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Nigeria Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Q1 2025 Update- Product Image
Nigeria Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Q1 2025 Update- Product Image
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Nigeria Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Q1 2025 Update

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    Report

  • 325 Pages
  • February 2025
  • Region: Nigeria
  • PayNXT360
  • ID: 4751549
Description Jump to:
The gift card market in Nigeria is expected to grow by 12.8% on annual basis to reach US$2.34 billion in 2025.

The gift card market in the country experienced robust growth during 2020-2024, achieving a CAGR of 14.4%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 11.3% during 2025-2029. By the end of 2029, the gift card sector is projected to expand from its 2024 value of USD 2.08 billion to approximately USD 3.59 billion.

This report provides a detailed data-centric analysis of the gift card sector in Nigeria, covering market opportunities and risks across consumer segments (retail and corporate); product categories; retail sectors; and store formats. With over 100+ KPIs at the country level, this report provides a comprehensive understanding of gift card market dynamics.

It offers a comprehensive analysis of market dynamics in the gift card sector, segmented by digital and e-gift card sales, distribution channels, key occasions, demographic trends, and market share statistics of leading retailers. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics.

The publisher’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.

Key Insights

The Nigerian gift card market is undergoing rapid transformation, fueled by the increasing adoption of digital transactions, the rise of reselling platforms, and the integration of gift cards into corporate reward programs. Retailers are expanding their offerings to cater to consumers' evolving needs, while secondary markets provide opportunities for users to trade and maximize the value of unused gift cards. These shifts are contributing to the steady growth of the market, making gift cards a mainstream payment and gifting option.

Over the next 2-4 years, the market is expected to continue its upward trajectory, with projections indicating substantial expansion. As corporate adoption increases and regulatory oversight evolves, businesses will need to navigate compliance while leveraging new opportunities for engagement. Companies that embrace technological innovations and strategic partnerships will be well-positioned to capitalize on the growing demand, ensuring long-term sustainability in Nigeria’s expanding gift card industry.

Expansion of Retailer Gift Card Offerings

  • Nigerian retailers are expanding their gift card offerings to cater to the growing demand for flexible payment and gifting solutions. E-commerce platforms such as Jumia and Konga have enhanced their gift card selections, offering customers options to purchase and redeem gift cards for various brands. This shift aligns with consumer preferences for digital transactions and easy-to-use gifting alternatives.
  • The rise of e-commerce and digital payments has played a key role in driving this trend, as more Nigerians embrace online shopping and cashless transactions. Gift cards offer a seamless payment option that benefits retailers and consumers by providing convenience and eliminating the need for immediate cash payments. Additionally, Nigerian consumers' demand for choice and flexibility has encouraged retailers to diversify their gift card portfolios.
  • Retailers that continue to invest in gift card solutions are likely to experience increased customer engagement and loyalty. As digital adoption accelerates, businesses integrating gift cards into their payment and loyalty strategies will gain a competitive advantage in Nigeria’s evolving retail landscape.

Emergence of Gift Card Reselling Platforms

  • Gift card reselling platforms are gaining traction in Nigeria, allowing consumers to exchange, sell, or buy gift cards at competitive rates. These platforms provide a solution for individuals with unused or partially used gift cards, converting them into cash or other forms of value. The growing presence of such platforms reflects the increasing demand for alternative financial solutions in the Nigerian digital economy.
  • The surge in demand for the secondary gift card market is driven by consumers looking to monetize their unused gift cards or acquire them at discounted rates. Additionally, the rise of digital payment adoption in Nigeria has facilitated secure and seamless transactions for gift card exchanges. As fintech adoption increases, these platforms are expected to be more prominent in Nigeria’s broader financial ecosystem.
  • Over the next 2-4 years, the expansion of reselling platforms will likely increase overall market activity by enhancing the liquidity and utility of gift cards. However, as the secondary market grows, regulatory scrutiny may intensify to protect consumers from fraud and ensure compliance with financial regulations. Businesses operating in this space must implement stronger security measures and transparency to maintain consumer trust.

Corporate Adoption of Gift Cards

  • Nigerian businesses are increasingly adopting gift cards as a strategic tool for employee rewards, customer incentives, and marketing campaigns. Companies recognize that gift cards offer a flexible and convenient way to engage employees while allowing customers to redeem them for products or services of their choice. This trend is particularly evident in corporate sectors such as banking, telecommunications, and retail, where gift cards effectively enhance engagement.
  • The growing corporate adoption of gift cards is driven by two key factors: the need for employee recognition and evolving marketing strategies. Businesses use gift cards as an alternative to traditional employee rewards, providing a customizable and widely accepted incentive. Additionally, companies leverage gift cards in promotions to attract new customers and enhance customer retention, boosting brand loyalty and sales.
  • Over the next 2-4 years, corporate demand for gift cards is expected to drive market expansion, with more businesses integrating them into their incentive programs. This growth may lead to increased innovation in the gift card sector, with tailored solutions designed specifically for corporate clients. As competition rises, businesses may introduce more personalized and industry-specific gift card offerings to maintain relevance in the evolving Nigerian market.

Competitive Landscape of the Nigeria Gift Card Market

Nigeria's gift card market is expanding rapidly, driven by increased digital adoption, retailer integration, and consumer demand for flexible payment solutions. As new entrants and established players compete for market share, innovation in fraud prevention, platform security, and seamless digital transactions will be key differentiators. Regulatory developments will be crucial in shaping the market’s future, requiring businesses to balance compliance with maintaining user-friendly services. Companies that leverage technology, build strong partnerships, and prioritize security will be well-positioned to lead in Nigeria’s evolving gift card ecosystem.

Current Market Dynamics

  • The Nigerian gift card market is witnessing significant growth, supported by increased digital adoption and evolving consumer preferences. E-commerce, digital payment solutions, and the increasing use of gift cards for financial transactions and remittances primarily drive this growth.
  • Consumers in Nigeria are leveraging gift cards not only for gifting but also as a payment alternative amid foreign exchange restrictions and limited access to international banking services. The demand for multi-brand and digital gift cards is growing, as they provide flexibility for users and businesses. The market is expected to expand as more retailers and fintech platforms integrate gift cards into their payment ecosystems.

Key Players and Market Share

  • Nigeria's gift card market is dominated by key players such as JumiaPay, KongaPay, Patricia, and Cardtonic, which offer various local and international gift card services. These platforms provide consumers with seamless digital transactions, allowing them to buy, sell, and trade gift cards efficiently. The growing demand for gift cards as alternative payment solutions has driven these platforms to enhance their services and user experiences.
  • New entrants, especially fintech startups, are reshaping the market by introducing innovative features such as better exchange rates, faster transactions, and expanded payment options. Platforms such as Paxful and Prestmit have expanded their offerings to attract more users by providing competitive pricing and supporting a broader range of gift cards. As competition intensifies, companies are expected to further differentiate their services by improving security, user convenience, and liquidity in the resale market.

Recent Launches and Partnerships

  • The Nigerian gift card market has witnessed strategic collaborations to improve service offerings and expand the market. JumiaPay has strengthened partnerships with multiple retail brands to integrate gift cards into its payment solutions, making digital gift cards more accessible.
  • While no major acquisitions have been reported in the last year, the global trend of fintech and payment platforms consolidating their offerings suggests potential future mergers. As competition intensifies, larger companies may acquire smaller platforms specializing in gift card reselling and trading to enhance their market reach.

Anticipated Market Evolution (Next 2-4 Years)

  • The Nigerian gift card market is expected to become more competitive, with increasing participation from fintech firms, retailers, and corporate users. As more businesses integrate gift cards into their offerings, digitalization and mobile-first solutions will play a crucial role in shaping the market.
  • Regulatory developments may impact the industry, particularly regarding anti-fraud measures and consumer protection. Platforms that comply with evolving regulations while enhancing consumer trust through security features will have a strong competitive advantage in the coming years.

Regulatory Changes

  • In response to the rapid growth of digital payments and concerns over fraud, Nigerian regulators have introduced stricter Know Your Customer (KYC) and Anti-Money Laundering (AML) requirements for financial platforms, including gift card trading services.
  • Additionally, new tax policies on digital transactions could impact the pricing and profitability of gift card platforms. Compliance with these regulations will be essential for businesses operating in this sector to maintain customer trust and avoid legal penalties.

Scope

This report provides in-depth, data-centric analysis of gift card industry in Nigeria through 100+ tables and 280+ charts. Below is a summary of key market segments.

Nigeria Total Spend on Gifts

  • By Consumer Segment (Retail and Corporate)
  • By Product Categories (13 Segments)
  • By Retail Sectors (7 Segments)

Nigeria Gift Card Market Size by KPIs across Consumer Segments

  • Gross Load Value
  • Transaction Value
  • Unused Value
  • Average Value Per Transaction
  • Transaction Volume
  • Average Value of Card Purchased
  • Number of Cards

Nigeria Gift Card Market Size by Consumer Segment

  • Retail Consumer
  • Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)

Nigeria Digital Gift Card Market Size

  • By Retail Consumer
  • By Retail Purchase Occasion
  • By Corporate Consumer
  • By Corporate Purchase Occasion
  • By Company Size

Nigeria Gift Card Market Size by Retail Consumer

  • By Functional Attribute
  • By Occasion
  • Festivals & Special Celebration Days
  • Milestone Celebration
  • Self-Use
  • Other
  • Value by Purchase Channel

Nigeria Gift Card Spend by Consumer Behavior and Demographics

  • Gift Card Spend by Payment Method
  • Consumer Purchase Behaviour
  • Gift Card Buyer by Age Group
  • Gift Card Buyer by Income Level
  • Gift Card Buyer by Gender

Nigeria Gift Card Market Size by Corporate Consumer

  • By Functional Attribute
  • By Occasion
  • Employee Incentive
  • Sales Incentive
  • Consumer Incentive
  • By Scale of Business

Nigeria Gift Spend by Product Categories (Split by Retail and Corporate Consumers)

  • Food & Beverage
  • Health, Wellness & Beauty
  • Apparel, Footwear & Accessories
  • Books & Media Products
  • Consumer Electronics
  • Restaurants & Bars
  • Toys, Kids, and Babies
  • Jewelry
  • Sporting Goods
  • Home & Kitchen Accessories & Appliances
  • Travel
  • Entertainment & Gaming
  • Other

Nigeria Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers)

  • Ecommerce & Department Stores
  • Restaurants & Bars
  • Supermarket, Hypermarket, Convenience Store
  • Entertainment & Gaming
  • Specialty Stores
  • Health & Wellness
  • Travel

Nigeria Gift Card Spend by Distribution Channel (Split by Retail and Corporate Consumers)

  • Gift Card Online Sales
  • Gift Card Offline Sales
  • 1st Party Sales
  • 3rd Party Sales
  • Sales Uplift

Nigeria Gift Card Purchase by Payment Method

  • Credit Card
  • Debit Card
  • Bank Transfer
  • Prepaid Card
  • Digital & Mobile Wallet
  • BNPL & Other Digital Payment
  • Cash

Reasons to buy

  • Comprehensive comprehension of the dynamics of the gift card and incentive card markets: Recognise the opportunities in the market, the main drivers and trends, and the five-year projection for gift and incentive cards in Nigeria.
  • Create strategies tailored to the market: To create your gift card strategy, identify growth categories and target particular opportunities across consumer segments and occasions; evaluate important trends and risks unique to your market.
  • Learn about the attitudes and behaviours of consumers in Nigeria: Increase ROI by understanding how consumer attitudes and behaviours are evolving. With gift cards, you may obtain comprehensive information about retail spending for both corporate and retail customers.
  • Six key performance indicators (KPIs) provide a comprehensive view: the quantity of cards in circulation, load value, unused value, average purchase value, average value per transaction, and transaction value.
  • Distribution channel insights: Recognise the differences in gift card sales across online and offline channels as well as between first-party and third-party sales.

Table of Contents

1 About this Report
1.1 Summary
1.2 Methodology
1.3 Definition
1.4 Disclaimer
2 Nigeria Total Gift Spend Analyzer
2.1 Total Spend on Gift by Value - Market Size and Forecast, 2020-2029
2.2 Total Spend on Gift by Volume - Market Size and Forecast, 2020-2029
2.3 Total Gift Spend Market Share Analysis by Consumer Segment, 2020-2029
2.4 Gift Spend Market Size and Forecast Analysis by Product Category
2.5 Gift Spend Market Share Analysis by Product Category
2.6 Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
2.7 Total Gift Spend Market Share Analysis by Retail Sector
3 Nigeria Retail Consumer Gift Spend Analyzer
3.1 Retail Consumer Spend on Gift - Market Size and Forecast, 2020-2029
3.2 Retail Consumer Gift Spend Market Analysis by Volume, 2020-2029
3.3 Retail Consumer Gift Spend Market Size and Forecast Analysis by Product Category
3.5 Retail Consumer Gift Spend Market Share Analysis by Product Category
3.6 Retail Consumer Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
3.7 Retail Consumer Total Gift Spend Market Share Analysis by Retail Sector
4 Nigeria Corporate Consumer Gift Spend Analyzer
4.1 Corporate Consumer Spend on Gift - Market Size and Forecast, 2020-2029
4.2 Corporate Consumer Gift Spend Market Analysis by Volume, 2020-2029
4.3 Corporate Consumer Gift Spend Market Size and Forecast Analysis by Product Category
4.4 Corporate Consumer Gift Spend Market Share Analysis by Product Category
4.5 Corporate Consumer Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
4.6 Corporate Consumer Total Gift Spend Market Share Analysis by Retail Sector
5 Nigeria Gift Card Spend Analyzer
5.1 Gift Card Spend Market Size and Forecast, 2020-2029
5.2 Gift Card Spend Market Analysis by Transaction Value and Volume, 2020-2029
5.3 Gift Card Spend Market Analysis by Avg. Value and Unused Value, 2020-2029
5.4 Gift Card Spend Market Share Analysis by Consumer Segment
5.5 Gift Card Spend Market Share Analysis by Functional Attribute
5.6 Digital Gift Card Spend Market Size and Forecast, 2020-2029
6 Nigeria Digital Gift Card Spend Analyzer
6.1 Digital Gift Card Market Size and Forecast, 2020-2029
6.2 Digital Gift Card Penetration by Occasion, 2020-2029
6.3 Retail Consumer Digital Gift Card Market Size and Forecast, 2020-2029
6.4 Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2020-2029
6.5 Corporate Consumer Digital Gift Card Market Size and Forecast, 2020-2029
6.6 Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2020-2029
6.7 Large Enterprise Segment Digital Gift Card Spend Analysis
6.8 Mid-Tier Segment Digital Gift Card Spend Analysis
6.9 Small Scale Segment Digital Gift Card Spend Analysis
7 Nigeria Gift Card Spend Share by Demographics and Purchase Behaviour
7.1 Gift Card Spend Share by Age, Income, and Gender
7.2 Digital Gift Card Spend Share by Age, Income, and Gender
7.3 Gift Card Consumer Purchase Behaviour
7.4 Corporate Consumer Gift Card Spend by Company Type
8 Nigeria Retail Consumer Gift Card Spend Analyzer
8.1 Retail Consumer Gift Card Spend Market Size and Forecast, 2020-2029
8.2 Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2020-2029
8.3 Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute
8.4 Retail Consumer Digital Gift Card Spend Market Size and Forecast, 2020-2029
9 Nigeria Retail Consumer Gift Card Spend Analysis by Functional Attribute
9.1 Retail Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2020-2029
9.2 Retail Consumer Open Loop Gift Card Spend Market Size and Forecast, 2020-2029
9.3 Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2020-2029
9.4 Retail Consumer Average Value of Gift Card Purchased by Functional Attribute
10 Nigeria Retail Consumer Gift Card Spend Analysis by Occasion
10.1 Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2020-2029
10.2 Retail Consumer Gift Card Spend Market Size and Forecast - Festivals & Special Celebration Days, 2020-2029
10.3 Retail Consumer Gift Card Spend Market Size and Forecast - Milestone Celebration, 2020-2029
10.4 Retail Consumer Gift Card Spend Market Size and Forecast - Self-Use, 2020-2029
10.5 Retail Consumer Gift Card Spend Market Size and Forecast - Other, 2020-2029
11 Nigeria Corporate Consumer Gift Card Spend Analyzer
11.1 Corporate Consumer Gift Card Spend Market Size and Forecast, 2020-2029
11.2 Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2020-2029
11.3 Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute
11.4 Corporate Consumer Digital Gift Card Spend Market Size and Forecast, 2020-2029
12 Nigeria Corporate Consumer Gift Card Spend Analysis by Functional Attribute
12.1 Corporate Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2020-2029
12.2 Corporate Consumer Open Loop Gift Card Spend Market Size and Forecast, 2020-2029
12.3 Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2020-2029
12.4 Corporate Consumer Average Value of Gift Card Purchased by Functional Attribute
13 Nigeria Corporate Consumer Gift Card Spend Analysis by Occasion
13.1 Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2020-2029
13.2 Corporate Consumer Gift Card Spend Market Size and Forecast - Employee Incentive, 2020-2029
13.3 Corporate Consumer Gift Card Spend Market Size and Forecast - Sales / Channel Incentive, 2020-2029
13.4 Corporate Consumer Gift Card Spend Market Size and Forecast - Consumer Incentive, 2020-2029
14 Nigeria Corporate Consumer Gift Card Spend Analysis by Company Size
14.1 Corporate Consumer Gift Card Spend Market Share Analysis by Company Size
14.2 Corporate Consumer - Large Enterprise Segment - Gift Card Spend Market Size and Forecast, 2020-2029
14.3 Corporate Consumer - Mid-Tier Segment - Gift Card Spend Market Size and Forecast, 2020-2029
14.4 Corporate Consumer - Small Scale Segment - Gift Card Spend Market Size and Forecast, 2020-2029
15 Nigeria Corporate Consumer Gift Card Spend Analysis by Company Size X Functional Attribute
15.1 Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute
15.2 Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute
15.3 Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute
16 Nigeria Gift Card Spend Analysis by Distribution Channel
16.1 Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2022-2029
16.2 Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2022-2029
16.3 Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2022-2029
16.4 Gift Card Spend Market Size and Forecast by Online Distribution Channel - 1st Party Sales vs. 3rd Party Sales, 2022-2029
17 Nigeria Gift Card Spend Analysis by Retail Sector
17.1 Gift Card Spend Market Size and Forecast by Retail Sector, 2020-2029
17.2 Total Gift Card Spend Market Share Analysis by Retail Sector
17.3 Sales Uplift by Retail Sector, 2024
18 Nigeria Retail Consumer Gift Card Spend Analysis by Retail Sector
18.1 Retail Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2020-2029
18.2 Retail Consumer Gift Card Spend Market Share Analysis by Retail Sector
19 Nigeria Corporate Consumer Gift Card Spend Analysis by Retail Sector
19.1 Corporate Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2020-2029
19.2 Corporate Consumer Gift Card Spend Market Share Analysis by Retail Sector
20 Further Reading
20.1 About the Publisher
20.2 Related Research
List of Tables
Table 1: Nigeria Total Gift Spend Analysis (US$ Million), 2020-2029
Table 2: Nigeria Gift Card Penetration by Market Value(%), 2020-2029
Table 3: Nigeria Total Gift Spend Analysis by Number of Gifts (in Million), 2020-2029
Table 4: Nigeria Total Gift Spend Analysis by Avg. Value Per Gift (US$), 2020-2029
Table 5: Nigeria Total Gift Spend Market Share Analysis by Consumer Segment (US$ Million), 2020-2029
Table 6: Nigeria Total Gift Spend Market Share Analysis by Consumer Segment (%), 2020-2029
Table 7: Nigeria Retail Consumer Gift Spend Analysis (US$ Million), 2020-2029
Table 8: Nigeria Retail Consumer Gift Card Penetration by Market Value (%), 2020-2029
Table 9: Nigeria Retail Consumer Gift Spend Analysis by Number of Gifts (in Million), 2020-2029
Table 10: Nigeria Retail Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2020-2029
Table 11: Nigeria Corporate Consumer Gift Spend Analysis (US$ Million), 2020-2029
Table 12: Nigeria Corporate Consumer Gift Card Penetration by Market Value (%), 2020-2029
Table 13: Nigeria Corporate Consumer Gift Spend Analysis by Number of Gifts (in Million), 2020-2029
Table 14: Nigeria Corporate Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2020-2029
Table 15: Nigeria Gift Card Load Value (US$ Million), 2020-2029
Table 16: Nigeria Number of Gift Cards Purchased (Million) 2020-2029
Table 17: Nigeria Gift Card Transaction Value (US$ Million), 2020-2029
Table 18: Nigeria Gift Card Transaction Volume (Million), 2020-2029
Table 19: Nigeria Average Value of Per Transaction (US$), 2020-2029
Table 20: Nigeria Unused Value of Gift Card Purchased (US$ Million), 2020-2029
Table 21: Nigeria Gift Card Spend Market Share Analysis by Consumer Segment (US$ Million), 2020-2029
Table 22: Nigeria Gift Card Spend Market Share Analysis by Consumer Segment (%), 2020-2029
Table 23: Nigeria Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Table 24: Nigeria Gift Card Spend Market Share Analysis by Functional Attribute (Volume in Million), 2020-2029
Table 25: Nigeria Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2020-2029
Table 26: Nigeria Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2020-2029
Table 27: Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2020-2029
Table 28: Nigeria Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2020-2029
Table 29: Nigeria Digital Gift Card Penetration by Occasion - Retail Consumer (%), 2020-2029
Table 30: Nigeria Digital Gift Card Penetration by Occasion - Corporate Consumer (%), 2020-2029
Table 31: Nigeria Retail Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2020-2029
Table 32: Nigeria Retail Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2020-2029
Table 33: Nigeria Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2020-2029
Table 34: Nigeria Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2020-2029
Table 35: Nigeria Corporate Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2020-2029
Table 36: Nigeria Corporate Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2020-2029
Table 37: Nigeria Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2020-2029
Table 38: Nigeria Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2020-2029
Table 39: Nigeria Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2020-2029
Table 40: Nigeria Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (by Value %), 2020-2029
Table 41: Nigeria Large Enterprise Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2020-2029
Table 42: Nigeria Large Enterprise Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2020-2029
Table 43: Nigeria Mid-Tier Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2020-2029
Table 44: Nigeria Mid-Tier Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2020-2029
Table 45: Nigeria Small Scale Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2020-2029
Table 46: Nigeria Small Scale Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2020-2029
Table 47: Nigeria Retail Consumer Gift Card Load Value (US$ Million), 2020-2029
Table 48: Nigeria Retail Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2020-2029
Table 49: Nigeria Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2020-2029
Table 50: Nigeria Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2020-2029
Table 51: Nigeria Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Table 52: Nigeria Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Volume), 2020-2029
Table 53: Nigeria Retail Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million), 2020-2029
Table 54: Nigeria Retail Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2020-2029
Table 55: Nigeria Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Table 56: Nigeria Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2020-2029
Table 57: Nigeria Retail Consumer Open Loop Gift Card Load Value (US$ Million), 2020-2029
Table 58: Nigeria Retail Consumer Open Loop Number of Gift Cards Purchased (Million) 2020-2029
Table 59: Nigeria Retail Consumer Closed Loop Gift Card Load Value (US$ Million), 2020-2029
Table 60: Nigeria Retail Consumer Closed Loop Number of Gift Cards Purchased (Million) 2020-2029
Table 61: Nigeria Retail Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2020-2029
Table 62: Nigeria Retail Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2020-2029
Table 63: Nigeria Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2020-2029
Table 64: Nigeria Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2020-2029
Table 65: Nigeria Retail Consumer Gift Card Load Value - Festivals & Special Celebration Days (US$ Million), 2020-2029
Table 66: Nigeria Retail Consumer Number of Gift Cards Purchased - Festivals & Special Celebration Days (Million) and Average Value (US$), 2020-2029
Table 67: Nigeria Retail Consumer Gift Card Load Value - Milestone Celebration (US$ Million), 2020-2029
Table 68: Nigeria Retail Consumer Number of Gift Cards Purchased - Milestone Celebration (Million) and Average Value (US$), 2020-2029
Table 69: Nigeria Retail Consumer Gift Card Load Value - Self-Use (US$ Million), 2020-2029
Table 70: Nigeria Retail Consumer Number of Gift Cards Purchased - Self-Use (Million) and Average Value (US$), 2020-2029
Table 71: Nigeria Retail Consumer Gift Card Load Value - Other (US$ Million), 2020-2029
Table 72: Nigeria Retail Consumer Number of Gift Cards Purchased - Other (Million) and Average Value (US$), 2020-2029
Table 73: Nigeria Corporate Consumer Gift Card Load Value (US$ Million), 2020-2029
Table 74: Nigeria Corporate Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2020-2029
Table 75: Nigeria Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2020-2029
Table 76: Nigeria Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2020-2029
Table 77: Nigeria Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Table 78: Nigeria Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Number of Cards in Million), 2020-2029
Table 79: Nigeria Corporate Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2020-2029
Table 80: Nigeria Corporate Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2020-2029
Table 81: Nigeria Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Table 82: Nigeria Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2020-2029
Table 83: Nigeria Corporate Consumer Open Loop Gift Card Load Value (US$ Million), 2020-2029
Table 84: Nigeria Corporate Consumer Open Loop Number of Gift Cards Purchased (Million), 2020-2029
Table 85: Nigeria Corporate Consumer Closed Loop Gift Card Load Value (US$ Million), 2020-2029
Table 86: Nigeria Corporate Consumer Closed Loop Number of Gift Cards Purchased (Million), 2020-2029
Table 87: Nigeria Corporate Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2020-2029
Table 88: Nigeria Corporate Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2020-2029
Table 89: Nigeria Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2020-2029
Table 90: Nigeria Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2020-2029
Table 91: Nigeria Corporate Consumer Gift Card Load Value - Employee Incentive (US$ Million), 2020-2029
Table 92: Nigeria Corporate Consumer Number of Gift Cards Purchased - Employee Incentive (Million), 2020-2029
Table 93: Nigeria Corporate Consumer Gift Card Load Value - Sales / Channel Incentive (US$ Million), 2020-2029
Table 94: Nigeria Corporate Consumer Number of Gift Cards Purchased - Sales / Channel Incentive (Million), 2020-2029
Table 95: Nigeria Corporate Consumer Gift Card Load Value - Consumer Incentive (US$ Million), 2020-2029
Table 96: Nigeria Corporate Consumer Number of Gift Cards Purchased - Consumer Incentive (Million), 2020-2029
Table 97: Nigeria Corporate Consumer Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2020-2029
Table 98: Nigeria Corporate Consumer Gift Card Market Share by Company Size (%), 2020-2029
Table 99: Nigeria Corporate Consumer - Large Enterprise Segment - Gift Card Load Value (US$ Million), 2020-2029
Table 100: Nigeria Corporate Consumer - Large Enterprise Segment - Number of Gift Cards (Million), 2020-2029
Table 101: Nigeria Corporate Consumer - Mid-Tier Segment - Gift Card Load Value (US$ Million), 2020-2029
Table 102: Nigeria Corporate Consumer - Mid-Tier Segment - Number of Gift Cards (Million), 2020-2029
Table 103: Nigeria Corporate Consumer - Small Scale Segment - Gift Card Load Value (US$ Million), 2020-2029
Table 104: Nigeria Corporate Consumer - Small Scale Segment - Number of Gift Cards (Million), 2020-2029
Table 105: Nigeria Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Table 106: Nigeria Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2020-2029
Table 107: Nigeria Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Table 108: Nigeria Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2020-2029
Table 109: Nigeria Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Table 110: Nigeria Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2020-2029
Table 111: Nigeria Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2022-2029
Table 112: Nigeria Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2022-2029
Table 113: Nigeria Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2022-2029
Table 114: Nigeria Retail Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2022-2029
Table 115: Nigeria Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2022-2029
Table 116: Nigeria Corporate Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2022-2029
Table 117: Nigeria Gift Card Spend Market Size and Forecast by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (US$ Million), 2022-2029
Table 118: Nigeria Gift Card Spend Market Share by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (%), 2022-2029
List of Figures
Figure 1: Methodology Framework
Figure 2: Nigeria Total Gift Spend Analysis (US$ Million), 2020-2029
Figure 3: Nigeria Gift Card Penetration by Market Value(%), 2020-2029
Figure 4: Nigeria Total Gift Spend Analysis by Number of Gifts (in Million), 2020-2029
Figure 5: Nigeria Total Gift Spend Analysis by Avg. Value Per Gift (US$), 2020-2029
Figure 6: Nigeria Total Gift Spend Market Share Analysis by Consumer Segment (US$ Million), 2020-2029
Figure 7: Nigeria Total Gift Spend Market Share Analysis by Consumer Segment (%), 2020-2029
Figure 8: Nigeria Food & Beverage - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 9: Nigeria Health, Wellness & Beauty - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 10: Nigeria Apparel, Footwear & Accessories - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 11: Nigeria Books & Media Products - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 12: Nigeria Consumer Electronics - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 13: Nigeria Restaurants & Bars - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 14: Nigeria Toys, Kids, and Babies - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 15: Nigeria Jewelry - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 16: Nigeria Sporting Goods - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 17: Nigeria Home & Kitchen Accessories & Appliances - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 18: Nigeria Travel - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 19: Nigeria Entertainment & Gaming - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 20: Nigeria Other - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 21: Nigeria Food & Beverage - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 22: Nigeria Health, Wellness & Beauty - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 23: Nigeria Apparel, Footwear & Accessories - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 24: Nigeria Books & Media Products - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 25: Nigeria Consumer Electronics - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 26: Nigeria Restaurants & Bars - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 27: Nigeria Toys, Kids, and Babies - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 28: Nigeria Jewelry - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 29: Nigeria Sporting Goods - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 30: Nigeria Home & Kitchen Accessories & Appliances - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 31: Nigeria Travel - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 32: Nigeria Entertainment & Gaming - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 33: Nigeria Other - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 34: Nigeria Ecommerce & Department Stores - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 35: Nigeria Restaurants & Bars - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 36: Nigeria Supermarket, Hypermarket, Convenience Store - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 37: Nigeria Entertainment & Gaming - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 38: Nigeria Specialty Stores - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 39: Nigeria Health & Wellness - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 40: Nigeria Travel - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 41: Nigeria Ecommerce & Department Stores - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 42: Nigeria Restaurants & Bars - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 43: Nigeria Supermarket, Hypermarket, Convenience Store - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 44: Nigeria Entertainment & Gaming - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 45: Nigeria Specialty Stores - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 46: Nigeria Health & Wellness - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 47: Nigeria Travel - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 48: Nigeria Retail Consumer Gift Spend Analysis (US$ Million), 2020-2029
Figure 49: Nigeria Retail Consumer Gift Card Penetration by Market Value (%), 2020-2029
Figure 50: Nigeria Retail Consumer Gift Spend Analysis by Number of Gifts (in Million), 2020-2029
Figure 51: Nigeria Retail Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2020-2029
Figure 52: Nigeria Food & Beverage - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 53: Nigeria Health, Wellness & Beauty - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 54: Nigeria Apparel, Footwear & Accessories - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 55: Nigeria Books & Media Products - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 56: Nigeria Consumer Electronics - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 57: Nigeria Restaurants & Bars - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 58: Nigeria Toys, Kids, and Babies - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 59: Nigeria Jewelry - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 60: Nigeria Sporting Goods - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 61: Nigeria Home & Kitchen Accessories & Appliances - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 62: Nigeria Travel - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 63: Nigeria Entertainment & Gaming - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 64: Nigeria Food & Beverage - Retail Consumer Gift Spend Market Share Analysis (%), 2024-2029
Figure 65: Nigeria Health, Wellness & Beauty - Retail Consumer Gift Spend Market Share Analysis (%), 2024-2029
Figure 66: Nigeria Apparel, Footwear & Accessories - Retail Consumer Gift Spend Market Share Analysis (%), 2024-2029
Figure 67: Nigeria Books & Media Products - Retail Consumer Gift Spend Market Share Analysis (%), 2024-2029
Figure 68: Nigeria Consumer Electronics - Retail Consumer Gift Spend Market Share Analysis (%), 2024-2029
Figure 69: Nigeria Restaurants & Bars - Retail Consumer Gift Spend Market Share Analysis (%), 2024-2029
Figure 70: Nigeria Toys, Kids, and Babies - Retail Consumer Gift Spend Market Share Analysis (%), 2024-2029
Figure 71: Nigeria Jewelry - Retail Consumer Gift Spend Market Share Analysis (%), 2024-2029
Figure 72: Nigeria Sporting Goods - Retail Consumer Gift Spend Market Share Analysis (%), 2024-2029
Figure 73: Nigeria Home & Kitchen Accessories & Appliances - Retail Consumer Gift Spend Market Share Analysis (%), 2024-2029
Figure 74: Nigeria Travel - Retail Consumer Gift Spend Market Share Analysis (%), 2024-2029
Figure 75: Nigeria Entertainment & Gaming - Retail Consumer Gift Spend Market Share Analysis (%), 2024-2029
Figure 76: Nigeria Ecommerce & Department Stores - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 77: Nigeria Restaurants & Bars - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 78: Nigeria Supermarket, Hypermarket, Convenience Store - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 79: Nigeria Entertainment & Gaming - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 80: Nigeria Specialty Stores - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 81: Nigeria Health & Wellness - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 82: Nigeria Travel - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 83: Nigeria Ecommerce & Department Stores - Retail Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 84: Nigeria Restaurants & Bars - Retail Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 85: Nigeria Supermarket, Hypermarket, Convenience Store - Retail Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 86: Nigeria Entertainment & Gaming - Retail Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 87: Nigeria Specialty Stores - Retail Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 88: Nigeria Health & Wellness - Retail Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 89: Nigeria Travel - Retail Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 90: Nigeria Corporate Consumer Gift Spend Analysis (US$ Million), 2020-2029
Figure 91: Nigeria Corporate Consumer Gift Card Penetration by Market Value (%), 2020-2029
Figure 92: Nigeria Corporate Consumer Gift Spend Analysis by Number of Gifts (in Million), 2020-2029
Figure 93: Nigeria Corporate Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2020-2029
Figure 94: Nigeria Food & Beverage - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 95: Nigeria Health & Wellness - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 96: Nigeria Apparel, Footwear & Accessories - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 97: Nigeria Books & Media Products - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 98: Nigeria Consumer Electronics - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 99: Nigeria Restaurants & Bars - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 100: Nigeria Travel - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 101: Nigeria Entertainment & Gaming - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 102: Nigeria Other - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 103: Nigeria Food & Beverage - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 104: Nigeria Health & Wellness - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 105: Nigeria Apparel, Footwear & Accessories - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 106: Nigeria Books & Media Products - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 107: Nigeria Consumer Electronics - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 108: Nigeria Restaurants & Bars - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 109: Nigeria Travel - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 110: Nigeria Entertainment & Gaming - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 111: Nigeria Other - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 112: Nigeria Ecommerce & Department Stores - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 113: Nigeria Restaurants & Bars - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 114: Nigeria Supermarket, Hypermarket, Convenience Store - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 115: Nigeria Entertainment & Gaming - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 116: Nigeria Specialty Stores - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 117: Nigeria Health & Wellness - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 118: Nigeria Travel - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 119: Nigeria Ecommerce & Department Stores - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 120: Nigeria Restaurants & Bars - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 121: Nigeria Supermarket, Hypermarket, Convenience Store - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 122: Nigeria Entertainment & Gaming - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 123: Nigeria Specialty Stores - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 124: Nigeria Health & Wellness - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 125: Nigeria Travel - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 126: Nigeria Gift Card Load Value (US$ Million), 2020-2029
Figure 127: Nigeria Number of Gift Cards Purchased (Million) 2020-2029
Figure 128: Nigeria Gift Card Transaction Value (US$ Million), 2020-2029
Figure 129: Nigeria Gift Card Transaction Volume (Million), 2020-2029
Figure 130: Nigeria Average Value of Per Transaction (US$), 2020-2029
Figure 131: Nigeria Unused Value of Gift Card Purchased (US$ Million), 2020-2029
Figure 132: Nigeria Gift Card Spend Market Share Analysis by Consumer Segment (US$ Million), 2020-2029
Figure 133: Nigeria Gift Card Spend Market Share Analysis by Consumer Segment (%), 2020-2029
Figure 134: Nigeria Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Figure 135: Nigeria Gift Card Spend Market Share Analysis by Functional Attribute (Volume in Million), 2020-2029
Figure 136: Nigeria Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2020-2029
Figure 137: Nigeria Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2020-2029
Figure 138: Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2020-2029
Figure 139: Nigeria Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2020-2029
Figure 140: Nigeria Digital Gift Card Penetration by Occasion - Retail Consumer (%), 2020-2029
Figure 141: Nigeria Digital Gift Card Penetration by Occasion - Corporate Consumer (%), 2020-2029
Figure 142: Nigeria Retail Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2020-2029
Figure 143: Nigeria Retail Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2020-2029
Figure 144: Nigeria Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2020-2029
Figure 145: Nigeria Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2020-2029
Figure 146: Nigeria Corporate Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2020-2029
Figure 147: Nigeria Corporate Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2020-2029
Figure 148: Nigeria Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2020-2029
Figure 149: Nigeria Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2020-2029
Figure 150: Nigeria Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2020-2029
Figure 151: Nigeria Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (by Value %), 2020-2029
Figure 152: Nigeria Large Enterprise Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2020-2029
Figure 153: Nigeria Large Enterprise Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2020-2029
Figure 154: Nigeria Mid-Tier Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2020-2029
Figure 155: Nigeria Mid-Tier Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2020-2029
Figure 156: Nigeria Small Scale Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2020-2029
Figure 157: Nigeria Small Scale Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2020-2029
Figure 158: Nigeria Gift Card Spend Share by Payment Methods, 2024
Figure 159: Nigeria Gift Card Spend Share by Age, 2024
Figure 160: Nigeria Gift Card Spend by Income, 2024
Figure 161: Nigeria Gift Card Spend by Gender, 2024
Figure 162: Nigeria Digital Gift Card Spend Share by Age, 2024
Figure 163: Nigeria Digital Gift Card Spend by Income, 2024
Figure 164: Nigeria Digital Gift Card Spend by Gender, 2024
Figure 165: Nigeria Gift Card Consumer Purchase Behaviour, 2024
Figure 166: Nigeria Expected Gift Card Purchase in 2024
Figure 167: Nigeria Gift Card Spend 2024 - Large Enterprise
Figure 168: Nigeria Gift Card Spend 2024 - Mid Tier
Figure 169: Nigeria Gift Card Spend 2024 - Small Scale
Figure 170: Nigeria Retail Consumer Gift Card Load Value (US$ Million), 2020-2029
Figure 171: Nigeria Retail Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2020-2029
Figure 172: Nigeria Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2020-2029
Figure 173: Nigeria Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2020-2029
Figure 174: Nigeria Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Figure 175: Nigeria Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Volume), 2020-2029
Figure 176: Nigeria Retail Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million), 2020-2029
Figure 177: Nigeria Retail Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2020-2029
Figure 178: Nigeria Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Figure 179: Nigeria Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2020-2029
Figure 180: Nigeria Retail Consumer Open Loop Gift Card Load Value (US$ Million), 2020-2029
Figure 181: Nigeria Retail Consumer Open Loop Number of Gift Cards Purchased (Million) 2020-2029
Figure 182: Nigeria Retail Consumer Closed Loop Gift Card Load Value (US$ Million), 2020-2029
Figure 183: Nigeria Retail Consumer Closed Loop Number of Gift Cards Purchased (Million) 2020-2029
Figure 184: Nigeria Retail Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2020-2029
Figure 185: Nigeria Retail Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2020-2029
Figure 186: Nigeria Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2020-2029
Figure 187: Nigeria Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2020-2029
Figure 188: Nigeria Retail Consumer Gift Card Load Value - Festivals & Special Celebration Days (US$ Million), 2020-2029
Figure 189: Nigeria Retail Consumer Number of Gift Cards Purchased - Festivals & Special Celebration Days (Million) and Average Value (US$), 2020-2029
Figure 190: Nigeria Retail Consumer Gift Card Load Value - Milestone Celebration (US$ Million), 2020-2029
Figure 191: Nigeria Retail Consumer Number of Gift Cards Purchased - Milestone Celebration (Million) and Average Value (US$), 2020-2029
Figure 192: Nigeria Retail Consumer Gift Card Load Value - Self-Use (US$ Million), 2020-2029
Figure 193: Nigeria Retail Consumer Number of Gift Cards Purchased - Self-Use (Million) and Average Value (US$), 2020-2029
Figure 194: Nigeria Retail Consumer Gift Card Load Value - Other (US$ Million), 2020-2029
Figure 195: Nigeria Retail Consumer Number of Gift Cards Purchased - Other (Million) and Average Value (US$), 2020-2029
Figure 196: Nigeria Corporate Consumer Gift Card Load Value (US$ Million), 2020-2029
Figure 197: Nigeria Corporate Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2020-2029
Figure 198: Nigeria Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2020-2029
Figure 199: Nigeria Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2020-2029
Figure 200: Nigeria Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Figure 201: Nigeria Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Number of Cards in Million), 2020-2029
Figure 202: Nigeria Corporate Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2020-2029
Figure 203: Nigeria Corporate Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2020-2029
Figure 204: Nigeria Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Figure 205: Nigeria Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2020-2029
Figure 206: Nigeria Corporate Consumer Open Loop Gift Card Load Value (US$ Million), 2020-2029
Figure 207: Nigeria Corporate Consumer Open Loop Number of Gift Cards Purchased (Million), 2020-2029
Figure 208: Nigeria Corporate Consumer Closed Loop Gift Card Load Value (US$ Million), 2020-2029
Figure 209: Nigeria Corporate Consumer Closed Loop Number of Gift Cards Purchased (Million), 2020-2029
Figure 210: Nigeria Corporate Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2020-2029
Figure 211: Nigeria Corporate Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2020-2029
Figure 212: Nigeria Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2020-2029
Figure 213: Nigeria Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2020-2029
Figure 214: Nigeria Corporate Consumer Gift Card Load Value - Employee Incentive (US$ Million), 2020-2029
Figure 215: Nigeria Corporate Consumer Number of Gift Cards Purchased - Employee Incentive (Million), 2020-2029
Figure 216: Nigeria Corporate Consumer Gift Card Load Value - Sales / Channel Incentive (US$ Million), 2020-2029
Figure 217: Nigeria Corporate Consumer Number of Gift Cards Purchased - Sales / Channel Incentive (Million), 2020-2029
Figure 218: Nigeria Corporate Consumer Gift Card Load Value - Consumer Incentive (US$ Million), 2020-2029
Figure 219: Nigeria Corporate Consumer Number of Gift Cards Purchased - Consumer Incentive (Million), 2020-2029
Figure 220: Nigeria Corporate Consumer Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2020-2029
Figure 221: Nigeria Corporate Consumer Gift Card Market Share by Company Size (%), 2020-2029
Figure 222: Nigeria Corporate Consumer - Large Enterprise Segment - Gift Card Load Value (US$ Million), 2020-2029
Figure 223: Nigeria Corporate Consumer - Large Enterprise Segment - Number of Gift Cards (Million), 2020-2029
Figure 224: Nigeria Corporate Consumer - Mid-Tier Segment - Gift Card Load Value (US$ Million), 2020-2029
Figure 225: Nigeria Corporate Consumer - Mid-Tier Segment - Number of Gift Cards (Million), 2020-2029
Figure 226: Nigeria Corporate Consumer - Small Scale Segment - Gift Card Load Value (US$ Million), 2020-2029
Figure 227: Nigeria Corporate Consumer - Small Scale Segment - Number of Gift Cards (Million), 2020-2029
Figure 228: Nigeria Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Figure 229: Nigeria Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2020-2029
Figure 230: Nigeria Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Figure 231: Nigeria Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2020-2029
Figure 232: Nigeria Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Figure 233: Nigeria Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2020-2029
Figure 234: Nigeria Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2022-2029
Figure 235: Nigeria Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2022-2029
Figure 236: Nigeria Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2022-2029
Figure 237: Nigeria Retail Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2022-2029
Figure 238: Nigeria Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2022-2029
Figure 239: Nigeria Corporate Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2022-2029
Figure 240: Nigeria Gift Card Spend Market Size and Forecast by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (US$ Million), 2022-2029
Figure 241: Nigeria Gift Card Spend Market Share by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (%), 2022-2029
Figure 242: Nigeria Ecommerce & Department Stores - Total Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 243: Nigeria Restaurants & Bars - Total Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 244: Nigeria Supermarket, Hypermarket, Convenience Store - Total Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 245: Nigeria Entertainment & Gaming - Total Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 246: Nigeria Specialty Stores - Total Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 247: Nigeria Health & Wellness - Total Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 248: Nigeria Travel - Total Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 249: Nigeria Ecommerce & Department Stores - Total Gift Card Spend Market Share Analysis (%), 2024-2029
Figure 250: Nigeria Restaurants & Bars - Total Gift Card Spend Market Share Analysis (%), 2024-2029
Figure 251: Nigeria Supermarket, Hypermarket, Convenience Store - Total Gift Card Spend Market Share Analysis (%), 2024-2029
Figure 252: Nigeria Entertainment & Gaming - Total Gift Card Spend Market Share Analysis (%), 2024-2029
Figure 253: Nigeria Specialty Stores - Total Gift Card Spend Market Share Analysis (%), 2024-2029
Figure 254: Nigeria Health & Wellness - Total Gift Card Spend Market Share Analysis (%), 2024-2029
Figure 255: Nigeria Travel - Total Gift Card Spend Market Share Analysis (%), 2024-2029
Figure 256: Nigeria Sales Uplift by Retail Sector (%), 2024
Figure 257: Nigeria Ecommerce & Department Stores - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 258: Nigeria Restaurants & Bars - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 259: Nigeria Supermarket, Hypermarket - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 260: Nigeria Entertainment & Gaming - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 261: Nigeria Specialty Stores - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 262: Nigeria Health & Wellness - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 263: Nigeria Travel - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 264: Nigeria Ecommerce & Department Stores - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2024-2029
Figure 265: Nigeria Restaurants & Bars- Retail Consumer Gift Card Spend Market Share Analysis in (%), 2024-2029
Figure 266: Nigeria Supermarket, Hypermarket, Convenience Store - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2024-2029
Figure 267: Nigeria Entertainment & Gaming - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2024-2029
Figure 268: Nigeria Specialty Stores - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2024-2029
Figure 269: Nigeria Health & Wellness - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2024-2029
Figure 270: Nigeria Travel - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2024-2029
Figure 271: Nigeria Ecommerce & Department Stores - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 272: Nigeria Restaurants & Bars - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 273: Nigeria Supermarket, Hypermarket - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 274: Nigeria Entertainment & Gaming - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 275: Nigeria Specialty Stores - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 276: Nigeria Health & Wellness - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 277: Nigeria Travel - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 278: Nigeria Ecommerce & Department - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2024-2029
Figure 279: Nigeria Restaurants & Bars - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2024-2029
Figure 280: Nigeria Supermarket, Hypermarket - Corporate Consumer Gift Card Spend Market Share Analysis in (%), Convenience Store, 2024-2029
Figure 281: Nigeria Entertainment & Gaming - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2024-2029
Figure 282: Nigeria Specialty Stores - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2024-2029
Figure 283: Nigeria Health & Wellness - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2024-2029
Figure 284: Nigeria Travel - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2024-2029

Table Information

Report AttributeDetails
No. of Pages325
PublishedFebruary 2025
Forecast Period2025 - 2029
Estimated Market Value ( USD ) in 2025 $ 2.34 Billion
Forecasted Market Value ( USD ) by 2029 $ 3.59 Billion
Compound Annual Growth Rate11.3%
Regions CoveredNigeria
No. of Companies Mentioned7

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