Success Case Study: Oatly - Bold milk-alternative brand catering to health- and environment- conscious consumers
Summary
Oatly is an oat-based products company from Sweden. It aims to raise awareness of alternative, dairy-free milk, and other goods. The brand achieved sales of £18m in 2018 in the UK, up 89% from 2017. Globally, Oatly's sales reached £87m in 2018, and it is hoped that its revenues will double in 2019, with a new production plant expected to increase supply to its distribution network across 26 countries.
"Success Case Study: Oatly" is part of the author's Success & Failure case study series. It assesses the success of a milk-alternative brand catering to health- and environment-conscious consumers.
Scope
- Oatly intersects with key consumer trends, such as health trends, environmental and sustainability concerns, and the need for more transparency from brands, making it stand out in the category and widening its appeal.
- Oatly is also in a position to capitalize on the rising rates of veganism, especially in the UK and the US.
Reasons to Buy
- Use the author's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Table of Contents
- About Success and Failures Case Studies
- Introduction
- What?
- Why?
- Take-Outs
- Appendix
