Summary
The Dutch meat sector is led by the fresh meat (counter) category, while ambient meat is forecast to register the fastest growth in value terms during 2018-2023. Hypermarkets & supermarkets is the leading channel for distribution of meat products in the country. Rigid plastics is the most commonly used pack material, followed by flexible packaging and rigid metal. Weight & shape management is the most sought after consumer benefit in the Dutch health & wellness market. ‘Zwanenberg food group b.v.’, Unilever and ‘Struik foods europe nv’ are the leading players in the Dutch meat sector.
The report “Country Profile: Meat in the Netherlands” provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.
Key Highlights
- The per capita consumption of meat was higher in the Netherlands compared to both the global and regional levels in 2018
- Per capita consumption of fresh meat (counter) is the highest compared to other meat categories in the Netherlands
- Hypermarkets & supermarkets is the leading distribution channel in the Dutch meat sector
- Unox is the leading brand in both value and volume terms in the Dutch meat sector
- Rigid plastics is the most commonly used pack material in the Dutch meat sector
Scope
The Country Profile report on the meat sector in The Netherlands provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.
What else is contained?
- Sector data: Overall industry value and volume data with growth analysis for 2013-2023.
- Category coverage: Value and growth analysis for ambient meat, chilled raw packaged meat - processed, chilled raw packaged meat - whole cuts, cooked meats - counter, cooked meats - packaged, fresh meat (counter), and frozen meat with inputs on individual segment share within each category and the change in their market share forecast for 2018-2023.
- Distribution data: Percentage of sales within each sector through distribution channels such as cash & carries and warehouse clubs, convenience stores, food & drinks specialists, e-retailers, hypermarkets & supermarkets, and other general retailers.
- Leading players: Market share of brands and private labels in both value and volume terms in 2018.
- Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, rigid plastics, rigid metal, paper & board and others; pack type data for: can, film, bottle, tray, tub, bag/sachet, stand up pouch and carton - folding.
Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.
Table of Contents
- Report scope
- Executive summary
- The Netherlands in the global and regional context
- The Netherlands in the global and Western European meat sector
- The Netherlands compared to other leading countries in the Western Europe
- Per capita consumption and expenditure - the Netherlands compared to the Western Europe and global levels
- Sector analysis - meat
- Country snapshot - meat sector in the Netherlands
- Value and volume analysis - meat sector in the Netherlands
- Cross category comparison - value and growth rate
- Change in category share by value
- Cross category comparison - volume and growth rate
- Change in category share by volume
- Per capita consumption analysis by category
- Category analysis: ambient meat
- Category analysis: chilled raw packaged meat - processed
- Segment analysis (in value terms): chilled raw packaged meat - processed
- Segment analysis (in volume terms): chilled raw packaged meat - processed
- Category analysis: chilled raw packaged meat - whole cuts
- Segment analysis (in value terms): chilled raw packaged meat - whole cuts
- Segment analysis (in volume terms): chilled raw packaged meat - whole cuts
- Category analysis: cooked meats - counter
- Category analysis: cooked meats - packaged
- Segment analysis (in value terms): cooked meats - packaged
- Segment analysis (in volume terms): cooked meats - packaged
- Category analysis: fresh meat (counter)
- Segment analysis (in value terms): fresh meat (counter)
- Segment analysis (in volume terms): fresh meat (counter)
- Category analysis: frozen meat
- Segment analysis (in value terms): frozen meat
- Segment analysis (in volume terms): frozen meat
- Distribution analysis
- Distribution channel share analysis: meat
- Distribution channel share analysis by category
- Competitive landscape
- Brand share analysis by sector
- Brand share analysis by category
- Private label share analysis by category
- Growth of private labels compared to branded products
- Degree of consolidation/fragmentation by category
- Health & wellness
- Health & wellness trend analysis
- Health & wellness market analysis by product attribute
- Health & wellness market analysis by consumer benefit
- Category comparison - with health & wellness claims and without health & wellness claims
- Packaging analysis
- Pack material
- Pack type
- Closure type
- Primary outer type
- Consumergraphics
- Demographic analysis
- Macroeconomic analysis
- Economic summary, labor market trends, and demographic trends
- country risk index (GCRI)
- Methodology
- Definitions
- Appendix
List of Tables
- Country snapshot - leading value categories and fastest growing segments
- Cross category comparison - by value (2013-2023)
- Cross category comparison - by volume (2013-2023)
- Per capita consumption (by category), the Netherlands compared to Western Europe and global levels (in kg), 2018
- Chilled raw packaged meat - processed - value analysis by segment, 2013-2023
- Chilled raw packaged meat - processed - volume analysis by segment, 2013-2023
- Chilled raw packaged meat - whole cuts - value analysis by segment, 2013-2023
- Chilled raw packaged meat - whole cuts - volume analysis by segment, 2013-2023
- Cooked meats - packaged - value analysis by segment, 2013-2023
- Cooked meats - packaged - volume analysis by segment, 2013-2023
- Fresh meat (counter) - value analysis by segment, 2013-2023
- Fresh meat (counter) - volume analysis by segment, 2013-2023
- Frozen meat - value analysis by segment, 2013-2023
- Frozen meat - volume analysis by segment, 2013-2023
- Change in distribution share, 2013-2018
- Category comparison - with health & wellness and without health & wellness claims, 2013-2023
- Performance overview (score: 1-100)
- Category data, by segment
- Per capita consumption (in kg), 2013-2023
- Per capita expenditure, 2013-2023
- Meat sales distribution in the Netherlands - by category, 2018
- Brand share (in value and volume terms) in the meat sector, 2018
- Brand share (in value and volume terms) in the meat sector by category, 2018
- Key health & wellness product attributes driving sales in the Netherlands, 2013-2023
- Key health & wellness consumer benefits driving sales in the Netherlands, 2013-2023
- Pack material (in million pack units), 2013-2023
- Pack materials by category (in million pack units), 2018
- Pack type (in million pack units), 2013-2023
- Pack types by category (in million pack units), 2018
- Closure type (in million pack units), 2013-2023
- Closure types by category (in million pack units), 2018
- Primary outer type (in million pack units), 2013-2023
- Primary outer types by category (in million pack units), 2018
- Real GDP and annual growth (%), 2015-2023
- Nominal GDP and annual growth (%), 2015-2023
- Consumer price inflation (%), 2015-2023
- Employed people and unemployment rate (%), 2015-2023
- Nominal household final consumption expenditure and annual growth (%), 2015-2023
- Population and annual growth (%), 2015-2023
- Population by age group (%)
- Population by gender (%)
- Population by rural-urban split (%)
- Exchange rates, 2013-2023
List of Figures
- Value and volume share of the Netherlands in the global and Western European meat sector, 2018-2023
- The Netherlands compared to the other top countries in terms of market share, growth, and competitive landscape
- PCC comparison - the Netherlands, Western Europe, and global, 2013-2023
- PCE comparison - the Netherlands, Western Europe, and global, 2013-2023
- Market size and growth analysis by value and volume, meat sector, 2013-2023
- Cross category comparison - by value growth rate (2013-2023)
- Change in category share (in value terms), 2018-2023
- Cross category comparison - by volume growth rate (2013-2023)
- Change in category share (in volume terms), 2018-2023
- Market size and growth analysis by value and volume, ambient meat category, 2013-2023
- Market size and growth analysis by value and volume, chilled raw packaged meat - processed category, 2013-2023
- Market size and growth analysis by value and volume, chilled raw packaged meat - whole cuts category, 2013-2023
- Market size and growth analysis by value and volume, cooked meats - counter category, 2013-2023
- Market size and growth analysis by value and volume, cooked meats - packaged category, 2013-2023
- Market size and growth analysis by value and volume, fresh meat (counter) category, 2013-2023
- Market size and growth analysis by value and volume, frozen meat category, 2013-2023
- Share of key distribution channels (in value terms) - meat, 2018
- Key distribution channel share by category (in value terms), 2018
- Leading brands (in value and volume terms) in the meat sector, 2018
- Leading brands (in value and volume terms) by category in the meat sector, 2018
- Private label penetration by category (in value terms), 2018
- Growth analysis, private label and brands, 2013-2018
- Category-wise consolidation/fragmentation (in value terms) - meat, 2018
- Value of health & wellness claims by category, 2018-2023
- Contribution of health & wellness by product attributes, 2018-2023
- Contribution of health & wellness by consumer benefits, 2018-2023
- Key pack materials in the Dutch meat sector, percentage share of pack units, 2018
- Annual growth rate by key pack material, 2013-2023
- Use of pack material by category (in pack units), 2018
- Key pack types in the Dutch meat sector, percentage share of pack units, 2018
- Annual growth rate by key pack type, 2013-2023
- Use of pack type by category (in pack units), 2018
- Key closure types in the Dutch meat sector, percentage share of pack units, 2018
- Annual growth rate by key closure type, 2013-2023
- Use of closure type by category (in pack units), 2018
- Key primary outer types in the Dutch meat sector, percentage share of pack units, 2018
- Annual growth rate by key primary outer type, 2013-2023
- Use of primary outer type by category (in pack units), 2018
- Demographic analysis
- Real GDP value and annual growth (%)
- Nominal GDP value and annual growth (%)
- Consumer price inflation (%)
- Nominal household final consumption expenditure growth (%)
- Population (millions) and annual growth (%)
- Population by age group (%)
- Population by gender (%)
- Population by rural-urban split (%)
- Employed people (millions) and unemployment rate (%)
- Five lowest risk nations in GCRI Q4 2018
- Five highest risk nations in GCRI Q4 2018
- Country risk analysis - the Netherlands compared to Western Europe and the world
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Unilever
- Struik foods europe nv
- Iglo foods group ltd
- Zwanenberg food group b.v.
- Mekkafood
