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Vitamins in Russia

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    Report

  • 25 Pages
  • September 2021
  • Region: Russia
  • Euromonitor International
  • ID: 4750711
Multivitamins is expected to see a more stable performance in 2021 after sales rocketed in 2020 after the outbreak of COVID-19. The main reason behind the dynamic growth seen in 2020 were fears around the spread of COVID-19. With uncertainty as to how to protect themselves against COVID-19 many people rushed to stock up on products which they perceived could help boost their immunity, with multivitamins seen to be a good way to achieve this.

The publisher's Vitamins in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage:


Multivitamins, Single Vitamins.

Data coverage:


Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?


  • Get a detailed picture of the Vitamins market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2021 DEVELOPMENTS
  • Sales of multivitamins stabilise as consumers adapt to COVID-19
  • Competition remains strong in single vitamins as Vigantol returns to the market
  • A healthy diet still the preferred option, but expansion of e-commerce opens a new avenue for growth

PROSPECTS AND OPPORTUNITIES
  • More stable growth expected in vitamins due to economic pressures
  • Vitamin D deficiencies in Russia point towards growth opportunities
  • E-commerce and online marketing could help players to reach a new audience

CATEGORY DATA
  • Table 1 Sales of Vitamins by Category: Value 2016-2021
  • Table 2 Sales of Vitamins by Category: % Value Growth 2016-2021
  • Table 3 Sales of Multivitamins by Positioning: % Value 2016-2021
  • Table 4 NBO Company Shares of Vitamins: % Value 2017-2021
  • Table 5 LBN Brand Shares of Vitamins: % Value 2018-2021
  • Table 6 Forecast Sales of Vitamins by Category: Value 2021-2026
  • Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026

CONSUMER HEALTH IN RUSSIA
EXECUTIVE SUMMARY
  • Consumer health in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?

MARKET INDICATORS
  • Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
  • Table 9 Life Expectancy at Birth 2016-2021

MARKET DATA
  • Table 10 Sales of Consumer Health by Category: Value 2016-2021
  • Table 11 Sales of Consumer Health by Category: % Value Growth 2016-2021
  • Table 12 NBO Company Shares of Consumer Health: % Value 2017-2021
  • Table 13 LBN Brand Shares of Consumer Health: % Value 2018-2021
  • Table 14 Distribution of Consumer Health by Format: % Value 2016-2021
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2021
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2021-2026
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026

APPENDIX
OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches

DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources