Where Consumers Shop for Consumer Health

Global consumer health sales grew by 2% in constant terms in 2023, with e-commerce cutting into the dominance of offline channels. To defend their market position, offline retailers are seeking growth through diversified business models and geographic expansion. Meanwhile, e-commerce retailers show no signs of slowing their expansion in the health sector. Future consumer behaviour will be reshaped by the broader adoption of health data-driven services, including generative AI.

The Where Consumers Shop for Consumer Health global briefing examines the size, growth trends and potential opportunities in the Consumer Health market. The strategic analyses include assessing the impacts of changing regulations, research breakthroughs and public health concerns on both the market and leading companies. Consumer attitudes towards the products and their personal healthcare needs are also explored.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Health market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.