Report Description
Digital payment, especially through mobile devices, have been posting strong growth in India. This has been driven by policy reforms to drive digitization and financial inclusion; demonetization initiative; and innovative solutions from well-funded mobile wallet players.
Both proximity and non-proximity payments have witnessed strong growth in the Indian mobile payment industry, making it one of the fastest growing markets globally. India is the second largest market for mobile payments in the world, with a subscriber base of more than one billion. Improved mobile broadband with low tariffs, and affordable smartphone prices have played a crucial role in driving growth of mobile payment industry.
Back in 2016, demonetisation of currency can be considered as the biggest out of many other major contributors toward the country-wide adoption of mobile payment system in India. In 2017, the Indian government approved interoperability of mobile wallets and this increased competitiveness and rate of innovation in the mobile wallet ecosystem.
According to the author, the mobile payment industry in India is expected to record a CAGR of 22.0% to reach US$ 1,259,449.2 million by 2025. The mobile wallet payment segment in value terms increased at a CAGR of 21.8% during 2018-2025.
This report provides a comprehensive view on mobile payment / mobile wallet market size and growth dynamics, industry dynamics, retail spending, consumer attitude and behaviour, and competitive landscape in India. The report focuses on data-centric analysis of mobile payment market dynamics to help companies understand business and investment opportunities along with risks.
It details growth dynamics in 45+ market segments (600+ KPIs) across mobile commerce, mobile P2P transfer (domestic and international remittance), mobile lending, and a range of other payment avenues in India.
Report Scope
This report provides in-depth market opportunity analysis and growth dynamics of mobile payment industry in India. Below is a summary of key market segments:
Market Size and Forecast
Mobile payment and mobile wallet market size and forecast across 45+ markets segments on three essential KPIs – mobile payment transaction value, volume and average transaction value.
India Market Share of Key Mobile Wallet Companies
India Market Share by Mobile Payment Technology: Provides market share by key mobile payment technologies –
India Mobile Proximity Payment Market Size and Forecast
Mobile payment and mobile wallet market size and forecast by mobile proximity payment.
Mobile Wallet Usage Analysis by Consumer Profile: Drawing from proprietary survey results, this report identifies and interprets key mobile payment KPIs, including spend by age, gender, and income level in both value and volume terms.
Retail Spend Analysis through Mobile Wallet: Breaks down retail spend across 10 categories to provide detailed insights on consumer behaviour and changing dynamics of spend through mobile wallet. Retail spend categories tracked include food and grocery, health & beauty, apparel and footwear, books / music / video, consumer electronics, pharmacy and wellness, restaurants & bars, toys, kids & babies, media and entertainment, services
India Mobile Retail Shopping Market Size and Forecast (2016 – 2025)
Market opportunity and growth dynamics in retail shopping by mobile payment transaction value, volume and average transaction value across following segments in India
India Mobile Travel Booking Market Size and Forecast (2016 – 2025)
Market opportunity and growth dynamics by mobile payment transaction value, volume and average transaction value across following mobile travel booking segments in India
India Mobile Domestic and International Remittance Market Size and Forecast (2016 – 2025)
Market opportunity and growth dynamics by mobile payment transaction value, volume and average transaction value across the following domestic and international remittance segments in India
India Mobile Recharge, Bill Payment, and Other Payment Market Size and Forecast (2016 – 2025)
Market opportunity and growth dynamics by mobile payment transaction value, volume and average transaction value across the following mobile recharge and bill payment segments in India
India Mobile Financial Services Market Size and Forecast (2016 – 2025)
Market opportunity and growth dynamics by mobile payment transaction value, volume and average transaction value across the following financial services segments in India
Reason to Buy
Digital payment, especially through mobile devices, have been posting strong growth in India. This has been driven by policy reforms to drive digitization and financial inclusion; demonetization initiative; and innovative solutions from well-funded mobile wallet players.
Both proximity and non-proximity payments have witnessed strong growth in the Indian mobile payment industry, making it one of the fastest growing markets globally. India is the second largest market for mobile payments in the world, with a subscriber base of more than one billion. Improved mobile broadband with low tariffs, and affordable smartphone prices have played a crucial role in driving growth of mobile payment industry.
Back in 2016, demonetisation of currency can be considered as the biggest out of many other major contributors toward the country-wide adoption of mobile payment system in India. In 2017, the Indian government approved interoperability of mobile wallets and this increased competitiveness and rate of innovation in the mobile wallet ecosystem.
According to the author, the mobile payment industry in India is expected to record a CAGR of 22.0% to reach US$ 1,259,449.2 million by 2025. The mobile wallet payment segment in value terms increased at a CAGR of 21.8% during 2018-2025.
This report provides a comprehensive view on mobile payment / mobile wallet market size and growth dynamics, industry dynamics, retail spending, consumer attitude and behaviour, and competitive landscape in India. The report focuses on data-centric analysis of mobile payment market dynamics to help companies understand business and investment opportunities along with risks.
It details growth dynamics in 45+ market segments (600+ KPIs) across mobile commerce, mobile P2P transfer (domestic and international remittance), mobile lending, and a range of other payment avenues in India.
Report Scope
This report provides in-depth market opportunity analysis and growth dynamics of mobile payment industry in India. Below is a summary of key market segments:
Market Size and Forecast
Mobile payment and mobile wallet market size and forecast across 45+ markets segments on three essential KPIs – mobile payment transaction value, volume and average transaction value.
India Market Share of Key Mobile Wallet Companies
- Provides market share by key players in value terms.
India Market Share by Mobile Payment Technology: Provides market share by key mobile payment technologies –
- SMS / USSD,
- NFC,
- Code Based, and
- Web Based.
India Mobile Proximity Payment Market Size and Forecast
Mobile payment and mobile wallet market size and forecast by mobile proximity payment.
Mobile Wallet Usage Analysis by Consumer Profile: Drawing from proprietary survey results, this report identifies and interprets key mobile payment KPIs, including spend by age, gender, and income level in both value and volume terms.
Retail Spend Analysis through Mobile Wallet: Breaks down retail spend across 10 categories to provide detailed insights on consumer behaviour and changing dynamics of spend through mobile wallet. Retail spend categories tracked include food and grocery, health & beauty, apparel and footwear, books / music / video, consumer electronics, pharmacy and wellness, restaurants & bars, toys, kids & babies, media and entertainment, services
India Mobile Retail Shopping Market Size and Forecast (2016 – 2025)
Market opportunity and growth dynamics in retail shopping by mobile payment transaction value, volume and average transaction value across following segments in India
- In-Store Retail
- Online Retail
- Domestic Online Retail
- International Online Retail
India Mobile Travel Booking Market Size and Forecast (2016 – 2025)
Market opportunity and growth dynamics by mobile payment transaction value, volume and average transaction value across following mobile travel booking segments in India
- Offline Travel Booking
- Online Travel Bookings
- Online Flight Bookings
- Online Bus & Train Bookings
- Online Hotel Bookings
- Online Domestic Travel Bookings
- Online Domestic Flight Bookings
- Online Domestic Bus & Train Bookings
- Online Domestic Hotel Bookings
- Online International Travel Bookings
- Online International Flight Bookings
- Online International Bus & Train Bookings
- Online International Hotel Bookings
- Spend During Travel
- Transit & Toll – Metro & Cabs Bookings
India Mobile Domestic and International Remittance Market Size and Forecast (2016 – 2025)
Market opportunity and growth dynamics by mobile payment transaction value, volume and average transaction value across the following domestic and international remittance segments in India
- Domestic Remittance (P2P)
- Intra City P2P
- Inter State P2P
- International Remittance
- Outbound Remittance
- Inbound Remittance
India Mobile Recharge, Bill Payment, and Other Payment Market Size and Forecast (2016 – 2025)
Market opportunity and growth dynamics by mobile payment transaction value, volume and average transaction value across the following mobile recharge and bill payment segments in India
- Insurance Payments
- Fuel Bills
- Healthcare and Wellness Bills
- Rental Payment
- Mobile Recharge/Payment
- DTH Recharge/Payment
- Broadband/Data Cards Recharge/Payment
- Landline Recharge/Payment
- Credit Cards Payment
India Mobile Financial Services Market Size and Forecast (2016 – 2025)
Market opportunity and growth dynamics by mobile payment transaction value, volume and average transaction value across the following financial services segments in India
- Investment Payment
- P2P Lending
- Charity and Crowd Funding
- Social Gifting
- Fee
- Person to Government (P2G) Payment
Reason to Buy
- In-depth Understanding of Mobile Payment Market Dynamics: Understand market opportunities and key trends along with forecast (2016-2025) in India.
- Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate mobile payment / mobile wallet strategy; assess market specific key trends, drivers and risks in the mobile payment industry.
- Get Insights into Consumer Attitude and Behaviour: Understand changing consumer attitude and behaviour. Get detailed insights into retail spend through mobile wallet in India.
Table of Contents
1 About this Report
2 India Mobile Payment Industry Attractiveness
3 India Mobile Wallet Competitive Landscape and Market Share Analysis
5 India Mobile Payment in Retail Shopping: Market Size and Forecast by Key Segments, 2016 - 2025
6 India Mobile Payment in Retail In-Store Shopping: Market Size and Forecast by Key Segments, 2016 - 2025
7 India Mobile Payment in Retail Online Shopping: Market Size and Forecast by Key Segments, 2016 - 2025
8 India Mobile Payment in Retail Online Domestic Shopping: Market Size and Forecast by Key Segments, 2016 - 2025
9 India Mobile Payment in Retail Online International Shopping: Market Size and Forecast by Key Segments, 2016 - 2025
10 India Mobile Payment in Travel: Market Size and Forecast by Key Segments, 2016 - 2025
11 India Online Travel Booking through Mobile: Market Size and Forecast by Key Segments, 2016 - 2025
12 India Online Flight Booking through Mobile: Market Size and Forecast by Key Segments, 2016 - 2025
13 India Online Bus and Train Booking through Mobile: Market Size and Forecast by Key Segments, 2016 - 2025
14 India Online Hotel Booking through Mobile: Market Size and Forecast by Key Segments, 2016 - 2025
15 India Online Domestic Travel Booking through Mobile: Market Size and Forecast by Key Segments, 2016 - 2025
16 India Online Domestic Flight Booking through Mobile: Market Size and Forecast by Key Segments, 2016 - 2025
17 India Online Domestic Bus and Train Booking through Mobile: Market Size and Forecast by Key Segments, 2016 - 2025
18 India Online Domestic Hotel Booking through Mobile: Market Size and Forecast by Key Segments, 2016 - 2025
19 India Online International Travel Booking through Mobile: Market Size and Forecast by Key Segments, 2016 - 2025
20 India Online International Flight Booking through Mobile: Market Size and Forecast by Key Segments, 2016 - 2025
21 India Online International Bus and Train Booking through Mobile: Market Size and Forecast by Key Segments, 2016 - 2025
22 India Online International Hotel Booking through Mobile: Market Size and Forecast by Key Segments, 2016 - 2025
23 India Mobile Payment in Transit and Toll: Market Size and Forecast by Key Segments, 2016 - 2025
24 India Mobile Payment in Entertainment, Gaming and Event Pay: Market Size and Forecast by Key Segments, 2016 - 2025
25 India Digital Products Market Size and Forecast by Key Segments, 2016 - 2025
26 India Services, Restaurants & Bars, and Others Market Size and Forecast by Key Segments, 2016 - 2025
27 India Domestic Mobile P2P Transfer Market Size and Forecast by Key Segments, 2016 - 2025
28 India International Remittance through Mobile Payment Market Size and Forecast by Key Segments, 2016 - 2025
29 India Mobile Recharge and Bill Payment Market Size and Future Growth Dynamics, 2016 - 2025
30 India Mobile Payment Analysis by Investment Products and Services Categories
36 India Mobile Payment Analysis by Consumer Attitude and Behaviour
37 Further Reading
Companies Mentioned
- PayTM
- PayUMoney
- Freecharge
- MobiKwik
- BHIM UPI
- Google Tez