This report provides the most up to date analysis of the leading supermarket chains in Ghana. This report analyses proprietary data on the winners and losers in the supermarket sector, market gaps and what it means for the future of grocery retail in Ghana.
Reasons to Buy
- Identify the market leaders in the Ghanaian supermarket sector.
- Quantify the number of stores, floorspace and position of the top supermarket chains.
- Understand how each retailer positions itself and targets consumers.
- Assess the balance between domestic and foreign players in the retailer landscape.
- Understand how top supermarket chains compete against one another.
- Assess the size of the supermarket sector and its growth.
- Analyse the market opportunity and future outlook for supermarket retailers in Ghana.
- Gain important insights on future developments for the sector in Ghana.
Major Issues
- New malls are shaking up the retail space, both in Accra and in secondary cities, creating different specific challenges for both domestic and new international players.
- Two existing international retailers and a new entrant are putting domestic chains under major pressure, which will only increase until 2020.
- Disquiet about the influence of foreign retailers will have significant effects on the formalization and consolidation of Ghanaian retail as well as on the modern supermarket retailer landscape in the next few years.
- All major modern retailers give greater focus to product quality rather than price. This is expected to change with a major new entrant in the next year.
- This report forecasts five key growth areas around malls, secondary cities and the development of a new format, among others.
Key Questions Answered
- Who are the leading supermarket chains in Ghana?
- What share of the grocery retail floorspace do they take?
- Which supermarket chains are expanding most?
- How do leading chains compare against one another?
- What is the national penetration of the leading supermarket chains?
- Which market segments does each chain operate in?
- Who are the future winners and losers?
Table of Contents
1. Supermarkets in Ghana
2. The Top Supermarket Chains in Ghana
3. Supermarket Store Networks
4. Modern Grocery Retail Floorspace
5. Positioning of Leading Supermarket Chains
6. Supermarket Chains in and outside Accra
7. Key Findings and Future Outlook
Table of Tables
Table 1: Top Modern Grocery Retailers and Banners, Ghana, 2018f
Table 2: Top Retailers Retail Floorspace (m²) and Share of Modern Grocery Retail Space (%), Ghana, 2018f
Table of Figures
Figure 1: Grocery Retail Channels, Modern and Traditional
Figure 2: Traditional Grocery Retail Channel Definitions
Figure 3: Modern Grocery Retail Channel Definitions
Figure 4: Key Data in Modern Grocery Retail Sales, Ghana, 2018f
Figure 5: Modern Grocery Retail Sales by Channel (% sales by value), Ghana, 2018f
Figure 6: Key Data in Modern Grocery Retail Outlets, Ghana, 2018f
Figure 7: Modern Grocery Outlet Universe by Channel (No. of Outlets), Ghana, 2018f
Figure 8: Top Modern Grocery Retailers by Floorspace (m²), Ghana, 2018f
Figure 9: Share of Modern Sales of Top Modern Grocery Retailers, Ghana, 2018f
Figure 10: Share of Modern Floorspace of Top Modern Grocery Retailers, Ghana, 2018f
Figure 11: Share of Modern Grocery Outlets of Top Modern Grocery Retailers, Ghana, 2018f
Figure 12: No. of Retailers by Store Network (no. of stores), Ghana, 2018f
Figure 13: No. of Stores, Domestic Banners, Ghana, 2018f
Figure 14: No. of Stores, International Banners, Ghana, 2018f
Figure 15: Modern Grocery Retailers by Floorspace (m²), Ghana, 2018f
Figure 16: No. of Stores v. Average Store Floorspace (m²) of Top Retailers, Ghana, 2018f
Figure 17: Top Modern Grocery Banners (%m²), International vs. Domestic, Ghana 2018f
Figure 18: Top Modern Grocery Retailers by Positioning, Ghana, 2018f
Figure 19: Top Retailers Floorspace (%m²), Accra and the rest of the country, 2018f
Figure 20: No. of Stores of Top Modern Grocery Retailers, Accra and the rest of the country, 2018f
Figure 21: Format of Top Modern Retailers by Floorspace (% m²), Accra and the rest of the country, 2018f
Figure 22: Positioning of Top Modern Retailers by Floorspace (% m²), Accra and the rest of the country, 2018f
Companies Mentioned
- Game
- Melcom
- Palace Hypermarkets
- Shoprite
