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Vitamins in Turkey

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    Report

  • 23 Pages
  • October 2024
  • Region: Turkey
  • Euromonitor International
  • ID: 4750549
The demand for vitamins in 2024 continued to be supported by the health and wellness trend, which was accelerated by the outbreak of COVID-19 in Turkey. Specific vitamins, including C and D, are recommended to strengthen the immune system and help safeguard against the virus and other ailments.

The Vitamins in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Vitamins market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Health and wellbeing trends support growth, aiding sales on the landscape
  • International brands support growth, offering tailored solutions
  • Local production gains pace on the vitamins landscape
PROSPECTS AND OPPORTUNITIES
  • Positive future as preventative healthcare becomes more commonplace
  • Counterfeit products remain a major threat to the landscape
  • Healthier diets are a challenge for the sales of vitamins across the forecast period
CATEGORY DATA
  • Table 1 Sales of Vitamins by Category: Value 2019-2024
  • Table 2 Sales of Vitamins by Category: % Value Growth 2019-2024
  • Table 3 Sales of Multivitamins by Positioning: % Value 2019-2024
  • Table 4 NBO Company Shares of Vitamins: % Value 2020-2024
  • Table 5 LBN Brand Shares of Vitamins: % Value 2021-2024
  • Table 6 Forecast Sales of Vitamins by Category: Value 2024-2029
  • Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
CONSUMER HEALTH IN TURKEY
EXECUTIVE SUMMARY
  • Consumer health in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
  • Table 9 Life Expectancy at Birth 2019-2024
MARKET DATA
  • Table 10 Sales of Consumer Health by Category: Value 2019-2024
  • Table 11 Sales of Consumer Health by Category: % Value Growth 2019-2024
  • Table 12 NBO Company Shares of Consumer Health: % Value 2020-2024
  • Table 13 LBN Brand Shares of Consumer Health: % Value 2021-2024
  • Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
  • Table 15 Distribution of Consumer Health by Format: % Value 2019-2024
  • Table 16 Distribution of Consumer Health by Format and Category: % Value 2024
  • Table 17 Forecast Sales of Consumer Health by Category: Value 2024-2029
  • Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources