Egypt Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Q2 2024 Update

The gift card industry in the region is expected to grow by 12.1% on annual basis to reach US$0.7 billion in 2024.

The gift card industry in Egypt will continue to grow over the forecast period and is expected to record a CAGR of 9.9% during 2024-2028. Gift card market in the country will increase from US$0.6 billion in 2023 to reach US$1.0 billion by 2028.

The gift card sector in Egypt is expanding with diverse offerings, from tech and gaming to fashion and groceries. Key developments include the introduction of popular international and local brands, with a notable strategic partnership between YouGotaGift and Carrefour enhancing distribution and accessibility across the country.

Key Developments in the Gift Card Sector in Egypt

Product Launches and Innovations. Apple Gift Cards - Apple gift cards are popular in Egypt and allow users to buy apps, books, movies, music and Apple products on the Apple Store. These cards come in physical and digital forms with denominations ranging from $25 to $100.

Google Play Gift Cards - Google Play gift cards are a notable option for Android users in Egypt to purchase premium content like paid apps, games, movies and music on the Google Play store. The cards come in physical and digital forms with denominations between $5 and $500.

Parfois Gift Cards - Parfois gift cards enable women in Egypt to shop for fashion accessories like bags, shoes, clothing and jewelry at Parfois stores. The cards come in physical and digital forms.

Xbox Gift Cards - Xbox gift cards are perfect for gaming enthusiasts in Egypt to buy games and accessories on the Microsoft Xbox store. These digital cards come in denominations from $10 to $100.

Carrefour Gift Cards - Carrefour gift cards are prepaid cards that can be used for part or full payment at any Carrefour hypermarket or store in Egypt to buy groceries, electronics, beauty products, mobile accessories and more. The cards come in physical and digital forms.

Strategic Partnerships

YouGotaGift and Carrefour - In January 2024, YouGotaGift, a leading digital gift card marketplace, announced a strategic partnership with Carrefour. This collaboration allows YouGotaGift to distribute its multi-brand gift cards at all Carrefour outlets in Egypt, significantly expanding its reach in the retail market.

Gift card market in 2023 was driven a wide range of factors, which supported growth across retail and corporate segments. The primary factors included growth of ecommerce, increased adoption to incentivize employees working remotely, digital gifting, and initiatives undertaken by government, hospitality, and travel industries to revive growth.

This report provides a detailed data centric analysis of gift card market, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at country level, this report provides a comprehensive understanding of gift card market dynamics, market size and forecast.

Scope

Total Spend on Gifts in Egypt

• By Consumer Segment (Retail and Corporate)
• By Product Categories (13 Segments)
• By Retail Sectors (7 Segments)

Gift Card Market Size by KPIs across Consumer Segments in Egypt

• Gross Load Value
• Transaction Value
• Unused Value
• Average Value Per Transaction
• Transaction Volume
• Average Value of Card Purchased
• Number of Cards

Gift Card Market Size by Consumer Segment in Egypt

• Retail Consumer
• Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)

Digital Gift Card Market Size in Egypt

• By Retail Consumer
• By Retail Purchase Occasion
• By Corporate Consumer
• By Corporate Purchase Occasion
• By Company Size

Gift Card Market Size by Retail Consumer in Egypt

• By Functional Attribute
• By Occasion
• Festivals & Special Celebration Days
• Milestone Celebration
• Self-Use
• Other
• Value by Purchase Channel

Gift Card Spend by Consumer Behavior and Demographics in Egypt

• Consumer Purchase Behaviour
• Gift Card Buyer by Age Group
• Gift Card Buyer by Income Level
• Gift Card Buyer by Gender

Gift Card Market Size by Corporate Consumer in Egypt

• By Functional Attribute
• By Occasion
• Employee Incentive
• Sales Incentive
• Consumer Incentive
• By Scale of Business

Gift Spend by Product Categories (Split by Retail and Corporate Consumers) in Egypt

• Food & Beverage
• Health, Wellness & Beauty
• Apparel, Footwear & Accessories
• Books & Media Products
• Consumer Electronics
• Restaurants & Bars
• Toys, Kids, and Babies
• Jewelry
• Sporting Goods
• Home & Kitchen Accessories & Appliances
• Travel
• Entertainment & Gaming
• Other

Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers) in Egypt

• Ecommerce & Department Stores
• Restaurants & Bars
• Supermarket, Hypermarket, Convenience Store
• Entertainment & Gaming
• Specialty Stores
• Health & Wellness
• Travel

Gift Card Spend by Distribution Channel (Split by Retail and Corporate Consumers) in Egypt

• Gift Card Online Sales
• Gift Card Offline Sales
• 1st Party Sales
• 3rd Party Sales
• Sales Uplift

Reasons to buy

• Comprehensive understanding of the dynamics of the gift card and incentive card markets: Recognise the opportunities in the market, the main drivers and trends, and the five-year projection for gift and incentive cards in Egypt.
• Create strategies tailored to the market: To create your gift card strategy, identify growth categories and target particular opportunities across consumer segments and occasions; evaluate important trends and risks unique to your market.
• Learn about the attitudes and behaviours of consumers in Egypt: Increase ROI by understanding how consumer attitudes and behaviours are evolving. With gift cards, you may obtain comprehensive information about retail spending for both corporate and retail customers.
• Six key performance indicators (KPIs) provide a comprehensive view: the quantity of cards in circulation, load value, unused value, average purchase value, average value per transaction, and transaction value.
• Distribution channel insights: Recognise the differences in gift card sales across online and offline channels as well as between first-party and third-party sales.