The gift card market in Egypt is expected to grow by 12.7% on annual basis to reach US$772.7 million in 2025.
The gift card market in the country experienced robust growth during 2020-2024, achieving a CAGR of 14.4%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 11.2% during 2025-2029. By the end of 2029, the gift card sector is projected to expand from its 2024 value of USD 685.9 million to approximately USD 1.17 billion.
This report provides a detailed data-centric analysis of the gift card sector in Egypt, covering market opportunities and risks across consumer segments (retail and corporate); product categories; retail sectors; and store formats. With over 100+ KPIs at the country level, this report provides a comprehensive understanding of gift card market dynamics.
It offers a comprehensive analysis of market dynamics in the gift card sector, segmented by digital and e-gift card sales, distribution channels, key occasions, demographic trends, and market share statistics of leading retailers. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics.
The publisher’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.
Over the next two to four years, regulatory changes and consumer protection measures will further shape the market, requiring businesses to align with new compliance standards. Addressing unredeemed gift card balances and enhancing usability will be critical for maintaining consumer trust and ensuring sustainable growth. Additionally, as corporate adoption of gift cards increases, product diversification and tailored solutions will become essential for businesses seeking to leverage this market opportunity. Companies focusing on innovation, compliance, and consumer engagement will be well-positioned to capitalize on Egypt's evolving gift card landscape.
Over the next few years, competition will intensify as businesses focus on technological advancements, personalized solutions, and regulatory compliance. The government’s push for consumer protection through regulatory changes will require companies to align with evolving standards while maintaining customer trust. Businesses that invest in seamless digital integration, enhanced user experiences, and diversified gift card offerings will be well-positioned to capitalize on the increasing adoption of gift cards in Egypt’s retail and corporate landscape.
The gift card market in the country experienced robust growth during 2020-2024, achieving a CAGR of 14.4%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 11.2% during 2025-2029. By the end of 2029, the gift card sector is projected to expand from its 2024 value of USD 685.9 million to approximately USD 1.17 billion.
This report provides a detailed data-centric analysis of the gift card sector in Egypt, covering market opportunities and risks across consumer segments (retail and corporate); product categories; retail sectors; and store formats. With over 100+ KPIs at the country level, this report provides a comprehensive understanding of gift card market dynamics.
It offers a comprehensive analysis of market dynamics in the gift card sector, segmented by digital and e-gift card sales, distribution channels, key occasions, demographic trends, and market share statistics of leading retailers. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics.
The publisher’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.
Key Insights
The Egyptian gift card market is undergoing rapid transformation, with digital adoption, corporate gifting, and strategic partnerships playing key roles in its expansion. The shift towards digital gift cards, driven by e-commerce growth and smartphone penetration, is expected to increase market accessibility and enhance consumer engagement. At the same time, collaborations between retailers and gift card providers are broadening distribution channels, making gift cards more widely available across both online and offline platforms. These developments indicate strong market momentum, positioning gift cards as a convenient and scalable financial tool for consumers and businesses.Over the next two to four years, regulatory changes and consumer protection measures will further shape the market, requiring businesses to align with new compliance standards. Addressing unredeemed gift card balances and enhancing usability will be critical for maintaining consumer trust and ensuring sustainable growth. Additionally, as corporate adoption of gift cards increases, product diversification and tailored solutions will become essential for businesses seeking to leverage this market opportunity. Companies focusing on innovation, compliance, and consumer engagement will be well-positioned to capitalize on Egypt's evolving gift card landscape.
Accelerate Digital Gift Card Adoption
- The Egyptian gift card market is rapidly shifting towards digital formats, reflecting broader trends in digitalization and mobile payment adoption. Consumers increasingly opt for electronic gift cards over physical ones, driven by convenience and ease of use. This trend is further supported by the growing preference for digital transactions, particularly among younger demographics more accustomed to mobile-based financial solutions.
- A key driver of this shift is the expansion of Egypt’s e-commerce sector, which has increased demand for digital gift cards as a flexible and instant gifting solution. The widespread use of smartphones has also played a crucial role, enabling consumers to seamlessly purchase, store, and redeem digital gift cards through various mobile payment platforms. As more businesses integrate digital payment options, adopting digital gift cards is expected to accelerate.
- Businesses will likely introduce more user-friendly and customized digital gift card offerings to enhance customer engagement and loyalty. This shift is expected to solidify digital gift cards as a mainstream payment and gifting option in Egypt’s evolving financial ecosystem.
Foster Strategic Partnerships Between Retailers and Gift Card Providers
- The Egyptian gift card market is witnessing increasing collaboration between retailers and gift card providers to expand distribution channels and improve accessibility. These partnerships aim to integrate gift card solutions across multiple retail platforms, including physical stores, e-commerce platforms, and financial service providers. As a result, consumers have greater access to various gift card options that cater to different purchasing preferences.
- Market demand for convenient and versatile gifting solutions drives this trend, encouraging retailers to incorporate gift cards into their offerings. Additionally, technological advancements in payment systems have made it easier for businesses to integrate gift card programs into existing retail infrastructure. This seamless integration allows consumers to purchase and redeem gift cards more efficiently, enhancing their overall shopping experience.
- Over the next two to four years, these collaborations are expected to expand the market reach of gift cards across Egypt, making them more widely available. As more retailers and service providers engage in strategic partnerships, the gift card industry will likely experience significant growth. This expansion will increase consumer adoption and drive innovation in the sector, with businesses exploring new ways to enhance the appeal and usability of gift cards.
Leverage Corporate Gifting to Drive Market Growth
- Egyptian businesses are increasingly integrating gift cards into their corporate strategies as a tool for employee rewards, customer incentives, and promotional activities. Companies recognize the flexibility and efficiency of gift cards compared to traditional rewards, making them a preferred choice for enhancing corporate engagement. This trend is expanding beyond large enterprises, with small and medium-sized businesses also adopting gift cards for their incentive programs.
- The growing emphasis on employee engagement and customer retention drives corporate adoption of gift cards. Companies use them to recognize and motivate employees, offering a practical and customizable reward option. Additionally, businesses leverage gift cards to attract and retain customers, using them as incentives in loyalty programs, promotional campaigns, and special offers.
- Over the next two to four years, the corporate use of gift cards is expected to contribute significantly to market expansion, increasing overall revenue. As demand grows, businesses may develop tailored corporate gift card solutions with customizable options for different industries and organizational needs. This shift will likely enhance the versatility of gift card offerings, making them an even more valuable tool for corporate engagement in Egypt.
Address Unused Gift Card Balances
- Many gift card balances in Egypt remain unredeemed, leading to a large amount of unused value within the market. Many consumers either forget to use their gift cards or struggle to spend small remaining balances, limiting the overall effectiveness of gift cards as a financial tool. This trend impacts both businesses and consumers, as unutilized funds reduce the perceived value of gift cards.
- Several factors contribute to this issue, including difficulty using low remaining balances and consumer forgetfulness. In many cases, recipients cannot find practical ways to spend small leftover amounts, leading to partial redemptions or complete non-use of gift cards. Additionally, some consumers misplace their gift cards before using the full balance, increasing unredeemed values in the market.
- Over the next two to four years, regulatory changes may be introduced to address the issue of unused gift card balances, ensuring that consumers can maximize their value. Businesses may also develop innovative solutions such as digital reminders, balance consolidation options, or alternative redemption methods to encourage full utilization. These efforts will likely enhance consumer trust in gift cards and improve market efficiency.
Navigate Regulatory Changes in the Gift Card Industry
- The Egyptian government is introducing regulatory measures to enhance consumer protection in the gift card industry. These regulations focus on improving transparency, ensuring fair terms, and preventing misleading practices. By implementing these changes, regulators aim to create a more standardized and consumer-friendly market for gift cards.
- Key factors driving these regulatory changes include protecting consumers from unfair practices, such as hidden fees or short expiration periods. Authorities also seek to establish uniform industry standards, ensuring consumers have clear information about the terms and conditions before purchasing or using gift cards. These measures align with broader efforts to promote financial transparency and consumer rights in Egypt’s evolving digital economy.
- Over the next two to four years, businesses must adjust their policies to comply with new regulatory requirements, which may increase compliance costs. However, these changes are expected to strengthen consumer confidence, leading to greater adoption and usage of gift cards. As regulations continue to evolve, businesses that proactively align with these standards will be better positioned to build trust and maintain a competitive edge in the market.
Competitive Landscape of the Egypt Gift Card Market
The Egyptian gift card market is on a strong growth trajectory, fueled by expanding e-commerce, increased consumer demand for digital gifting, and strategic partnerships between retailers and digital platforms. Established players such as Carrefour and new entrants like YouGotaGift are driving accessibility and innovation in the market, ensuring that gift cards become a more integrated part of Egypt’s financial ecosystem.Over the next few years, competition will intensify as businesses focus on technological advancements, personalized solutions, and regulatory compliance. The government’s push for consumer protection through regulatory changes will require companies to align with evolving standards while maintaining customer trust. Businesses that invest in seamless digital integration, enhanced user experiences, and diversified gift card offerings will be well-positioned to capitalize on the increasing adoption of gift cards in Egypt’s retail and corporate landscape.
Current Market Dynamics
- Egypt's gift card market is experiencing significant growth, driven by the expansion of e-commerce and increased consumer acceptance of digital payment solutions.
- This upward trajectory is supported by factors such as the rising popularity of digital gifting and initiatives by various sectors to promote gift card usage.
- The market's expansion is also attributed to the growing trend of digital gifting, which has become more prevalent due to its convenience and immediacy. Additionally, initiatives by the government, hospitality, and travel industries to revive growth have further supported adopting gift cards across the country.
Key Players and Market Share
- The Egyptian gift card market features a mix of established retailers and emerging digital platforms. Notable players include Carrefour, which has enhanced its gift card offerings through strategic partnerships. Digital platforms like YouGotaGift have also entered the market, collaborating with retailers to expand their presence.
- These collaborations aim to integrate gift card solutions into various retail channels, both online and offline, thereby increasing accessibility for consumers. The entry of digital platforms indicates a shift towards more innovative and convenient gifting solutions, catering to the evolving preferences of Egyptian consumers.
Recent Launches and Partnerships
- In January 2024, YouGotaGift, a leading digital gift card marketplace, announced a strategic partnership with Carrefour. This collaboration allows YouGotaGift to distribute its multi-brand gift cards at all Carrefour outlets in Egypt, significantly expanding its reach in the retail market.
- Such partnerships enhance the distribution and accessibility of gift cards, benefiting both retailers and consumers. While specific recent mergers and acquisitions within Egypt are not detailed in the available sources, the global trend indicates a movement towards consolidation, with companies seeking to strengthen their positions through strategic alliances and acquisitions.
Anticipated Market Evolution (Next 2-4 Years)
- Over the next 2-4 years, the Egyptian gift card market is expected to become more dynamic, with increased competition from established players and new entrants. Companies are likely to focus on technological innovations, personalized offerings, and strategic partnerships to maintain and enhance
- Staying abreast of regulatory changes and ensuring compliance will be crucial for sustaining consumer trust and achieving long-term success. As the market evolves, businesses prioritize innovation and their market positions. Customer-centric strategies will be better positioned to capitalize on emerging opportunities.
Regulatory Changes
- The Egyptian government has proactively implemented regulations to increase consumer protection in the gift card market. Key measures include restrictions on expiry dates and fees associated with gift cards, designed to ensure greater fairness and transparency in the industry.
- These regulatory changes require businesses to align their gift card policies accordingly, potentially increasing operational costs and enhancing consumer trust. Compliance with these regulations is essential for companies to maintain their reputation and customer loyalty in the evolving market landscape.
Scope
This report provides in-depth, data-centric analysis of gift card industry in Egypt through 100+ tables and 280+ charts. Below is a summary of key market segments.Egypt Total Spend on Gifts
- By Consumer Segment (Retail and Corporate)
- By Product Categories (13 Segments)
- By Retail Sectors (7 Segments)
Egypt Gift Card Market Size by KPIs across Consumer Segments
- Gross Load Value
- Transaction Value
- Unused Value
- Average Value Per Transaction
- Transaction Volume
- Average Value of Card Purchased
- Number of Cards
Egypt Gift Card Market Size by Consumer Segment
- Retail Consumer
- Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)
Egypt Digital Gift Card Market Size
- By Retail Consumer
- By Retail Purchase Occasion
- By Corporate Consumer
- By Corporate Purchase Occasion
- By Company Size
Egypt Gift Card Market Size by Retail Consumer
- By Functional Attribute
- By Occasion
- Festivals & Special Celebration Days
- Milestone Celebration
- Self-Use
- Other
- Value by Purchase Channel
Egypt Gift Card Spend by Consumer Behavior and Demographics
- Gift Card Spend by Payment Method
- Consumer Purchase Behaviour
- Gift Card Buyer by Age Group
- Gift Card Buyer by Income Level
- Gift Card Buyer by Gender
Egypt Gift Card Market Size by Corporate Consumer
- By Functional Attribute
- By Occasion
- Employee Incentive
- Sales Incentive
- Consumer Incentive
- By Scale of Business
Egypt Gift Spend by Product Categories (Split by Retail and Corporate Consumers)
- Food & Beverage
- Health, Wellness & Beauty
- Apparel, Footwear & Accessories
- Books & Media Products
- Consumer Electronics
- Restaurants & Bars
- Toys, Kids, and Babies
- Jewelry
- Sporting Goods
- Home & Kitchen Accessories & Appliances
- Travel
- Entertainment & Gaming
- Other
Egypt Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers)
- Ecommerce & Department Stores
- Restaurants & Bars
- Supermarket, Hypermarket, Convenience Store
- Entertainment & Gaming
- Specialty Stores
- Health & Wellness
- Travel
Egypt Gift Card Spend by Distribution Channel (Split by Retail and Corporate Consumers)
- Gift Card Online Sales
- Gift Card Offline Sales
- 1st Party Sales
- 3rd Party Sales
- Sales Uplift
Egypt Gift Card Purchase by Payment Method
- Credit Card
- Debit Card
- Bank Transfer
- Prepaid Card
- Digital & Mobile Wallet
- BNPL & Other Digital Payment
- Cash
Reasons to buy
- Comprehensive comprehension of the dynamics of the gift card and incentive card markets: Recognise the opportunities in the market, the main drivers and trends, and the five-year projection for gift and incentive cards in Egypt.
- Create strategies tailored to the market: To create your gift card strategy, identify growth categories and target particular opportunities across consumer segments and occasions; evaluate important trends and risks unique to your market.
- Learn about the attitudes and behaviours of consumers in Egypt: Increase ROI by understanding how consumer attitudes and behaviours are evolving. With gift cards, you may obtain comprehensive information about retail spending for both corporate and retail customers.
- Six key performance indicators (KPIs) provide a comprehensive view: the quantity of cards in circulation, load value, unused value, average purchase value, average value per transaction, and transaction value.
- Distribution channel insights: Recognise the differences in gift card sales across online and offline channels as well as between first-party and third-party sales.
Table of Contents
1 About this Report
2 Egypt Total Gift Spend Analyzer
3 Egypt Retail Consumer Gift Spend Analyzer
4 Egypt Corporate Consumer Gift Spend Analyzer
5 Egypt Gift Card Spend Analyzer
6 Egypt Digital Gift Card Spend Analyzer
7 Egypt Gift Card Spend Share by Demographics and Purchase Behaviour
8 Egypt Retail Consumer Gift Card Spend Analyzer
9 Egypt Retail Consumer Gift Card Spend Analysis by Functional Attribute
10 Egypt Retail Consumer Gift Card Spend Analysis by Occasion
11 Egypt Corporate Consumer Gift Card Spend Analyzer
12 Egypt Corporate Consumer Gift Card Spend Analysis by Functional Attribute
13 Egypt Corporate Consumer Gift Card Spend Analysis by Occasion
14 Egypt Corporate Consumer Gift Card Spend Analysis by Company Size
15 Egypt Corporate Consumer Gift Card Spend Analysis by Company Size X Functional Attribute
16 Egypt Gift Card Spend Analysis by Distribution Channel
17 Egypt Gift Card Spend Analysis by Retail Sector
18 Egypt Retail Consumer Gift Card Spend Analysis by Retail Sector
19 Egypt Corporate Consumer Gift Card Spend Analysis by Retail Sector
21 Further Reading
List of Tables
List of Figures
Companies Mentioned
- kazyon
- Omar Effendi
- Ragab Sons
- BIM
- Metro Market
- Spinneys
- Kheir Zaman
- RadioShack
- Carrefour Hypermarket (Franchises)
- Fathalla
Table Information
Report Attribute | Details |
---|---|
No. of Pages | 325 |
Published | February 2025 |
Forecast Period | 2025 - 2029 |
Estimated Market Value ( USD | $ 0.77 Billion |
Forecasted Market Value ( USD | $ 1.17 Billion |
Compound Annual Growth Rate | 11.2% |
Regions Covered | Egypt |
No. of Companies Mentioned | 10 |