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Supermarkets in Hungary

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    Report

  • 35 Pages
  • March 2025
  • Region: Hungary
  • Euromonitor International
  • ID: 4750308
Supermarkets in Hungary posted a negative result in current value sales terms for a second consecutive year in 2024, with the rate of decline deepening from 2023. This was partly explained by more aggressive price-based promotional activity as inflationary pressures receded, but mainly attributable to growing competition from discounters.

The Supermarkets in Hungary report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Supermarkets market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Value sales and outlet numbers contract as threat from discounters intensifies
  • Supermarkets chains invest in more technologically advanced store infrastructure
  • Spar still the dominant player in value terms
PROSPECTS AND OPPORTUNITIES
  • Supermarkets set to remain an integral part of Hungary’s grocery retailing landscape
  • Efforts to resist threat from discounters will centre on pricing and assortment variety
  • Chains likely to focus more on boosting same-store sales than opening new outlets
CHANNEL DATA
  • Table 1 Supermarkets: Value Sales, Outlets and Selling Space 2019-2024
  • Table 2 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 3 Supermarkets GBO Company Shares: % Value 2020-2024
  • Table 4 Supermarkets GBN Brand Shares: % Value 2021-2024
  • Table 5 Supermarkets LBN Brand Shares: Outlets 2021-2024
  • Table 6 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 7 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
RETAIL IN HUNGARY
EXECUTIVE SUMMARY
  • Retail in 2024: The big picture
  • Special retail tax continues to take a toll on large multinational chains
  • Sustainability concerns remain influential as new deposit return scheme is launched
  • What next for retail?
OPERATING ENVIRONMENT
  • Informal retail
  • Opening hours for physical retail
  • Summary 1 Standard Opening Hours by Channel Type 2024
  • Seasonality
  • Black Friday
  • Christmas
  • Back-to-school
MARKET DATA
  • Table 8 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2019-2024
  • Table 9 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2019-2024
  • Table 10 Sales in Retail Offline by Channel: Value 2019-2024
  • Table 11 Sales in Retail Offline by Channel: % Value Growth 2019-2024
  • Table 12 Retail Offline Outlets by Channel: Units 2019-2024
  • Table 13 Retail Offline Outlets by Channel: % Unit Growth 2019-2024
  • Table 14 Sales in Retail E-Commerce by Product: Value 2019-2024
  • Table 15 Sales in Retail E-Commerce by Product: % Value Growth 2019-2024
  • Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
  • Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 18 Sales in Grocery Retailers by Channel: Value 2019-2024
  • Table 19 Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
  • Table 20 Grocery Retailers Outlets by Channel: Units 2019-2024
  • Table 21 Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
  • Table 22 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
  • Table 23 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 24 Sales in Non-Grocery Retailers by Channel: Value 2019-2024
  • Table 25 Sales in Non-Grocery Retailers by Channel: % Value Growth 2019-2024
  • Table 26 Non-Grocery Retailers Outlets by Channel: Units 2019-2024
  • Table 27 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
  • Table 28 Retail GBO Company Shares: % Value 2020-2024
  • Table 29 Retail GBN Brand Shares: % Value 2021-2024
  • Table 30 Retail Offline GBO Company Shares: % Value 2020-2024
  • Table 31 Retail Offline GBN Brand Shares: % Value 2021-2024
  • Table 32 Retail Offline LBN Brand Shares: Outlets 2021-2024
  • Table 33 Retail E-Commerce GBO Company Shares: % Value 2020-2024
  • Table 34 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
  • Table 35 Grocery Retailers GBO Company Shares: % Value 2020-2024
  • Table 36 Grocery Retailers GBN Brand Shares: % Value 2021-2024
  • Table 37 Grocery Retailers LBN Brand Shares: Outlets 2021-2024
  • Table 38 Non-Grocery Retailers GBO Company Shares: % Value 2020-2024
  • Table 39 Non-Grocery Retailers GBN Brand Shares: % Value 2021-2024
  • Table 40 Non-Grocery Retailers LBN Brand Shares: Outlets 2021-2024
  • Table 41 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2024-2029
  • Table 42 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2024-2029
  • Table 43 Forecast Sales in Retail Offline by Channel: Value 2024-2029
  • Table 44 Forecast Sales in Retail Offline by Channel: % Value Growth 2024-2029
  • Table 45 Forecast Retail Offline Outlets by Channel: Units 2024-2029
  • Table 46 Forecast Retail Offline Outlets by Channel: % Unit Growth 2024-2029
  • Table 47 Forecast Sales in Retail E-Commerce by Product: Value 2024-2029
  • Table 48 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2024-2029
  • Table 49 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 50 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
  • Table 51 Forecast Sales in Grocery Retailers by Channel: Value 2024-2029
  • Table 52 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2024-2029
  • Table 53 Forecast Grocery Retailers Outlets by Channel: Units 2024-2029
  • Table 54 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
  • Table 55 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 56 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
  • Table 57 Forecast Sales in Non-Grocery Retailers by Channel: Value 2024-2029
  • Table 58 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2024-2029
  • Table 59 Forecast Non-Grocery Retailers Outlets by Channel: Units 2024-2029
  • Table 60 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 2 Research Sources