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Discounters in Austria

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    Report

  • 35 Pages
  • February 2025
  • Region: Austria
  • Euromonitor International
  • ID: 4758712
In 2024, retail value sales for discounters in Austria grew by 6%, although this was lower compared to the 9% growth in 2023 and 7% in 2023. However, with the extraordinarily high inflation of the past two years returning to a healthier level in 2024, discounters experienced solid growth in real value terms.

The Discounters in Austria report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Discounters market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • A high level of price sensitivity continues to drive growth for discounters
  • Lidl continues to record above-average growth as it improves its reputation
  • Hofer retains its top spot in discounters with a strong lead ahead of Lidl
PROSPECTS AND OPPORTUNITIES
  • Strong growth prospects for discounters as consumers appreciate appealing price-quality ratios
  • Discounters invest as stores prepare for the deposit return systems
  • Discounters expected to launch self-service checkouts to reduce operating costs
CHANNEL DATA
  • Table 1 Discounters: Value Sales, Outlets and Selling Space 2019-2024
  • Table 2 Discounters: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 3 Discounters GBO Company Shares: % Value 2020-2024
  • Table 4 Discounters GBN Brand Shares: % Value 2021-2024
  • Table 5 Discounters LBN Brand Shares: Outlets 2021-2024
  • Table 6 Discounters Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 7 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
RETAIL IN AUSTRIA
EXECUTIVE SUMMARY
  • Retail in 2024: The big picture
  • A noticeable increase in bankruptcies and store closures in 2024
  • Automation rises as retailers look for labour-saving solutions to remain competitive
  • What next for retail?
OPERATING ENVIRONMENT
  • Informal retail
  • Opening hours for physical retail
  • Summary 1 Standard Opening Hours by Channel Type 2024
  • Seasonality
  • Christmas
  • Back to School
MARKET DATA
  • Table 8 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2019-2024
  • Table 9 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2019-2024
  • Table 10 Sales in Retail Offline by Channel: Value 2019-2024
  • Table 11 Sales in Retail Offline by Channel: % Value Growth 2019-2024
  • Table 12 Retail Offline Outlets by Channel: Units 2019-2024
  • Table 13 Retail Offline Outlets by Channel: % Unit Growth 2019-2024
  • Table 14 Sales in Retail E-Commerce by Product: Value 2019-2024
  • Table 15 Sales in Retail E-Commerce by Product: % Value Growth 2019-2024
  • Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
  • Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 18 Sales in Grocery Retailers by Channel: Value 2019-2024
  • Table 19 Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
  • Table 20 Grocery Retailers Outlets by Channel: Units 2019-2024
  • Table 21 Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
  • Table 22 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
  • Table 23 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 24 Sales in Non-Grocery Retailers by Channel: Value 2019-2024
  • Table 25 Sales in Non-Grocery Retailers by Channel: % Value Growth 2019-2024
  • Table 26 Non-Grocery Retailers Outlets by Channel: Units 2019-2024
  • Table 27 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
  • Table 28 Retail GBO Company Shares: % Value 2020-2024
  • Table 29 Retail GBN Brand Shares: % Value 2021-2024
  • Table 30 Retail Offline GBO Company Shares: % Value 2020-2024
  • Table 31 Retail Offline GBN Brand Shares: % Value 2021-2024
  • Table 32 Retail Offline LBN Brand Shares: Outlets 2021-2024
  • Table 33 Retail E-Commerce GBO Company Shares: % Value 2020-2024
  • Table 34 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
  • Table 35 Grocery Retailers GBO Company Shares: % Value 2020-2024
  • Table 36 Grocery Retailers GBN Brand Shares: % Value 2021-2024
  • Table 37 Grocery Retailers LBN Brand Shares: Outlets 2021-2024
  • Table 38 Non-Grocery Retailers GBO Company Shares: % Value 2020-2024
  • Table 39 Non-Grocery Retailers GBN Brand Shares: % Value 2021-2024
  • Table 40 Non-Grocery Retailers LBN Brand Shares: Outlets 2021-2024
  • Table 41 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2024-2029
  • Table 42 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2024-2029
  • Table 43 Forecast Sales in Retail Offline by Channel: Value 2024-2029
  • Table 44 Forecast Sales in Retail Offline by Channel: % Value Growth 2024-2029
  • Table 45 Forecast Retail Offline Outlets by Channel: Units 2024-2029
  • Table 46 Forecast Retail Offline Outlets by Channel: % Unit Growth 2024-2029
  • Table 47 Forecast Sales in Retail E-Commerce by Product: Value 2024-2029
  • Table 48 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2024-2029
  • Table 49 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 50 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
  • Table 51 Forecast Sales in Grocery Retailers by Channel: Value 2024-2029
  • Table 52 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2024-2029
  • Table 53 Forecast Grocery Retailers Outlets by Channel: Units 2024-2029
  • Table 54 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
  • Table 55 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 56 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
  • Table 57 Forecast Sales in Non-Grocery Retailers by Channel: Value 2024-2029
  • Table 58 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2024-2029
  • Table 59 Forecast Non-Grocery Retailers Outlets by Channel: Units 2024-2029
  • Table 60 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 2 Research Sources