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Vitamins in Estonia

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    Report

  • 22 Pages
  • October 2024
  • Region: Estonia
  • Euromonitor International
  • ID: 4752906
The heightened demand for immune-supporting vitamins such as C, D, and B, which surged during the pandemic, is gradually normalising in 2024. This shift is due to the post-pandemic adjustment, as the Estonian vitamins market returns to more typical sales levels. While the category experienced exceptional growth during the pandemic, the economic uncertainty prevailing in Estonia further affects market performance.

The Vitamins in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Vitamins market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Post-pandemic demand for vitamins declines
  • Private label vitamins capture a larger market share
  • Repforce OÜ retains leadership in a competitive environment
PROSPECTS AND OPPORTUNITIES
  • Established brands must boost promotional strategies
  • Innovative vitamin formats offer growth potential
  • Sustainability and transparency becoming key factors for premium brands
CATEGORY DATA
  • Table 1 Sales of Vitamins by Category: Value 2019-2024
  • Table 2 Sales of Vitamins by Category: % Value Growth 2019-2024
  • Table 3 Sales of Multivitamins by Positioning: % Value 2019-2024
  • Table 4 NBO Company Shares of Vitamins: % Value 2020-2024
  • Table 5 LBN Brand Shares of Vitamins: % Value 2021-2024
  • Table 6 Forecast Sales of Vitamins by Category: Value 2024-2029
  • Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
CONSUMER HEALTH IN ESTONIA
EXECUTIVE SUMMARY
  • Consumer health in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
  • Table 9 Life Expectancy at Birth 2019-2024
MARKET DATA
  • Table 10 Sales of Consumer Health by Category: Value 2019-2024
  • Table 11 Sales of Consumer Health by Category: % Value Growth 2019-2024
  • Table 12 NBO Company Shares of Consumer Health: % Value 2020-2024
  • Table 13 LBN Brand Shares of Consumer Health: % Value 2021-2024
  • Table 14 Penetration of Private Label by Category: % Value 2019-2024
  • Table 15 Distribution of Consumer Health by Format: % Value 2019-2024
  • Table 16 Distribution of Consumer Health by Format and Category: % Value 2024
  • Table 17 Forecast Sales of Consumer Health by Category: Value 2024-2029
  • Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources