Precision Agriculture Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2020-2030F

The Precision Agriculture Market was valued at USD 8.67 Billion in 2024, and is expected to reach USD 15.28 Billion by 2030, rising at a CAGR of 9.86%. Precision agriculture, also known as site-specific crop management (SSCM), is an approach to farm management that enables farmers to increase food production in a cost-effective manner. It encompasses various technologies, including global positioning system (GPS), geographical information system (GIS), remote sensing (RS), and variable rate technology (VRT).

By leveraging specialized equipment, software, and information technology (IT) services, precision agriculture provides real-time data on soil conditions, ambient air quality, crop health, labor costs, equipment availability, and local weather forecasts. This data facilitates precise decision-making regarding planting, crop rotation, and harvesting. Furthermore, precision agriculture helps reduce water usage, as well as the application of pesticides, herbicides, and fertilizers. It plays a crucial role in enhancing the profitability, productivity, quality, and sustainability of crops. Given its ability to lower production costs and labor requirements, the demand for precision agriculture continues to grow worldwide.

Key Market Drivers

Technological Advancements in IoT & AI

Advancements in Internet of Things (IoT) and Artificial Intelligence (AI) technologies are set to significantly increase the global demand for precision agriculture. The convergence of these technologies enables farmers and agribusinesses to make more informed decisions through increased accuracy and control in their farming operations. IoT devices, such as sensors and drones, are able to collect vast amounts of data on soil, weather, crops, and livestock. When this data is processed and analyzed by sophisticated AI algorithms, actionable insights can be drawn to optimize farming practices.

This might involve determining the optimal time for planting seeds, identifying potential pest outbreaks, or understanding the precise irrigation needs of a field. In February 2022, Ag Leader expanded their comprehensive full-farm solution offering with the latest addition to the trusted DirectCommand application product line. The newly launched RightSpot device delivers nozzle-by-nozzle sprayer control, ensuring reliable and efficient coverage. It also provides increased flexibility, a wider speed range, enhanced productivity, and improved precision, further empowering farmers who have relied on Ag Leader for over two decades.

The result is not only an increase in crop yields and quality, but also a reduction in waste, energy use, and environmental impact - a sustainable model that is becoming increasingly important in the face of climate change and global food security challenges. Such benefits are driving the uptake of precision agriculture globally, with farmers and agribusinesses in both developed and developing countries recognizing the transformative potential of IoT and AI technologies.

Key Market Challenges

High Initial Investment

Precision agriculture, one of the megatrends in the global agricultural landscape, represents a new approach to plant cultivation. Utilizing advanced technologies such as drones, remote sensing, and GPS, it seeks to optimize resource use, increasing crop yields, and diminishing environmental impact. However, the high initial investment required can serve as a significant barrier to its global adoption. The cost of Precision Agriculture technologies, along with the necessary infrastructural changes, can be prohibitive, especially for small to medium-scale farmers who constitute a large segment of the global agricultural sector.

This financial constraint is even more pronounced in developing countries, where farmers often lack access to credit or other funding resources. Additionally, the return on investment (ROI) from Precision Agriculture is not immediate and requires a longer-term perspective. This aspect can discourage those seeking quick financial gains or those operating on tight margins. Consequently, while the benefits of precision agriculture are apparent, the high initial investment and long-term ROI may decrease its demand globally, particularly amongst small-scale farmers and in resource-limited regions.

Key Market Players

• Ag Leader Technology
• AgJunction, Inc.
• CropX Inc.
• Trimble, Inc.
• Raven Industries Inc.
• Deere & Company
• Topcon Corporation
• AgEagle Aerial Systems Inc.
• Farmers Edge Inc.
• AGCO Corporation

Report Scope:

In this report, the Global Precision Agriculture Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Precision Agriculture Market, By Technology:

• Guidance Systems
• Remote Sensing
• Variable Rate Technologies

Precision Agriculture Market, By Component:

• Software
• Hardware

Precision Agriculture Market, By Application:

• Yield Monitoring
• Field Mapping
• Others

Precision Agriculture Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia-Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Precision Agriculture Market.

Available Customizations:

With the given market data, the publisher offers customizations according to a company's specific needs. The following customization options are available for the report.

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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