India Soan Papdi Market By Segment (Non-ghee & Ghee), By Type (Classic & Flavor), By Distribution Channel (Traditional Retail Store/Sweet Shop, Supermarket/Hypermarket, Convenience Store & Online), By State, Competition Forecast & Opportunities 2023

The Indian soan papdi market stood at $73 million in 2017 and is projected to grow at a CAGR of over 12% to reach $149 million by 2023 on account of changing taste preferences of Indian consumers, growing demand for packaged traditional sweets and availability of different flavors of soan papdi. Moreover, rapidly growing demand from middle class population with increasing disposable income, longer shelf life of traditional sweets along with rising availability of these sweets at modern retail stores is further pushing the demand for soan papdi across India. Soan papdi manufacturers are offering sugar free alternatives for health conscious consumer base which is further likely to positively influence the Indian soan papdi market.

Years considered for this report:

Historical Years: 2013-2016
Base Year: 2017
Estimated Year: 2018
Forecast Period: 2019-2023

Objective of the Study:

• To analyze and forecast market size of the Indian soan papdi market.


• To define, classify and forecast the Indian soan papdi market on the basis of segment (Ghee and Non Ghee).


• To scrutinize the detailed market segmentation and forecast the market size by segmenting the Indian soan papdi market into four regions namely, North Region, West Region, East Region and South Region.


• To identify tailwinds and headwinds for the Indian soan papdi market.


• To get an idea about the consumers’ behavior towards product awareness, preferred flavor, availability of preferred flavor, factors influencing purchase decision and reason for purchase.


• To strategically profile the leading players, which are involved in the supply of soan papdi in India.

Some of the major players operating in the Indian soan papdi market are: Haldiram Snacks Pvt. Ltd., Haldiram Foods International Pvt Ltd, Bikaji Foods International Ltd, Bikanervala Foods Pvt. Ltd., Jabsons Foods Private Limited, GRB Dairy Foods Private Limited, Punjabi Ghasitaram Halwai Pvt. Ltd., Bhikharam Chandmal Mithai Namkins Pvt Ltd, Roop Chand Mohan Lal & Co, and Surdhenu Foods Pvt. Ltd.

The author performed primary as well as exhaustive secondary research for this study. Initially, the author sourced a list of soan papdi manufacturers and suppliers in India. Subsequently, we conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, the author was able to include manufacturers that could not be identified due to the limitations of secondary research. The author analyzed product offerings, end-use sector/s, and regional presence of all major soan papdi suppliers across the country.

The author calculated the market size for the Indian soan papdi market by using a bottom-up approach, wherein manufacturers’ value sales data for different types of soan papdi (Ghee and Non-Ghee) was recorded and subsequently forecast for the future years. The author sourced these values from industry experts and company representatives and externally validated through analyzing historical sales data of respective manufacturers to arrive at the overall market size. Various secondary sources such as company annual reports, white papers, investor presentations and financial reports were also studied.

Key Target Audience:

• Soan papdi manufacturers, suppliers, distributors and other stakeholders


• Associations, organizations, associations and alliances related to soan papdi


• Government bodies such as regulating authorities and policy makers

Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for industry stakeholders such as manufacturers, distributors, dealers and policy makers to understand which market segments should be targeted over the coming years in order to strategize investments and capitalize on growth of the market.

Report Scope:

In this report, the Indian soan papdi market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

Market, by Segment

• Ghee


• Non-Ghee

Market, by Type:

• Flavor


• Classic

Market, by Distribution Channel Type:

• Supermarket/Hypermarket


• Tradition retail stores/Sweet shops


• Online


• Convenience Stores

Market, by Geography:

• North


• East


• West


• South

Market, by State:

• Uttar Pradesh & Uttaranchal


• Maharashtra


• Delhi


• Rajasthan


• Haryana


• Others

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Indian soan papdi market.

Available Customizations

With the given market data, the author offers customizations according to the company’s specific needs. The following customization options are available for the report:

Channel Partner Analysis

• Detailed list of distributors and dealers across the country.

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Product Information

• Detailed analysis of new products in the market and their driving forces in the market.

*Note - Custom Research License:

10% specific customization is available free of any additional cost, for both the single user and enterprise license, as above. However, alternatively, if you are looking for additional content data or insight related to the scope of the report, you may purchase the new “Custom Research License”. Please enquire for pricing.

The custom research will be delivered in printable PDF format along with the report’s data excel sheet. This license offers 80 analyst hours. It is strongly recommended for an organization which wants to execute short ‘bespoke’ research projects related to the scope of the purchased report.