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Paediatric Consumer Health in Kenya

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    Report

  • 22 Pages
  • October 2024
  • Region: Kenya
  • Euromonitor International
  • ID: 4752992
The rising cost of living in Kenya is pushing consumers to seek more affordable options in paediatric consumer health. Parents are increasingly turning to locally produced or generic brands, such as Lab & Allied’s Paracetamol Syrup, instead of higher-priced imported products.

The Paediatric Consumer Health in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Nappy (Diaper) Rash Treatments, Paediatric Analgesics, Paediatric Cough, Cold and Allergy Remedies, Paediatric Dermatologicals, Paediatric Digestive Remedies, Paediatric Vitamins and Dietary Supplements.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Paediatric Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Local and generic paediatric brands gain popularity amid economic challenges
  • Growing demand for herbal paediatric products among Kenyan parents
  • Kenya’s young population fuels demand for affordable products
PROSPECTS AND OPPORTUNITIES
  • OTC medications expected to thrive as Kenyans grapple with more demanding lifestyles
  • Natural and organic products are strong in paediatric consumer health
  • Competitive pressure in paediatric consumer health to intensify as new brands enter
CATEGORY DATA
  • Table 1 Sales of Paediatric Consumer Health by Category: Value 2019-2024
  • Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
  • Table 3 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
  • Table 4 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
CONSUMER HEALTH IN KENYA
EXECUTIVE SUMMARY
  • Consumer health in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 5 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
  • Table 6 Life Expectancy at Birth 2019-2024
MARKET DATA
  • Table 7 Sales of Consumer Health by Category: Value 2019-2024
  • Table 8 Sales of Consumer Health by Category: % Value Growth 2019-2024
  • Table 9 NBO Company Shares of Consumer Health: % Value 2020-2024
  • Table 10 LBN Brand Shares of Consumer Health: % Value 2021-2024
  • Table 11 Penetration of Private Label by Category: % Value 2019-2024
  • Table 12 Distribution of Consumer Health by Format: % Value 2019-2024
  • Table 13 Distribution of Consumer Health by Format and Category: % Value 2024
  • Table 14 Forecast Sales of Consumer Health by Category: Value 2024-2029
  • Table 15 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources