Mobile E-Commerce (Goods) in Serbia

While still from a low base, mobile e-commerce registered the highest current value growth of all retailing formats in 2021. While growth was not quite as high as in 2020, when value sales increased by nearly two-thirds, there was still very healthy double-digit value growth in 2021. There were several factors contributing to the growth, including increased smartphone ownership and also more websites that are mobile enabled.

This Mobile E-Commerce (Goods) in Serbia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Mobile E-Commerce (Goods) market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.