, 2002-2008
Table 14: Sector Size, 2017, & Growth Rates, 2011-2017
Table 15: Baby Food: Manufacturer Shares, %, 2012-2017
Table 16: Baby Food: Manufacturer Shares by Category, %, 2017
Table 17: Baby Milks: Category Size, 2017
Table 18: Baby Milks: Category Growth, % 2011-2017
Table 19: Baby Milks: Price Positioning of New brands, 2017
Table 20: Baby Milks: brand Price Positioning Analysis, 2017
Table 21: Baby Milks by Pack Type, 2017
Table 22: Baby Milks by Pack Size, 2017
Table 23: Baby Milks: Manufacturer Shares, Value & Volume, %, 2012-2017
Table 24: Baby Cereals: Category Size, 2017
Table 25: Baby Cereals: Category Growth, % 2011-2017
Table 26: Baby Cereals: brand Price Positioning Analysis, 2017
Table 27: Baby Cereals by Pack Type, 2017
Table 28: Baby Cereals by Pack Size, 2017
Table 29: Baby Cereals : Manufacturer Shares, Value & Volume, %, 2012-2017
Table 30: Baby Meals & Drinks: Category Size, 2017
Table 31: Baby Meals & Drinks: Category Growth, % 2011-2017
Table 32: Baby Meals: Facings by Pack Type, 2017
Table 33: Baby Meals: Facings by Pack Type, 2017
Table 34: Baby Drinks : Price Positioning, 2017
Table 35: Baby Population, Number of Babies (’000), 2007-2023
Table 36: Wet Meals by Pack Type, 2017
Table 37: Wet Meals by Pack Size, 2017
Table 38: Baby Meals & Drinks : Manufacturer Shares, Value & Volume, %, 2012-2017
Table 39: Baby Finger Foods: Category Size, 2017
Table 40: Baby Finger Foods: Category Growth, % 2011-2017
Table 41: Finger Foods: Price Positioning, 2017
Table 42: Finger Foods by Pack Type, 2017
Table 43: Finger Foods by Pack Size, 2017
Table 44: Baby Finger Foods: Manufacturer Shares, Value & Volume, %, 2012-2017
Table 45: Mead Johnson: Sales in Singapore, 2011-2016
Table 46: Baby Milks: Sales by Outlet Type, 2012-2017
Table 47: Baby Meals & Drinks: Sales by Outlet Type, 2012-2017
Table 48: Key Macro-Economic Indicators, 2011-2018
Table 49: Key Macroeconomic Forecasts, 2017-2023
Table 50: Birth & Population Projections, 2011-2023
Table 51: Baby Population, Number of Babies ’000, 2007-2023
Table 52: Number of Women of Childbearing Age by Age Group, 2010 -2020
Table 53: Baby Food: Market Value, Current Prices, 2011-2017
Table 54: Baby Food: Market Value, Constant Prices, 2011-2017
Table 55: Baby Food: Market Value, US$ Million, 2011-2017
Table 56: Baby Food: Market Volume, Tons, 2011-2017
Table 57: Baby Food: Per Capita Expenditure, Current Prices, 2011-2017
Table 58: Baby Food: Per Capita Expenditure, Constant Prices, 2011-2017
Table 59: Baby Food: Per Capita Expenditure, US Dollars, 2011-2017
Table 60: Baby Food: Per Capita Consumption, Grams, 2011-2017
Table 61: Baby Milks: Category Trends, 2011-2017
Table 62: Baby Milks: Category Segmentation, Value & Volume, 2011-2017
Table 63: Baby Milks: Brand Price Analysis, 2017
Table 64: Baby Cereals & Dry Meals: Category Trends, 2011-2017
Table 65: Baby Meals & Drinks: Category Trends, 2011-2017
Table 66: Baby Finger Foods: Category Trends, 2011-2017
Table 67: Imports of Baby Food by Category, Tons, 2012-2017
Table 68: Imports of Baby Food by Category, €000, 2012-2017
Table 69: Baby Milks & Cereals: Imports by Country of Origin, 2015-2017
Table 70: Other Baby Food: Imports by Country of Origin, 2015-2017
Table 71: Exports of Baby Food by Category, Tons, 2012-2017
Table 72: Exports of Baby Food by Category, €000, 2012-2017
Table 73: Baby Milks & Cereals: Exports by Country of Destination, 2015-2017
Table 74: Other Baby Food: Exports by Country of Destination, 2015-2017
Table 75: Baby Food: Market Value Forecasts, Current Prices, 2017-2023
Table 76: Baby Food: Market Value Forecasts, Constant Prices, 2017-2023
Table 77: Baby Food: Market Value Forecasts, US$ Million, 2017-2023
Table 78: Baby Food: Market Volume Forecasts, Tons, 2017-2023
Table 79: Baby Food: Per Capita Expenditure, Current Prices, 2017-2023
Table 80: Baby Food: Per Capita Expenditure, Constant Prices, 2017-2023
Table 81: Baby Food: Per Capita Expenditure, US$, 2017-2023
Table 82: Baby Food: Per Capita Consumption, Grams, 2017-2023
Table 83: Facings Allocation by Product Type
List of Figures
Figure 1: Baby Food: Sector Size, 2011-2017
Figure 2: Baby Food: Per Capita, 2011-2017
Figure 3: Baby Food: Sector Segmentation, 2017
Figure 4: Baby Food: Manufacturer Shares, Value, 2017
Figure 5: Food: Manufacturer Shares, Volume %, 2017
Figure 6: Baby Food: Manufacturer Shares by Category, % Value, 2017
Figure 7: Baby Milks: Category Trends, 2011-2017
Figure 8: Baby Milks: Per Capita Expenditure & Consumption, 2011-2017
Figure 9: Baby Milks: Per Capita Expenditure & Consumption by Age Group, 2011-2017
Figure 10: Baby Milks: Segmentation, Value & Volume, 2011-2017
Figure 11: Baby Cereals : Category Trends, 2011-2017
Figure 12: Baby Cereals : Per Capita Expenditure & Consumption, 2011-2017
Figure 13: Baby Meals & Drinks: Category Trends, 2011-2017
Figure 14: Baby Meals & Drinks: Per Capita Expenditure & Consumption, 2011-2017
Figure 15: Baby Finger Foods: Category Trends, 2011-2017
Figure 16: Baby Finger Foods : Per Capita Expenditure & Consumption, 2011-2017
Figure 17: Baby Food: Sector Size, 2017-2023
Figure 18: Baby Food: Per Capita, 2017-2023
Figure 19: Baby Food: Sector Segmentation, 2023
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Abbott Laboratories Singapore Pte Ltd
- Nestlé Singapore (Pte) Ltd
- Mead Johnson Nutrition (Singapore) Pte Ltd
- Danone Dumex Early Life Nutrition Singapore Pte Ltd
- FrieslandCampina (Singapore) Pte Ltd
- Heinz Singapore Pte Ltd
- Bellamy’s Organic
- PZ Cussons Singapore Pte Ltd
