This report provides 50 pages of the most up to date analysis of the leading supermarket chains in Ethiopia. It analyses proprietary research on the emerging supermarket sector with data on the key players, challenges for operators and brand owners, and includes forecasts on the future development.
Reasons to Buy
- Identify the market leaders in the Ethiopian supermarket sector.
- Quantify the number of stores, floorspace and position of the top supermarket chains.
- Understand how each retailer positions itself and targets consumers.
- Assess the balance between domestic and foreign players in the retailer landscape.
- Understand how top supermarket chains compete against one another.
- Assess the size of the supermarket sector and its growth.
- Analyse the market opportunity and future outlook for supermarket retailers in Ethiopia.
- Gain important insights on future developments for the sector in Ethiopia.
Major Issues
- Ethiopia, with 8%+ GDP growth and a young, burgeoning population, is one of the hottest markets in Africa for brand owners.
- But 2018 has been a challenging year for supermarket chains in Ethiopia, with little to no network growth and ongoing bureaucratic challenges and costs.
- A major issue is investor concern about government intervention and the pace of liberalisation of the wider food sector, which is structurally geared towards traditional channels.
- There are no major international supermarket chains in Ethiopia - we analyse why and when they might enter.
Key Questions Answered
- Who are the leading supermarket chains in Ethiopia?
- What share of the grocery retail floorspace do they take?
- Which supermarket chains are expanding?
- How do leading chains compare against one another?
- What is the national penetration of the leading supermarket chains?
- Which market segments does each chain operate in?
- Who are the future winners and losers?
Table of Contents
1. Supermarkets In Ethiopia
2. The Top Supermarket Chains In Ethiopia
3. Supermarket Store Networks
4. Modern Grocery Retail Floorspace
5. Positioning Of Leading Supermarket Chains
6. Supermarket Chains In And Outside Addis Ababa
7. Key Findings And Future Outlook
Table of Tables:
Table 1: Top Modern Grocery Retailers and Banners, Ethiopia, 2018f
Table 2: Top Retailers Retail Floorspace (m²) and Share of Modern Grocery Retail Space (%), Ethiopia, 2018f
Table of Figures:
Figure 1: Grocery Retail Channels, Modern and Traditional
Figure 2: Traditional Grocery Retail Channel Definitions
Figure 3: Modern Grocery Retail Channel Definitions
Figure 4: Key Data in Modern Grocery Retail Sales, Ethiopia, 2018f
Figure 5: Modern Grocery Retail Sales by Channel (% sales by value), Ethiopia, 2018f
Figure 6: Key Data in Modern Grocery Retail Outlets, Ethiopia, 2018f
Figure 7: Modern Grocery Outlet Universe by Channel (No. of Outlets), Ethiopia, 2018f
Figure 8: Top Modern Grocery Retailers by Floorspace (m²), Ethiopia, 2018f
Figure 9: Share of Modern Sales of Top Modern Grocery Retailers, Ethiopia, 2018f
Figure 10: Share of Modern Floorspace of Top Modern Grocery Retailers, Ethiopia, 2018f
Figure 11: Share of Modern Grocery Outlets of Top Modern Grocery Retailers, Ethiopia, 2018f
Figure 12: No. of Retailers by Store Network (no. of stores), Ethiopia, 2018f
Figure 13: No. of Stores, Domestic Banners, Ethiopia, 2018f
Figure 14: No. of Stores, International Banners, Ethiopia, 2018f
Figure 15: Modern Grocery Retailers by Floorspace (m²), Ethiopia, 2018f
Figure 16: No. of Stores v. Average Store Floorspace (m²) of Top Retailers, Ethiopia, 2018f
Figure 17: Top Modern Grocery Banners (%m²), International vs. Domestic, Ethiopia 2018f
Figure 18: Top Modern Grocery Retailers by Positioning, Ethiopia, 2018f
Figure 19: Top Retailers Floorspace (%m²), Addis Ababa and the rest of the country, 2018f
Figure 20: No. of Stores of Top Modern Grocery Retailers, Addis Ababa and the rest of the country, 2018f
Figure 21: Format of Top Modern Retailers by Floorspace (% m²), Addis Ababa and the rest of the country, 2018f
Figure 22: Positioning of Top Modern Retailers by Floorspace (% m²), Addis Ababa and the rest of the country, 2018f"
Companies Mentioned
- Fantu
- Safeway
- Shoa
