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Mobile E-Commerce (Goods) in Pakistan

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    Report

  • 30 Pages
  • April 2022
  • Region: Pakistan
  • Euromonitor International
  • ID: 4764904
Mobile e-commerce saw current value sales soar in 2020, as the number of first-time shoppers rose against the backdrop of the COVID-19 pandemic. With many consumers seeking convenient shopping from home, as they sought to minimise contact with the virus and thus avoid contagion, mobile e-commerce became a welcome solution for many. In 2021, mobile e-commerce will continue to see strong current value growth, albeit at a lower rate than seen in 2020 due to the artificial circumstances.

This 'Mobile E-Commerce (Goods) in Pakistan' report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Mobile E-Commerce (Goods) market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

The analyst has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the analyst has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

KEY DATA FINDINGS
2021 DEVELOPMENTS
  • Mobile e-commerce continues to perform well in 2021, albeit at a slower rate than in 2020
  • Mobile e-commerce dominates e-commerce thanks to growing penetration of smartphone users
  • More entrepreneurs launch businesses via social media
PROSPECTS AND OPPORTUNITIES
  • Infrastructure improvements likely to attract growing number of consumers and retailers to mobile e-commerce in forecast period
  • Mobile e-commerce continues to benefit from businesses on social media
  • Chinese companies set to improve digital payments in Pakistan in 2022 and beyond
CHANNEL DATA
  • Table 1 Mobile E-Commerce (Goods): Value 2016-2021
  • Table 2 Mobile E-Commerce (Goods): % Value Growth 2016-2021
  • Table 3 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026
  • Table 4 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026
RETAILING IN PAKISTAN
EXECUTIVE SUMMARY
  • Retailing in 2021: The big picture
  • Further investments in e-commerce seen in 2021
  • Leading brands within apparel and footwear focus on expansion
  • What next for retailing?
OPERATING ENVIRONMENT
  • Informal retailing
  • Opening hours
  • Summary 1 Standard Opening Hours by Channel Type 2019
  • Physical retail landscape
  • Cash and carry
  • Seasonality
  • Eid-al-Fitr
  • Ramadan
  • Black Friday
  • Payments and delivery
  • Emerging business models
MARKET DATA
  • Table 5 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
  • Table 6 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
  • Table 7 Sales in Store-Based Retailing by Channel: Value 2016-2021
  • Table 8 Sales in Store-Based Retailing by Channel: % Value Growth 2016-2021
  • Table 9 Store-Based Retailing Outlets by Channel: Units 2016-2021
  • Table 10 Store-Based Retailing Outlets by Channel: % Unit Growth 2016-2021
  • Table 11 Sales in Non-Store Retailing by Channel: Value 2016-2021
  • Table 12 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
  • Table 13 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
  • Table 14 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 15 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
  • Table 16 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
  • Table 17 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
  • Table 18 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
  • Table 19 Retailing GBO Company Shares: % Value 2017-2021
  • Table 20 Retailing GBN Brand Shares: % Value 2018-2021
  • Table 21 Store-based Retailing GBO Company Shares: % Value 2017-2021
  • Table 22 Store-based Retailing GBN Brand Shares: % Value 2018-2021
  • Table 23 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
  • Table 24 Non-Store Retailing GBO Company Shares: % Value 2017-2021
  • Table 25 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
  • Table 26 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
  • Table 27 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
  • Table 28 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
  • Table 29 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
  • Table 30 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
  • Table 31 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
  • Table 32 Forecast Sales in Store-Based Retailing by Channel: Value 2021-2026
  • Table 33 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2021-2026
  • Table 34 Forecast Store-Based Retailing Outlets by Channel: Units 2021-2026
  • Table 35 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
  • Table 36 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
  • Table 37 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
  • Table 38 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 39 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
  • Table 40 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
  • Table 41 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
  • Table 42 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
  • Table 43 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES
  • Summary 2 Research Sources