Pay Television and Internet Protocol Television Services in Australia - Market Size, Industry Analysis, Trends and Forecasts (2024-2029)

Streaming in: Industry revenue has continued to rise as SVOD subscriber numbers have risen

The Pay Television and Internet Protocol Television Services industry has grown strongly over the past five years, driven by the success of subscription video on demand (SVOD) services like Netflix, Stan and Disney+. SVOD and internet protocol television (IPTV) services have moved from relative obscurity to general acceptance, with consumers increasingly subscribing to multiple SVOD services simultaneously. Increased internet penetration and faster broadband have allowed SVOD and IPTV services to become genuine substitutes for traditional pay-TV and free-to-air television broadcasts. However, this growth has come at the expense of the industry's pay-TV segment, with SVOD providers' vast content libraries and low monthly price points increasingly posing challenges to pay-TV providers. Overall, industry revenue is expected to rise at an annualised 0.2% over the five years through 2023-24 to $6.3 billion. This trend includes an anticipated decline of 2.5% in the current year, as the SVOD market reaches saturation and demand falls for pay-TV offerings.

Industry firms primarily broadcast movies and TV programs on a subscription or fee basis. These services are delivered through cable or satellite networks, or via the internet. The industry also includes operators that provide live, catch-up or on-demand versions of free-to-air television; provide digital rental or purchases of movies or television content over the internet; or resell pay-TV services. The industry excludes physical media sales of movies and television shows.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.