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U.S. Financial Wellness Benefits Market - Industry Outlook & Forecast 2023-2028

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    Report

  • 353 Pages
  • August 2023
  • Region: United States
  • Arizton
  • ID: 5557789
1h Free Analyst Time
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The U.S. financial wellness benefits market is expected to grow at a CAGR of 20.49% from 2022 to 2028.

MARKET TRENDS & OPPORTUNITIES

Increasing Growth in Early Wage Access

Employers are finding new ways to engage their employees and deliver value through new solutions, partnerships, and early access to their earned wages more than ever before. Considering that a major percentage of the U.S. population, or nearly 80%, is living paycheck to paycheck, even a small contradiction between earnings and expenses can thrust them into debt as many fees and bills Americans pay late, and it incurs costs that can add up quickly. For instance, a bank overdraft fee can be over USD 30, and rent payments that are paid beyond the required date can be even heavier. Most individuals have little savings for emergencies, even those much smaller than the ones caused by the pandemic. While several organizations have been forthcoming about advanced wages, some don’t, leaving employees with fewer choices, such as not meeting financial responsibilities, tapping into retirement savings, and high-cost, high-risk payday loans.

Integrating & Leveraging Existing Benefits

Financial wellness has found its place in the benefits space as a natural extension of health-based benefits, which are augmented and made more rewarding through physical and mental wellness programs. This is a good enough reason to mix in financial wellness and leverage an integrated approach for maximum benefits and impact on overall well-being. Furthermore, although no specific definition can round off a financial wellness program, several elements overlap in the current benefits package. Financial wellness programs and benefits differ from the perspective of duration and recurrence.

INDUSTRY RESTRAINTS

Fiduciary Concerns Hinder Efforts

For businesses and organizations, there is a real threat of lawsuits that is fuelling reluctance to implement employee financial wellness programs and doling out benefits. The litigious environment has created a lot of panic among employers about possible repercussions from giving advice that can go wrong or not adhering to legal requirements and financial fiduciary responsibility. Several employers do not vet their services to create financial wellness benefits.

SEGMENTATION INSIGHTS

INSIGHTS BY PROGRAM

The U.S. financial wellness benefits market by program is segmented into financial planning, financial education & planning, retirement planning, debt management, and others. Among these, financial planning accounted for the highest share, followed by financial education & planning. Periodic employer encouragement can motivate employees to use these beneficial programs and lead to more proactive employees with positive outcomes. Vendors can work with top management in companies to implement changes.

Segmentation by Program

  • Financial Planning
  • Financial Education & Counseling
  • Retirement Planning
  • Debt Management
  • Others

INSIGHTS BY END USER

Large businesses end-user accounted for the highest portion of the U.S. financial wellness market. Large companies have always invested more in financial wellness, recognizing financial anxiety as a particularly serious issue. However, they have only recently started offering a more full-bodied set of voluntary financial wellness benefits, occasionally with discounts or cash incentives, to help employees manage money. This is because leading companies with a diverse global workforce are beginning to see the link between financially well employees and how they work - aka employee productivity.

Segmentation by End-User

  • Large Businesses
  • Medium-Sized Businesses
  • Small-Sized Businesses

INSIGHTS BY DELIVERY

The U.S. financial wellness market by delivery is segmented into online, one-on-one, and group. The one-to-one segment accounted for the highest share of almost 48% in 2022. Organizations use various channels to deliver information to employees for financial wellness benefits. Much of it depends on the size of the employee population, resources available, how employees want the information to reach them, the type of information or counseling, components involved, the density of the workforce in a particular location, and their geographical dispersion. These programs are delivered via in-person sessions, through the intranet, via email, through a screen, or in groups. Utilization varies by delivery and population, along with income.

Segmentation by Delivery

  • One-On-One
  • Online/Digital
  • Group

INSIGHTS BY TYPE

The consumer tools type segment has the largest U.S. financial wellness market share. Consumer tools typically help employees develop financial action plans and budgets, games to facilitate saving, programs that help with debt management, budgeting and bill payments, and other approaches that can help employees understand their full financial picture. While consumer tools aim at providing teachable moments, one of the paradoxes is that change takes longer and happens slower than anticipated. In addition, a major reason why individuals may want to speak to a financial expert is that it tends to have higher related accountability and motivation.

Segmentation by Type

  • Consumer Tools
  • Employer Tools

INSIGHTS BY INDUSTRY

The U.S. financial wellness benefits market by industry is segmented into healthcare, financial services, education, manufacturing, public sector, and others. The healthcare industry had the highest market share in 2022. Workplace financial wellness programs in healthcare companies and systems have been going strong in the country because the industry is specifically susceptible to disadvantageous outcomes due to workforce volatility in a system where reliable and consistent care is a priority. Given that the industry’s turnover is almost 21% among the worst across industries, financial wellness benefits are being viewed as a way to drive retention.

Segmentation by Industry

  • Healthcare
  • Financial Services
  • Education
  • Manufacturing
  • Public Sector
  • Others

REGIONAL ANALYSIS

The Southern region accounted for the largest U.S. financial wellness market share in 2022, accounting for over 34.82%. The Southern region consists of the following major states: Texas, Florida, Virginia, Georgia, and others. It has one of the largest companies and ranks the highest regarding the number of employees in the United States. Furthermore, the primary drivers of health and wellbeing programs in the U.S. are the need to manage workplace stressors like long working hours, the quality of work-life balance, and rising workplace competition.

Segmentation by Region

  • South
  • West
  • Midwest
  • Northeast

COMPETITIVE LANDSCAPE

The U.S. financial wellness benefits market is highly fragmented, with several top vendors. Start-ups and employee benefits providers (offering EAPs, healthcare, and insurance) occupy the player space in the market. They are the most recent ones and could have a better track record. However, they are fueling innovation and re-imagining the financial services space, for instance, micro-savings as against savings accounts. The key players in the U.S. financial wellness market include Bank of America Merrill Lynch, Financial Finesse, Mercer, Prudential Financial, and Virgin Pulse.

Key Company Profiles

  • Bank of America Merrill Lynch
  • Financial Finesse
  • Mercer
  • Prudential Financial
  • Virgin Pulse

Other Prominent Vendors

  • Aduro
  • Ayco
  • BaySport
  • Beacon Health Options
  • Best Money Moves
  • BrightDime
  • BrightPlan
  • Brightside
  • DHS Group
  • Edukate
  • Enrich
  • Even
  • Financial Fitness Group
  • Financial Knowledge
  • FinFit
  • FlexWage
  • FutureFuel.io
  • GoPlan 101
  • HealthCheck360
  • Holberg Financial
  • Health Advocate
  • Integrated Wellness Partners
  • LearnLux
  • LifeCents
  • Limeade
  • Money Starts Here
  • My Secure Advantage
  • Origin
  • Payactiv
  • Pro Financial Health
  • Purchasing Power
  • Questis
  • Ramsey Solutions
  • Salary Finance
  • Savology
  • Sqwire
  • SoFi
  • The Financial Gym
  • Transamerica
  • Your Money Line

KEY QUESTIONS ANSWERED:

  • How big is the U.S. financial wellness benefits market?
  • What is the growth rate of the U.S. financial wellness benefits market?
  • What are the growing U.S. financial wellness benefits market trends?
  • Which region holds the most significant U.S. financial wellness benefits market share?
  • Who are the key U.S. financial wellness benefits market players?

Table of Contents

1 Research Methodology2 Research Objectives3 Research Process
4 Scope & Coverage
4.1 Market Definition
4.1.1 Inclusions
4.1.2 Exclusions
4.1.3 Market Estimation Caveats
4.2 Base Year
4.3 Scope of the Study
4.3.1 Market Segmentation by Program
4.3.2 Market Segmentation by End-user
4.3.3 Market Segmentation by Delivery Model
4.3.4 Market Segmentation by Type
4.3.5 Market Segmentation by Industry
5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Currency Conversion
5.3 Market Derivation
6 Premium Insights
6.1 Market Definition
6.2 Report Overview
6.2.1 Market Snapshot
6.3 Analysis of Opportunities & Challenges
6.4 Segment Analysis
6.5 Regional Analysis
6.6 Competitive Landscape
7 Market at a Glance
8 Introduction
8.1 Overview
8.1.1 Cost of Stress to Us Corporate Sector
8.1.2 Employee Wellbeing in Us by State
8.2 Financial Wellness: An Overview
8.2.1 Financial Wellness: Framework
8.3 State of Us Healthcare
8.4 Economic and Demographical Analysis
8.4.1 Population
8.4.2 Income
8.4.3 Generation and Age Trends
8.4.4 Racial/Ethnic Trends
8.5 American Workforce Analysis
9 Market Opportunities & Trends
9.1 Growing Role of Wellness Champions
9.2 Increasing Growth in Early Wage Access
9.3 High Penetration of Gig Economy in US
9.4 Significant Interest from Investment Companies
9.5 Lack of Clarity on Financial Wellness
9.6 Growing Influence of Data Analytics in Financial Wellness
9.7 Rising Financial Wellness Incentives
9.8 Administration of Targeted Benefits
10 Market Growth Enablers
10.1 Changing Work Dynamics in US
10.2 Pandemic Fueling Demand for Financial Wellness
10.3 Integrating & Leveraging Existing Benefits
10.4 Employers Take Onus for Employee Financial Wellness
11 Market Restraints
11.1 Misalignment in Financial Wellness Offerings
11.2 Fiduciary Concerns Hinder Efforts
11.3 Elusive Returns on Investment
11.4 Low Employee Participation & Engagement
12 Market Landscape
12.1 Market Overview
12.1 Pest Analysis
12.1.1 Political
12.1.2 Economic
12.1.3 Social
12.1.4 Technology
12.2 Market Size & Forecast
12.3 Industry
12.3.1 Market Size & Forecast
12.4 Program
12.4.1 Market Size & Forecast
12.5 End-user
12.5.1 Market Size & Forecast
12.6 Type
12.6.1 Market Size & Forecast
12.7 Delivery
12.7.1 Market Size & Forecast
12.8 Five Forces Analysis
12.8.1 Threat of New Entrants
12.8.2 Bargaining Power of Suppliers
12.8.3 Bargaining Power of Buyers
12.8.4 Threat of Substitutes
12.8.5 Competitive Rivalry
13 Program
13.1 Market Snapshot & Growth Engine
13.2 Market Overview
13.3 Financial Planning
13.3.1 Market Overview
13.3.2 Market Size & Forecast
13.3.3 Market by Region
13.4 Financial Education & Counseling
13.4.1 Market Overview
13.4.2 Market Size & Forecast
13.4.3 Market by Region
13.5 Retirement Planning
13.5.1 Market Overview
13.5.2 Market Size & Forecast
13.5.3 Market by Region
13.6 Debt Management
13.6.1 Market Overview
13.6.2 Market Size & Forecast
13.6.3 Market by Region
13.7 Others
13.7.1 Market Overview
13.7.2 Market Size & Forecast
13.7.3 Market by Region
14 End-user
14.1 Market Snapshot & Growth Engine
14.2 Market Overview
14.3 Large Businesses
14.3.1 Market Overview
14.3.2 Market Size & Forecast
14.3.3 Market by Region
14.4 Medium-Sized Businesses
14.4.1 Market Overview
14.4.2 Market Size & Forecast
14.4.3 Market by Region
14.5 Small Businesses
14.5.1 Market Overview
14.5.2 Market Size & Forecast
14.5.3 Market by Region
15 Delivery
15.1 Market Snapshot & Growth Engine
15.2 Market Overview
15.3 One-On-One
15.3.1 Market Overview
15.3.2 Market Size & Forecast
15.3.3 Market by Region
15.4 Online/Digital
15.4.1 Market Overview
15.4.2 Market Size & Forecast
15.4.3 Market by Region
15.5 Group
15.5.1 Market Overview
15.5.2 Market Size & Forecast
15.5.3 Market by Region
16 Type
16.1 Market Snapshot & Growth Engine
16.2 Market Overview
16.3 Consumer Tools
16.3.1 Market Overview
16.3.2 Market Size & Forecast
16.3.3 Market by Region
16.4 Employer Tools
16.4.1 Market Overview
16.4.2 Market Size & Forecast
16.4.3 Market by Region
17 Industry
17.1 Market Snapshot & Growth Engine
17.2 Market Overview
17.3 Healthcare
17.3.1 Market Overview
17.3.2 Market Size & Forecast
17.3.3 Market by Region
17.4 Financial Services
17.4.1 Market Overview
17.4.2 Market Size & Forecast
17.4.3 Market by Region
17.5 Education
17.5.1 Market Overview
17.5.2 Market Size & Forecast
17.5.3 Market by Region
17.6 Manufacturing
17.6.1 Market Overview
17.6.2 Market Size & Forecast
17.6.3 Market by Region
17.7 Public Sector
17.7.1 Market Overview
17.7.2 Market Size & Forecast
17.7.3 Market by Region
17.8 Others
17.8.1 Market Overview
17.8.2 Market Size & Forecast
17.8.3 Market by Region
18 Regional Overview
18.1 Market Snapshot & Growth Engine
18.2 Regional Overview
19 South
19.1 Market Overview
19.1.1 Texas
19.1.2 Florida
19.2 Market Size & Forecast
19.3 Industry
19.3.1 Market Size & Forecast
19.4 Program
19.4.1 Market Size & Forecast
19.5 End-user
19.5.1 Market Size & Forecast
19.6 Type
19.6.1 Market Size & Forecast
19.7 Delivery
19.7.1 Market Size & Forecast
20 West
20.1 Market Overview
20.1.1 California
20.1.2 Washington
20.2 Market Size & Forecast
20.3 Industry
20.3.1 Market Size & Forecast
20.4 Program
20.4.1 Market Size & Forecast
20.5 End-user
20.5.1 Market Size & Forecast
20.6 Type
20.6.1 Market Size & Forecast
20.7 Delivery
20.7.1 Market Size & Forecast
21 Midwest
21.1 Market Overview
21.1.1 Illinois
21.1.2 Michigan
21.2 Market Size & Forecast
21.3 Industry
21.3.1 Market Size & Forecast
21.4 Program
21.4.1 Market Size & Forecast
21.5 End-user
21.5.1 Market Size & Forecast
21.6 Type
21.6.1 Market Size & Forecast
21.7 Delivery
21.7.1 Market Size & Forecast
22 Northeast
22.1 Market Overview
22.1.1 New York
22.1.2 New Jersey
22.2 Market Size & Forecast
22.3 Industry
22.3.1 Market Size & Forecast
22.4 Program
22.4.1 Market Size & Forecast
22.5 End-user
22.5.1 Market Size & Forecast
22.6 Type
22.6.1 Market Size & Forecast
22.7 Delivery
22.7.1 Market Size & Forecast
23 Competitive Landscape
23.1 Competition Overview
23.2 Market Ranking Analysis
24 Key Company Profiles
24.1 Bank of America Merrill Lynch
24.1.1 Business Overview
24.1.2 Key Facts
24.1.3 Service Offerings
24.1.4 Key Strategies
24.1.5 Key Strengths
24.1.6 Key Opportunities
24.2 Financial Finesse
24.2.1 Business Overview
24.2.2 Key Facts
24.2.3 Service Offerings
24.2.4 Key Strategies
24.2.5 Key Strengths
24.2.6 Key Opportunities
24.3 Mercer
24.3.1 Business Overview
24.3.2 Key Facts
24.3.3 Service Offerings
24.3.4 Key Strategies
24.3.5 Key Strengths
24.3.6 Key Opportunities
24.4 Prudential
24.4.1 Business Overview
24.4.2 Key Facts
24.4.3 Service Offerings
24.4.4 Key Strategies
24.4.5 Key Strengths
24.4.6 Key Opportunities
24.5 Virgin Pulse
24.5.1 Business Overview
24.5.2 Key Facts
24.5.3 Service Offerings
24.5.4 Key Strategies
24.5.5 Key Strengths
24.5.6 Key Opportunities
25 Other Prominent Vendors
25.1 Aduro
25.1.1 Business Overview
25.1.2 Service Offerings
25.1.3 Key Strategies
25.1.4 Key Strengths
25.2 Ayco
25.2.1 Business Overview
25.2.2 Service Offerings
25.2.3 Key Strategies
25.2.4 Key Strengths
25.3 Baysport
25.3.1 Business Overview
25.3.2 Service Offerings
25.3.3 Key Strategies
25.3.4 Key Strengths
25.4 Beacon Health Options
25.4.1 Business Overview
25.4.2 Service Offerings
25.4.3 Key Strategies
25.4.4 Key Strengths
25.5 Best Money Moves
25.5.1 Business Overview
25.5.2 Service Offerings
25.5.3 Key Strategies
25.5.4 Key Strengths
25.6 Brightdime
25.6.1 Business Overview
25.6.2 Service Offerings
25.6.3 Key Strategies
25.6.4 Key Strengths
25.7 Brightplan
25.7.1 Business Overview
25.7.2 Service Offerings
25.7.3 Key Strategies
25.7.4 Key Strengths
25.8 Brightside
25.8.1 Business Overview
25.8.2 Service Offerings
25.8.3 Key Strategies
25.8.4 Key Strengths
25.9 Dhs Group
25.9.1 Business Overview
25.9.2 Service Offerings
25.9.3 Key Strategies
25.9.4 Key Strengths
25.10 Edukate
25.10.1 Business Overview
25.10.2 Service Offerings
25.10.3 Key Strategies
25.10.4 Key Strengths
25.11 Enrich
25.11.1 Business Overview
25.11.2 Service Offerings
25.11.3 Key Strategies
25.11.4 Key Strengths
25.12 Even
25.12.1 Business Overview
25.12.2 Service Offerings
25.12.3 Key Strategies
25.12.4 Key Strengths
25.13 Financial Fitness Group
25.13.1 Business Overview
25.13.2 Service Offerings
25.13.3 Key Strategies
25.13.4 Key Strengths
25.14 Financial Knowledge
25.14.1 Business Overview
25.14.2 Service Offerings
25.14.3 Key Strategies
25.14.4 Key Strengths
25.15 Finfit
25.15.1 Business Overview
25.15.2 Service Offerings
25.15.3 Key Strategies
25.15.4 Key Strengths
25.16 Flexwage
25.16.1 Business Overview
25.16.2 Service Offerings
25.16.3 Key Strategies
25.16.4 Key Strengths
25.17 Futurefuel.Io
25.17.1 Business Overview
25.17.2 Service Offerings
25.17.3 Key Strategies
25.17.4 Key Strengths
25.18 Goplan 101
25.18.1 Business Overview
25.18.2 Service Offerings
25.18.3 Key Strategies
25.18.4 Key Strengths
25.19 Healthckeck360
25.19.1 Business Overview
25.19.2 Service Offerings
25.19.3 Key Strategies
25.19.4 Key Strengths
25.20 Holberg Financial
25.20.1 Business Overview
25.20.2 Service Offerings
25.20.3 Key Strategies
25.20.4 Key Strengths
25.21 Health Advocate
25.21.1 Business Overview
25.21.2 Service Offerings
25.21.3 Key Strategies
25.21.4 Key Strengths
25.22 Integrated Wellness Partners
25.22.1 Business Overview
25.22.2 Service Offerings
25.22.3 Key Strategies
25.22.4 Key Strengths
25.23 Learnlux
25.23.1 Business Overview
25.23.2 Service Offerings
25.23.3 Key Strategies
25.23.4 Key Strengths
25.24 Lifecents
25.24.1 Business Overview
25.24.2 Service Offerings
25.24.3 Key Strategies
25.24.4 Key Strengths
25.25 Limeade
25.25.1 Business Overview
25.25.2 Service Offerings
25.25.3 Key Strategies
25.25.4 Key Strengths
25.26 Money Starts Here
25.26.1 Business Overview
25.26.2 Service Offerings
25.26.3 Key Strategies
25.26.4 Key Strengths
25.27 My Secure Advantage
25.27.1 Business Overview
25.27.2 Service Offerings
25.27.3 Key Strategies
25.27.4 Key Strengths
25.28 Origin
25.28.1 Business Overview
25.28.2 Service Offerings
25.28.3 Key Strategies
25.28.4 Key Strengths
25.29 Payactiv
25.29.1 Business Overview
25.29.2 Service Offerings
25.29.3 Key Strategies
25.29.4 Key Strengths
25.30 Pro Financial Health
25.30.1 Business Overview
25.30.2 Service Offerings
25.30.3 Key Strategies
25.30.4 Key Strengths
25.31 Purchasing Power
25.31.1 Business Overview
25.31.2 Service Offerings
25.31.3 Key Strategies
25.31.4 Key Strengths
25.32 Questis
25.32.1 Business Overview
25.32.2 Service Offerings
25.32.3 Key Strategies
25.32.4 Key Strengths
25.33 Ramsey Solutions
25.33.1 Business Overview
25.33.2 Service Offerings
25.33.3 Key Strategies
25.33.4 Key Strengths
25.34 Salary Finance
25.34.1 Business Overview
25.34.2 Service Offerings
25.34.3 Key Strategies
25.34.4 Key Strengths
25.35 Savology
25.35.1 Business Overview
25.35.2 Service Offerings
25.35.3 Key Strategies
25.35.4 Key Strengths
25.36 Sqwire
25.36.1 Business Overview
25.36.2 Service Offerings
25.36.3 Key Strategies
25.36.4 Key Strengths
25.37 Sofi
25.37.1 Business Overview
25.37.2 Service Offerings
25.37.3 Key Strategies
25.37.4 Key Strengths
25.38 the Financial Gym
25.38.1 Business Overview
25.38.2 Service Offerings
25.38.3 Key Strategies
25.38.4 Key Strengths
25.39 Transamerica
25.39.1 Business Overview
25.39.2 Service Offerings
25.39.3 Key Strategies
25.39.4 Key Strengths
25.40 Your Money Line
25.40.1 Business Overview
25.40.2 Service Offerings
25.40.3 Key Strategies
25.40.4 Key Strengths
26 Report Summary
26.1 Key Takeaways
26.2 Strategic Recommendations
27 Quantitative Summary
27.1 Market by Region
27.2 Industry
27.2.1 Market Size & Forecast
27.3 Program
27.3.1 Market Size & Forecast
27.4 End-user
27.4.1 Market Size & Forecast
27.5 Type
27.5.1 Market Size & Forecast
27.6 Delivery
27.6.1 Market Size & Forecast
28 South
28.1 Industry
28.1.1 Market Size & Forecast
28.2 Program
28.2.1 Market Size & Forecast
28.3 End-user
28.3.1 Market Size & Forecast
28.4 Type
28.4.1 Market Size & Forecast
28.5 Delivery
28.5.1 Market Size & Forecast
29 West
29.1 Industry
29.1.1 Market Size & Forecast
29.2 Program
29.2.1 Market Size & Forecast
29.3 End-user
29.3.1 Market Size & Forecast
29.4 Type
29.4.1 Market Size & Forecast
29.5 Delivery
29.5.1 Market Size & Forecast
30 Midwest
30.1 Industry
30.1.1 Market Size & Forecast
30.2 Program
30.2.1 Market Size & Forecast
30.3 End-user
30.3.1 Market Size & Forecast
30.4 Type
30.4.1 Market Size & Forecast
30.5 Delivery
30.5.1 Market Size & Forecast
31 Northeast
31.1 Industry
31.1.1 Market Size & Forecast
31.2 Program
31.2.1 Market Size & Forecast
31.3 End-user
31.3.1 Market Size & Forecast
31.4 Type
31.4.1 Market Size & Forecast
31.5 Delivery
31.5.1 Market Size & Forecast
32 Appendix
32.1 Abbreviations

Companies Mentioned

  • Bank of America Merrill Lynch
  • Financial Finesse
  • Mercer
  • Prudential Financial
  • Virgin Pulse
  • Aduro
  • Ayco
  • BaySport
  • Beacon Health Options
  • Best Money Moves
  • BrightDime
  • BrightPlan
  • Brightside
  • DHS Group
  • Edukate
  • Enrich
  • Even
  • Financial Fitness Group
  • Financial Knowledge
  • FinFit
  • FlexWage
  • FutureFuel.io
  • GoPlan 101
  • HealthCheck360
  • Holberg Financial
  • Health Advocate
  • Integrated Wellness Partners
  • LearnLux
  • LifeCents
  • Limeade
  • Money Starts Here
  • My Secure Advantage
  • Origin
  • Payactiv
  • Pro Financial Health
  • Purchasing Power
  • Questis
  • Ramsey Solutions
  • Salary Finance
  • Savology
  • Sqwire
  • SoFi
  • The Financial Gym
  • Transamerica
  • Your Money Line

Methodology


Our research comprises a mix of primary and secondary research. The secondary research sources that are typically referred to include, but are not limited to, company websites, annual reports, financial reports, company pipeline charts, broker reports, investor presentations and SEC filings, journals and conferences, internal proprietary databases, news articles, press releases, and webcasts specific to the companies operating in any given market.

Primary research involves email interactions with the industry participants across major geographies. The participants who typically take part in such a process include, but are not limited to, CEOs, VPs, business development managers, market intelligence managers, and national sales managers. We primarily rely on internal research work and internal databases that we have populated over the years. We cross-verify our secondary research findings with the primary respondents participating in the study.



 

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