India Poultry and Hatchery Market, By Region, Competition, Forecast & Opportunities, 2020-2030F

The India Poultry and Hatchery Market was valued at USD 1.23 Billion in 2024, and is expected to reach USD 1.98 Billion by 2030, rising at a CAGR of 8.34%. Poultry refers to domesticated birds that are typically raised for their meat, eggs, or feathers. These include chickens, ducks, geese, turkeys, and quails. On the other hand, a hatchery is a facility where eggs are hatched under artificial conditions. It's commonly used in the poultry industry to manage the incubation of eggs and ensure a high rate of healthy, viable chicks.

The poultry and hatchery market in India holds substantial economic value. Global poultry meat production reached 141 million tonnes in 2022, reflecting a 1.9% growth compared to the previous year. In India, poultry meat production accounts for 50% of the country’s total meat production. India ranks 3rd globally in egg production and 5th in poultry meat production.

India is the world's third-largest egg producer and the fourth-largest chicken producer, signifying the scale and importance of its poultry sector. The hatchery market complements this growth, providing the necessary infrastructure for breeding and hatching. Technological advancements and improved breeding practices have led to a surge in hatchery productivity, further bolstering the market. Moreover, the growing domestic demand for poultry products and the potential for export has made this market a key contributor to India's Agro-based economy.

Key Market Drivers

Rising Consumer Demand for Poultry Products

The primary driver of the India Poultry and Hatchery Market is the steadily increasing consumer demand for poultry products. Poultry, including chicken and eggs, remains a staple in the Indian diet due to its affordability, versatility, and nutritional value. With a population that continues to grow at a rapid pace, along with rising income levels and urbanization, the demand for poultry products is on the upswing.

This surge in consumer demand acts as a catalyst for the poultry and hatchery industry, prompting producers to scale up operations, adopt advanced technologies, and improve breeding practices to meet the growing needs of the market. Moreover, the preference for poultry products is not just limited to affordability and nutritional value. Poultry meat and eggs are highly versatile ingredients that can be incorporated into a wide variety of dishes, making them a popular choice among consumers looking for diverse and flavorful meal options. According to the latest data, the estimated poultry meat production for India in 2022-23 is 4.99 million metric tonnes (MMT).

Additionally, the poultry industry plays a crucial role in providing employment opportunities, especially in rural areas, where poultry farming serves as a source of livelihood for many. To meet the increasing demand, poultry producers are constantly striving to enhance their operations. They are investing in advanced technologies such as automated feeding and monitoring systems, biosecurity measures, and genetic research to improve the quality and productivity of poultry breeds.

Furthermore, sustainable practices and animal welfare considerations are gaining prominence in the industry, with a focus on providing better living conditions for the poultry and ensuring responsible production practices. The India Poultry and Hatchery Market is being driven by the rising consumer demand for poultry products, driven by factors such as affordability, versatility, and nutritional value. With the population growth, income levels, and urbanization trends, the demand for poultry products is expected to continue its upward trajectory. This presents opportunities for producers to innovate, adopt advanced technologies, and improve breeding practices to meet the evolving needs of the market while ensuring sustainable and responsible practices.

Government Initiatives and Supportive Policies

Government initiatives and supportive policies play a pivotal role in driving the growth of the Poultry and Hatchery Market in India. The government recognizes the utmost importance of poultry farming for ensuring food security, generating rural employment opportunities, and fostering economic development. In line with this, a range of well-designed schemes and subsidies are implemented to encourage farmers to make investments in modern poultry farming practices. These initiatives aim to improve the infrastructure of the sector and enhance the overall productivity. Additionally, supportive policies are in place to ensure effective disease control measures, maintain quality standards, and facilitate market access. Such comprehensive measures contribute significantly to the growth and sustainability of the poultry and hatchery industry in India, creating a thriving ecosystem for both producers and consumers alike.

Changing Dietary Preferences & Health Consciousness

Shifting dietary preferences and a growing emphasis on health consciousness among consumers are significantly influencing the demand for poultry products in India. Poultry, known for being a lean and protein-rich source, perfectly aligns with the increasing awareness of health and nutrition among individuals. As more and more consumers prioritize their well-being and seek healthier protein alternatives, the poultry market is experiencing a remarkable surge in demand.

Moreover, the versatility of poultry products and their role in diverse cuisines further contribute to their popularity. From succulent chicken curries to tender grilled kebabs, poultry has found its place in various culinary traditions, making it a staple ingredient in households and restaurants alike. This culinary flexibility adds to the appeal of poultry products and drives their consumption. The rise in demand for poultry reflects a broader societal trend towards healthier eating habits. As consumers become more conscious of the food they consume, they are making mindful choices that positively impact their health and well-being. This shift in consumer behavior is not only driving the growth of the poultry and hatchery industry but also paving the way for a healthier and more sustainable food ecosystem in India.

Key Market Challenges

Disease Outbreaks and Biosecurity Concerns

One of the major challenges facing the India Poultry and Hatchery Market is the persistent threat of disease outbreaks and associated biosecurity concerns. Poultry farms, whether large-scale or small backyard operations, are vulnerable to a range of viral and bacterial infections that can have devastating consequences for the industry. These diseases not only lead to significant economic losses but also necessitate mass culling and disrupt the poultry supply chain. Avian influenza and Newcastle disease are two examples of highly contagious diseases that pose a constant risk to the poultry industry. The impact of these diseases can be particularly severe due to their ability to spread rapidly within and across farms. The cost of treating infected birds, implementing biosecurity measures, and recovering from the market disruptions caused by these outbreaks can be overwhelming for poultry farmers.

Implementing effective biosecurity measures is crucial in preventing and controlling the spread of diseases. However, ensuring widespread adoption of these measures remains a challenge, especially among smaller and backyard operations that may lack the necessary resources and knowledge. Education and awareness campaigns targeting poultry farmers are essential to emphasize the importance of biosecurity practices and provide guidance on their implementation. To address these challenges, the industry must work towards establishing robust monitoring and control systems. This includes regular disease surveillance, early detection mechanisms, and prompt response protocols.

Feed Price Volatility & Input Costs

Feed constitutes a substantial portion of the overall production costs in the poultry industry, and the volatility in feed prices poses a significant challenge. Fluctuations in the prices of key feed ingredients, such as corn and soybean meal, directly impact the profitability of poultry farming. The dependence on imported feed ingredients makes the industry vulnerable to global market dynamics and currency fluctuations. Poultry farmers face the challenge of managing input costs efficiently while ensuring the nutritional quality of the feed. The need for sustainable and cost-effective feed formulations, along with strategies to navigate price volatility, is crucial for the economic viability of poultry farming in India.

Key Market Trends

Technological Integration for Precision Poultry Farming

The India Poultry and Hatchery Market are experiencing a significant trend with the integration of advanced technology for precision poultry farming. In this modern era, cutting-edge technologies such as sensors, data analytics, and automation are being deployed to monitor and manage various aspects of poultry farming. These technologies enable real-time monitoring of environmental conditions and health parameters, ensuring optimal conditions for the poultry. Moreover, automated feeding systems, climate-controlled housing, and smart monitoring devices are being implemented to enhance efficiency, reduce labor costs, and contribute to better overall poultry health.

The adoption of precision farming technologies not only improves productivity but also fosters more sustainable and resource-efficient poultry farming practices. According to the latest statistics from India's Ministry of Animal Husbandry, the country's total egg production reached 138.38 billion during the 2022-23 period. The top five egg-producing states in India are Andhra Pradesh (20.13%), Tamil Nadu (15.58%), Telangana (12.77%), West Bengal (9.93%), and Karnataka (6.51%), collectively contributing approximately 65% to the national egg output. Of India's total egg production, 118.16 billion (85.40%) comes from commercial poultry, while backyard poultry accounts for 20.20 billion (14.60%).

By aligning with global trends in smart agriculture, the industry is able to meet the growing demand for high-quality poultry products while minimizing environmental impact. As a result, the India Poultry and Hatchery Market are poised for continued growth and success in the future.

Increasing Focus on Poultry Genetics & Breeding

Another key trend that is shaping the Indian Poultry and Hatchery Market is the increasing emphasis on poultry genetics and breeding. Poultry breeders and hatcheries are heavily investing in research and development to enhance the genetic traits of poultry breeds. The aim is to achieve improved growth rates, feed efficiency, disease resistance, and meat quality in poultry. Through selective breeding programs, they are successfully developing poultry strains that are better suited to meet the specific needs and preferences of the market.

This trend is driven by the growing demand for high-quality poultry products and the need for efficient production systems. Industry players are also motivated by the desire to optimize the genetic potential of poultry for commercial purposes. By continuously improving the genetic characteristics of poultry, they can ensure better productivity, profitability, and sustainability in the poultry industry. This emphasis on poultry genetics and breeding is a testament to the industry's commitment to meeting the evolving demands of consumers and the market. It represents a proactive approach to stay ahead of competition and cater to the diverse needs of customers. With ongoing advancements in genetics and breeding techniques, the Indian Poultry and Hatchery Market is poised to witness further growth and development in the years to come.

Segmental Insights

Sales Channel Insights

Based on Sales Channel, in the Indian Poultry and Hatchery market, Institutional Sales hold a significant share, mostly due to bulk purchases from hotels, restaurants, and catering services. These establishments rely on the consistent supply of poultry products to meet the demands of their customers. However, Traditional and Modern Retail Sales are not far behind. With the increasing emphasis on convenience and quality, consumers are now seeking hygienically processed and conveniently packaged poultry.

Supermarket chains have recognized this trend and expanded their offerings to include a wide range of poultry products, further driving the growth of retail sales. It is worth noting that the balance between Institutional and Retail Sales can vary across different regions of the country. Factors such as cultural preferences, economic development, and infrastructure can influence the distribution and consumption patterns of poultry products. Understanding these dynamics is crucial for businesses operating in the Indian Poultry and Hatchery market to effectively tap into the potential of both institutional and retail channels.

Regional Insights

The poultry industry is a significant segment of the Indian agricultural sector, with individual states contributing towards its overall growth. Currently, South India, Andhra Pradesh and Telangana are dominating the Indian Poultry and Hatchery market, due to a myriad of factors. Andhra Pradesh, known as the 'Egg Bowl of Asia', leads the country in both broiler chicken and egg production. The state's conducive climatic conditions, coupled with well-established farming infrastructure and robust supply chains, have contributed to this supremacy. Moreover, the state government has implemented farmer-friendly policies promoting poultry farming, which has encouraged more farmers to venture into this field.

Telangana, carved out of Andhra Pradesh, has inherited a large portion of the poultry industry. It boasts of an impressive number of hatcheries and feed mixing units, supporting a vast network of poultry farmers. The state is home to a large number of poultry enterprises, including some of the largest integrated poultry companies in the country. These two states, with their robust poultry infrastructure, are not only catering to the domestic demand but are also major exporters of poultry products. They have managed to establish a strong foothold in the Indian Poultry and Hatchery Market, setting a benchmark for other states to follow. Their success can be attributed to a combination of favourable government policies, strategic geographical location, and a resilient supply chain mechanism.

Key Market Players

• IB Group
• Suguna Foods Pvt. Ltd.
• Skylark Hatcheries Pvt. Ltd.
• Venky’s (India) Ltd.
• Sneha Group Srinivasa Farms Pvt. Ltd.
• Bharati Poultry Pvt. Ltd.
• RM Group
• KEGGFARMS Pvt. Ltd.
• AMD integrated Farms
• VH Group

Report Scope:

In this report, the India Poultry and Hatchery Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

India Poultry and Hatchery Market, By Type:

• Layer/Egg
• Broiler/Meat

India Poultry and Hatchery Market, By Sales Channel:

• Institutional Sales
• Traditional/Modern Retail Sales

India Poultry and Hatchery Market, By Region:

• North
• South
• West
• East

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the India Poultry and Hatchery Market.

Available Customizations:

With the given market data, the publisher offers customizations according to a company's specific needs. The following customization options are available for the report.

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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