Report Description
According to the author, the prepaid card market (value terms) in India increased at a CAGR of 37.4% during 2014-2018. Over the forecast period of 2019 to 2023, the market is expected to record a CAGR of 35.6%, increasing from US$ 38.7 billion in 2019 to reach US$ 130.7 billion by 2023.
This report provides trend analysis (market size and forecast) of prepaid (pay before) cards, offering a wealth of insights to help companies understand this growing but quickly changing market.
Report Scope
Reason to Buy
According to the author, the prepaid card market (value terms) in India increased at a CAGR of 37.4% during 2014-2018. Over the forecast period of 2019 to 2023, the market is expected to record a CAGR of 35.6%, increasing from US$ 38.7 billion in 2019 to reach US$ 130.7 billion by 2023.
This report provides trend analysis (market size and forecast) of prepaid (pay before) cards, offering a wealth of insights to help companies understand this growing but quickly changing market.
- Market dynamics: Provides a comprehensive view on size and structure, industry dynamics, market trends, consumer attitude and behaviour, and competitive landscape in prepaid card industry in India.
- Open loop and closed loop: market estimates and forecasts to assess opportunities in open loop and closed loop prepaid market segments. Details four essential KPIs – number of cards in circulation, number of transactions, load value, and value of transactions.
- Open loop prepaid card categories: Identifies potential risks, consumer adoption, and market size across 11 market segments in open loop prepaid cards for the period 2014-2023. These include gift, business & administrative expense, payroll, meal, employee / partner incentive, travel forex, general purpose, remittance, teen and campus, social security and other government benefit programs, insurance claims.
- Closed loop prepaid card categories: Identifies potential risks, consumer adoption, and market size across 10 market segments in closed loop prepaid cards for the period 2014-2023. These include gift, healthcare and wellness, consumer incentives, employee / partner incentives, entertainment and gaming, teen and campus, social security and other government benefit programs, transit and tolls, and fuel, utilities, and others.
- Benchmarking and risk index: Benchmarks the prepaid card industry in the country with key global markets along with risk assessment through proprietary Prepaid Cards Industry Risk Index (PCIRI).
- Consumer attitude and behaviour: Drawing from proprietary survey results, this report identifies and interprets key prepaid KPIs, including spend by age, gender, and income level. In addition, it provides an overview of how consumers are currently using prepaid cards across five key categories – travel, bill payment, retail spend, cash withdrawal, and P2P transfers. It also provides a breakdown by transaction size.
- Retail spend: Breaks down retail spend across 11 categories to provide detailed insights on consumer behaviour and changing dynamics of prepaid card spend.
Report Scope
- India Prepaid card market data and insights: It details market opportunities across 75+ market segments in prepaid cards and identifies potential risks. Market estimates and forecasts (2014-2023) assess overall prepaid card industry on four essential KPIs – number of cards in circulation, number of transactions, load value, and value of transactions.
- India Prepaid card analysis consumer segments: Retail (banked and unbanked / underbanked), corporate (small scale, mid-size, and enterprise), and government / public sector
- India Prepaid card spend analysis by consumer demographics: Age, income, and gender
- India Prepaid card spend analysis by retail spend categories: Food and grocery, health & beauty, apparel and footwear, books / music / video, consumer electronics, pharmacy and wellness, gas station, restaurants & bars, toys, kids & babies, media and entertainment, services
- India Prepaid card spend analysis by card function: Closed loop and open loop segments
- Prepaid card categories: Drawing from proprietary survey results, this report provides in-depth analysis of opportunities in both open loop and closed loop prepaid card categories.
- India Gift card spend analysis: Market size and forecast by functional attribute (open loop and closed loop) and by consumer segments (retail, small scale business, mid-size business, and enterprise business). Also, breaks down the market size by consumer behavior, covering gifting occasion, card type (paper, plastic, digital), and market share by retail categories.
- India Business & administrative expense card spend analysis: Market size and forecast at category level and by consumer segments (government, small scale business, mid-size business, and enterprise business).
- India Payroll card spend analysis: Market size and forecast at category level and by consumer segments (government, small scale business, mid-size business, and enterprise business).
- India Meal card spend analysis: Market size and forecast by consumer segments (government, small scale business, mid-size business, and enterprise business).
- India Healthcare and wellness card spend analysis: Market size and forecast at category level.
- India Consumer incentive card spend analysis: Market size and forecast at category level and by consumer segments (government, small scale business, mid-size business, and enterprise business).
- India Employee / partner incentive card spend analysis: Market size and forecast at category level and by functional attribute (open loop and closed loop) and by consumer segments (government, small scale business, mid-size business, and enterprise business).
- India Travel forex card spend analysis: Market size and forecast by consumer segments (retail, government, small scale business, mid-size business, and enterprise business).
- India General purpose card spend analysis: Market size and forecast at category level and by consumer segments (banked and underbanked / unbanked).
- India Remittance card spend analysis: Market size and forecast at category level.
- India Teen and campus card spend analysis: Market size and forecast at category level and by functional attribute (open loop and closed loop).
- India Social security and other government benefit program cards spend analysis: Market size and forecast by functional attribute (open loop and closed loop).
- India Insurance claim card spend analysis: Market size and forecast at category level.
- India Entertainment and gaming card spend analysis: Market size and forecast at category level.
- India Transit and toll card spend analysis: Market size and forecast at category level.
- India Fuel, utilities, and other cards spend analysis: Market size and forecast at category level.
Reason to Buy
- In-depth understanding of prepaid card market dynamics: Understand market opportunity, industry dynamics, key trends and drivers across 75+ market segments and sub-segments of prepaid cards in India.
- Develop market specific strategies: Identify growth segments and target specific opportunities to formulate your prepaid cards strategy; assess market specific key trends, drivers and risks in prepaid cards industry.
- Get insights into consumer attitude and behaviour: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through prepaid cards.
- Establish market attractiveness: Gain insights into market attractiveness relative to other global markets through proprietary Prepaid Cards Industry Attractiveness and Risk Index.
Table of Contents
1 About this Report
2 India Prepaid Card Industry Market Attractiveness
3 India Open Loop Prepaid Card Future Growth Dynamics, 2014 – 2023
4 India Closed Loop Prepaid Card Future Growth Dynamics, 2014 – 2023
5 India Prepaid Card Consumer Usage Trends
6 India Open Loop Prepaid Card Retail Spend Dynamics
7 India Social Security and Other Government Benefit Programs Prepaid Card Market Size and Forecast, 2014-2023
8 India General Purpose Prepaid Card Market Size and Forecast, 2014-2023
9 India Gift Card Market Size and Forecast, 2014-2023
12 India Teen and Campus Prepaid Card Market Size and Forecast, 2014-2023
13 India Business and Administrative Expense Prepaid Card Market Size and Forecast, 2014-2023
14 India Payroll Prepaid Card Market Size and Forecast, 2014-2023
15 India Meal Prepaid Card Market Size and Forecast, 2014-2023
16 India Consumer Incentive and Loyalty Prepaid Card Market Size and Forecast, 2014-2022
17 India Employee / Partner Incentive Prepaid Card Market Size and Forecast, 2014-2023
18 India Travel Forex Prepaid Card Market Size and Forecast, 2014-2023
23 Further Reading
Samples
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Companies Mentioned
- Delhi Metro Rail Corp Ltd
- ICICI Bank Ltd
- Axis Bank Ltd
- SBI Cards & Payment Services Ltd
- IDBI Bank Ltd
- ItzCash
- Citigroup Inc
- HDFC Bank Ltd
- Visa Inc
- MasterCard
- American Express Co
- SBI Cards & Payment
- National Highway Authority of India
- Bharat Petroleum Corp Ltd
- Bangalore Metro Rail
