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Australia Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Q1 2025 Update- Product Image
Australia Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Q1 2025 Update- Product Image
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Australia Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Q1 2025 Update

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    Report

  • 325 Pages
  • February 2025
  • Region: Australia
  • PayNXT360
  • ID: 4751534
Description Jump to:
The gift card market in Australia is expected to grow by 10.9% on annual basis to reach US$8.22 billion in 2025.

The gift card market in the country experienced robust growth during 2020-2024, achieving a CAGR of 11.5%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 9.6% during 2025-2029. By the end of 2029, the gift card sector is projected to expand from its 2024 value of USD 7.42 billion to approximately USD 11.85 billion.

This report provides a detailed data-centric analysis of the gift card sector in Australia, covering market opportunities and risks across consumer segments (retail and corporate); product categories; retail sectors; and store formats. With over 100+ KPIs at the country level, this report provides a comprehensive understanding of gift card market dynamics.

It offers a comprehensive analysis of market dynamics in the gift card sector, segmented by digital and e-gift card sales, distribution channels, key occasions, demographic trends, and market share statistics of leading retailers. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics.

The publisher’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.

Key Insights

The gift card market in Australia is undergoing structural transformation, driven by shifts toward digital adoption, strategic partnerships, and corporate gifting. Regulatory changes aimed at protecting consumers and addressing unused balances reshape industry standards. As businesses and financial institutions respond to these trends, the gift card sector will experience steady growth, innovation, and increased consumer trust.

Over the next few years, companies operating in this space must refine their strategies to align with digital trends, comply with evolving regulations, and enhance the user experience. Businesses that proactively adapt to these shifts will be better positioned to capture opportunities in Australia’s expanding gift card market.

Accelerate Digital Gift Card Adoption

  • Australia's shift towards digital gift cards reflects broader consumer behavior and payment preference changes. With increasing smartphone penetration and digital wallet adoption, electronic gift cards are becoming a preferred choice for both givers and recipients. The seamless integration of digital gift cards with mobile payment systems and e-commerce platforms has made them more convenient and accessible, reducing the reliance on physical cards.
  • Several industry factors are accelerating this transition, particularly the expansion of digital wallets such as Apple Pay and Google Pay. The ability to instantly send, store, and redeem gift cards through mobile apps has contributed to their growing popularity. Additionally, the surge in e-commerce activity has encouraged retailers to offer digital gift cards as a flexible and quick gifting solution, catering to consumers who prioritize convenience and immediacy.
  • Over the next two to four years, digital gift cards are expected to further penetrate the market, driven by continuous advancements in payment technology. Retailers and financial institutions will likely introduce enhanced features such as personalized gifting experiences and seamless loyalty program integration to increase engagement. As consumers become more accustomed to digital-first transactions, the demand for digital gift cards will continue to rise, solidifying their role as a key component of Australia’s evolving retail and payments ecosystem.

Foster Strategic Partnerships Between Banks and Gift Card Providers

  • The collaboration between banks and gift card providers in Australia is reshaping the industry by improving accessibility and expanding distribution channels. Financial institutions are increasingly forming strategic alliances with gift card networks to enhance product offerings and provide consumers with seamless, integrated gifting solutions. These partnerships are particularly relevant as digital payments continue to gain traction, making it easier for banks to incorporate gift cards into their existing financial ecosystems.
  • Several factors drive this trend, including rising consumer demand for flexible and efficient gifting solutions. Banks are leveraging their technological infrastructure to streamline gift card issuance and redemption, improving user convenience. Additionally, financial institutions see these collaborations as an opportunity to diversify their services and attract new customers. Notable instances include Heritage Bank’s partnership with Blackhawk Network and Commonwealth Bank’s collaboration with Karta, both aimed at simplifying and expanding gift card usage in Australia.
  • Over the next two to four years, these partnerships are expected to broaden market reach and accelerate the adoption of digital and bank-issued gift cards. Enhanced user experiences, driven by integrating digital wallets and banking apps, will make gift cards more appealing and convenient for consumers. As a result, Australia's overall gift card market is projected to grow, with financial institutions playing a key role in driving innovation and accessibility in this space.

Leverage Corporate Gifting to Drive Market Growth

  • Adopting gift cards in corporate gifting is growing in Australia as businesses seek flexible and efficient ways to reward employees and retain customers. Companies increasingly use gift cards as part of their incentive programs, offering them as performance bonuses, recognition awards, and customer appreciation gifts. This shift aligns with broader trends in workplace engagement and consumer loyalty strategies, where non-cash rewards are preferred for their ease of distribution and personalization options.
  • Several factors drive this trend, including the need for effective employee engagement and customer retention strategies. Gift cards provide businesses a cost-effective and scalable way to recognize achievements and incentivize desired behaviors. Their flexibility makes them an attractive option across different industries, allowing companies to offer tailored rewards that align with employees' and customers' preferences. As a result, corporate gifting is becoming a significant contributor to the expansion of the Australian gift card market.
  • Over the next two to four years, the corporate sector's reliance on gift cards is expected to drive market revenue and innovation. Businesses will likely demand more customized gift card solutions, including branded and reloadable options that can be integrated into loyalty programs. Additionally, corporate gifting is set to strengthen relationships between employers and employees and between businesses and their customers, reinforcing the long-term value of gift cards as an engagement and retention tool.

Address Unused Gift Card Balances

  • A substantial amount of gift card value remains unredeemed in Australia, with an estimated $1.9 billion in unused balances. This unspent value represents a growing concern for consumers and regulators, raising questions about accessibility and fairness in the gift card industry. Many consumers either forget to use their gift cards or find themselves unable to redeem small remaining balances, leading to inefficiencies in the market.
  • Several factors contribute to this trend, including low remaining balances that are difficult to utilize, misplaced or forgotten gift cards, and restrictions on redemption. Sometimes, gift card terms and conditions limit how and where consumers can spend their funds, making it challenging to use the full value. These issues highlight the need for improved transparency and usability in gift card offerings to ensure consumers can maximize their benefits.
  • Over the next two to four years, the industry may see regulatory changes to improve gift card redemption rates and protect consumer rights. Potential reforms could include measures requiring businesses to offer refunds for small balances or allow consolidation of multiple gift cards. Additionally, innovations such as digital reminders, balance-tracking tools, and more flexible redemption options could enhance consumer trust and encourage greater utilization of gift cards.

Navigate Regulatory Changes in the Gift Card Industry

  • The Australian government has implemented regulatory changes to enhance consumer protection in the gift card market. These measures include a mandatory minimum three-year expiry period for most gift cards and a ban on post-purchase fees, except in specific cases. By enforcing these rules nationwide, regulators aim to create a fairer and more transparent system that ensures consumers receive full value for their gift card purchases.
  • Several factors have driven these regulatory changes, including concerns over consumer losses due to short expiry periods and unused balances. Authorities have also focused on increasing market transparency by ensuring that terms and conditions are communicated to consumers. Additionally, Australia’s regulations align with global trends, as other markets have introduced similar consumer protection measures to standardize the industry and improve fairness.
  • Over the next two to four years, businesses must adapt to these regulations, which may increase compliance costs as they update policies and systems. However, improved consumer trust in gift cards could drive higher adoption rates, benefiting retailers and financial institutions in the long run. As the industry continues to evolve, regulators may introduce further refinements to address emerging challenges, such as digital security risks and fraud prevention, shaping the future landscape of the gift card market in Australia.

Competitive Landscape of the Australia Gift Card Market

The Australian gift card market is rapidly expanding, fueled by growing consumer demand and increased corporate adoption. However, regulatory inconsistencies across states and territories present challenges that could impact market efficiency and growth. Established players such as Wesfarmers and Woolworths continue to dominate, but the rise of fintech firms and digital platforms is reshaping the competitive landscape by introducing innovative solutions.

The market is expected to become more dynamic, with new entrants, technological advancements, and strategic collaborations playing a key role in shaping its future. Companies must focus on personalization, compliance with evolving regulations, and seamless integration with digital payment ecosystems to stay competitive. As competition intensifies, businesses that successfully navigate these changes will be best positioned to drive market leadership and capitalize on emerging opportunities.

Current Market Dynamics

  • The Australian gift card market expansion is driven by increased adoption across retail and corporate sectors as consumers and businesses recognize gift cards' convenience and flexibility.
  • However, the market faces challenges due to inconsistencies in regulations across different states and territories, which can create operational complexities for issuers operating on a national scale. These regulatory variances may impact efficiency and impede the smooth expansion of the market.

Key Players and Market Share

  • Prominent Australian gift card market players include major retailers such as Wesfarmers, Woolworths, Metcash, ALDI Group, and Harvey Norman Holdings. These companies have established extensive gift card programs that cater to a wide range of consumer preferences.
  • In addition to these established entities, the market has seen the entry of fintech firms and digital platforms aiming to capitalize on the growing demand for digital gift cards. These new entrants are leveraging technology to offer innovative solutions, intensifying industry competition.

Recent Launches and Partnerships

  • The Australian gift card market has witnessed strategic partnerships to enhance product offerings and expand market reach. For instance, financial institutions have collaborated with gift card providers to integrate services and offer seamless gifting solutions to consumers.
  • While the available sources do not detail specific recent mergers and acquisitions within the Australian market, the global trend indicates a movement towards consolidation, with companies seeking to strengthen their positions through strategic alliances and acquisitions.

Anticipated Market Evolution (Next 2-4 Years)

  • Over the next 2-4 years, the competitive landscape of the Australian gift card market is expected to become more dynamic. The anticipated growth in the market is likely to attract additional entrants, including international players, thereby increasing competition.
  • Existing players may focus on technological innovations, personalized offerings, and strategic partnerships to maintain and enhance their market positions. Additionally, staying abreast of regulatory changes and ensuring compliance will be crucial for sustaining consumer trust and achieving long-term success.

Scope

This report provides in-depth, data-centric analysis of gift card industry in Australia through 100+ tables and 280+ charts. Below is a summary of key market segments.

Australia Total Spend on Gifts

  • By Consumer Segment (Retail and Corporate)
  • By Product Categories (13 Segments)
  • By Retail Sectors (7 Segments)

Australia Gift Card Market Size by KPIs across Consumer Segments

  • Gross Load Value
  • Transaction Value
  • Unused Value
  • Average Value Per Transaction
  • Transaction Volume
  • Average Value of Card Purchased
  • Number of Cards

Australia Gift Card Market Size by Consumer Segment

  • Retail Consumer
  • Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)

Australia Digital Gift Card Market Size

  • By Retail Consumer
  • By Retail Purchase Occasion
  • By Corporate Consumer
  • By Corporate Purchase Occasion
  • By Company Size

Australia Gift Card Market Size by Retail Consumer

  • By Functional Attribute
  • By Occasion
  • Festivals & Special Celebration Days
  • Milestone Celebration
  • Self-Use
  • Other
  • Value by Purchase Channel

Australia Gift Card Spend by Consumer Behavior and Demographics

  • Gift Card Spend by Payment Method
  • Consumer Purchase Behaviour
  • Gift Card Buyer by Age Group
  • Gift Card Buyer by Income Level
  • Gift Card Buyer by Gender

Australia Gift Card Market Size by Corporate Consumer

  • By Functional Attribute
  • By Occasion
  • Employee Incentive
  • Sales Incentive
  • Consumer Incentive
  • By Scale of Business

Australia Gift Spend by Product Categories (Split by Retail and Corporate Consumers)

  • Food & Beverage
  • Health, Wellness & Beauty
  • Apparel, Footwear & Accessories
  • Books & Media Products
  • Consumer Electronics
  • Restaurants & Bars
  • Toys, Kids, and Babies
  • Jewelry
  • Sporting Goods
  • Home & Kitchen Accessories & Appliances
  • Travel
  • Entertainment & Gaming
  • Other

Australia Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers)

  • Ecommerce & Department Stores
  • Restaurants & Bars
  • Supermarket, Hypermarket, Convenience Store
  • Entertainment & Gaming
  • Specialty Stores
  • Health & Wellness
  • Travel

Australia Gift Card Spend by Distribution Channel (Split by Retail and Corporate Consumers)

  • Gift Card Online Sales
  • Gift Card Offline Sales
  • 1st Party Sales
  • 3rd Party Sales
  • Sales Uplift

Australia Gift Card Purchase by Payment Method

  • Credit Card
  • Debit Card
  • Bank Transfer
  • Prepaid Card
  • Digital & Mobile Wallet
  • BNPL & Other Digital Payment
  • Cash

Reasons to buy

  • Comprehensive comprehension of the dynamics of the gift card and incentive card markets: Recognise the opportunities in the market, the main drivers and trends, and the five-year projection for gift and incentive cards in Australia.
  • Create strategies tailored to the market: To create your gift card strategy, identify growth categories and target particular opportunities across consumer segments and occasions; evaluate important trends and risks unique to your market.
  • Learn about the attitudes and behaviours of consumers in Australia: Increase ROI by understanding how consumer attitudes and behaviours are evolving. With gift cards, you may obtain comprehensive information about retail spending for both corporate and retail customers.
  • Six key performance indicators (KPIs) provide a comprehensive view: the quantity of cards in circulation, load value, unused value, average purchase value, average value per transaction, and transaction value.
  • Distribution channel insights: Recognise the differences in gift card sales across online and offline channels as well as between first-party and third-party sales.

Table of Contents

1 About this Report
1.1 Summary
1.2 Methodology
1.3 Definition
1.4 Disclaimer
2 Australia Total Gift Spend Analyzer
2.1 Total Spend on Gift by Value - Market Size and Forecast, 2020-2029
2.2 Total Spend on Gift by Volume - Market Size and Forecast, 2020-2029
2.3 Total Gift Spend Market Share Analysis by Consumer Segment, 2020-2029
2.4 Gift Spend Market Size and Forecast Analysis by Product Category
2.5 Gift Spend Market Share Analysis by Product Category
2.6 Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
2.7 Total Gift Spend Market Share Analysis by Retail Sector
3 Australia Retail Consumer Gift Spend Analyzer
3.1 Retail Consumer Spend on Gift - Market Size and Forecast, 2020-2029
3.2 Retail Consumer Gift Spend Market Analysis by Volume, 2020-2029
3.3 Retail Consumer Gift Spend Market Size and Forecast Analysis by Product Category
3.5 Retail Consumer Gift Spend Market Share Analysis by Product Category
3.6 Retail Consumer Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
3.7 Retail Consumer Total Gift Spend Market Share Analysis by Retail Sector
4 Australia Corporate Consumer Gift Spend Analyzer
4.1 Corporate Consumer Spend on Gift - Market Size and Forecast, 2020-2029
4.2 Corporate Consumer Gift Spend Market Analysis by Volume, 2020-2029
4.3 Corporate Consumer Gift Spend Market Size and Forecast Analysis by Product Category
4.4 Corporate Consumer Gift Spend Market Share Analysis by Product Category
4.5 Corporate Consumer Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
4.6 Corporate Consumer Total Gift Spend Market Share Analysis by Retail Sector
5 Australia Gift Card Spend Analyzer
5.1 Gift Card Spend Market Size and Forecast, 2020-2029
5.2 Gift Card Spend Market Analysis by Transaction Value and Volume, 2020-2029
5.3 Gift Card Spend Market Analysis by Avg. Value and Unused Value, 2020-2029
5.4 Gift Card Spend Market Share Analysis by Consumer Segment
5.5 Gift Card Spend Market Share Analysis by Functional Attribute
5.6 Digital Gift Card Spend Market Size and Forecast, 2020-2029
6 Australia Digital Gift Card Spend Analyzer
6.1 Digital Gift Card Market Size and Forecast, 2020-2029
6.2 Digital Gift Card Penetration by Occasion, 2020-2029
6.3 Retail Consumer Digital Gift Card Market Size and Forecast, 2020-2029
6.4 Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2020-2029
6.5 Corporate Consumer Digital Gift Card Market Size and Forecast, 2020-2029
6.6 Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2020-2029
6.7 Large Enterprise Segment Digital Gift Card Spend Analysis
6.8 Mid-Tier Segment Digital Gift Card Spend Analysis
6.9 Small Scale Segment Digital Gift Card Spend Analysis
7 Australia Gift Card Spend Share by Demographics and Purchase Behaviour
7.1 Gift Card Spend Share by Age, Income, and Gender
7.2 Digital Gift Card Spend Share by Age, Income, and Gender
7.3 Gift Card Consumer Purchase Behaviour
7.4 Corporate Consumer Gift Card Spend by Company Type
8 Australia Retail Consumer Gift Card Spend Analyzer
8.1 Retail Consumer Gift Card Spend Market Size and Forecast, 2020-2029
8.2 Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2020-2029
8.3 Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute
8.4 Retail Consumer Digital Gift Card Spend Market Size and Forecast, 2020-2029
9 Australia Retail Consumer Gift Card Spend Analysis by Functional Attribute
9.1 Retail Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2020-2029
9.2 Retail Consumer Open Loop Gift Card Spend Market Size and Forecast, 2020-2029
9.3 Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2020-2029
9.4 Retail Consumer Average Value of Gift Card Purchased by Functional Attribute
10 Australia Retail Consumer Gift Card Spend Analysis by Occasion
10.1 Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2020-2029
10.2 Retail Consumer Gift Card Spend Market Size and Forecast - Festivals & Special Celebration Days, 2020-2029
10.3 Retail Consumer Gift Card Spend Market Size and Forecast - Milestone Celebration, 2020-2029
10.4 Retail Consumer Gift Card Spend Market Size and Forecast - Self-Use, 2020-2029
10.5 Retail Consumer Gift Card Spend Market Size and Forecast - Other, 2020-2029
11 Australia Corporate Consumer Gift Card Spend Analyzer
11.1 Corporate Consumer Gift Card Spend Market Size and Forecast, 2020-2029
11.2 Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2020-2029
11.3 Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute
11.4 Corporate Consumer Digital Gift Card Spend Market Size and Forecast, 2020-2029
12 Australia Corporate Consumer Gift Card Spend Analysis by Functional Attribute
12.1 Corporate Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2020-2029
12.2 Corporate Consumer Open Loop Gift Card Spend Market Size and Forecast, 2020-2029
12.3 Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2020-2029
12.4 Corporate Consumer Average Value of Gift Card Purchased by Functional Attribute
13 Australia Corporate Consumer Gift Card Spend Analysis by Occasion
13.1 Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2020-2029
13.2 Corporate Consumer Gift Card Spend Market Size and Forecast - Employee Incentive, 2020-2029
13.3 Corporate Consumer Gift Card Spend Market Size and Forecast - Sales / Channel Incentive, 2020-2029
13.4 Corporate Consumer Gift Card Spend Market Size and Forecast - Consumer Incentive, 2020-2029
14 Australia Corporate Consumer Gift Card Spend Analysis by Company Size
14.1 Corporate Consumer Gift Card Spend Market Share Analysis by Company Size
14.2 Corporate Consumer - Large Enterprise Segment - Gift Card Spend Market Size and Forecast, 2020-2029
14.3 Corporate Consumer - Mid-Tier Segment - Gift Card Spend Market Size and Forecast, 2020-2029
14.4 Corporate Consumer - Small Scale Segment - Gift Card Spend Market Size and Forecast, 2020-2029
15 Australia Corporate Consumer Gift Card Spend Analysis by Company Size X Functional Attribute
15.1 Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute
15.2 Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute
15.3 Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute
16 Australia Gift Card Spend Analysis by Distribution Channel
16.1 Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2022-2029
16.2 Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2022-2029
16.3 Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2022-2029
16.4 Gift Card Spend Market Size and Forecast by Online Distribution Channel - 1st Party Sales vs. 3rd Party Sales, 2022-2029
17 Australia Gift Card Spend Analysis by Retail Sector
17.1 Gift Card Spend Market Size and Forecast by Retail Sector, 2020-2029
17.2 Total Gift Card Spend Market Share Analysis by Retail Sector
17.3 Sales Uplift by Retail Sector, 2024
18 Australia Retail Consumer Gift Card Spend Analysis by Retail Sector
18.1 Retail Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2020-2029
18.2 Retail Consumer Gift Card Spend Market Share Analysis by Retail Sector
19 Australia Corporate Consumer Gift Card Spend Analysis by Retail Sector
19.1 Corporate Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2020-2029
19.2 Corporate Consumer Gift Card Spend Market Share Analysis by Retail Sector
20 Australia Closed Loop Gift Card Market Share Analysis by Top Retailers
21 Further Reading
21.1 About the Publisher
21.2 Related Research
List of Tables
Table 1: Australia Total Gift Spend Analysis (US$ Million), 2020-2029
Table 2: Australia Gift Card Penetration by Market Value(%), 2020-2029
Table 3: Australia Total Gift Spend Analysis by Number of Gifts (in Million), 2020-2029
Table 4: Australia Total Gift Spend Analysis by Avg. Value Per Gift (US$), 2020-2029
Table 5: Australia Total Gift Spend Market Share Analysis by Consumer Segment (US$ Million), 2020-2029
Table 6: Australia Total Gift Spend Market Share Analysis by Consumer Segment (%), 2020-2029
Table 7: Australia Retail Consumer Gift Spend Analysis (US$ Million), 2020-2029
Table 8: Australia Retail Consumer Gift Card Penetration by Market Value (%), 2020-2029
Table 9: Australia Retail Consumer Gift Spend Analysis by Number of Gifts (in Million), 2020-2029
Table 10: Australia Retail Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2020-2029
Table 11: Australia Corporate Consumer Gift Spend Analysis (US$ Million), 2020-2029
Table 12: Australia Corporate Consumer Gift Card Penetration by Market Value (%), 2020-2029
Table 13: Australia Corporate Consumer Gift Spend Analysis by Number of Gifts (in Million), 2020-2029
Table 14: Australia Corporate Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2020-2029
Table 15: Australia Gift Card Load Value (US$ Million), 2020-2029
Table 16: Australia Number of Gift Cards Purchased (Million) 2020-2029
Table 17: Australia Gift Card Transaction Value (US$ Million), 2020-2029
Table 18: Australia Gift Card Transaction Volume (Million), 2020-2029
Table 19: Australia Average Value of Per Transaction (US$), 2020-2029
Table 20: Australia Unused Value of Gift Card Purchased (US$ Million), 2020-2029
Table 21: Australia Gift Card Spend Market Share Analysis by Consumer Segment (US$ Million), 2020-2029
Table 22: Australia Gift Card Spend Market Share Analysis by Consumer Segment (%), 2020-2029
Table 23: Australia Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Table 24: Australia Gift Card Spend Market Share Analysis by Functional Attribute (Volume in Million), 2020-2029
Table 25: Australia Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2020-2029
Table 26: Australia Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2020-2029
Table 27: Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2020-2029
Table 28: Australia Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2020-2029
Table 29: Australia Digital Gift Card Penetration by Occasion - Retail Consumer (%), 2020-2029
Table 30: Australia Digital Gift Card Penetration by Occasion - Corporate Consumer (%), 2020-2029
Table 31: Australia Retail Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2020-2029
Table 32: Australia Retail Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2020-2029
Table 33: Australia Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2020-2029
Table 34: Australia Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2020-2029
Table 35: Australia Corporate Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2020-2029
Table 36: Australia Corporate Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2020-2029
Table 37: Australia Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2020-2029
Table 38: Australia Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2020-2029
Table 39: Australia Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2020-2029
Table 40: Australia Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (by Value %), 2020-2029
Table 41: Australia Large Enterprise Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2020-2029
Table 42: Australia Large Enterprise Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2020-2029
Table 43: Australia Mid-Tier Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2020-2029
Table 44: Australia Mid-Tier Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2020-2029
Table 45: Australia Small Scale Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2020-2029
Table 46: Australia Small Scale Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2020-2029
Table 47: Australia Retail Consumer Gift Card Load Value (US$ Million), 2020-2029
Table 48: Australia Retail Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2020-2029
Table 49: Australia Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2020-2029
Table 50: Australia Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2020-2029
Table 51: Australia Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Table 52: Australia Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Volume), 2020-2029
Table 53: Australia Retail Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million), 2020-2029
Table 54: Australia Retail Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2020-2029
Table 55: Australia Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Table 56: Australia Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2020-2029
Table 57: Australia Retail Consumer Open Loop Gift Card Load Value (US$ Million), 2020-2029
Table 58: Australia Retail Consumer Open Loop Number of Gift Cards Purchased (Million) 2020-2029
Table 59: Australia Retail Consumer Closed Loop Gift Card Load Value (US$ Million), 2020-2029
Table 60: Australia Retail Consumer Closed Loop Number of Gift Cards Purchased (Million) 2020-2029
Table 61: Australia Retail Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2020-2029
Table 62: Australia Retail Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2020-2029
Table 63: Australia Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2020-2029
Table 64: Australia Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2020-2029
Table 65: Australia Retail Consumer Gift Card Load Value - Festivals & Special Celebration Days (US$ Million), 2020-2029
Table 66: Australia Retail Consumer Number of Gift Cards Purchased - Festivals & Special Celebration Days (Million) and Average Value (US$), 2020-2029
Table 67: Australia Retail Consumer Gift Card Load Value - Milestone Celebration (US$ Million), 2020-2029
Table 68: Australia Retail Consumer Number of Gift Cards Purchased - Milestone Celebration (Million) and Average Value (US$), 2020-2029
Table 69: Australia Retail Consumer Gift Card Load Value - Self-Use (US$ Million), 2020-2029
Table 70: Australia Retail Consumer Number of Gift Cards Purchased - Self-Use (Million) and Average Value (US$), 2020-2029
Table 71: Australia Retail Consumer Gift Card Load Value - Other (US$ Million), 2020-2029
Table 72: Australia Retail Consumer Number of Gift Cards Purchased - Other (Million) and Average Value (US$), 2020-2029
Table 73: Australia Corporate Consumer Gift Card Load Value (US$ Million), 2020-2029
Table 74: Australia Corporate Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2020-2029
Table 75: Australia Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2020-2029
Table 76: Australia Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2020-2029
Table 77: Australia Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Table 78: Australia Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Number of Cards in Million), 2020-2029
Table 79: Australia Corporate Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2020-2029
Table 80: Australia Corporate Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2020-2029
Table 81: Australia Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Table 82: Australia Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2020-2029
Table 83: Australia Corporate Consumer Open Loop Gift Card Load Value (US$ Million), 2020-2029
Table 84: Australia Corporate Consumer Open Loop Number of Gift Cards Purchased (Million), 2020-2029
Table 85: Australia Corporate Consumer Closed Loop Gift Card Load Value (US$ Million), 2020-2029
Table 86: Australia Corporate Consumer Closed Loop Number of Gift Cards Purchased (Million), 2020-2029
Table 87: Australia Corporate Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2020-2029
Table 88: Australia Corporate Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2020-2029
Table 89: Australia Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2020-2029
Table 90: Australia Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2020-2029
Table 91: Australia Corporate Consumer Gift Card Load Value - Employee Incentive (US$ Million), 2020-2029
Table 92: Australia Corporate Consumer Number of Gift Cards Purchased - Employee Incentive (Million), 2020-2029
Table 93: Australia Corporate Consumer Gift Card Load Value - Sales / Channel Incentive (US$ Million), 2020-2029
Table 94: Australia Corporate Consumer Number of Gift Cards Purchased - Sales / Channel Incentive (Million), 2020-2029
Table 95: Australia Corporate Consumer Gift Card Load Value - Consumer Incentive (US$ Million), 2020-2029
Table 96: Australia Corporate Consumer Number of Gift Cards Purchased - Consumer Incentive (Million), 2020-2029
Table 97: Australia Corporate Consumer Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2020-2029
Table 98: Australia Corporate Consumer Gift Card Market Share by Company Size (%), 2020-2029
Table 99: Australia Corporate Consumer - Large Enterprise Segment - Gift Card Load Value (US$ Million), 2020-2029
Table 100: Australia Corporate Consumer - Large Enterprise Segment - Number of Gift Cards (Million), 2020-2029
Table 101: Australia Corporate Consumer - Mid-Tier Segment - Gift Card Load Value (US$ Million), 2020-2029
Table 102: Australia Corporate Consumer - Mid-Tier Segment - Number of Gift Cards (Million), 2020-2029
Table 103: Australia Corporate Consumer - Small Scale Segment - Gift Card Load Value (US$ Million), 2020-2029
Table 104: Australia Corporate Consumer - Small Scale Segment - Number of Gift Cards (Million), 2020-2029
Table 105: Australia Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Table 106: Australia Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2020-2029
Table 107: Australia Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Table 108: Australia Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2020-2029
Table 109: Australia Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Table 110: Australia Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2020-2029
Table 111: Australia Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2022-2029
Table 112: Australia Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2022-2029
Table 113: Australia Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2022-2029
Table 114: Australia Retail Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2022-2029
Table 115: Australia Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2022-2029
Table 116: Australia Corporate Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2022-2029
Table 117: Australia Gift Card Spend Market Size and Forecast by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (US$ Million), 2022-2029
Table 118: Australia Gift Card Spend Market Share by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (%), 2022-2029
List of Figures
Figure 1: Methodology Framework
Figure 2: Australia Total Gift Spend Analysis (US$ Million), 2020-2029
Figure 3: Australia Gift Card Penetration by Market Value(%), 2020-2029
Figure 4: Australia Total Gift Spend Analysis by Number of Gifts (in Million), 2020-2029
Figure 5: Australia Total Gift Spend Analysis by Avg. Value Per Gift (US$), 2020-2029
Figure 6: Australia Total Gift Spend Market Share Analysis by Consumer Segment (US$ Million), 2020-2029
Figure 7: Australia Total Gift Spend Market Share Analysis by Consumer Segment (%), 2020-2029
Figure 8: Australia Food & Beverage - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 9: Australia Health, Wellness & Beauty - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 10: Australia Apparel, Footwear & Accessories - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 11: Australia Books & Media Products - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 12: Australia Consumer Electronics - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 13: Australia Restaurants & Bars - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 14: Australia Toys, Kids, and Babies - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 15: Australia Jewelry - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 16: Australia Sporting Goods - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 17: Australia Home & Kitchen Accessories & Appliances - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 18: Australia Travel - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 19: Australia Entertainment & Gaming - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 20: Australia Other - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 21: Australia Food & Beverage - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 22: Australia Health, Wellness & Beauty - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 23: Australia Apparel, Footwear & Accessories - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 24: Australia Books & Media Products - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 25: Australia Consumer Electronics - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 26: Australia Restaurants & Bars - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 27: Australia Toys, Kids, and Babies - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 28: Australia Jewelry - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 29: Australia Sporting Goods - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 30: Australia Home & Kitchen Accessories & Appliances - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 31: Australia Travel - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 32: Australia Entertainment & Gaming - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 33: Australia Other - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 34: Australia Ecommerce & Department Stores - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 35: Australia Restaurants & Bars - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 36: Australia Supermarket, Hypermarket, Convenience Store - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 37: Australia Entertainment & Gaming - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 38: Australia Specialty Stores - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 39: Australia Health & Wellness - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 40: Australia Travel - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 41: Australia Ecommerce & Department Stores - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 42: Australia Restaurants & Bars - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 43: Australia Supermarket, Hypermarket, Convenience Store - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 44: Australia Entertainment & Gaming - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 45: Australia Specialty Stores - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 46: Australia Health & Wellness - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 47: Australia Travel - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 48: Australia Retail Consumer Gift Spend Analysis (US$ Million), 2020-2029
Figure 49: Australia Retail Consumer Gift Card Penetration by Market Value (%), 2020-2029
Figure 50: Australia Retail Consumer Gift Spend Analysis by Number of Gifts (in Million), 2020-2029
Figure 51: Australia Retail Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2020-2029
Figure 52: Australia Food & Beverage - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 53: Australia Health, Wellness & Beauty - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 54: Australia Apparel, Footwear & Accessories - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 55: Australia Books & Media Products - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 56: Australia Consumer Electronics - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 57: Australia Restaurants & Bars - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 58: Australia Toys, Kids, and Babies - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 59: Australia Jewelry - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 60: Australia Sporting Goods - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 61: Australia Home & Kitchen Accessories & Appliances - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 62: Australia Travel - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 63: Australia Entertainment & Gaming - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 64: Australia Food & Beverage - Retail Consumer Gift Spend Market Share Analysis (%), 2024-2029
Figure 65: Australia Health, Wellness & Beauty - Retail Consumer Gift Spend Market Share Analysis (%), 2024-2029
Figure 66: Australia Apparel, Footwear & Accessories - Retail Consumer Gift Spend Market Share Analysis (%), 2024-2029
Figure 67: Australia Books & Media Products - Retail Consumer Gift Spend Market Share Analysis (%), 2024-2029
Figure 68: Australia Consumer Electronics - Retail Consumer Gift Spend Market Share Analysis (%), 2024-2029
Figure 69: Australia Restaurants & Bars - Retail Consumer Gift Spend Market Share Analysis (%), 2024-2029
Figure 70: Australia Toys, Kids, and Babies - Retail Consumer Gift Spend Market Share Analysis (%), 2024-2029
Figure 71: Australia Jewelry - Retail Consumer Gift Spend Market Share Analysis (%), 2024-2029
Figure 72: Australia Sporting Goods - Retail Consumer Gift Spend Market Share Analysis (%), 2024-2029
Figure 73: Australia Home & Kitchen Accessories & Appliances - Retail Consumer Gift Spend Market Share Analysis (%), 2024-2029
Figure 74: Australia Travel - Retail Consumer Gift Spend Market Share Analysis (%), 2024-2029
Figure 75: Australia Entertainment & Gaming - Retail Consumer Gift Spend Market Share Analysis (%), 2024-2029
Figure 76: Australia Ecommerce & Department Stores - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 77: Australia Restaurants & Bars - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 78: Australia Supermarket, Hypermarket, Convenience Store - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 79: Australia Entertainment & Gaming - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 80: Australia Specialty Stores - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 81: Australia Health & Wellness - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 82: Australia Travel - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 83: Australia Ecommerce & Department Stores - Retail Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 84: Australia Restaurants & Bars - Retail Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 85: Australia Supermarket, Hypermarket, Convenience Store - Retail Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 86: Australia Entertainment & Gaming - Retail Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 87: Australia Specialty Stores - Retail Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 88: Australia Health & Wellness - Retail Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 89: Australia Travel - Retail Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 90: Australia Corporate Consumer Gift Spend Analysis (US$ Million), 2020-2029
Figure 91: Australia Corporate Consumer Gift Card Penetration by Market Value (%), 2020-2029
Figure 92: Australia Corporate Consumer Gift Spend Analysis by Number of Gifts (in Million), 2020-2029
Figure 93: Australia Corporate Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2020-2029
Figure 94: Australia Food & Beverage - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 95: Australia Health & Wellness - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 96: Australia Apparel, Footwear & Accessories - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 97: Australia Books & Media Products - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 98: Australia Consumer Electronics - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 99: Australia Restaurants & Bars - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 100: Australia Travel - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 101: Australia Entertainment & Gaming - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 102: Australia Other - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 103: Australia Food & Beverage - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 104: Australia Health & Wellness - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 105: Australia Apparel, Footwear & Accessories - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 106: Australia Books & Media Products - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 107: Australia Consumer Electronics - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 108: Australia Restaurants & Bars - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 109: Australia Travel - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 110: Australia Entertainment & Gaming - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 111: Australia Other - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 112: Australia Ecommerce & Department Stores - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 113: Australia Restaurants & Bars - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 114: Australia Supermarket, Hypermarket, Convenience Store - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 115: Australia Entertainment & Gaming - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 116: Australia Specialty Stores - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 117: Australia Health & Wellness - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 118: Australia Travel - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 119: Australia Ecommerce & Department Stores - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 120: Australia Restaurants & Bars - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 121: Australia Supermarket, Hypermarket, Convenience Store - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 122: Australia Entertainment & Gaming - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 123: Australia Specialty Stores - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 124: Australia Health & Wellness - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 125: Australia Travel - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 126: Australia Gift Card Load Value (US$ Million), 2020-2029
Figure 127: Australia Number of Gift Cards Purchased (Million) 2020-2029
Figure 128: Australia Gift Card Transaction Value (US$ Million), 2020-2029
Figure 129: Australia Gift Card Transaction Volume (Million), 2020-2029
Figure 130: Australia Average Value of Per Transaction (US$), 2020-2029
Figure 131: Australia Unused Value of Gift Card Purchased (US$ Million), 2020-2029
Figure 132: Australia Gift Card Spend Market Share Analysis by Consumer Segment (US$ Million), 2020-2029
Figure 133: Australia Gift Card Spend Market Share Analysis by Consumer Segment (%), 2020-2029
Figure 134: Australia Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Figure 135: Australia Gift Card Spend Market Share Analysis by Functional Attribute (Volume in Million), 2020-2029
Figure 136: Australia Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2020-2029
Figure 137: Australia Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2020-2029
Figure 138: Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2020-2029
Figure 139: Australia Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2020-2029
Figure 140: Australia Digital Gift Card Penetration by Occasion - Retail Consumer (%), 2020-2029
Figure 141: Australia Digital Gift Card Penetration by Occasion - Corporate Consumer (%), 2020-2029
Figure 142: Australia Retail Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2020-2029
Figure 143: Australia Retail Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2020-2029
Figure 144: Australia Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2020-2029
Figure 145: Australia Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2020-2029
Figure 146: Australia Corporate Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2020-2029
Figure 147: Australia Corporate Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2020-2029
Figure 148: Australia Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2020-2029
Figure 149: Australia Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2020-2029
Figure 150: Australia Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2020-2029
Figure 151: Australia Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (by Value %), 2020-2029
Figure 152: Australia Large Enterprise Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2020-2029
Figure 153: Australia Large Enterprise Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2020-2029
Figure 154: Australia Mid-Tier Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2020-2029
Figure 155: Australia Mid-Tier Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2020-2029
Figure 156: Australia Small Scale Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2020-2029
Figure 157: Australia Small Scale Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2020-2029
Figure 158: Australia Gift Card Spend Share by Payment Methods, 2024
Figure 159: Australia Gift Card Spend Share by Age, 2024
Figure 160: Australia Gift Card Spend by Income, 2024
Figure 161: Australia Gift Card Spend by Gender, 2024
Figure 162: Australia Digital Gift Card Spend Share by Age, 2024
Figure 163: Australia Digital Gift Card Spend by Income, 2024
Figure 164: Australia Digital Gift Card Spend by Gender, 2024
Figure 165: Australia Gift Card Consumer Purchase Behaviour, 2024
Figure 166: Australia Expected Gift Card Purchase in 2024
Figure 167: Australia Gift Card Spend 2024 - Large Enterprise
Figure 168: Australia Gift Card Spend 2024 - Mid Tier
Figure 169: Australia Gift Card Spend 2024 - Small Scale
Figure 170: Australia Retail Consumer Gift Card Load Value (US$ Million), 2020-2029
Figure 171: Australia Retail Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2020-2029
Figure 172: Australia Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2020-2029
Figure 173: Australia Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2020-2029
Figure 174: Australia Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Figure 175: Australia Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Volume), 2020-2029
Figure 176: Australia Retail Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million), 2020-2029
Figure 177: Australia Retail Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2020-2029
Figure 178: Australia Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Figure 179: Australia Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2020-2029
Figure 180: Australia Retail Consumer Open Loop Gift Card Load Value (US$ Million), 2020-2029
Figure 181: Australia Retail Consumer Open Loop Number of Gift Cards Purchased (Million) 2020-2029
Figure 182: Australia Retail Consumer Closed Loop Gift Card Load Value (US$ Million), 2020-2029
Figure 183: Australia Retail Consumer Closed Loop Number of Gift Cards Purchased (Million) 2020-2029
Figure 184: Australia Retail Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2020-2029
Figure 185: Australia Retail Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2020-2029
Figure 186: Australia Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2020-2029
Figure 187: Australia Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2020-2029
Figure 188: Australia Retail Consumer Gift Card Load Value - Festivals & Special Celebration Days (US$ Million), 2020-2029
Figure 189: Australia Retail Consumer Number of Gift Cards Purchased - Festivals & Special Celebration Days (Million) and Average Value (US$), 2020-2029
Figure 190: Australia Retail Consumer Gift Card Load Value - Milestone Celebration (US$ Million), 2020-2029
Figure 191: Australia Retail Consumer Number of Gift Cards Purchased - Milestone Celebration (Million) and Average Value (US$), 2020-2029
Figure 192: Australia Retail Consumer Gift Card Load Value - Self-Use (US$ Million), 2020-2029
Figure 193: Australia Retail Consumer Number of Gift Cards Purchased - Self-Use (Million) and Average Value (US$), 2020-2029
Figure 194: Australia Retail Consumer Gift Card Load Value - Other (US$ Million), 2020-2029
Figure 195: Australia Retail Consumer Number of Gift Cards Purchased - Other (Million) and Average Value (US$), 2020-2029
Figure 196: Australia Corporate Consumer Gift Card Load Value (US$ Million), 2020-2029
Figure 197: Australia Corporate Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2020-2029
Figure 198: Australia Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2020-2029
Figure 199: Australia Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2020-2029
Figure 200: Australia Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Figure 201: Australia Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Number of Cards in Million), 2020-2029
Figure 202: Australia Corporate Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2020-2029
Figure 203: Australia Corporate Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2020-2029
Figure 204: Australia Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Figure 205: Australia Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2020-2029
Figure 206: Australia Corporate Consumer Open Loop Gift Card Load Value (US$ Million), 2020-2029
Figure 207: Australia Corporate Consumer Open Loop Number of Gift Cards Purchased (Million), 2020-2029
Figure 208: Australia Corporate Consumer Closed Loop Gift Card Load Value (US$ Million), 2020-2029
Figure 209: Australia Corporate Consumer Closed Loop Number of Gift Cards Purchased (Million), 2020-2029
Figure 210: Australia Corporate Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2020-2029
Figure 211: Australia Corporate Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2020-2029
Figure 212: Australia Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2020-2029
Figure 213: Australia Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2020-2029
Figure 214: Australia Corporate Consumer Gift Card Load Value - Employee Incentive (US$ Million), 2020-2029
Figure 215: Australia Corporate Consumer Number of Gift Cards Purchased - Employee Incentive (Million), 2020-2029
Figure 216: Australia Corporate Consumer Gift Card Load Value - Sales / Channel Incentive (US$ Million), 2020-2029
Figure 217: Australia Corporate Consumer Number of Gift Cards Purchased - Sales / Channel Incentive (Million), 2020-2029
Figure 218: Australia Corporate Consumer Gift Card Load Value - Consumer Incentive (US$ Million), 2020-2029
Figure 219: Australia Corporate Consumer Number of Gift Cards Purchased - Consumer Incentive (Million), 2020-2029
Figure 220: Australia Corporate Consumer Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2020-2029
Figure 221: Australia Corporate Consumer Gift Card Market Share by Company Size (%), 2020-2029
Figure 222: Australia Corporate Consumer - Large Enterprise Segment - Gift Card Load Value (US$ Million), 2020-2029
Figure 223: Australia Corporate Consumer - Large Enterprise Segment - Number of Gift Cards (Million), 2020-2029
Figure 224: Australia Corporate Consumer - Mid-Tier Segment - Gift Card Load Value (US$ Million), 2020-2029
Figure 225: Australia Corporate Consumer - Mid-Tier Segment - Number of Gift Cards (Million), 2020-2029
Figure 226: Australia Corporate Consumer - Small Scale Segment - Gift Card Load Value (US$ Million), 2020-2029
Figure 227: Australia Corporate Consumer - Small Scale Segment - Number of Gift Cards (Million), 2020-2029
Figure 228: Australia Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Figure 229: Australia Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2020-2029
Figure 230: Australia Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Figure 231: Australia Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2020-2029
Figure 232: Australia Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Figure 233: Australia Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2020-2029
Figure 234: Australia Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2022-2029
Figure 235: Australia Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2022-2029
Figure 236: Australia Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2022-2029
Figure 237: Australia Retail Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2022-2029
Figure 238: Australia Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2022-2029
Figure 239: Australia Corporate Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2022-2029
Figure 240: Australia Gift Card Spend Market Size and Forecast by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (US$ Million), 2022-2029
Figure 241: Australia Gift Card Spend Market Share by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (%), 2022-2029
Figure 242: Australia Ecommerce & Department Stores - Total Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 243: Australia Restaurants & Bars - Total Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 244: Australia Supermarket, Hypermarket, Convenience Store - Total Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 245: Australia Entertainment & Gaming - Total Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 246: Australia Specialty Stores - Total Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 247: Australia Health & Wellness - Total Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 248: Australia Travel - Total Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 249: Australia Ecommerce & Department Stores - Total Gift Card Spend Market Share Analysis (%), 2024-2029
Figure 250: Australia Restaurants & Bars - Total Gift Card Spend Market Share Analysis (%), 2024-2029
Figure 251: Australia Supermarket, Hypermarket, Convenience Store - Total Gift Card Spend Market Share Analysis (%), 2024-2029
Figure 252: Australia Entertainment & Gaming - Total Gift Card Spend Market Share Analysis (%), 2024-2029
Figure 253: Australia Specialty Stores - Total Gift Card Spend Market Share Analysis (%), 2024-2029
Figure 254: Australia Health & Wellness - Total Gift Card Spend Market Share Analysis (%), 2024-2029
Figure 255: Australia Travel - Total Gift Card Spend Market Share Analysis (%), 2024-2029
Figure 256: Australia Sales Uplift by Retail Sector (%), 2024
Figure 257: Australia Ecommerce & Department Stores - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 258: Australia Restaurants & Bars - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 259: Australia Supermarket, Hypermarket - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 260: Australia Entertainment & Gaming - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 261: Australia Specialty Stores - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 262: Australia Health & Wellness - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 263: Australia Travel - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 264: Australia Ecommerce & Department Stores - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2024-2029
Figure 265: Australia Restaurants & Bars- Retail Consumer Gift Card Spend Market Share Analysis in (%), 2024-2029
Figure 266: Australia Supermarket, Hypermarket, Convenience Store - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2024-2029
Figure 267: Australia Entertainment & Gaming - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2024-2029
Figure 268: Australia Specialty Stores - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2024-2029
Figure 269: Australia Health & Wellness - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2024-2029
Figure 270: Australia Travel - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2024-2029
Figure 271: Australia Ecommerce & Department Stores - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 272: Australia Restaurants & Bars - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 273: Australia Supermarket, Hypermarket - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 274: Australia Entertainment & Gaming - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 275: Australia Specialty Stores - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 276: Australia Health & Wellness - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 277: Australia Travel - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 278: Australia Ecommerce & Department - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2024-2029
Figure 279: Australia Restaurants & Bars - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2024-2029
Figure 280: Australia Supermarket, Hypermarket - Corporate Consumer Gift Card Spend Market Share Analysis in (%), Convenience Store, 2024-2029
Figure 281: Australia Entertainment & Gaming - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2024-2029
Figure 282: Australia Specialty Stores - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2024-2029
Figure 283: Australia Health & Wellness - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2024-2029
Figure 284: Australia Travel - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2024-2029
Figure 285: Australia Closed Loop Gift Card Market Share Analysis by Key Retailers, 2024

Companies Mentioned

  • Woolworths Supermarkets
  • Coles
  • Aldi
  • Kmart
  • Bunnings
  • IGA
  • Harvey Norman
  • Big W
  • JB Hi-Fi
  • Target

Table Information

Report AttributeDetails
No. of Pages325
PublishedFebruary 2025
Forecast Period2025 - 2029
Estimated Market Value ( USD ) in 2025 $ 8.22 Billion
Forecasted Market Value ( USD ) by 2029 $ 11.85 Billion
Compound Annual Growth Rate9.6%
Regions CoveredAustralia
No. of Companies Mentioned10

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About the Gift Card Market

The Gift Card market within the Retail sector is a rapidly growing industry. Gift Cards are a form of payment that can be used to purchase goods or services from a retailer. They are typically issued by a retailer or bank and can be used in-store or online. Gift Cards are often used as a form of payment for special occasions such as birthdays, anniversaries, or holidays. They are also used as rewards for loyalty programs or employee incentives. Gift Cards are becoming increasingly popular due to their convenience and flexibility. They are also a great way to encourage customers to shop with a particular retailer. Many retailers offer promotional discounts or rewards when customers purchase Gift Cards. Some of the major players in the Gift Card market include Amazon, Walmart, Target, Best Buy, and Apple. Other companies such as Visa, Mastercard, and American Express also offer Gift Cards. Show Less Read more

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