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Fast-casual Dining Market in Europe - Industry Outlook and Forecast 2019-2024

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    Report

  • 200 Pages
  • May 2019
  • Region: Europe
  • Arizton
  • ID: 4771025
1h Free Analyst Time
1h Free Analyst Time

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The Europe fast-casual dining market is likely to reach revenues of around $17 billion by 2024, growing at a CAGR of approximately 6% during 2018-2024.

The Europe fast-casual dining market is expected to be driven by factors such as change in dining patterns, flexibility of fast casual, cultural influences, and evolution of digital technology.

A lot of the growth and innovation is being fueled in the fast-casual dining market by small and regional chains similar to the relationship between Instagram generation and strong marketing of small brands. This has shifted expectations around restaurant designs, ingredient sourcing, services, and food.

Europe has demonstrated high potential for casual dining as consumers across the region are as short on time as those in the US and are seeking out entirely new dining experiences. Cross-referencing is a tactic that is gaining traction in fast casual kitchens so as to not stress workers working in the quick service environment, and the kitchen in general. Moreover, authenticity in the dining experience is being given a lot of attention. Good value meals, ease of ordering, decent customer services, and high-quality food and taste have provided momentum to the Europe fast-casual dining market.

The study considers the present scenario of the Europe fast-casual dining market and its market dynamics for the period 2019-2024. The report covers a detailed overview of several market growth enablers, restraints, and trends. It covers both the demand and supply aspect of the market. It profiles and examines leading and prominent companies operating in the Europe fast-casual dining market.

The research report on the Europe fast-casual dining market covers market sizing and forecast, market share, industry trends, growth drivers, and vendor analysis. The study includes insights on segmentation by daypart (lunch, dinner, breakfast, and snacks), channel (on-premise and off-premise), format (independents and chains), and geography (Germany, UK, France, Spain, Italy, and Rest of Europe).

Europe Fast-casual Dining Market: Dynamics

Over the years, fast-casual dining has evolved in terms of dining patterns. Factors such as cultural influence, the flexibility of fast casual dining, and increased technological innovations are driving the Europe fast-casual dining market. The advent of digital technology is changing the food industry significantly. It helps to customize orders, gather the customer's data, and create lucrative rewards and discounts. Prominent vendors have integrated applications that allow customers to make the payment via debit and credit cards, Apple Pay, or PayPal. For instance, Firejacks offers Pay My Bill, which enables diners to pay their bills electronically via a compatible mobile device at the restaurant. Similarly, Chipotle has created a tech-enabled second make line - i.e., a second burrito assembly line where all online orders are assembled. It has fitted stores with visual screens that show which ingredients are added into each burrito, thereby improving accuracy. Digital advancements are bolstering the franchise development model. It helps to improve communication by enabling franchisors to monitor everything in real-time.

Europe Fast-casual Dining Market: Segmentation

The market research report includes a detailed segmentation of the market by daypart, channel, format, and geography. The Europe fast-casual dining market by dayparts can be segmented into lunch, dinner, breakfast, and snacks. The lunch segment grew gradually and was valued at around $5 billion in 2018. Increased lunch outings by office goers have significantly contributed to the segment growth. Most casual restaurants are trying to leverage upon healthy food, combo options, and competitive pricing. Vendors are slowly including beverages as part of the portfolios from signature hot beverages to alcohol.

The diner segment is the second most developing sub-segment of the Europe fast-casual dining market. It is witnessing high popularity among customers, especially the family segment and serves high-quality food under the quick service model.

The Europe fast-casual dining market by channels can be segmented into on-premises and off-premises. The on-premise casual dining segment is developing and is expected to grow at a CAGR of around 5% during the forecast period. Increased outings and the rise in disposable income have given momentum to the on-premise casual dining segment. Further, to make fast-casual restaurants more millennial-friendly and increase dwell time, vendors are adding elements that are likely to fuel conversation, spread fun and frolic, and increase community interactions.

The Europe fast-casual dining market by format can be segmented into independents and chains. Independent units dominated the market and are expected to grow at a CAGR of around 6% during the forecast period. High responsiveness toward customer needs and the element of freshness and surprise are the key factors for market growth. The independent segment has further been fast-tracked as a lot of internationally-recognized professional chefs have been attracted to the market. For instance, Paul Bocuse’s Ouest Express, Ferran Adria’s Fastfood, and Marcus Samuelsson’s Street Food in Western Europe are offering high-quality food and quick service together. These chef-driven concepts have rendered a level of creativity to independent fast casuals, thereby propelling the Europe fast-casual dining market.

Market Segmentation by Daypart
  • Lunch

  • Dinner

  • Breakfast

  • Snacks


Market Segmentation by Channel
  • On-premise

  • Off-premise


Market Segmentation by Format
  • Independents

  • Chains


Europe Fast-casual Dining Market by Geography

The Europe fast-casual dining market by geography is segmented into Germany, UK, France, Spain, Italy, and Rest of Europe. Germany has dominated the market and is expected to grow at a CAGR of around 6% during the forecast period. Fast-casual players are fueling the growth by expanding in areas of transit. The rise of Germany as a favorite destination for multiple fast-food joints is fueling the Europe fast-casual dining market.

The fast-casual dining market in UK has created a conducive environment. Food diversity and the evolving high-street landscape have paved the path for the Europe fast-casual dining market growth.

Key Countries Profiled:
  • Germany

  • UK

  • France

  • Spain

  • Italy

  • Rest of Europe


Key Vendor Analysis

The fast-casual dining market in Europe has moderate concentration of leading players. It is dominated by both regional chains and small single-location establishments. The fast-casual dining market is focusing on quality, brand value, customer services, and consistency. Vendors are introducing new concepts to gain customers such as offering fast-casual dining on rooftops, introducing make-your-own dishes, creating innovative kitchens among others. The combination of such new concepts and technological advancements is expected to drive the fast-casual dining market in Europe.

Leading Vendors
  • JAB Holdings

  • Nando’s

  • Pizza Hut

  • The Restaurant Group


100 Montaditos, Chipotle Mexican Grill, Five Guys, Francesca, Gourmet Burger Kitchen, Itsu, Leon, Marché Mövenpick, Mezzo di Pasta, PAUL, Smashburger, Shake Shack, Tossed, Tortilla Mexican Grill, Vapiano, vonAllwörden, Patisserie Valerie, and Sushi Daily.

Key Market Insights
  • Offers market sizing and growth prospects of the Europe fast-casual dining market for the forecast period 2019-2024

  • Provides comprehensive insights on the latest industry trends, market forecast, and growth drivers in the Europe fast-casual dining market

  • Includes a detailed analysis of market growth drivers, challenges, and investment opportunities

  • Delivers a complete overview of market segments and the regional outlook Europe fast-casual dining market

  • Offers an exhaustive summary of the vendor landscape, competitive analysis, and key market strategies to gain a competitive advantage in the Europe fast-casual dining market

Table of Contents

1 Research Methodology2 Research Objectives3 Research Process
4 Scope & Coverage
4.1 Market Definition
4.1.1 Inclusions
4.1.2 Exclusions
4.2 Base Year
4.3 Scope of the study
4.4 Market Segments
4.4.1 Market Segmentation by Daypart
4.4.2 Market Segmentation by Channel
4.4.3 Market Segmentation by Format
4.4.4 Market Segmentation by Geography
5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Currency Conversion
5.3 Market Derivation
6 Market at A Glance
7 Introduction
7.1 Overview
7.2 State Of The Global Economy
7.2.1 Economic Profile
7.3 Driving A Great Customer Experience
7.4 Trends Dominating Foodservice
7.5 Vegetarianism in Europe
8 Market Dynamics
8.1 Market Growth Enablers
8.1.1 Changes in Dining Patterns
8.1.2 Rising Trend of Conscious Consumption
8.1.3 Flexibility of Fast Casual
8.1.4 Cultural Influences Drive Uptake
8.2 Market Growth Restraints
8.2.1 Casual Dining Boundaries in Flux
8.2.2 Groceraunts Take Off
8.2.3 Downward Spiral of Discounting
8.2.4 An Ongoing Turf War
8.3 Market Opportunities & Trends
8.3.1 An Evolving Proposition
8.3.2 Enhancing Customer Journeys Via Technology
8.3.4 Shift Away from National Brands
8.3.5 Warming up to Franchising
9 Fast Casual Dining Market In Europe
9.1 Market Size & Forecast
9.2 Five Forces Analysis
9.2.1 Threat of New Entrants
9.2.2 Bargaining Power of Suppliers
9.2.3 Bargaining Power of Buyers
9.2.4 Threat of Substitutes
9.2.5 Competitive Rivalry
10 By Daypart
10.1 Market Snapshot & Growth Engine
10.2 Market Overview
10.3 Lunch
10.3.1 Market Size & Forecast
10.4 Dinner
10.4.1 Market Size & Forecast
10.5 Breakfast
10.5.1 Market Size & Forecast
10.6 Snacks
10.6.1 Market Size & Forecast
11 By Channel
11.1 Market Snapshot & Growth Engine
11.2 Market Overview
11.3 On-Premise
11.3.1 Market Size & Forecast
11.4 Off-Premise
11.4.1 Market Size & Forecast
12 By Format
12.1 Market Snapshot & Growth Engine
12.2 Market Overview
12.3 Independent Outlets
12.3.1 Market Size & Forecast
12.4 Chains
12.4.1 Market Size & Forecast
13 By Geography
13.1 Market Snapshot & Growth Engine
13.2 Overview
14 Germany
14.1 Market Size & Forecast
14.1.1 Food Habits
15 The UK
15.1 Market Size & Forecast
15.1.1 Food Habit
16 France
16.1 Market Size & Forecast
16.1.1 Food Habits
17 Spain
17.1 Market Size & Forecast
17.1.1 Food Habits
18 Italy
18.1 Market Size & Forecast
18.1.1 Food Habits
19 Rest of Europe
19.1 Market Size & Forecast
19.1.1 Food Habits
20 Competitive Landscape
20.1 Competition Overview
20.1.1 Competitive Edge
20.1.2 Labor
20.1.3 The Employee Situation
20.1.4 Digital Ordering Capabilities
20.1.5 Marketing Approach
21 Market Vendor Analysis
21.1 Market Ranking Analysis
22 Key Company Profiles
22.1 JAB Holdings
22.1.1 Business Overview
22.1.2 Major Product Offerings
22.1.3 Key Strengths
22.1.4 Key Strategies
22.1.5 Key Opportunities
22.2 Nando’s
22.2.1 Business Overview
22.2.2 Major Product Offerings
22.2.3 Key Strengths
22.2.4 Key Strategies
22.2.5 Key Opportunities
22.3 Pizza Hut
22.3.1 Business Overview
22.3.2 Major Product Offerings
22.3.3 Key Strengths
22.3.4 Key Strategies
22.3.5 Key Opportunities
22.4 The Restaurant Group
22.4.1 Business Overview
22.4.2 Major Product Offerings
22.4.3 Key Strengths
22.4.4 Key Strategies
22.4.5 Key Opportunities
23 Other Prominent Vendors
23.1 100 Montaditos
23.1.1 Business Overview
23.1.2 Product Offerings
23.1.3 Key Strengths
23.1.4 Key Strategies
23.2 Chipotle Mexican Grill
23.2.1 Business Overview
23.2.2 Product Offerings
23.2.3 Key Strengths
23.2.4 Key Strategies
23.3 Five Guys
23.3.1 Business Overview
23.3.2 Product Offerings
23.3.3 Key Strengths
23.3.4 Key Strategies
23.4 Francesca
23.4.1 Business Overview
23.4.2 Product Offerings
23.4.3 Key Strengths
23.4.4 Key Strategies
23.5 Gourmet Burger Kitchen
23.5.1 Business Overview
23.5.2 Product Offerings
23.5.3 Key Strengths
23.5.4 Key Strategies
23.6 Itsu
23.6.1 Business Overview
23.6.2 Product Offerings
23.6.3 Key Strengths
23.6.4 Key Strategies
23.7 Leon
23.7.1 Business Overview
23.7.2 Product Offerings
23.7.3 Key Strengths
23.7.4 Key Strategies
23.8 Marché Mövenpick
23.8.1 Business Overview
23.8.2 Product Offerings
23.8.3 Key Strengths
23.8.4 Key Strategies
23.9 Mezzo Di Pasta
23.9.1 Business Overview
23.9.2 Product Offerings
23.9.3 Key Strengths
23.9.4 Key Strategies
23.10 Paul
23.10.1 Business Overview
23.10.2 Product Offerings
23.10.3 Key Strengths
23.10.4 Key Strategies
23.11 Smashburger
23.11.1 Business Overview
23.11.2 Product Offerings
23.11.3 Key Strengths
23.11.4 Key Strategies
23.12 Shake Shack
23.12.1 Business Overview
23.12.2 Product Offerings
23.12.3 Key Strengths
23.12.4 Key Strategies
23.13 Tossed
23.13.1 Business Overview
23.13.2 Product Offerings
23.13.3 Key Strengths
23.13.4 Key Strategies
23.14 Tortilla Mexican Grill
23.14.1 Business Overview
23.14.2 Product Offerings
23.14.3 Key Strengths
23.14.4 Key Strategies
23.15 Vapiano
23.15.1 Business Overview
23.15.2 Product Offerings
23.15.3 Key Strengths
23.15.4 Key Strategies
23.16 von Allwörden
23.16.1 Business Overview
23.16.2 Product Offerings
23.16.3 Key Strengths
23.16.4 Key Strategies
23.17 Patisserie Valerie
23.17.1 Business Overview
23.17.2 Product Offerings
23.17.3 Key Strengths
23.17.4 Key Strategies
23.18 Sushi Daily
23.18.1 Business Overview
23.18.2 Product Offerings
23.18.3 Key Strengths
23.18.4 Key Strategies
24 Report Summary
24.1 Key Takeaways
24.2 Strategic Recommendations
24.3 Quantitative Summary
24.3.1 Market Size
25 Appendix
25.1 Abbreviations
List of Figures
Figure 1 Segmentation of Fast Casual Dining Market in Europe
Figure 2 Market Size Calculation Approach 2018
Figure 3 Pulse of the Fast Casual Market
Figure 4 Global GDP Growth 2017 (annual % change)
Figure 5 Gross Adjusted Household Disposable Income Per Capita of OECD Countries in 2017 ($)
Figure 6 Ranking of Importance of Customer Attributes by Dining Format
Figure 7 Overview of Fulfilment of Dietary & Food Intolerance/Lifestyle-based Needs (% of Population)
Figure 8 Vegetarian-Friendly Countries in Europe
Figure 9 Impact of Changes in Dining Patterns
Figure 10 Population Frequenting Various Foodservice Establishments in Europe 2018 (%)
Figure 11 Impact of Rising Trend of Conscious Consumption
Figure 12 Percentage Following Special Diets That Limits or Restricts Specified Foods Or Ingredients
Figure 13 Impact of Flexibility of Fast Casual
Figure 14 Impact of Cultural Influences Drive Uptake
Figure 15 Time Spent in Eating and Drinking in Various Countries
Figure 16 Impact of Casual Dining Boundaries in a Flux
Figure 17 Impact of Groceraunts Take Off
Figure 18 Impact of Downward Spiral of Discounting
Figure 20 Impact of An Ongoing Turf War
Figure 21 Impact of Fast to Fine - An Evolving Proposition
Figure 22 Organic Food Market in Europe 2018
Figure 23 Population Avoiding Unnatural Ingredients 2018
Figure 24 Impact of Enhancing Customer Journeys via Technology
Figure 25 Impact of Shift Away from National Brands
Figure 26 Growth of Fast-casual Sites Across Small, Medium, and Large-sized Firms 2018
Figure 27 Impact of Warming up to Franchising
Figure 28 LSR Penetration Potential in Europe 2019
Figure 29 Fast Casual Dining Market in Europe 2018-2024 ($ billion)
Figure 30 Five Forces Analysis 2018
Figure 31 Incremental Growth by Daypart 2018-2024
Figure 32 Fast Casual Dining Market in Europe by Daypart 2018-2024 ($ billion)
Figure 33 Fast Casual Dining Market in Europe by Daypart 2018 & 2024
Figure 34 Fast Casual Dining Market in Europe - Comparison by Daypart 2018-2024
Figure 35 Fast Casual Lunch Dining Market in Europe 2018-2024 ($ billion)
Figure 36 Fast Casual Dinner Dining Market in Europe 2018-2024 ($ billion)
Figure 37 Fast Casual Breakfast Dining Market in Europe 2018-2024 ($ billion)
Figure 38 Fast Casual Snacks Dining Market in Europe 2018-2024 ($ billion)
Figure 39 Incremental Growth by Channel 2018-2024
Figure 40 Fast Casual Dining Market in Europe by Channel ($ billion)
Figure 41 Fast Casual Dining Market in Europe by Channel 2018 & 2024
Figure 42 Fast Casual Dining Market in Europe- Growth Comparison by Channel 2018-2024
Figure 43 On-premise Fast Casual Dining Market in Europe 2018-2024 ($ billion)
Figure 44 Off-premise Fast Casual Dining Market in Europe 2018-2024 ($ billion)
Figure 45 Incremental Growth by Format 2018-2024
Figure 46 Fast Casual Dining Market in Europe by Format ($ Billion)
Figure 47 Fast Casual Dining Market in Europe by Format 2018 and 2024
Figure 48 Fast Casual Dining Market in Europe - Growth Comparison by Format 2018-2024
Figure 49 Fast Casual Independent Outlets Dining Market in Europe 2018-2024 ($ billion)
Figure 50 Fast Casual Chains Dining Market in Europe 2018-2024 ($ billion)
Figure 51 Incremental Growth by Country 2018-2024
Figure 52 Fast Casual Dining Market in Europe by Geography ($ billion)
Figure 53 Fast Casual Dining Market in Europe by Geography 2018 & 2024
Figure 54 Fast Casual Dining Market in Europe- Growth Comparison by Geography 2018-2024
Figure 55 Fast Casual Dining Market in Germany 2018-2024 ($ billion)
Figure 56 Germany Dining Statistics 2018
Figure 57 Dining Out Traffic in Germany
Figure 58 Average Transaction Value of Dining Out in Germany
Figure 59 Fast Casual Dining Market in UK 2018-2024 ($ billion)
Figure 60 UK Dining Statistics 2018
Figure 61 Dining Out Traffic in the UK
Figure 62 Average Transaction Value of Dining Out in the UK
Figure 63 Fast Casual Dining Market in France 2018-2024 ($ billion)
Figure 64 France Dining Statistics 2018
Figure 65 Dining Out Traffic in France
Figure 66 Average Transaction Value of Dining Out in France
Figure 67 Fast Casual Dining Market in Spain 2018-2024 ($ billion)
Figure 68 Spain Dining Statistics 2018
Figure 69 Dining Out Traffic in Spain
Figure 70 Average Transaction Value of Dining Out in Spain
Figure 71 Fast Casual Dining Market in Italy 2018-2024 ($ billion)
Figure 72 Dining Out Traffic in Italy
Figure 73 Italy Dining Statistics 2018
Figure 74 Average Transaction Value of Dining Out in Italy
Figure 75 Fast Casual Dining Market in Rest of Europe 2018-2024 ($ billion)
Figure 76 Most Influential Factor in Selecting a Fast Casual Establishment
List of Tables
Table 1 Key Caveats
Table 2 Currency Conversion 2013-2018
Table 3 Market Ranking Analysis 2018
Table 4 JAB Holdings: Product Offerings
Table 5 Nando’s: Product Offerings
Table 6 Pizza Hut: Product Offerings
Table 7 The Restaurant Group: Product Offerings
Table 8 Fast Casual Dining Market in Europe by Daypart ($ billion)
Table 9 Fast Casual Dining Market in Europe by Daypart (%)
Table 10 Fast Casual Dining Market in Europe by Channel ($ billion)
Table 11 Fast Casual Dining Market in Europe by Channel (%)
Table 12 Fast Casual Dining Market in Europe by Format ($ billion)
Table 13 Fast Casual Dining Market in Europe by Format (%)
Table 14 Fast Casual Dining Market in Europe by Geography ($ billion)
Table 15 Fast Casual Dining Market in Europe by Geography (%)

Companies Mentioned

  • JAB Holdings

  • Nando’s

  • Pizza Hut

  • The Restaurant Group

  • 100 Montaditos

  • Chipotle Mexican Grill

  • Five Guys

  • Francesca

  • Gourmet Burger Kitchen

  • Itsu

  • Leon

  • Marché Mövenpick

  • Mezzo di Pasta

  • PAUL

  • Smashburger

  • Shake Shack

  • Tossed

  • Tortilla Mexican Grill

  • Vapiano

  • vonAllwörden

  • Patisserie Valerie

  • Sushi Daily

Methodology


Our research comprises a mix of primary and secondary research. The secondary research sources that are typically referred to include, but are not limited to, company websites, annual reports, financial reports, company pipeline charts, broker reports, investor presentations and SEC filings, journals and conferences, internal proprietary databases, news articles, press releases, and webcasts specific to the companies operating in any given market.

Primary research involves email interactions with the industry participants across major geographies. The participants who typically take part in such a process include, but are not limited to, CEOs, VPs, business development managers, market intelligence managers, and national sales managers. We primarily rely on internal research work and internal databases that we have populated over the years. We cross-verify our secondary research findings with the primary respondents participating in the study.



 

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